StruXure Outdoor

Name

StruXure Outdoor

Legal name

StruXure Outdoor, Inc.

Website

https://struxure.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Motorized Louvered Pergolas and Outdoor Living Structures

NAICS

Blind and Shade Manufacturing (33792), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Pergolas, Gazebos & Shade Structures (HSAPALAD)

akta.pro secondary industries

Gazebo, Pavilion & Shade Structure Installation/Repair (HSAIAJAH), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

Keywords

• Motorized louvered pergolas
• Outdoor living systems
• Aluminum pergola manufacturer
• Luxury cabana structures
• Pergola and cabana design

Headquarters

HQ city

Dahlonega

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Motorized Pergola Systems: Primary revenue from sale of customizable motorized louvered pergola systems (Pergola X, Evolve) and cabana systems (Cabana X). Pricing is project-specific based on footprint, technology selections, and finish options. Sold exclusively through authorized dealers who handle measurement, quoting, and installation.
2. Professional Installation Services: Dealers provide comprehensive installation services as part of the customer purchase, including site preparation, structural integration, and final calibration of motorized systems.
3. Warranty and After-Sale Services: Limited lifetime warranty on systems, transferable to subsequent property owners. Dealers provide ongoing support, maintenance guidance, and parts/services as needed.
4. Accessories and Add-Ons: Integrated options including LED lighting, fans, heaters, sound systems, privacy screens, and custom colors/finishes that add to base system pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

StruXure Outdoor designs, engineers, and manufactures customizable motorized louvered pergola systems (Pergola X, Evolve) and modular cabana systems (Cabana X) built from extruded aluminum with weather-responsive automation, smart home integration, and ICC-certified structural engineering. Products are sold exclusively through a nationwide authorized dealer network, with dealers providing design consultation, site measurement, custom quoting, and professional installation. Integrated accessories include LED lighting, ceiling fans, infrared heaters, and outdoor sound systems.

Product overview

StruXure Outdoor offers motorized louvered pergolas and luxury cabanas as customizable outdoor living systems. The core product lines include Pergola X (available in Classic and Evolve variants), Cabana X (available in Core, Core+, and MOD configurations), and various louver components (Pivot 6, Pivot 6 Flat, Pivot 6 MAX, Pivot 6 Slide, Pan 6). The product architecture is modular and fully customizable, with add-on technology modules including integrated LED lighting, ceiling fans, audio/sound systems, and infrared heating elements. All systems feature weather-responsive automation with rain and wind sensors, and smart home connectivity through Amazon Alexa, Google Home, SmartThings, and the StruXure Bridge powered by Bond. Products are manufactured from extruded aluminum with powder-coated finishes and are backed by a limited lifetime warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Pergola X Flagship fully customizable motorized louvered pergola roof system for residential and commercial properties, offering automated sunlight, airflow, and weather control through pivoting louvers with integrated rain and wind sensors, smart home connectivity, and ICC-certified structural engineering.
• Evolve Pergola Next-evolution motorized pergola combining refined design with superior strength, delivering enduring performance and elegant protection from the elements for residential and commercial outdoor spaces.
• Cabana X Modular cabana system providing shade and privacy as a stand-alone architectural statement, configurable as a single unit (Core/Core+) or as a multi-unit MOD to fit any space, and offered for residential and commercial outdoor environments.
• StruXure Lights Integrated LED lighting add-on system for StruXure pergolas and cabanas with concealed internal wiring, designed to extend outdoor use into evening hours and enhance ambiance.
• StruXure Fans Ceiling fan accessory integrated into StruXure pergola and cabana structures to provide airflow optimization and temperature regulation for enhanced outdoor comfort.
• StruXure Sound Integrated audio system accessory for StruXure outdoor structures that enables outdoor speaker connectivity and entertainment features within the pergola or cabana installation.
• StruXure Heat Infrared heating accessory integrated into StruXure outdoor structures to extend the usable season of outdoor living spaces into cooler weather.
• StruXure Bridge (Powered by Bond) Smart home bridge device (powered by Bond) that connects StruXure pergola and cabana systems to voice assistants (Amazon Alexa, Google Home, SmartThings) and the StruXure Atmosphere mobile app for app-based, scheduled, and voice control.

Quantifiable outcome

• Shaded surfaces can be 20-45°F cooler than unshaded surfaces (U.S. Department of Energy)
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Trex Company: Trex (NYSE: TREX) is the largest U.S. manufacturer of composite decking and railing, with an expanding outdoor living portfolio that competes for builder/contractor mindshare adjacent to pergolas. A broad incumbent in the same outdoor-living category though it does not directly sell pergolas.
• The AZEK Company: AZEK (NYSE: AZEK) is StruXure's parent company and a leading exterior building products manufacturer (TimberTech, James Hardie, AZEK Exteriors). Operates StruXure as a portfolio brand while competing broadly for outdoor living and exterior remodel spend.

Regional players

• Palmiye Pergola: Palmiye (Turkey-based) manufactures motorized and retractable pergola systems for global export markets including the U.S. Comparable louvered-roof architecture and weather-responsive controls at typically lower price points, serving as a value-tier alternative to StruXure.
• Renson: Renson (Belgium-based) manufactures louvered roof pergolas and outdoor living systems (Camargue, Algarve lines) primarily in Europe but with growing U.S. presence. Comparable premium aluminum pergola product architecture, though its home market is EU.
• Gibus: Gibus is an Italian manufacturer of retractable pergolas and outdoor structures for residential and commercial applications across Europe. Comparable premium aluminum pergola product with motorized retractable roof systems, though primarily EU-focused.

Emerging players

• Shade N' Shelters: Shade N' Shelters designs and supplies pergolas, pavilions, and outdoor shade structures for residential and commercial buyers across the U.S. Smaller-scale domestic competitor with overlapping product lines but without the ICC-certified automation differentiator.
• Equinox Louvered Roofs: Equinox designs and installs motorized louvered roof systems for residential patios across the U.S. Comparable aluminum louvered-roof architecture and weather-responsive automation, but a smaller emerging competitor without StruXure's national dealer footprint or ICC certification.

Others

• Lumon: Lumon (Finland/Canada) manufactures retractable glass enclosures and balcony systems for residential and commercial buildings. Adjacent in the indoor-outdoor living category and competes with StruXure on year-round outdoor extension of interior spaces, though with a glass-enclosure rather than louvered-roof architecture.

Direct peers

• Azenco: Azenco designs and manufactures motorized louvered pergolas and outdoor structures (Pergola, Biossun ranges) for residential and commercial clients across the U.S. and Europe. Direct competitor to StruXure in the premium automated pergola category with overlapping dealer/specifier channels.
• BioSun Pergolas: BioSun specializes in motorized bioclimatic pergolas with adjustable louvers for residential and commercial use, competing head-to-head with StruXure in the U.S. premium market. Comparable automated-louver architecture and weather-responsive controls.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/struxureoutdoor
• YouTubeyoutube.com/channel/UCKmYLfaL16w-v8RAMyrOBIA
• Facebookfacebook.com/StruxureOutdoor
• Instagraminstagram.com/struxureoutdoor
• Pinterestpinterest.com/struxure

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StruXure Outdoor