Trapica
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trapica does
Trapica is a New York-based AI-powered marketing automation platform founded in 2016 that automates campaign optimization, audience targeting, bid management, and budget allocation across 20+ advertising platforms including Meta, Google, TikTok, LinkedIn, Pinterest, Snapchat, YouTube, Amazon, and Microsoft. The platform's core technology stack combines machine learning, neural networks, and real-time data processing to execute 10,000+ autonomous daily optimizations, with claimed real-time bid adjustments every 50 milliseconds and audience modeling across 2.4 million data signals per hour. Its product suite is organized into four core AI products — Automation AI (autonomous execution), Marketing Intelligence (neural network audience analytics), Decision Pro (recommendation engine), and Arlo (Gen AI conversational analytics launched in 2024) — unified under the Marketing Command Center, with adjacent capabilities for click fraud protection, cross-channel budget allocation, and intelligent scaling.
Trapica operates a tiered SaaS subscription model with three brand tiers (Automation, Intelligence, Enterprise) and three agency tiers (Starter, Pro, Enterprise), with pricing primarily quote-based and Enterprise contracts structured as multi-year commitments. The company pursues a hybrid go-to-market combining product-led self-serve onboarding for SMB and mid-market customers with enterprise field sales for Fortune 500 accounts, supplemented by a white-label Agency Partner Program with 500+ agency partners managing 15,000+ client accounts. Customer claims include 2,000+ clients, $2B+ ad spend optimized, and named logos spanning Comcast, PepsiCo, NBCUniversal, Toys R Us, and OMD across media, retail, food & beverage, and advertising verticals.
The company is privately held, founded by Yoav Melamed (CTO) and Michael Teitelman (CEO), with the only disclosed funding being a $70,000 Techstars investment in July 2018 — a notable capital-efficiency signal given the scale of claimed operations. The firm holds SOC 2 Type II and GDPR compliance, is G2-rated 4.9/5 (Leader 2024), and operates globally with multi-region deployment supporting 180+ countries. Headcount is reported at 11-50 employees.
Trapica firmographics
Firmographics- Name
- Trapica
- Legal name
- Trapica
- Website
- https://trapica.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Trapica industry classification
Industry- Product category
- AI Marketing Automation Software
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Bot Management & Mitigation (HDADALAB)
Keywords
Where Trapica is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Trapica business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Platform Access): Trapica operates on a tiered SaaS subscription model with three pricing tiers: Automation (entry), Intelligence (mid-tier with cross-channel optimization), and Enterprise (full-scale with unlimited platforms, dedicated success manager, custom AI training). Revenue is generated through recurring platform subscription fees with different feature sets at each tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Automation: AI-powered campaign automation for growing teams with core optimization features |
| Subscription | Monthly | Intelligence: Advanced insights and cross-channel optimization for established teams |
| Subscription | Multi-year contract | Enterprise: Full-scale AI marketing for large organizations with unlimited capabilities |
| Subscription | Monthly | Agency Starter: Multi-client management for small agencies (1-10 clients) |
| Subscription | Monthly | Agency Pro: Advanced automation for growing agencies (11-50 clients) |
| Subscription | Multi-year contract | Agency Enterprise: Full agency solution for large agencies (50+ clients) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Trapica product offering
Product offeringCore offering
Trapica is an AI-powered marketing automation platform that autonomously optimizes digital advertising campaigns across 20+ networks including Meta, Google, TikTok, LinkedIn, Pinterest, Snapchat, Twitter/X, YouTube, Amazon, and programmatic DSPs. The platform combines four AI products—Automation AI, Marketing Intelligence, Decision Pro, and the Arlo Gen AI conversational analytics stack—under a unified Marketing Command Center, delivering autonomous targeting, bidding, budget allocation, audience intelligence, and click fraud protection for brands and agencies.
Product overview
Trapica is an AI-powered marketing automation platform offered as a platform-plus-modules architecture. The core platform combines four main AI products: Automation AI for autonomous campaign management, Marketing Intelligence for audience analytics, Decision Pro for strategic recommendations, and Arlo as a Gen AI conversational interface. These integrate under the Marketing Command Center unified platform. Additional capabilities include AI Targeting, Ad Bidding, Cross-Channel Budget optimization, Scale Optimizer, and Click Fraud Protection. The platform also offers supplementary tools including Marketing KPI Tracker, Creative Quality Score, Ad Planner, Budget Optimizer, Attribution Forecasting, Brand Safety, Competitive Intelligence, and AI Marketing Content.
Differentiator
Problem solved
Functional benefit
Products and services
- Automation AI Fully autonomous AI campaign management product that continuously optimizes targeting, bidding, and budget allocation across all connected ad channels, executing 10,000+ daily optimizations with 24/7 operation and targeting 26% CPA reduction and 41% ROAS improvement for enterprise marketing teams and brands.
- Marketing Intelligence Neural network-powered audience analytics product providing deep behavioral insights, funnel analysis, trend prediction, and predictive analytics by tracking 50+ audience attributes across 3.2M+ daily data points with 89% prediction accuracy.
- Decision Pro AI-powered marketing decision support product that analyzes performance, trends, and competition to deliver actionable strategy recommendations with confidence scoring, producing 175+ decisions daily and saving users 64% time on strategic planning.
- Arlo Gen AI Marketing Stack Conversational Gen AI marketing analytics product that allows natural-language queries against marketing data sources, with AI-generated ad copy, creative concepts, charts, and proactive recommendations. Integrates with Meta, Google, TikTok, Shopify, Salesforce, and HubSpot for marketers and brands.
- Marketing Command Center Unified AI marketing platform combining Automation AI, Marketing Intelligence, Decision Pro, and Arlo into a single marketing command center, processing $500M+ in monthly ad spend with 2.3x average ROAS improvement for enterprise marketing teams.
Quantifiable outcome
- 26% reduction in customer acquisition costs on average across all clients
- +13 more outcomes
Companies that use Trapica
Customer profileNamed customers8 records
Segments9 records
Ideal customer profiles3 records
Trapica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability12 records
Feature9 records
Trapica partnerships and signals
Strategic signalScale indicators17 records
Recent moves6 records
Expansion highlights5 records
Trapica competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Trapica social profiles
Digital presenceTrapica compliance and trust
Trust signalCompliance2 records
Trapica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trapica leadership team
Management profileNumber of profiles
Profiles2 records
Trapica funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trapica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trapica
What does Trapica do?
Trapica is an AI-powered marketing automation platform that autonomously optimizes digital advertising campaigns across 20+ networks including Meta, Google, TikTok, LinkedIn, Pinterest, Snapchat, Twitter/X, YouTube, Amazon, and programmatic DSPs. The platform combines four AI products—Automation AI, Marketing Intelligence, Decision Pro, and the Arlo Gen AI conversational analytics stack—under a unified Marketing Command Center, delivering autonomous targeting, bidding, budget allocation, audience intelligence, and click fraud protection for brands and agencies.
Is Trapica a public or private company?
Trapica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trapica founded?
Trapica was founded in 2016. It employs 11 to 50 people.
Where is Trapica based?
Trapica is headquartered in New York, United States, in the North America region.
How does Trapica make money?
One revenue line is on record: saaS Subscription (Platform Access).
Does Trapica have an API?
Yes. API access is included in the Intelligence plan tier. Enterprise customers receive advanced integrations including REST & GraphQL APIs, real-time webhooks, ETL pipelines, and custom connectors. The website footer includes an API documentation link (/api). Developer documentation is at trapica.com/api.
What industry is Trapica in?
Trapica's product category is AI Marketing Automation Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of HDADALAB, Bot Management & Mitigation. Its NAICS code is 54183 and its SIC code is 7310.