What Bam & Boo does

Bam & Boo is a Portugal-based sustainable skincare and personal-care brand founded in 2017, headquartered in Ponta Delgada in the Azores with a flagship retail point at Lisbon's LX Factory. The company sells skincare, body care, hair care, oral care, and hospitality amenity products through direct-to-consumer e-commerce, a wholesale program for retailers, a B2B hotel and SPA amenities line, and a Subscribe & Save subscription tier that gives 10% off recurring orders on monthly to every-four-month cadences. Pricing spans $6 entry-level (bamboo toothbrush) through $215 bundles, with multi-currency (EUR, GBP, USD) and multi-language (English, Portuguese) support shipping to Portugal, Spain, Ireland, Italy, Germany, the United Kingdom, and the United States.

The product portfolio is anchored by two science-positioned skincare routines: the Natural Aging collection, built on AlgaeTrioComplex+ — a proprietary encapsulation of algae with a claimed 31% higher antioxidant effect and 62% more efficient anti-blemish activity than market standard — and the Rooted Vitality collection, built on HydraShieldCLN™, which combines Azorean green tea and niacinamide to boost antioxidant enzymes and lock in moisture. Formulations lean on locally sourced Azorean botanicals and minerals — Algae Fucus, Azorean Green Tea, Volcanic Basalt, Virgin Olive Oil, Ground Olive Pit, Azorean Laurel — and the company cites 25 years of upstream research led by Head of Science Violante Pacheco de Medeiros (PhD, Albert-Ludwigs-Universität Freiburg; Guest Assistant Professor at Universidade dos Açores).

The commercial model is private, micro-sized (1–10 employees), and Climate Neutral certified, with disclosed backing from Indico Capital Partners (October 2021) and Portugal Ventures (July 2023), alongside EU NextGenerationEU PRR support. The brand carries Vegan, Zero-Waste, Natural Ingredients, and Made-in-Portugal credentials and has secured earned media in Vogue Portugal, Time Out Lisboa, Observador, RTP, Nit, and Maxima. Customer scale indicators are modest — 2,349 verified reviews on the website — consistent with an early-stage indie D2C skincare brand with an emerging B2B vertical.

Name

Bam & Boo

Legal name

BAMandBOO

Website

https://thebamandboo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Bam & Boo is a Portugal-based sustainable skincare and personal-care brand (founded 2017, 1–10 employees) selling Azorean-sourced, science-backed skincare, body care, hair care, oral care, and hospitality amenities via D2C e-commerce, subscription, wholesale, and B2B channels across Europe and the United States.

Ownership category

akta.pro rank

Product category

Natural and Sustainable Skincare

NAICS

Health and Personal Care Retailers (456), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

akta.pro secondary industry

Deodorants & Antiperspirants (CRADANAA)

Keywords

• Natural skincare
• Sustainable beauty
• Vegan personal care
• Eco-friendly cosmetics
• Azorean botanical skincare

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct-to-Consumer E-commerce: Online sales of skincare, body care, hair care, and amenities products through their e-commerce platform. Products range from $6 to $215 with various price points for different categories.
2. Subscription Model: Subscribe and Save program offering 10% discount with recurring delivery options (monthly, bi-monthly, quarterly, or every 4 months).
3. Wholesale/B2B Amenities: B2B sales to hotels and SPAs for premium natural amenities. Wholesale program for retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bam & Boo manufactures and sells a portfolio of natural, vegan, sustainable skincare, body care, hair care, oral care, and hospitality amenities products under its own brand, centered on two science-backed routines—Natural Aging (AlgaeTrioComplex+) and Rooted Vitality (HydraShieldCLN™). Products are sold direct-to-consumer via its own e-commerce storefront and Lisbon flagship, through a Subscribe-and-Save subscription, and via B2B wholesale and hotel/SPA amenities programs. Sourcing leverages unique Azorean botanicals (algae, green tea, volcanic basalt, laurel, olive) from one of the most remote Atlantic archipelagos.

Product overview

Bam & Boo is a sustainable skincare brand headquartered in the Azores, Portugal, offering a comprehensive portfolio of advanced skincare, body & hair care, and natural amenities products. The portfolio centers on two science-backed skincare routines: the Natural Aging Collection (powered by AlgaeTrioComplex+ technology, targeting mature skin with Algae, Hyaluronic Acid, and Coenzyme Q10) and the Rooted Vitality Collection (powered by HydraShieldCLN technology, featuring Azorean Green Tea, Laurel, and Niacinamide for normal to combination skin). Core skincare offerings include cleansers (Cleansing Oil, Cleansing Milk, Cleansing Gel), serums (Activating Serum, Hyaluronic Acid Serum, Bakuchiol Serum, Vital Serum, Oil Control Serum, Vitamin C Serum, Refining Eye Serum), moisturizers (Elemental Face Cream, Radiant Day Cream with SPF30, Regenerative Overnight Cream, Essential Face Cream, Hydrating Face Cream), toners (Moisturizing Face Toner), exfoliants and masks (Detoxifying Face Scrub with volcanic basalt, Nourishing Face Mask), and Lip Balms. The Body & Hair line features Natural Deodorants (Regular, Maximum Protection, Sensitive, Junior variants), body moisturizers (Hydrating Body Cream, Dry Body Oil), soap bars, body scrubs, shower gels, and shampoo/conditioner bars for all hair types. The Amenities collection includes oral care products (Bamboo Toothbrush, Dental Floss, Interdental Brushes, Tongue Cleaner), reusable accessories, and personal care amenities for hotels and spas. All products emphasize natural, vegan, and sustainable ingredients sourced in partnership with local Azorean farmers and producers.

Differentiator

Problem solved

Functional benefit

Brands

• Grounded Skincare: Main brand tagline emphasizing natural, Azorean-originated skincare products.
• Natural Aging
• Rooted Vitality

Products and services

• Natural Aging Collection Anti-aging skincare routine featuring AlgaeTrioComplex+, targeted at mature-skin consumers concerned with firming, restoration, and wrinkle reduction.
• Rooted Vitality Collection Hydrating and balancing skincare routine powered by HydraShieldCLN™ for normal to combination skin, featuring Azorean Green Tea, Laurel, and Niacinamide.
• Natural Deodorants Aluminum-free natural deodorant line with Regular, Maximum Protection, Sensitive, and Junior variants, formulated for vegan and hypoallergenic use.
• Shampoo and Conditioner Bars Sulfate- and silicone-free solid shampoo and conditioner bars for normal, oily, dry, and sensitive-scalp hair types, with matching solid conditioner bars.
• Oral Care (Bamboo Toothbrush, Dental Floss, Interdental Brushes, Tongue Cleaner) Eco-friendly oral care range including biodegradable bamboo toothbrushes (adult and kids), bamboo charcoal dental floss, reusable interdental brushes, and stainless steel tongue cleaner.
• Hotel & SPA Natural Amenities Line B2B line of premium natural amenities for hotels and SPAs including shower gel, body lotion, hand soap, shampoo, and conditioner for guest rooms and spa treatments.
• Serum Range (Hyaluronic Acid, Bakuchiol, Vitamin C, Activating, Vital, Oil Control, Refining Eye Serum) Targeted facial serum range including hydrating, anti-aging (bakuchiol), brightening (Vitamin C), radiance-boosting, oil control, and eye-area firming/brightening variants.
• Cleansers and Toners (Cleansing Oil, Cleansing Milk, Cleansing Gel, Moisturizing Face Toner) Natural facial cleansers and toner including oil-based makeup cleanser, gentle milk cleanser, refreshing gel cleanser for oily skin, and a balancing, calming hydrating toner.
• Moisturizers (Elemental Face Cream, Radiant Day Cream SPF30, Regenerative Overnight Cream, Essential Face Cream, Hydrating Face Cream) Day, night, and daily moisturizers including anti-aging firming creams, SPF day cream, regenerative overnight cream, and hydrating creams formulated with Azorean botanicals.
• Body Care (Dry Body Oil, Hydrating Body Cream, Soap Bar, Body Scrub) Body care line including dry body oil, hydrating body cream, handcrafted natural soap bars, and ground-olive-pit body scrub.
• Subscribe and Save Subscription Program Subscription service delivering Bam & Boo products on a flexible 1/2/3/4-month cadence with 10% savings and no commitment.

Quantifiable outcome

• 31% higher antioxidant effect than market standard (AlgaeTrioComplex+)
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered operational.

• DHL GroupoperationalOthersDHL Group and DHL Express logos appear on the website footer indicating partnership for international shipping and logistics services.
• CTToperationalOthersPortuguese postal service CTT and CTT Expresso partnership for domestic Portugal delivery including islands.
• IberomailoperationalOthersLogistics partner for mail and package delivery services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• REN Clean Skincare: Clean, bio-active skincare brand with vegan and sustainable positioning, similar premium price points and natural-origin ingredient narrative. Closely comparable on target customer (eco-conscious premium skincare buyer) and product range.
• Herbivore Botanicals: Plant-based, natural skincare and wellness brand with serums, masks, and body care emphasizing botanical actives and clean beauty. Comparable on ingredient-led storytelling, DTC-first model, and target eco-conscious millennial/Gen Z consumer.
• Tata Harper: Luxury natural skincare brand built around a farm-to-face ingredient story with proprietary botanical formulations. Closely comparable to Bam & Boo's Azores origin narrative, science-backed efficacy claims, and ultra-premium pricing.
• Dr. Hauschka: Natural and organic skincare brand with certified natural ingredients, holistic formulations, and a long heritage of plant-based R&D. Comparable on science-led natural positioning, multi-decade research backdrop, and broad skincare portfolio.
• Lush: Global handmade natural cosmetics brand offering fresh, vegan, and zero-waste skincare, body care, and bath products. Directly comparable to Bam & Boo on positioning, sustainability credentials, and product categories (soaps, deodorants, bath).
• Drunk Elephant: Science-backed, biocompatible skincare brand with serums, creams, and treatments targeting similar skin concerns (anti-aging, hydration, blemish). Comparable on technology-led positioning and premium pricing, though at significantly larger scale.

Emerging players

• Codex Beauty: Ireland-based clinical naturals skincare brand with biotech-driven, sustainably sourced formulations and premium positioning. Comparable on European origin, plant-based science narrative, and target consumer overlap with Bam & Boo.

Broad incumbents

• The Ordinary (DECIEM): Science-forward, single-ingredient skincare brand with broad global distribution and accessible pricing. Compares to Bam & Boo on science-credibility and serum-led product mix, but operates at vastly larger scale and price points.
• Weleda: Long-established natural and biodynamic personal care company offering skincare, body care, and oral care. Comparable on natural ingredient philosophy, broad product range, and presence in European premium natural retail channels.
• Natura &Co: Global multi-brand beauty group (Natura, The Body Shop, Avon, Aesop) with a strong sustainability and natural-ingredients positioning. Comparable on sustainability narrative at scale; relevant as a potential strategic acquirer or competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bamandboo
• Facebookfacebook.com/thebamandboo
• LinkedInlinkedin.com/company/the-bam-boo-toothbrush
• Instagraminstagram.com/thebamandboo
• TikToktiktok.com/@thebamandboo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bam & Boo