Noviti Finance

What Noviti Finance does

Noviti Finance (legal entity UAB "Noviti") is a Vilnius-headquartered, privately held non-bank financial company founded in 2016 by former banker Linas Armalys to serve micro and small enterprises in Lithuania, Latvia, and Poland that lack access to traditional bank credit. The company's core offering is unsecured and collateral-backed business lending — loans up to €50,000 without real estate collateral and up to €200,000 with collateral — underwritten via a fully digital, remote origination process that combines self-serve online application, AI-assisted credit analysis of bank statements and public registry data, inside-sales follow-up, and electronic contract signing through Smart-ID or mobile signature. Differentiated terms include fixed (non-EURIBOR) interest rates, a 1-working-day decision and same-day disbursement, a 0% interest policy for guarantors if the financed business fails, installment deferrals, a 10-day grace period, and free early repayment. By mid-2025 the loan portfolio stood at approximately €27 million across 2,000+ active clients, with €71M+ disbursed to 3,500+ customers since inception.

The business model combines interest income on fixed-rate business loans with one-time contract fees at origination and ancillary administrative fees for contract amendments, deferrals, and schedule changes. Pricing is risk-based across multiple product tiers — standard business loans, a 0% promotional loan, EIF-guaranteed loans at subsidized effective rates often below 7%, and a Business Growth Programme combining subsidized capital with mentorship funded by a €543,075 CEB/InvestEU/ESF+ grant. Distribution is exclusively digital-direct via noviti.lt, noviti.lv, and noviti.eu/noviti.pl, with no physical branches. The capital structure is supported by deep institutional relationships: the European Investment Fund (€1M subordinated loan in May 2023 plus InvestEU portfolio guarantees enabling up to €47M in lending), the Council of Europe Development Bank (€10M facility in August 2025, plus grant funding), ILTE (€2M portfolio guarantees enabling €17M+ in loans), and the EBRD (cooperation agreement for Poland, signed 2024). The company maintains ~20 specialist staff, has been recognized with TOP įmonė 2021, Verslo Genas 2023, and Gazelė 2025 awards, and holds the European Commission Code of Good Conduct certificate for credit institutions.

Name

Noviti Finance

Legal name

UAB "Noviti"

Website

https://noviti.lt

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Noviti Finance is a Vilnius-based non-bank digital lender founded in 2016 that provides fast, collateral-free business loans up to €200,000 to micro and small enterprises in Lithuania, Latvia, and Poland underserved by traditional banks, using AI-assisted underwriting and EU institutional guarantee partnerships.

Ownership category

akta.pro rank

Product category

Alternative Business Lending

NAICS

Credit Intermediation and Related Activities (522)

SIC

Short-Term Business Credit Institutions (6153)

akta.pro primary industry

SME Term Loans & Growth Capital (FSAKAGAB)

Keywords

• Business lending services
• SME financing
• Unsecured business loans
• Alternative lending
• Working capital loans

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Business loan interest income: Noviti Finance generates revenue primarily from annual interest charged on business loans. Rates are fixed and risk-based, varying by the borrower's creditworthiness and loan amount. Standard example (35,000 EUR, 36 months): approximately 243 EUR per month in interest, 8,748 EUR total interest over the loan term.
2. Loan contract fee: A one-time contract administration fee is charged at loan origination. This is the only upfront fee alongside interest. The fee amount is disclosed upfront and varies by loan size.
3. Loan administration and modification fees: Fees are charged for contract amendments (1% of outstanding balance, min 50 EUR), payment date changes (50 EUR), schedule changes when deferring credit repayment (50 EUR), consent for additional encumbrance (250 EUR), and late submission penalties (1% of outstanding balance, min 50 EUR). Early repayment is free.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Noviti Finance is an alternative non-bank business lender that provides fast, collateral-free and partially secured business loans to small and medium enterprises in Lithuania, Latvia, and Poland. Loans range from start-up financing up to EUR 50,000 unsecured (and up to EUR 200,000 with real estate collateral) over terms up to 36 months, priced at fixed annual interest plus a one-time contract fee, with the entire application, decision, signing and disbursement process conducted digitally within one working day.

Product overview

Noviti Finance operates as an alternative non-bank business lender offering a unified lending platform with multiple loan products designed for small and medium enterprises (SMEs) in Lithuania, Latvia, and Poland. The core offering is the unsecured business loan (Verslo paskola be užstato) up to €50,000, complemented by specialized products including working capital loans (Paskola apyvartinėms lėšoms), business expansion loans up to €200,000 (Paskola verslo plėtrai), investment loans (Investicinė verslo paskola), startup loans (Paskola verslo pradžiai), equipment financing (Paskola įrangai įsigyti), loan refinancing (Verslo paskolos refinansavimas), and a promotional 0% interest loan (Verslo paskola už 0% palūkanų). The EIF guarantee program provides supplementary support enabling more favorable lending terms. Key differentiators include fixed interest rates (no EURIBOR), fast processing (1-2 business days), flexible repayment schedules, and a unique 0% interest policy for guarantors in case of business failure.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Loan Without Collateral (Verslo paskola be užstato) Unsecured business loans up to EUR 50,000 to SMEs operating more than 3 months with at least EUR 10,000 monthly turnover. Features fixed interest rates (no EURIBOR), 1-2 working day processing, and flexible repayment terms up to 36 months. Designed for small businesses without real estate collateral.
• Working Capital Loan (Paskola apyvartinėms lėšoms) Working capital financing up to EUR 50,000 without collateral, intended to maintain cash flow for supplier payments, partner settlements, and employee compensation. Repayment schedules can be adapted to business seasonality.
• Business Expansion Loan (Paskola verslo plėtrai) Business expansion loans up to EUR 200,000 for SMEs to purchase equipment, hire staff, or finance marketing campaigns. Evaluation is based on business potential and growth prospects rather than tangible assets; loans above EUR 50,000 require real estate collateral.
• Investment Business Loan (Investicinė verslo paskola) Investment loans up to EUR 50,000 without collateral for equipment modernization, technology implementation, or market expansion. Includes advisory support to help optimize investment returns and long-term business goals.
• Business Startup Loan (Paskola verslo pradžiai) Startup loans up to EUR 50,000 without collateral to help new businesses acquire equipment, maintain cash flow, and fund initial marketing activities. Available to companies operating at least 3 months with clear business ideas.
• Equipment Purchase Loan (Paskola įrangai įsigyti)

Quantifiable outcome

• Loan decision within 1 working day; funds disbursed within 1 working day of electronic contract signing.
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• Inovacijų agentūra (Innovation Agency of Lithuania)coreStrategic or Co-development Partner · 4 February 2026The Innovation Agency is a project partner in Noviti Finance's Business Growth Promotion Program (funded by CEB / InvestEU / ESF+). The agency contributes expertise in early-stage business support, providing guidance on program design and connecting participants with additional resources. Over 70 very small businesses are targeted for the full program.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Finbee: Lithuanian P2P business-lending platform focused on SMEs in the Baltics. Directly comparable to Noviti Finance in target customer (small businesses), geography (Lithuania/Latvia), and digital origination model.
• Capitalia: Lithuanian-born business financing marketplace operating across Lithuania, Latvia, and Poland. Closely comparable to Noviti in multi-market SME focus, online application flow, and alternative-lender positioning.
• SAVY: Lithuanian fintech offering consumer and small-business credit online. Comparable to Noviti in operating model (digital-first lending in Lithuania) and customer overlap in the Lithuanian SME/micro segment.

Regional players

• Sun Finance Group: Latvia-headquartered online lender serving consumers and SMEs across the Baltics, Poland, and other EU markets. Comparable to Noviti in Baltic footprint, online origination, and SME/non-bank-lender positioning, though larger and more consumer-weighted.
• Creditstar (formerly Kredito24): Latvia-based online lender providing consumer and small-business credit across multiple EU countries. Comparable in regional origin, digital-only origination model, and target overlap with underserved SME/consumer borrowers.
• Twino: Latvian fintech operating a P2P-style alternative lending and consumer credit marketplace across Europe. Comparable to Noviti in Baltic origin, online lending DNA, and small-ticket credit orientation.

Broad incumbents

• iwoca: UK-founded SME lender with European expansion providing small-business working capital and term loans up to ~EUR 500K via a fully digital flow. Highly comparable to Noviti in product (unsecured SME term loans), digital GTM, and target customer (bankable-but-not-by-banks SMEs).
• Funding Circle: Global small-business loan platform operating in the UK, US, and Europe. Comparable to Noviti in targeting small businesses underserved by banks, providing working capital and term loans through a digital, data-driven underwriting approach, though at significantly larger scale.

Emerging players

• Fellow Finance: Finnish P2P lending marketplace for SMEs and consumers across the Nordics and select EU markets. Comparable in digital marketplace lending model, SME credit focus, and EU regional orientation.
• Estateguru: Estonian-headquartered P2P/alternative lending platform serving SMEs and real-estate borrowers in the Baltics and other EU countries. Comparable in Baltic origin, digital origination, and alternative-lender positioning for SMEs traditionally bypassed by banks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_EEAs7ybRf0QuLcYsrO6Sg?view_as=subscriber
• Facebookfacebook.com/NovitiFinanceLietuva
• LinkedInlinkedin.com/company/noviti/posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noviti Finance