The Daily Beast
The Daily Beast is a privately held, direct-to-consumer digital news publication founded in 2008, covering politics, pop culture, royals, and entertainment across web, mobile, podcasts, and newsletters through a recurring subscription plus advertising model.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Daily Beast does
The Daily Beast is a privately held digital news publication founded in 2008 and operated by The Daily Beast Company LLC, headquartered at 555 W. 18th Street, New York. It operates a direct-to-consumer digital media model covering politics, media, pop culture, world news, royals, and entertainment, with 251-500 employees. The product portfolio spans a flagship website, iOS and Android mobile apps, four podcasts (Inside Trump's Head, The Daily Beast Podcast, Obsessed, The Royalist), six-plus email newsletters (Beast Digest, Cheat Sheet, Politics, Obsessed, Scouted, Breaking Alerts), the Scouted e-commerce content vertical, The Looker beauty/wellness platform launched in November 2025, daily crosswords, and the Cheat Sheet aggregator.
The underlying technology is a web-based content management system delivering through owned digital surfaces and syndication via Apple Podcasts, Spotify, Amazon Music, YouTube, and email; no APIs, SDKs, or proprietary AI/ML components are disclosed. Distribution is multi-channel: email newsletters, organic social (Twitter/X, Facebook, Instagram, YouTube), podcasts/video, SEO, and direct website traffic.
The business model blends recurring digital subscriptions (monthly at $5.99 with a $1 first-month offer, annual at $59.99 with a $35 first-year offer) with display/sponsored advertising. Podcast ad sales and distribution are managed through a strategic partnership with Daylight Media announced February 2026. Affiliate commerce revenue runs through the Scouted vertical. Per COO Keith Bonnici, the company was profitable through the first nine months of 2025 and projected its first full year of profitability in 2025; absolute revenue is not publicly disclosed.
The Daily Beast firmographics
Firmographics- Name
- The Daily Beast
- Legal name
- The Daily Beast Company LLC
- Website
- https://thedailybeast.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Daily Beast is a privately held, direct-to-consumer digital news publication founded in 2008, covering politics, pop culture, royals, and entertainment across web, mobile, podcasts, and newsletters through a recurring subscription plus advertising model.
- Ownership category
- akta.pro rank
The Daily Beast industry classification
Industry- Product category
- Online News & Digital Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
- akta.pro secondary industry
- Newsletter & Email Digest Aggregators (MPACAKAG)
Keywords
Where The Daily Beast is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Daily Beast business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Subscriptions: Monthly and annual digital subscription tiers providing unlimited access to content, ad-free newsletters, and exclusive subscriber editions.
- Advertising: Display advertising and sponsored content on the website and newsletters. Ad sales managed through Daylight Media partnership for podcast portfolio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription |
| Subscription | Annual | Annual subscription (Best Value) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Daily Beast product offering
Product offeringCore offering
The Daily Beast is a digital news publication that delivers original reporting, investigations, and commentary across politics, media, entertainment, and culture. Its core offering is a flagship website combined with four flagship podcasts, multiple email newsletters, mobile apps for iOS and Android, and specialized verticals such as Scouted (shopping) and The Looker (beauty and wellness). The business is monetized through digital subscriptions, advertising, and affiliate partnerships.
Product overview
The Daily Beast is a digital news publication offering a portfolio of content products across multiple platforms: its core news website covering politics, media, entertainment, and culture; four flagship podcasts (Inside Trump's Head, The Daily Beast Podcast, Obsessed, and The Royalist); multiple email newsletters (Beast Digest, Cheat Sheet, Politics, Obsessed, Scouted, Breaking & Exclusive Alerts); The Looker beauty and wellness sub-brand; a crossword puzzle feature; and the Scouted shopping content section. The company operates primarily as an ad-supported subscription model with both free and premium content tiers.
Differentiator
Problem solved
Functional benefit
Brands
- The Looker: Editorial platform focused on beauty, wellness, and personal transformation launched in November 2025
- Obsessed
- The Royalist
- PunchUp
Products and services
- The Daily Beast (flagship website) The flagship digital news publication offering politics, media, entertainment, and culture coverage for general consumers.
- Inside Trump's Head (Podcast) Political podcast hosted by Michael Wolff and Joanna Coles providing in-depth analysis of Trump's secrets and psyche.
- The Daily Beast Podcast
- Obsessed (Podcast)
- The Royalist (Podcast)
- Beast Digest Newsletter
- Cheat Sheet Newsletter
- Obsessed Newsletter
- Politics Newsletter
- Scouted Newsletter
- The Looker Editorial platform focused on beauty, wellness, and personal transformation content, led by Joanna Coles.
- Daily Beast Crossword
- Cheat Sheet (Trending News Aggregator)
Companies that use The Daily Beast
Customer profileSegments4 records
Ideal customer profiles4 records
The Daily Beast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Daily Beast partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Daylight MediacoreStrategic partnership where Daylight Media manages ad sales, distribution, and monetization for The Daily Beast's expanding podcast portfolio. The partnership launches with three flagship shows: The Daily Beast Podcast, Inside Trump's Head, and Obsessed. The move is intended to scale The Daily Beast's audio and video content and double its podcast slate by 2026. Daylight handles all advertising and distribution functions for the podcast network.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
The Daily Beast competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Daily Beast social profiles
Digital presenceThe Daily Beast financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Daily Beast leadership team
Management profileNumber of profiles
Profiles9 records
The Daily Beast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Daily Beast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Daily Beast
What does The Daily Beast do?
The Daily Beast is a digital news publication that delivers original reporting, investigations, and commentary across politics, media, entertainment, and culture. Its core offering is a flagship website combined with four flagship podcasts, multiple email newsletters, mobile apps for iOS and Android, and specialized verticals such as Scouted (shopping) and The Looker (beauty and wellness). The business is monetized through digital subscriptions, advertising, and affiliate partnerships.
Is The Daily Beast a public or private company?
The Daily Beast is a private company. It is classified as unknown and is currently operating.
When was The Daily Beast founded?
The Daily Beast was founded in 2008. It employs 251 to 500 people.
Where is The Daily Beast based?
The Daily Beast is headquartered in New York, United States, in the North America region.
How does The Daily Beast make money?
Two revenue lines are on record. Digital Subscriptions are the primary driver. The others are advertising.
Does The Daily Beast have an API?
No public API is recorded for The Daily Beast.
What industry is The Daily Beast in?
The Daily Beast's product category is Online News & Digital Media. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines, with a secondary code of MPACAKAG, Newsletter & Email Digest Aggregators. Its NAICS code is 513120 and its SIC code is 2721.