noonee

Name

noonee

Legal name

Carl Stahl GmbH

Website

https://noonee.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Schlieren

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Exoskeleton Product Sales: Direct e-commerce sales of exoskeletons and accessories through the noonee online marketplace. Products include Chairless Chair 2.0 ($2,670), BionicBack ($3,357), Neck Support ($244), Ironhand ($10,478), Edge ($1,137), and various accessories. One-time purchase model with prices listed in USD.
2. Trial Period Rentals: Rental program allowing companies to test exoskeletons in their work environment before purchase. Rental prices vary by model (e.g., Ironhand-Set: €900/1 week, €1,800/2 weeks; BionicBack: €290/1 week; Chairless Chair: €230/1 week). Total sample park investment of €96,595.00 across 44 units. Trial costs can be credited toward purchase.
3. Pilot Project Consulting: Structured pilot project support for companies implementing exoskeletons. Includes workplace analysis, appropriate activity selection, practical testing during operations, employee training, utilization assessment, and results evaluation. Professional support provided by experienced exoskeleton experts.
4. Training Services: Training services including online training videos (available since 2021), online introductions, and personal instruction by specialists. Some products like Ironhand require certification proving proper exoskeleton handling knowledge.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

noonee is a specialist exoskeleton marketplace that sells wearable mechatronic assistance systems from multiple manufacturers, including the Chairless Chair 2.0, BionicBack, Neck Support, Ironhand, and Edge models. The platform combines direct e-commerce purchase with practical trial phases via a sample park, expert consultation, and pilot project support targeting companies and individuals with physically demanding work. Products range from passive mechanical systems using springs and leverage to active powered systems with motors and sensors.

Product overview

Noonee operates as an exoskeleton marketplace offering a cross-manufacturer portfolio of wearable assistance systems for physical labor across industries. The product lineup includes five main exoskeleton products: the Chairless Chair 2.0 (passive leg exoskeleton for prolonged standing relief), BionicBack (passive back exoskeleton for lifting/bending), Neck Support (passive neck exoskeleton for overhead work), Ironhand (active hand exoskeleton for grip-intensive tasks), and Edge (passive back exoskeleton for lower back support). These range from passive mechanical systems (Chairless Chair, BionicBack, Neck Support, Edge) that use springs and leverage to active powered systems (Ironhand). Beyond product sales, noonee provides complementary services including trial testing phases with a sample park available in 20+ countries, pilot project implementation support, and online training videos for proper usage.

Differentiator

Problem solved

Functional benefit

Products and services

• Chairless Chair 2.0

Quantifiable outcome

• Reduction of Low Back Disorder Risk (LBD) from 45.5 to 33.4 with exoskeleton support during repetitive lifting tasks
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Carl Stahl GmbHcoreTechnology or IntegrationPrimary vendor partner and parent company (noonee is operated by Carl Stahl GmbH). Carl Stahl manufactures the Chairless Chair, the original exoskeleton product that founded the company. The Chairless Chair 2.0 is sold exclusively through noonee marketplace.
• hTRIUScoreTechnology or IntegrationManufacturer of BionicBack passive back exoskeleton sold on noonee marketplace. The BionicBack is a core product in noonee's portfolio for lifting and bending applications.
• SkelexcoreTechnology or IntegrationManufacturer of Neck Support, Edge back exoskeleton, and Ironhand active hand exoskeleton. Skelex is a key vendor providing multiple product lines including ultra-light neck support (150g), back support, and world's first active hand exoskeleton.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SuitX: US modular exoskeleton developer (now under Ottobock) producing industrial shoulder, back, and leg modules. Comparable modular exoskeleton approach for industrial buyers, though with more limited current market presence.
• Skelex: Dutch manufacturer of the Edge, Neck Support, and Ironhand exoskeletons sold through noonee. A direct vendor partner that also sells via its own channels, making it both supplier and competitor for the same product categories.
• German Bionic: German-based exoskeleton developer of the Cray X, a powered full-body exoskeleton for industrial/logistics use. Directly competes for the same B2B enterprise ergonomics buyer that noonee targets through its marketplace.
• Japet: French manufacturer of the Japet.W+ back exoskeleton, sold through noonee's marketplace and sample park. Comparable as a specialized exoskeleton vendor with similar industrial focus.

Broad incumbents

• Ekso Bionics: US-listed exoskeleton company with both medical/rehabilitation (EksoNR, EksoUE) and industrial (Ekso Evo) product lines. Ekso Evo is sold via noonee but Ekso also sells direct, making it both partner and broader incumbent in the exoskeleton space.
• Comau: Italian industrial automation company (part of Stellantis) that developed the MATE wearable exoskeleton for automotive and manufacturing workers. A broad incumbent whose exoskeleton offering overlaps with noonee's industrial manufacturing use cases.
• Ottobock: Global German prosthetics and orthotics market leader with exoskeleton interests (acquired SuitX assets). Operates broadly across mobility/orthopedic devices and could enter the industrial exoskeleton category at scale.
• Sarcos Robotics: US company developing industrial exoskeletons and teleoperated robots. Targets overlapping construction, manufacturing, and defense applications, though with broader ambitions beyond just exoskeletons.

Emerging players

• Auxivo: Swiss-based early-stage exoskeleton startup (ETH Zurich spinout) developing industrial shoulder and back support exoskeletons. Geographic and product overlap with noonee makes it a directly comparable emerging competitor.
• Haption: French company specializing in force-feedback and haptic exoskeletons, primarily for industrial teleoperation and virtual reality applications. Adjacent technology focus with overlap on wearable mechatronic devices for industrial use.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noonee
• Instagraminstagram.com/noonee_cc
• Xx.com/noonee_cc
• Facebookfacebook.com/social.noonee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about noonee