PhotoAiD
PhotoAiD is a Poland-based, AI-powered passport and visa photo platform serving global individual consumers through web and mobile apps, combining computer-vision automation with human expert verification to deliver government-compliant photos at $16.95–$19.95 per order.
- Company typePrivate
- Founded2013
- HeadquartersBialystok, Poland
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What PhotoAiD does
PhotoAiD is a Bialystok, Poland-headquartered consumer technology company that operates an AI-powered passport and visa photo platform. Its core product is a self-serve web application and native iOS/Android apps through which users either upload an existing selfie or capture a new one and receive, within ~3 minutes, a government-compliant passport/visa photo: AI performs automatic cropping, resizing, and background replacement, after which human experts verify the output against the relevant country's specifications. Supported workflows span US passports and renewals, baby/infant passports, USCIS immigration photos, Green Cards, and country-specific visa photos (Chinese, Schengen, Indian, etc.), with 40+ localized language variants.
The business is a pure direct-to-consumer, product-led growth model. Revenue is generated per transaction, not via subscription: a digital photo is priced at $16.95 and a digital-plus-printed-copies bundle with US shipping is priced at $19.95. Customers pay for each photo order; the company offers a 100% acceptance guarantee with a double money-back refund if a photo is rejected, and relies on human experts to provide 24/7 verification with sub-minute feedback. Distribution is exclusively digital (website, iOS App Store, Google Play), with no physical retail presence or third-party resellers. Marketing is built around an extensive educational blog, SEO targeting passport-related queries, and earned media coverage (NYT, Forbes, Bloomberg, CNN, Business Insider, HuffPost).
PhotoAiD serves an exclusively long-tail, individual-consumer customer base — there are no enterprise contracts or named B2B customers disclosed. To date the platform reports 11+ million users and 18+ million photos processed, supported by a 51–100 employee workforce. The company appears to be bootstrapped: the only disclosed funding event is a single $250,000 round dated 2021-12-31, with no parent company, subsidiaries, acquisitions, partnerships, or institutional investors identified. Revenue, headcount trends, and ownership remain undisclosed; GDPR and CCPA compliance are explicitly stated.
PhotoAiD firmographics
Firmographics- Name
- PhotoAiD
- Legal name
- PhotoAiD
- Website
- https://photoaid.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PhotoAiD is a Poland-based, AI-powered passport and visa photo platform serving global individual consumers through web and mobile apps, combining computer-vision automation with human expert verification to deliver government-compliant photos at $16.95–$19.95 per order.
- Ownership category
- akta.pro rank
PhotoAiD industry classification
Industry- Product category
- Passport and ID Photo Compliance Software
- NAICS
- Photofinishing Laboratories (except One-Hour) (812921), Photofinishing (81292)
- SIC
- Services-Photofinishing Laboratories (7384)
- akta.pro primary industry
- Passport & Identity Document Management (THALAPAB)
- akta.pro secondary industries
- Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where PhotoAiD is headquartered
LocationHeadquarters
- HQ city
- Bialystok
- HQ country
- Poland
- HQ region
- Europe
Markets served
PhotoAiD business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Digital Passport Photo: Users pay a one-time fee to receive a digitally verified passport photo delivered via email. The digital copy can be used for online applications or printed at home/local stores on 4x6 paper.
- Digital Photo + Printed Copies: Users pay a higher one-time fee to receive both a digital copy and physical printed photos (2 copies) delivered to their address with complimentary 3-day shipping in the US.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Digital passport photo with expert verification |
| One time/ perpetual license | Pay-as-you-go | Digital photo plus printed copies with delivery |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
PhotoAiD product offering
Product offeringCore offering
PhotoAiD provides an AI-assisted service that turns a smartphone photo into a compliant passport, visa, or ID photo for over 120 countries and hundreds of document types. The platform combines automated background removal, sizing, and alignment with human expert verification before delivering a digital or print-ready image, supported by a 100% compliance guarantee.
Product overview
PhotoAiD is a single unified platform for creating government-compliant passport and ID photos. The core offering consists of a web application and mobile apps (iOS and Android) that process user-uploaded selfies using AI-powered cropping, resizing, and background removal, followed by human expert verification. The service supports dozens of document types across US official documents (US passports, USCIS, baby passports, Real ID) and international visa photos (Chinese, Schengen, Indian, etc.), with digital download and printed copy delivery options. Specialized sub-products exist for specific document types including US passport photo checking, baby passport photos, USCIS photos, 2x2 photo size conversion, and country-specific visa photos.
Differentiator
Problem solved
Functional benefit
Products and services
- PhotoAiD Passport Photo Web App Browser-based service where a user uploads or takes a photo and receives an AI-processed, human-verified passport, visa, or ID photo compliant with the selected country's requirements. Designed for individual consumers applying for travel or identity documents.
- PhotoAiD Passport Photo iOS App Native iOS mobile app that guides users through capturing a passport or ID photo with their iPhone, applies AI processing, and routes the image through expert human verification before delivering a compliant digital or print photo.
- PhotoAiD Passport Photo Android App Native Android mobile app providing the same AI-plus-human-verification passport photo workflow as the iOS and web versions, targeted at Android smartphone users worldwide.
- Baby Passport Photo Service Specialized flow within the PhotoAiD platform that helps parents capture a compliant passport or ID photo of an infant or young child, using AI sizing and background processing plus human expert verification tailored to the stricter requirements for baby photos.
Quantifiable outcome
- Users can get compliant passport photos in under 3 minutes without leaving home
- +4 more outcomes
Companies that use PhotoAiD
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles1 record
PhotoAiD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
PhotoAiD partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
PhotoAiD competitors and assessment
Company assessmentBroad incumbents
- ID.me: Larger digital identity verification platform serving government and commercial clients. While focused on identity proofing rather than photo compliance specifically, it represents a broader incumbent in the digital identity space PhotoAiD operates in.
Emerging players
- AiPassportPhoto: AI-powered passport photo tool with country-specific compliance features. Comparable in technology stack (automated cropping, background replacement) and target audience (international travelers needing compliant photos).
- AiPassportPhotos: Emerging AI-driven passport photo service offering similar automated photo processing. Comparable in core technology (AI image manipulation for compliance) but likely smaller scale and narrower geographic coverage.
Direct peers
- ePassportPhoto: Direct peer offering AI-powered passport photo generation with government compliance checks. Operates web-based tool with similar pricing structure and country-specific document support.
- Persofoto: Passport and visa photo service using AI for compliance verification. Competes directly in the same consumer-facing category with web-based delivery and similar document coverage.
- Visafoto: Competitor focused on AI-driven passport and visa photo creation with multi-country support. Offers similar digital delivery and print options, targeting the same at-home convenience-seeking consumer segment.
- iPassportPhoto: Competitor providing online passport and visa photo creation services with AI background removal and country-specific templates. Same product-led growth model and direct-to-consumer distribution.
- Passport Photo Online: Direct competitor offering AI-powered passport and visa photo creation with similar compliance verification. Operates globally with multi-country document support and overlapping target customer segments (consumers needing government-compliant ID photos).
- Make Passport Photo: AI-based passport photo maker offering online creation of compliant photos for multiple countries. Directly comparable in target use case (at-home passport photo) and delivery format (digital + print).
- iVisa: Online platform providing visa and passport services including photo generation, application assistance, and document review. Directly comparable business model with global footprint and similar compliance-guarantee positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PhotoAiD social profiles
Digital presencePhotoAiD compliance and trust
Trust signalCompliance2 records
PhotoAiD financial estimates
Financial estimateRevenue estimate
Valuation estimate
PhotoAiD leadership team
Management profileNumber of profiles
PhotoAiD funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PhotoAiD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PhotoAiD
What does PhotoAiD do?
PhotoAiD provides an AI-assisted service that turns a smartphone photo into a compliant passport, visa, or ID photo for over 120 countries and hundreds of document types. The platform combines automated background removal, sizing, and alignment with human expert verification before delivering a digital or print-ready image, supported by a 100% compliance guarantee.
Is PhotoAiD a public or private company?
PhotoAiD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PhotoAiD founded?
PhotoAiD was founded in 2013. It employs 51 to 100 people.
Where is PhotoAiD based?
PhotoAiD is headquartered in Bialystok, Poland, in the Europe region.
How does PhotoAiD make money?
Two revenue lines are on record. Digital Passport Photo is the primary driver. The others are digital Photo + Printed Copies.
Who are PhotoAiD's main competitors?
ID.me is listed as a broad incumbent. Emerging players are AiPassportPhoto and AiPassportPhotos. Direct peers are ePassportPhoto, Persofoto, Visafoto, iPassportPhoto, Passport Photo Online, Make Passport Photo and iVisa.
Does PhotoAiD have an API?
No public API is recorded for PhotoAiD.
What industry is PhotoAiD in?
PhotoAiD's product category is Passport and ID Photo Compliance Software. Its primary akta.pro industry code is THALAPAB, Passport & Identity Document Management, with a secondary code of HDAAALAG, Privacy-Preserving Data (De-identification, Anonymization, PII Redaction). Its NAICS code is 812921 and its SIC code is 7384.