PowerMarket

What PowerMarket does

PowerMarket, trading as SunReign Ltd and headquartered in Stevenage with operations in Oxford, is a B2B SaaS platform that manages the end-to-end solar lifecycle for organisations with distributed property portfolios. Its core product combines AI-driven feasibility analytics using satellite imagery, computer vision, and machine learning with procurement workflows, EPC delivery coordination, zero-capex third-party and peer-to-peer PPA structuring, and live portfolio performance monitoring. The platform exposes industry-specific solutions for councils, social housing associations, commercial real estate, manufacturing, logistics, hospitality, warehousing, schools, ESG consultants, and SMEs, with white-label capability for advisory partners.

The company monetises through SaaS subscriptions, transaction fees from its peer-to-peer energy marketplace, and referral or commission arrangements with EPC and installation partners. Distribution is a hybrid of direct enterprise field sales (Request a Demo) and partner channels comprising solar installers, energy brokers, and ESG consultants. PowerMarket is backed by Techstars, Q Ventures, Innovate UK, the European Space Agency, and Oxford University Innovation, and serves named customers including Capita PLC, Elia Group, Iren Energia, INWIT Telecom, Clarion Housing Group, and several UK local authorities, with documented deployments across the UK, Italy, and Belgium.

Name

PowerMarket

Legal name

SunReign Ltd

Website

https://powermarket.ai

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

PowerMarket is an AI-driven SaaS platform that helps enterprises, councils, housing associations, and commercial property owners plan, procure, finance, and trade solar power across distributed portfolios in the UK and Europe.

Ownership category

akta.pro rank

Product category

Solar Energy Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH)

Keywords

• Solar lifecycle management
• Solar feasibility analytics
• Peer-to-peer energy trading
• Power purchase agreements
• Renewable energy software

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: PowerMarket operates as a software-as-a-service platform providing solar management tools on a subscription basis. The platform covers the full solar lifecycle including feasibility analysis, procurement, engineering delivery, PPA management, and performance monitoring. Pricing and billing details are not publicly disclosed; the primary acquisition motion is through direct sales with 'Request a Demo' CTAs targeting enterprise customers.
2. Peer-to-Peer Energy Trading / PPA Marketplace: The company operates a P2P energy marketplace where businesses with excess solar generation can sell energy directly to other businesses. This marketplace facilitates standardised corporate PPAs, enabling energy-intensive companies to purchase traceable solar energy and asset owners to monetise excess generation, with the company facilitating and managing the transaction process.
3. EPC Project Facilitation & Partner Commissions: PowerMarket connects customers with trusted EPC (Engineering, Procurement, and Construction) partners and installation partners through its platform, providing procurement and delivery services. The company likely earns referral fees or commissions from these partner networks as part of its end-to-end service offering.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PowerMarket is a SaaS platform that delivers end-to-end solar lifecycle management for organisations. The platform combines AI-driven feasibility analysis (using satellite imagery and computer vision), EPC procurement and project delivery, real-time performance monitoring, and a peer-to-peer energy marketplace that lets businesses trade excess solar generation. It is sold to enterprise and public-sector customers through direct sales and partner channels on a custom-contract B2B basis.

Product overview

PowerMarket offers an intelligent solar management platform combining multiple integrated modules for end-to-end solar lifecycle management. The core platform provides AI-powered analytics for site assessment, EPC project delivery, third-party and peer-to-peer PPA capabilities, and portfolio-wide performance tracking. Key modules include At-Scale Solar Analytics (using satellite imagery and machine learning), Procurement & Engineering services, Zero-CapEx Solar options, and the Peer-to-Peer Energy Marketplace for trading excess generation. The platform serves diverse sectors including councils, social housing, real estate, manufacturing, ESG consultants, logistics, hospitality, warehousing, schools, and SMEs, with industry-specific solutions built on the unified platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• PowerMarket Intelligent Solar Management Platform An all-in-one enterprise SaaS command centre that provides AI-driven solar analytics, procurement, engineering, EPC project delivery, zero-capex PPA financing, real-time performance monitoring, and portfolio management across the full solar lifecycle, sold to councils, housing associations, commercial real estate owners, manufacturers, ESG consultants, and SMEs.
• Peer-to-Peer PPA Network & Energy Marketplace An intelligent marketplace enabling businesses with surplus solar generation to sell energy directly to other businesses through standardised corporate PPAs, supported by automated trading algorithms and facilitating/monitoring transactions. Sold to energy-intensive companies seeking traceable solar and to asset owners seeking to monetise excess generation.

Quantifiable outcome

• 90% time savings on solar planning
• +7 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Oxford University / Oxford University InnovationcoreTechnology or IntegrationPowerMarket has partnered with Oxford University Innovation, the technology transfer office of the University of Oxford, to develop advanced satellite and AI technology for solar feasibility analysis. This partnership provides access to cutting-edge research and academic expertise in machine learning and satellite data analysis for solar applications.
• European Space Agency (ESA)coreTechnology or IntegrationPowerMarket has developed technology in partnership with the European Space Agency, leveraging satellite data for solar analysis. ESA provides access to satellite imagery and space-based data that enables PowerMarket's platform to perform high-precision rooftop solar assessments across large property portfolios.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aurora Solar: US-based SaaS platform for solar design, sales, and proposal generation. Most direct competitor in the solar lifecycle software category, serving installers and commercial developers with similar AI-driven feasibility and proposal workflows, though at much larger scale (Series E, hundreds of millions raised).
• OpenSolar: Free, cloud-based solar design and management SaaS for installers and developers. Competes directly with PowerMarket on solar design, proposal, and project management workflows; well-funded with global installer footprint.
• EnergySage: US-based online marketplace connecting solar buyers with vetted installers and facilitating solar financing. Comparable marketplace model to PowerMarket's P2P energy trading platform, though focused on residential installer matching rather than commercial P2P energy transactions.
• Solar Analytics: Australia-based solar monitoring and analytics SaaS for residential and commercial systems. Closely comparable in combining AI/ML solar analytics with end-customer monitoring dashboards; operates in a mature distributed solar market similar to the UK.

Regional players

• Geo Green Power: UK-based solar EPC and battery storage installer serving commercial, agricultural, and public-sector customers. Direct regional peer operating in the same UK market segments (councils, housing associations, commercial property) that PowerMarket targets, but as an installer rather than a software platform.
• Rated People: UK-based online marketplace connecting homeowners with vetted tradespeople including solar installers. Comparable marketplace/lead-generation business model in the UK solar installation ecosystem that PowerMarket's partner network competes with for installer mindshare.

Emerging players

• Wattics: Energy and sustainability analytics SaaS platform with monitoring, benchmarking, and automated reporting. Overlaps with PowerMarket's portfolio performance tracking and ESG reporting features, though broader in scope across all energy sources rather than solar-specific.

Others

• Carbon Trust: UK-based sustainability consultancy advising corporates and government on decarbonisation strategy, including solar feasibility. Adjacent peer serving overlapping UK corporate and public-sector customers with complementary advisory services that could either partner with or compete against PowerMarket's analytics offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PowerMarketAI
• LinkedInlinkedin.com/company/powermarketai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PowerMarket