Augsburg University
Augsburg University is a private nonprofit Lutheran-affiliated liberal arts university in Minneapolis, Minnesota, offering undergraduate, adult undergraduate, and graduate programs across professional and liberal arts disciplines, serving traditional students, working adults, and graduate professionals nationally via SARA-enabled distance education.
- Company typePrivate
- Founded1872
- HeadquartersMinneapolis, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Augsburg University does
Augsburg University is a private, nonprofit Lutheran-affiliated liberal arts university founded in 1872 (as Augsburg Seminary) and headquartered at 2211 Riverside Avenue in Minneapolis, Minnesota. It serves approximately three student segments: traditional undergraduates (including first-year, transfer, international, and PSEO high-school students), adult undergraduates pursuing degree completion (Business, Education, BSN Nursing, Psychology), and graduate students across a diversified professional portfolio that includes an MBA, MFA in Creative Writing, DMSc, DNP, MS in Physician Assistant Studies, Doctor of Psychology, MSW, MA in Leadership, and Master of Music Therapy. The institution differentiates through the signature "Augsburg Experience" experiential learning requirement (internships, study abroad, research) and the distinctive StepUP collegiate recovery program, with an explicit urban-engagement mission tied to Minneapolis.
The university operates primarily as a tuition-and-fees business with ancillary auxiliary revenue (housing, dining, athletics). Its underlying technology is a standard WordPress CMS for marketing and information delivery; there is no API surface, no proprietary software platform, and no mobile app. Distribution is direct-to-consumer: student recruitment via the augsburg.edu website, campus tours (in-person and virtual), and social media. Critically, the institution is SARA-approved, enabling distance education across 49 states, DC, Puerto Rico, and the US Virgin Islands — a national reach that materially exceeds its single-campus physical footprint. Pricing includes a free-tuition Promise Scholarship for undergraduates and $80/credit graduate grants; specific tuition rates are not publicly disclosed.
The university's competitive position rests on a stack of regulatory moats — continuous HLC institutional accreditation since 1954 plus 11+ specialized program accreditations (CCNE, ARC-PA, APA-CoA, CSWE, NASM, AMTA, ACBSP, ACS, PELSB, Minnesota Board of Nursing) — that are mandatory for student financial aid eligibility and professional licensure. It maintains strategic affiliations with the Associated Colleges of the Twin Cities (ACTC), Minnesota Private College Council, CIC, AAC&U, and AACTE. Revenue is not publicly disclosed; the only disclosed 2024 funding event was a $137,699 AmeriCorps Public Allies grant supporting civic engagement programming.
Augsburg University firmographics
Firmographics- Name
- Augsburg University
- Legal name
- Augsburg University
- Website
- https://augsburg.edu
- Company type
- Private
- Founded year
- 1872
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Augsburg University is a private nonprofit Lutheran-affiliated liberal arts university in Minneapolis, Minnesota, offering undergraduate, adult undergraduate, and graduate programs across professional and liberal arts disciplines, serving traditional students, working adults, and graduate professionals nationally via SARA-enabled distance education.
- Ownership category
- akta.pro rank
Augsburg University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- General Liberal Arts Colleges (EDAHACAA)
- akta.pro secondary industries
- Arts, Humanities & Creative Research Universities (EDAHABAG), Faith-Affiliated Private Research Universities (EDAHABAJ), Online Nonprofit Universities (EDAHALAK)
Keywords
Where Augsburg University is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Augsburg University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Tuition and Fees: Augsburg University generates primary revenue through tuition and fees from undergraduate, adult undergraduate, and graduate programs. The university offers grants providing $80 per credit for graduate degrees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Augsburg University product offering
Product offeringCore offering
Augsburg University is a private liberal arts university that delivers undergraduate, adult undergraduate, and graduate degree programs across disciplines such as business, education, nursing, physician assistant studies, music therapy, social work, and psychology. The institution combines classroom instruction with experiential learning through The Augsburg Experience requirement, and supports students with services including athletics, the StepUP recovery program, and campus ministry.
Product overview
Augsburg University is a private liberal arts university in Minneapolis, Minnesota, offering a comprehensive portfolio of educational programs. The institution operates as a single unified academic institution (not a platform-plus-modules architecture) comprising three main program divisions: Undergraduate Programs for traditional students, Adult Undergraduate Programs for working adults, and Graduate Programs spanning master's and doctoral degrees across disciplines including business, education, health sciences, music, and social work. Supporting these academic offerings are experiential learning features such as The Augsburg Experience requirement, campus resources including Lindell Library and Athletics, and specialized student support programs like StepUP (recovery support) and Campus Ministry. The university integrates internships, study abroad, and research opportunities into its curriculum through its signature Augsburg Experience Requirement.
Differentiator
Problem solved
Functional benefit
Products and services
- Undergraduate Programs
Companies that use Augsburg University
Customer profileSegments4 records
Ideal customer profiles3 records
Augsburg University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Augsburg University partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Higher Learning CommissioncoreInstitutional accreditation agency that accredits colleges and universities in the United States. Augsburg University has been continuously accredited since 1954.
- Associated Colleges of the Twin Cities (ACTC)coreConsortium of private liberal arts colleges in the Twin Cities of Minnesota that shares academic programs and promotes student exchange.
- Minnesota Private College CouncilcoreRepresents the private liberal arts colleges of Minnesota.
- Lutheran Education Conference of North America (LECNA)minorPromotes cooperation among Lutheran colleges and universities in the United States and Canada.
- Campus CompactminorNational coalition of colleges and universities committed to building democracy through civic engagement and community development.
- Council of Independent Colleges (CIC)minorAssociation of independent nonprofit colleges and universities that provides services to improve the quality of education, administrative, and financial performance.
- American Association of Colleges and Universities (AAC&U)minorAdvances the democratic purposes of higher education by promoting equity, innovation, and excellence in liberal education.
- American Association of Colleges of Teacher Education (AACTE)minorRepresents institutions dedicated to high-quality evidence-based preparation of educators who are ready to teach all learners.
- Minnesota Office of Higher EducationcoreAugsburg is registered with the Minnesota Office of Higher Education pursuant to sections 136A.61 to 136A.71. Registration is not an endorsement of the institution.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Augsburg University competitors and assessment
Company assessmentDirect peers
- Concordia University, St. Paul: St. Paul private Lutheran (LCMS) university offering undergraduate and graduate programs with similar faith-based mission, urban setting, and adult-learner focus as Augsburg.
- University of St. Thomas: Larger Twin Cities private Catholic university with overlapping undergraduate, MBA, and professional graduate programs; a scaled-up private competitor for the same metro applicant pool.
- Gustavus Adolphus College: Minnesota private Lutheran-affiliated liberal arts college and Minnesota Private College Council peer; highly comparable mission, size, and curricular structure to Augsburg.
- College of St. Scholastica: Duluth-based Minnesota private Benedictine university with strong health-professions and graduate programs (including DNP and MSW), directly comparable to Augsburg's professional-program emphasis.
- Hamline University: St. Paul-based private university offering undergraduate and graduate programs (including an MBA and law school) that directly competes with Augsburg for Twin Cities students and shares ACTC consortium membership.
- Macalester College: Highly comparable private liberal arts college in St. Paul within the Twin Cities, sharing ACTC consortium membership, similar student profile, and direct competition for the same applicant pool as Augsburg.
- College of Saint Benedict / Saint John's University: Minnesota private Catholic/Benedictine liberal arts coordinate college and Saint John's University pairing, both Minnesota Private College Council members with comparable residential undergraduate offerings.
- St. Olaf College: Minnesota private liberal arts college and Minnesota Private College Council member with similar residential undergraduate model and liberal-arts curriculum, serving overlapping regional applicant pools.
- Bethel University: St. Paul-area private Christian university offering comparable undergraduate and graduate programs (including seminary and DNP) that competes directly with Augsburg for faith-oriented and Twin Cities students.
- Concordia College (Moorhead): Minnesota private Lutheran (ELCA) liberal arts college sharing faith heritage with Augsburg and competing for similar regional Lutheran-affiliated applicants via the LECNA network.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Augsburg University social profiles
Digital presenceAugsburg University compliance and trust
Trust signalCompliance13 records
Augsburg University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Augsburg University leadership team
Management profileNumber of profiles
Profiles2 records
Augsburg University funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Augsburg University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Augsburg University
What does Augsburg University do?
Augsburg University is a private liberal arts university that delivers undergraduate, adult undergraduate, and graduate degree programs across disciplines such as business, education, nursing, physician assistant studies, music therapy, social work, and psychology. The institution combines classroom instruction with experiential learning through The Augsburg Experience requirement, and supports students with services including athletics, the StepUP recovery program, and campus ministry.
Is Augsburg University a public or private company?
Augsburg University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Augsburg University founded?
Augsburg University was founded in 1872. It employs 501 to 1,000 people.
Where is Augsburg University based?
Augsburg University is headquartered in Minneapolis, United States, in the North America region.
How does Augsburg University make money?
One revenue line is on record: tuition and Fees.
Who are Augsburg University's main competitors?
Direct peers on record are Concordia University, St. Paul, University of St. Thomas, Gustavus Adolphus College, College of St. Scholastica, Hamline University, Macalester College, College of Saint Benedict / Saint John's University, St. Olaf College, Bethel University and Concordia College (Moorhead).
Does Augsburg University have an API?
No public API is recorded for Augsburg University.
What industry is Augsburg University in?
Augsburg University's product category is Higher Education. Its primary akta.pro industry code is EDAHACAA, General Liberal Arts Colleges, with a secondary code of EDAHABAG, Arts, Humanities & Creative Research Universities. Its NAICS code is 6113 and its SIC code is 8200.