Augsburg University

What Augsburg University does

Augsburg University is a private, nonprofit Lutheran-affiliated liberal arts university founded in 1872 (as Augsburg Seminary) and headquartered at 2211 Riverside Avenue in Minneapolis, Minnesota. It serves approximately three student segments: traditional undergraduates (including first-year, transfer, international, and PSEO high-school students), adult undergraduates pursuing degree completion (Business, Education, BSN Nursing, Psychology), and graduate students across a diversified professional portfolio that includes an MBA, MFA in Creative Writing, DMSc, DNP, MS in Physician Assistant Studies, Doctor of Psychology, MSW, MA in Leadership, and Master of Music Therapy. The institution differentiates through the signature "Augsburg Experience" experiential learning requirement (internships, study abroad, research) and the distinctive StepUP collegiate recovery program, with an explicit urban-engagement mission tied to Minneapolis.

The university operates primarily as a tuition-and-fees business with ancillary auxiliary revenue (housing, dining, athletics). Its underlying technology is a standard WordPress CMS for marketing and information delivery; there is no API surface, no proprietary software platform, and no mobile app. Distribution is direct-to-consumer: student recruitment via the augsburg.edu website, campus tours (in-person and virtual), and social media. Critically, the institution is SARA-approved, enabling distance education across 49 states, DC, Puerto Rico, and the US Virgin Islands — a national reach that materially exceeds its single-campus physical footprint. Pricing includes a free-tuition Promise Scholarship for undergraduates and $80/credit graduate grants; specific tuition rates are not publicly disclosed.

The university's competitive position rests on a stack of regulatory moats — continuous HLC institutional accreditation since 1954 plus 11+ specialized program accreditations (CCNE, ARC-PA, APA-CoA, CSWE, NASM, AMTA, ACBSP, ACS, PELSB, Minnesota Board of Nursing) — that are mandatory for student financial aid eligibility and professional licensure. It maintains strategic affiliations with the Associated Colleges of the Twin Cities (ACTC), Minnesota Private College Council, CIC, AAC&U, and AACTE. Revenue is not publicly disclosed; the only disclosed 2024 funding event was a $137,699 AmeriCorps Public Allies grant supporting civic engagement programming.

Name

Augsburg University

Legal name

Augsburg University

Website

https://augsburg.edu

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Augsburg University is a private nonprofit Lutheran-affiliated liberal arts university in Minneapolis, Minnesota, offering undergraduate, adult undergraduate, and graduate programs across professional and liberal arts disciplines, serving traditional students, working adults, and graduate professionals nationally via SARA-enabled distance education.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Liberal Arts Colleges (EDAHACAA)

akta.pro secondary industries

Arts, Humanities & Creative Research Universities (EDAHABAG), Faith-Affiliated Private Research Universities (EDAHABAJ), Online Nonprofit Universities (EDAHALAK)

Keywords

• Higher education
• Undergraduate degrees
• Graduate programs
• Liberal arts university
• Experiential learning

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Fees: Augsburg University generates primary revenue through tuition and fees from undergraduate, adult undergraduate, and graduate programs. The university offers grants providing $80 per credit for graduate degrees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Augsburg University is a private liberal arts university that delivers undergraduate, adult undergraduate, and graduate degree programs across disciplines such as business, education, nursing, physician assistant studies, music therapy, social work, and psychology. The institution combines classroom instruction with experiential learning through The Augsburg Experience requirement, and supports students with services including athletics, the StepUP recovery program, and campus ministry.

Product overview

Augsburg University is a private liberal arts university in Minneapolis, Minnesota, offering a comprehensive portfolio of educational programs. The institution operates as a single unified academic institution (not a platform-plus-modules architecture) comprising three main program divisions: Undergraduate Programs for traditional students, Adult Undergraduate Programs for working adults, and Graduate Programs spanning master's and doctoral degrees across disciplines including business, education, health sciences, music, and social work. Supporting these academic offerings are experiential learning features such as The Augsburg Experience requirement, campus resources including Lindell Library and Athletics, and specialized student support programs like StepUP (recovery support) and Campus Ministry. The university integrates internships, study abroad, and research opportunities into its curriculum through its signature Augsburg Experience Requirement.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Programs

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Higher Learning CommissioncoreOthersInstitutional accreditation agency that accredits colleges and universities in the United States. Augsburg University has been continuously accredited since 1954.
• Associated Colleges of the Twin Cities (ACTC)coreStrategic or Co-development PartnerConsortium of private liberal arts colleges in the Twin Cities of Minnesota that shares academic programs and promotes student exchange.
• Minnesota Private College CouncilcoreStrategic or Co-development PartnerRepresents the private liberal arts colleges of Minnesota.
• Lutheran Education Conference of North America (LECNA)minorStrategic or Co-development PartnerPromotes cooperation among Lutheran colleges and universities in the United States and Canada.
• Campus CompactminorStrategic or Co-development PartnerNational coalition of colleges and universities committed to building democracy through civic engagement and community development.
• Council of Independent Colleges (CIC)minorStrategic or Co-development PartnerAssociation of independent nonprofit colleges and universities that provides services to improve the quality of education, administrative, and financial performance.
• American Association of Colleges and Universities (AAC&U)minorStrategic or Co-development PartnerAdvances the democratic purposes of higher education by promoting equity, innovation, and excellence in liberal education.
• American Association of Colleges of Teacher Education (AACTE)minorStrategic or Co-development PartnerRepresents institutions dedicated to high-quality evidence-based preparation of educators who are ready to teach all learners.
• Minnesota Office of Higher EducationcoreOthersAugsburg is registered with the Minnesota Office of Higher Education pursuant to sections 136A.61 to 136A.71. Registration is not an endorsement of the institution.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Concordia University, St. Paul: St. Paul private Lutheran (LCMS) university offering undergraduate and graduate programs with similar faith-based mission, urban setting, and adult-learner focus as Augsburg.
• University of St. Thomas: Larger Twin Cities private Catholic university with overlapping undergraduate, MBA, and professional graduate programs; a scaled-up private competitor for the same metro applicant pool.
• Gustavus Adolphus College: Minnesota private Lutheran-affiliated liberal arts college and Minnesota Private College Council peer; highly comparable mission, size, and curricular structure to Augsburg.
• College of St. Scholastica: Duluth-based Minnesota private Benedictine university with strong health-professions and graduate programs (including DNP and MSW), directly comparable to Augsburg's professional-program emphasis.
• Hamline University: St. Paul-based private university offering undergraduate and graduate programs (including an MBA and law school) that directly competes with Augsburg for Twin Cities students and shares ACTC consortium membership.
• Macalester College: Highly comparable private liberal arts college in St. Paul within the Twin Cities, sharing ACTC consortium membership, similar student profile, and direct competition for the same applicant pool as Augsburg.
• College of Saint Benedict / Saint John's University: Minnesota private Catholic/Benedictine liberal arts coordinate college and Saint John's University pairing, both Minnesota Private College Council members with comparable residential undergraduate offerings.
• St. Olaf College: Minnesota private liberal arts college and Minnesota Private College Council member with similar residential undergraduate model and liberal-arts curriculum, serving overlapping regional applicant pools.
• Bethel University: St. Paul-area private Christian university offering comparable undergraduate and graduate programs (including seminary and DNP) that competes directly with Augsburg for faith-oriented and Twin Cities students.
• Concordia College (Moorhead): Minnesota private Lutheran (ELCA) liberal arts college sharing faith heritage with Augsburg and competing for similar regional Lutheran-affiliated applicants via the LECNA network.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/augsburgcollege
• Facebookfacebook.com/20228138173
• LinkedInlinkedin.com/company/augsburgcollege

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Augsburg University