Maxpro Fitness

What Maxpro Fitness does

Maxpro Fitness (MaxPro Fitness, LLC) is a Detroit, Michigan-based connected fitness hardware company founded in 2018 that designs, manufactures, and sells portable concentric cable resistance training machines for the consumer and prosumer strength-training market. Its flagship products are the MAXPRO SmartConnect (SC), a 9.4 lb dual-cable system delivering up to 300 lbs of adjustable resistance via the patented Power Clutch mechanism, and the MAXPRO Air, a 2.5 lb TSA-certified ultra-portable unit providing up to 125 lbs of resistance, accompanied by a portfolio of accessories (wall tracks, foldable bench, suspension handles, travel backpack) and bundled home-gym configurations priced from $379 to $1,365.

The company's technology backbone is its patented Power Clutch concentric resistance architecture, validated by a 2024 UCLA FitLab study demonstrating muscle-building efficacy comparable to traditional free weights with reduced joint stress. Bluetooth-enabled devices connect to the MAXPRO Coaching App, which logs reps, velocity, power, and heart rate (via Apple Watch and Garmin integrations), and supports casting to TVs via Chromecast, AirPlay, Miracast, SmartThings, and DLNA. The Detroit Dash visualization tool (second registered patent) surfaces workout data in a sports-car-dashboard layout. Hardware sales are supplemented by an optional Premium subscription ($9.99/month or $69.99/year) for coach-led programming and advanced analytics.

Maxpro monetizes primarily through direct-to-consumer e-commerce (Shopify storefront) and marketplace distribution (Amazon US), with recent geographic expansion into India via a 650+ technician service network and a 2026 BLDC motor-powered treadmill product line (Dynamiq and Optira series). The company has raised roughly $669K across four small reported filings and received an angel investment from Shaquille O'Neal in 2021; it operates with 11-50 employees, serves 70+ countries, and reports 100K+ active users and 2M+ completed workouts. Customer base is distributed across home fitness enthusiasts, frequent travelers, athletes, physical therapy patients, seniors, and rehabilitation users.

Name

Maxpro Fitness

Legal name

MaxPro Fitness, LLC

Website

https://maxprofitness.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxpro Fitness is a Detroit-based connected fitness hardware company that designs and sells portable concentric cable resistance machines (MAXPRO SC and Air) under a patented Power Clutch mechanism, serving home fitness enthusiasts, travelers, athletes, and rehabilitation users through direct-to-consumer e-commerce across 70+ countries.

Ownership category

akta.pro rank

Product category

Home Fitness Equipment

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

Keywords

• Portable cable machines
• Home fitness equipment
• Resistance training systems
• Smart fitness devices
• Connected home gym

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Sale of portable cable gym systems and accessories including SmartConnect SC ($699-$799), Air ($379-$499), bundles, and add-ons
2. Premium App Subscription: Optional monthly ($9.99) or annual ($69.99) subscription for coached classes, advanced analytics, social sharing, and performance tracking. Free basic features available.
3. Accessories and Replacement Parts: Cables, mounting systems, benches, backpacks, straps, and tune-up services

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Maxpro Fitness designs, manufactures, and sells portable cable-based resistance training machines for home and travel use. Its flagship MAXPRO SmartConnect (SC) and ultra-portable MAXPRO Air deliver up to 300 lbs and 125 lbs of adjustable concentric resistance respectively, connect via Bluetooth to a coaching app, and are sold direct-to-consumer along with mounts, accessories, bundles, and replacement parts.

Product overview

MAXPRO Fitness offers a portfolio of portable cable-based resistance training products built on concentric resistance technology. The core product line includes two main portable cable machines: the MAXPRO Smart Gym System (SC) delivering up to 300 lbs of resistance with dual cables and Bluetooth tracking, and the MAXPRO Air offering ultra-portability with 125 lbs resistance for travel. The ecosystem is complemented by the MAXPRO Coaching App providing guided workouts and performance tracking, multiple mounting and workout enhancement accessories (Foldable Bench, Wall Track, AirTrack, Suspension Handles), carrying solutions (MAXPACK Travel Backpack), and professional maintenance services. Bundled offerings like the Elite Bundle and Grab & Go combine multiple products for comprehensive home gym setups. The company also recently expanded into the Indian market with BLDC motor-powered treadmills (Dynamiq Pro, Dynamiq, Optira Plus, Optira), representing a new product category beyond portable cable machines.

Differentiator

Problem solved

Functional benefit

Brands

• MAXPRO SC (SmartConnect): Original portable cable gym system with up to 300 lbs resistance, dual cable system, and Bluetooth connectivity for workout tracking. Includes patented Power Clutch technology.
• MAXPRO Air
• MAXPRO Coaching App
• MAXPRO Power Clutch

Products and services

• MAXPRO Smart Gym System (SC) Flagship portable cable gym machine offering up to 300 lbs of adjustable concentric resistance via dual cables. Provides 450+ exercises, Bluetooth smart tracking for rep counting, velocity, and power monitoring. Weighs under 10 lbs, folds for travel, and works without a subscription. Targeted at home fitness enthusiasts and athletes wanting a full home gym in a portable form factor.
• MAXPRO Air Ultra-portable cable machine weighing 2.5 lbs with up to 125 lbs of adjustable concentric resistance. Features a single 12 ft cable, Bluetooth app connectivity, and is TSA-certified as carry-on (UN 38.3). Targeted at travelers, athletes, and beginners who need lightweight, on-the-go strength training.
• MAXPRO Coaching App Performance and coaching mobile app with certified coach-led programs, 250+ guided workouts, real-time performance tracking, advanced analytics, social sharing, and leaderboards. Free basic features included with hardware purchases; Premium tier at $9.99/month or $69.99/year unlocks advanced analytics and full content library. Compatible with Apple Watch, Garmin, Chromecast, AirPlay, SmartThings, DLNA, and Miracast.
• The Max Home Gym Bundle Bundled home gym setup combining MAXPRO SC, Wall Track, Backpack, and 4-Pack Accessories with a 3-month Premium App membership. Priced at $1,199, offering savings versus individual component purchase. Targeted at consumers wanting a complete wall-mounted or portable home gym out of the box.
• Elite Bundle Premium complete gym bundle combining MAXPRO SC, Foldable Bench, Wall Track, MAXOUT 4-Pack, and Backpack. Delivers 300 lbs resistance and 450+ exercises. Priced at $1,365. Targeted at consumers wanting the most complete MAXPRO setup with bench work and accessory variety.
• Grab & Go Bundle Portable bundle pairing MAXPRO SC with backpack and essential accessories, designed to enable training anywhere within 30 seconds of setup. Priced at $799. Targeted at travelers and athletes who want a grab-and-go kit.
• The Air Home Setup Bundle Home setup bundle combining the AirTrack wall-mounted mounting system with the MAXPRO Air. Provides 125 lbs resistance, 200+ exercises, 10-second setup, and a 2.9 lb unit weight. Targeted at consumers who want MAXPRO Air in a permanent wall-mounted configuration.
• MAXPRO Foldable Bench Space-saving foldable exercise bench with 750 lb total capacity. Expands MAXPRO cable exercises to include presses, rows, and step-ups. Folds for compact storage. Priced at $225. Sold as a standalone accessory that expands the cable system's exercise library.
• MAXPRO SlimLine Wall Track Wall-mounted aluminum rail system enabling zero-floor-space training. Features one-button up/down adjustment in under 3 seconds and is designed for single-stud wall installation. Priced at $339. Sold as a standalone accessory for permanent home gym mounting.
• AirTrack Mounting System Wall-mounted track system purpose-built for the MAXPRO Air with three track segments providing up to 6+ feet of vertical range. Includes a U-pin quick-adjust system for fast transitions between exercises. Sold as a standalone accessory for wall-mounting the Air.
• MAXPACK Travel Backpack Custom-fit weather-resistant 1680D polyester travel backpack designed to carry the MAXPRO machine, long bar, handles, door mounts, and accessories. Features multiple zippered compartments and an external mesh pocket. Priced at $125. Sold as a standalone accessory.
• MAXPRO Tune-Up Program Professional maintenance service for MAXPRO hardware including a 10-point inspection: cable replacement, friction material replacement, clutch system check, hinge alignment, pad replacement, recalibration, and Bluetooth/battery/sensor functional tests. Includes a 1-year warranty after service. Sold as a standalone paid service.
• BLDC Treadmill Series (Indian Market) BLDC motor-powered treadmill line for the Indian market comprising the Dynamiq Pro, Dynamiq, Optira Plus, and Optira models. Designed for beginners through serious fitness enthusiasts, with noiseless operation, energy efficiency, low maintenance, and advanced workout tracking. Sold through Maxpro Fitness India's website and retail partners across India.

Quantifiable outcome

• UCLA study: MAXPRO users achieved almost 10% higher training volume vs traditional gym equipment
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TRX: Pioneer of portable suspension-based strength training with strong trainer/PT adoption; competes with MAXPRO in the 'train anywhere, lightweight hardware' niche and even plugs into MAXPRO via Suspension Handles accessory.
• Echelon Fitness: Connected fitness brand offering smart bikes, rowers, and reflect mirrors with subscription content; competes with MAXPRO on the connected home fitness value proposition at a lower price point.
• Tonal: Smart home strength-training system with digital resistance and AI coaching; competes head-on with MAXPRO in the connected home gym category at a similar premium price point, targeting the same home fitness enthusiast segment.
• Tempo Fitness: AI-driven home strength trainer with a counterweighted bar and form-coaching camera; direct competitor in connected strength with a similar bundle-plus-subscription GTM.
• PowerBlock: Adjustable dumbbell specialist (expanding sets from 5–90 lbs) focused on space-saving strength training; competes for the same home-gym floor-space-conscious buyer MAXPRO targets.

Broad incumbents

• NordicTrack: Iconic home fitness brand with iFIT-connected strength, treadmill and bike lineup; competes on retail shelf and subscription content with MAXPRO's cable-machine + coaching app bundle.
• Peloton: Category-leading connected fitness platform combining hardware (bike, tread, guide) with a deep subscription content library; a broader incumbent that increasingly competes with MAXPRO in connected strength training.
• Bowflex: Long-established home strength equipment brand (selectors, Revolution, Xtreme 2 SE) selling space-efficient resistance training; overlaps MAXPRO's home gym use case though without the connected/subscription layer.

Emerging players

• FightCamp: Connected boxing hardware-plus-subscription platform; comparable subscription-coached home fitness model though in a different modality, useful analogue for hardware-subscription business model benchmarking.
• JAXJOX: Connected strength equipment (InteractiveStudio, dumbbell) targeting the smart home gym segment; smaller, more capital-constrained peer with a comparable portable-resistance-plus-app vision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/maxprofitness
• Xx.com/MAXPROdetroit
• LinkedInlinkedin.com/company/gomaxprogo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxpro Fitness