Geshang Licai

What Geshang Licai does

Geshang Licai (格上基金), legally Beijing Gesafe Fuxin Fund Sales Co., Ltd. (北京格上富信基金销售有限公司), is a CSRC-licensed independent fund distribution platform headquartered in Beijing's Chaoyang district. Founded in 2015 and licensed by the China Securities Regulatory Commission in 2016, it operates a research-driven one-stop financial services portal at licai.com that curates public and private placement securities funds, alongside databases and rankings of private placement fund companies, fund managers, and product performance across strategy, period, and region. The firm also publishes daily market commentary, monthly and quarterly asset allocation reports, and runs an institutional roadshow video channel featuring fund manager presentations. Its core proprietary technology is the "GeShang Private Fund Rating System" (格上私募评级), a multi-dimensional evaluation framework for screening private fund products, supported by a content/marketing engine designed to attract China's middle-class and HNW investor base.

The company monetizes primarily through transaction-fee economics: commissions on the sale of third-party managed public and private placement fund products, with selected fund products promoted through a curated "Selected Products" (精选产品) section. Products featured on the platform generally carry a 100万元 minimum investment for private placement vehicles. Distribution is omnichannel — web portal, iOS/Android apps, WeChat mini-program, dedicated financial advisors, and a 7x24 hotline (400-080-5828) — and customer assets are held under third-party custody with China Minsheng Bank. The customer base is dual-segmented: high-net-worth individuals and families in China seeking curated private fund access and independent research, and institutional investors (asset managers, family offices, allocators) requiring independent due diligence and distribution support. Fund custody and supervisory servicing are provided by China Minsheng Bank, and the firm holds industry recognition including "China's Best Independent Wealth Management Institution," "Wealth Management Trusted Brand," "China's Best Private Fund Sales Institution," and "Excellent Wealth Management Institution." Leadership comprises founder/Chairman An Lixin, co-founder Jiang Yong, CEO Du Jie, and COO Li Qian.

Name

Geshang Licai

Legal name

北京格上富信基金销售有限公司

Website

https://licai.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Geshang Licai (格上基金) is a CSRC-licensed, Beijing-based independent fund distribution platform that curates and sells private placement and public securities investment funds to China's high-net-worth individuals and institutional investors via research, ratings, and advisor-led channels.

Ownership category

akta.pro rank

Product category

Independent Fund Distribution and Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)

Keywords

• Independent fund distribution
• Wealth management services
• Private placement funds
• Fund rating system
• Asset allocation advisory

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Fund Sales Commission: Earns commissions from selling private and public fund products to investors. The company acts as an independent fund distribution platform.
2. Premium Product Recommendations: Revenue from promoting selected fund products through the platform's curated '精选产品' (selected products) section

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Geshang Licai is a CSRC-licensed independent third-party fund distribution platform (operating as Beijing Gesafe Fuxin Fund Sales Co., Ltd.) that distributes private placement securities products from third-party fund managers to investors. It pairs fund sales with proprietary research, fund rating systems, asset allocation reports, daily market commentary, and investment advisory services targeted at high-net-worth individuals and institutional clients.

Product overview

GeShang Fund (格上基金) operates as a research-driven one-stop comprehensive financial services platform for private placement securities. The platform offers a unified ecosystem consisting of a core product portal (格上基金官网平台) that provides private placement fund product browsing and selection, complemented by specialized modules including a product database (私募证券产品库), company and manager rankings (私募公司排行/私募经理排行), fund performance rankings (私募基金排行), research content (格上研究) with daily market reviews and macro reports, video channel (私募视频) for institutional roadshows, curated product selection (精选产品/热销产品), and a mobile app (格上基金APP) for on-the-go access. The platform serves as an independent fund distribution channel licensed by CSRC, connecting investors with private placement fund managers and products.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Placement Fund Distribution (私募证券产品代销) CSRC-licensed distribution of private placement (私募) securities products issued by third-party fund managers, targeting HNW individual investors qualified to invest in private placement products in mainland China.
• Geshang Private Fund Rating System (格上私募基金评级) Proprietary independent rating methodology applied to private placement funds, surfacing fund scores and rankings for HNW investors using the Geshang platform.
• Asset Allocation Reports (资产配置报告) Periodic asset allocation research reports published on the Geshang platform, providing portfolio allocation guidance and market context for HNW investors and advisors.
• Daily Market Commentary (每日市场点评) Daily market commentary service published on the Geshang platform, summarising market movements, policy shifts, and outlook for investors.
• Institutional Roadshow Platform (机构路演平台) Roadshow platform connecting fund managers (institutional clients) with HNW investor audiences on the Geshang network, supporting fund-raising and investor education for asset management firms.
• Geshang Wealth Management Mobile App (格上财富) Multi-channel digital application (iOS, Android, WeChat mini-program) delivering fund selection, ratings, market commentary, asset allocation reports, and advisory access to HNW investors.
• Geshang Wealth Management Advisory Service (格上财富顾问服务) Financial advisor-led wealth management advisory service combining proprietary research output with personalised investment guidance for HNW clients, delivered via online channels and offline consultation.

Quantifiable outcome

• Multiple industry awards for best independent wealth management institution
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• China Securities Regulatory Commission (中国证监会)coreOthersRegulatory oversight and licensing authority. GeShang obtained fund sales qualification approved by CSRC, making it a legitimate independent fund distribution institution.
• Asset Management Association of China (中国证券投资基金业协会)coreOthersSelf-regulatory organization for the fund industry. GeShang is a member (联席会员) of AMAC, demonstrating compliance with industry standards.
• China Minsheng Bank (民生银行)coreOthersProvides fund custody and supervision services for investor assets. Ensures fund asset safety through third-party custody arrangements.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tiantian Fund (天天基金 / Eastmoney Fund): Independent fund sales platform operated by Eastmoney Information, the largest independent online fund distributor in China. Directly comparable to GeShang in providing third-party fund distribution with research and ranking tools, but at materially larger scale and tied to Eastmoney's broader financial data ecosystem.
• Howbuy (好买基金): Independent Chinese fund distribution and wealth advisory platform with a strong research orientation, similar target customers (HNW and institutional), and a curated fund product model. Highly comparable to GeShang in business model, scale, and channel mix.
• Yingmi Fund (盈米基金): Independent third-party fund distribution platform serving HNW and institutional investors in China with curated product recommendations and portfolio advisory tools — closely mirroring GeShang's research-led distribution approach.
• iFAST China (奕丰基金 /奕丰金融): Independent fund distribution and wealth advisory platform in China, part of the Singapore-listed iFAST group. Comparable in serving HNW Chinese investors with multi-manager fund selection and advisory services.

Broad incumbents

• Ant Fortune (蚂蚁财富): Wealth and fund distribution platform operated by Ant Group inside the Alipay super-app, serving hundreds of millions of users. Overlaps with GeShang in fund distribution but operates at vastly larger scale and as part of a broader financial ecosystem rather than as an independent specialist.
• Tencent Licaitong (理财通): Wealth and fund distribution service embedded in WeChat and operated by Tencent. Competes with GeShang for retail investor fund purchases but has structural advantages in user reach, brand trust, and platform integration that independent distributors cannot match.
• JD Finance (京东金融 / JD Technology): Large internet-based financial services platform of JD.com, offering fund distribution, consumer finance, and wealth products. A broader incumbent with overlapping fund distribution offerings but as part of a wider fintech portfolio.

Emerging players

• Xueqiu (雪球): Investor community and financial information platform that has expanded into fund distribution and wealth services. Comparable to GeShang in targeting engaged retail investors with research content, though its core differentiation is community-driven rather than independent fund rating.

Others

• Zhong'ou Asset Management (中欧基金 / ZhongOU AMC): Major Chinese public fund manager with proprietary distribution and investor education content. Not a direct distribution competitor to GeShang but illustrates the type of large manager whose products GeShang distributes and which shapes independent-distributor business models.
• China Renaissance (华兴资本) Wealth Division: Chinese investment bank and asset manager with HNW and institutional wealth services. Comparable to GeShang in serving institutional and HNW clients with curated investment solutions, though China Renaissance is broader in scope (advisory, asset management, brokerage) and serves as an ecosystem participant rather than a direct fund-distribution competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geshang Licai