Hahn

What Hahn does

Hahn (legal entity Texhahn Media, Inc.) is a privately held, integrated marketing communications and AI solutions agency founded in 1974 and headquartered in Austin, Texas, with additional offices in New Braunfels (San Antonio area) and Houston. The firm employs approximately 50 in-house specialists across creative, public relations, marketing and media, digital experience, and AI and analytics, and explicitly uses no subcontractors. Its operating model is full-service integrated marketing organized into five practice areas (Creative and Brand; Marketing and Media; Strategy and Communications; Digital Experience; AI and Analytics), supplemented by four productized offerings (Media Training, Brand Alignment, Digital Experience Innovation, Conference Strategy).

The agency's core technology stack combines a custom WordPress theme framework, AI and analytics platforms (Looker Studio and Power BI dashboards with a conversational AI layer), and proprietary workflow automation built on n8n, Python, R, and SQL, with Twilio integrated for AI-powered voice bot and call center deployments. Two proprietary methodologies — the Predictive Interviewing Model (derived from analysis of 500+ real interviews) and the Rapid Response Model (seven years of crisis research) — are productized across media training workshops and crisis simulation offerings. Founder and principal Jeff Hahn is the author of 'Breaking Bad News.'

Revenue is generated predominantly through retainer agreements and project-based fees for integrated marketing services, augmented by professional services/workshops (media training, brand alignment, conference strategy) and ancillary book royalties and speaking fees. The client base is concentrated in three verticals — Energy and Utilities (El Paso Electric, ERCOT, Lubbock Power and Light, Oklahoma Natural Gas, PERC, GPA Midstream), Health and Nutrition (Sendero Health Plans, supplemented by MedVoice PR, acquired April 2024), and Food and Beverage (Whataburger, ThunderCloud Subs, Beef Loving Texans, Wild Caught Texas Shrimp, Texas Gulf Seafood). Two acquisitions have expanded the firm in the past 24 months: MedVoice PR (April 2024) and Emic Communications (August 2025, with founder Destin Singleton appointed VP Energy and Power). Distribution is direct sales to enterprise and mid-market clients, primarily inbound via the hahn.agency digital hub supplemented by referrals and industry reputation.

Name

Hahn

Legal name

Texhahn Media, Inc

Website

https://hahn.agency

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Hahn is a 50-year-old, Austin-based integrated marketing communications and AI solutions agency serving enterprise and government clients in energy and utilities, health and nutrition, and food and beverage, with ~50 in-house specialists.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Integrated Marketing Services Retainers and Project Fees: Hahn generates revenue through retainer agreements and project-based fees for integrated marketing communications services including creative and brand, marketing and media, strategy and communications, digital experience, and AI and analytics.
2. Professional Services and Workshops: Revenue generated from workshops and training programs including media training, brand alignment, digital experience innovation, and conference strategy services.
3. Book Sales and Speaking Engagements: Revenue from sales of Jeff Hahn's crisis communication book 'Breaking Bad News' and speaking fees from keynote addresses and specialized workshops on crisis communication.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

Hahn is an integrated marketing communications agency that delivers strategy, creative, media, digital experience, and AI-and-analytics services to enterprise brands in the energy and utilities, health and nutrition, and food and beverage sectors. The agency pairs 50+ in-house specialists with proprietary crisis-communication frameworks (Predictive Interviewing Model, Rapid Response Model) and custom AI solutions (voice bots, conversational dashboards, workflow automation) to drive measurable marketing outcomes for clients.

Product overview

Hahn is an integrated marketing communications agency (not a software product company) that provides comprehensive marketing services across six main practice areas: Creative & Brand, Marketing & Media, Strategy & Communications, Digital Experience, and AI & Analytics. The agency also offers specialized offerings including Media Training, Brand Alignment, Digital Experience Innovation, and Conference Strategy. Core AI-powered capabilities include AI Call Center Platforms (voice bots), Custom AI Assistants (chatbots), Workflow Automation, and Intelligent Analytics (dashboards with AI layer). The agency has 50+ years of experience serving brands in energy/utilities, health/nutrition, and food/beverage sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative & Brand Services
• Marketing & Media Services
• Strategy & Communications Services
• Digital Experience Services
• AI & Analytics Services
• AI Call Center Platforms
• Intelligent Analytics Dashboards
• Media Training
• Brand Alignment
• Digital Experience Innovation
• Conference Strategy
• Breaking Bad News: 12 Essential Crisis Communication Tools

Quantifiable outcome

• 274% enrollment increase and 511% kWh savings for El Paso Electric energy efficiency campaign
• +6 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability11 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• EscalentcoreStrategic or Co-development Partner · 28 May 2026Hahn and Escalent, an AI-enabled market research firm, jointly released a Data Center Communications Playbook based on a survey of 3,417 voters across 13 U.S. states. The research found 71% of Americans oppose data center construction in their area, with 20 proposed projects canceled in Q1 2026 representing over $41.7 billion in investment. The playbook provides communications frameworks to help data centers and utilities address public opposition.
• Emic CommunicationscoreOthers · 4 August 2025Hahn acquired Emic Communications in August 2025 and appointed its founder, Destin Singleton, to lead Hahn's Energy and Power practice. Singleton brings over 25 years of experience in strategic communications within the energy sector, including roles at Shell and Marathon Petroleum, strengthening Hahn's expertise in the energy sector.
• MedVoice PRcoreOthers · 2 April 2024Hahn acquired MedVoice PR, a health communications agency based in Austin, Texas, on April 2, 2024. The acquisition combined MedVoice's health communication expertise with Hahn's data-driven marketing strategies to enhance capabilities in health and nutrition communications, particularly for food and beverage clients promoting health attributes of their products.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GSD&M: Austin, Texas-based full-service advertising agency with a similar Texas roots and integrated marketing approach. GSD&M is comparable in offering breadth (creative, media, digital, PR) and in targeting enterprise brands, with a longer tenure and Omnicom backing that distinguishes it.
• Energy BBDO: Houston-based creative agency specializing in the energy sector. Energy BBDO overlaps directly with Hahn's Energy & Utilities vertical on clients, services, and geographic market, making it one of the closest direct competitors in the Texas energy communications space.
• The Tombras Group: Knoxville, Tennessee-based independent integrated agency of comparable size offering creative, media, PR, and digital services. Tombras is similar in independent ownership structure, full-service offering, and mid-sized competitor profile.
• Padilla: Minneapolis-based integrated communications agency (now Ascend) with energy, food/beverage, and health practices. Padilla serves overlapping verticals and offers comparable integrated communications services for mid-market and enterprise brands.
• Swarm Agency: Austin-based integrated marketing agency of similar size and regional focus. Swarm competes for similar Texas enterprise and mid-market clients across digital, brand, and content services.

Broad incumbents

• Edelman: Global communications and PR firm operating across health, energy, and food sectors. Edelman overlaps Hahn's Strategy & Communications and crisis practices at scale, competing for the same enterprise RFPs but with global reach and significantly larger resources.
• FleishmanHillard: Global PR and integrated communications agency with strong health, energy, and consumer practices. FleishmanHillard competes for Hahn's enterprise clients in crisis, public affairs, and brand communications but at significantly larger scale and geographic reach.
• R/GA: Global digital and integrated agency known for brand, experience design, and emerging-technology work. R/GA overlaps with Hahn's Digital Experience and AI & Analytics practices for enterprise clients, with substantially larger scale and global footprint.
• TBWA\\Chiat\\Day: Global creative advertising agency with deep experience in brand strategy, integrated campaigns, and AI-driven creative tooling. TBWA\\Chiat\\Day competes for enterprise brand communications budgets that Hahn also targets, particularly within CPG/food and beverage.
• Droga5 (Accenture Song): Premium global creative agency, now part of Accenture Song, recognized for award-winning integrated campaigns. Droga5 competes for high-profile brand communications work that Hahn's enterprise clients might benchmark against, with substantially larger scale.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hahn_agency
• Facebookfacebook.com/AgencyHahn
• LinkedInlinkedin.com/company/hahn-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hahn