La Petite Bretonne

What La Petite Bretonne does

La Petite Bretonne is a Quebec-based, family-owned commercial bakery founded in 1964 in Blainville, Canada, and operated by the Bohec family. The company manufactures ready-to-eat pastries and baked goods across a portfolio of 12 core products, including Chocolatines, Micro Croissants, Mini Choco, Madeleines (regular and pure butter), Croissants cocktail, and six varieties of cookies (oatmeal, oatmeal-raisin, oatmeal-chocolate chip, oatmeal-double chocolate, molasses, and Party Pyjama). Production occurs at two BRC-certified, nut and peanut-free facilities in Quebec (Blainville headquarters and Joliette/Biscuiterie Dominic), with products also Kosher-certified by Montreal Kosher. The company employs 101-250 people and operates under the legal name La Petite Bretonne Distribution Inc.

Revenue is generated through two primary streams: own-brand product sales distributed across Canadian grocery, mass merchant, discount, and convenience retail channels (Provigo, IGA, Metro, Maxi, Costco, Walmart, Giant Tiger, Food Basics, Adonis, Super C, Couche-Tard) and international markets (10+ countries including the United States, Mexico, Chile, and the Caribbean), and contract private-label manufacturing of madeleines, chocolatines, mini croissants, and other baked goods under retailer brands. The go-to-market motion is a B2B2C retail distribution model supplemented by food service and contract manufacturing. Marketing relies on organic social media (Instagram, Facebook, LinkedIn), email newsletter, and content marketing via recipe content on the company website.

The company is privately held with no external institutional investors or parent entity disclosed. It has received approximately $2.5M CAD in cumulative government funding from the Government of Canada (2012 and 2021). Senior leadership includes founder Serge Bohec as President and Chairman, Audrey Laurin as General Manager and Executive Vice President, and a management team of VPs overseeing sales/marketing/distribution, supply and operations, and logistics, alongside directors for IT, finance, production, and plant management.

Name

La Petite Bretonne

Legal name

La Petite Bretonne Distribution Inc.

Website

https://petitebretonne.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

La Petite Bretonne is a privately held, family-owned Quebec commercial bakery founded in 1964 that manufactures ready-to-eat pastries and baked goods at two BRC-certified facilities, distributing own-brand and private-label products through major Canadian retailers and to over 10 international markets.

Ownership category

akta.pro rank

Product category

Commercial Bakery and Packaged Baked Goods

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Cookie and Cracker Manufacturing (311821)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Sugar & Confectionery Products (2060)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Cookie & Brownie Shops (THAFAGAF)

Keywords

• Commercial bakery products
• Packaged baked goods
• Private label pastries
• Ready-to-eat pastries
• Cookies and madeleines

Headquarters

HQ city

Blainville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Own Brand Product Sales: Sale of La Petite Bretonne branded baked goods through retail distribution channels including grocery stores, mass merchants, and convenience stores across Canada and international markets.
2. Private Label Manufacturing: Contract manufacturing of baked goods under customer brand names, offering madeleines, chocolatines, mini croissants and other products under private label.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

La Petite Bretonne manufactures and distributes ready-to-eat packaged baked goods including madeleines, chocolatines, micro croissants, mini croissants and multiple cookie varieties under its own family-owned Quebec brand, sold through Canadian grocery, mass merchant, convenience and specialty retail chains as well as internationally. The company additionally provides private label contract manufacturing services for retailers seeking their own branded versions of these pastries.

Product overview

La Petite Bretonne is a Quebec-based family bakery founded in 1964, producing ready-to-eat pastries and baked goods. The company operates two manufacturing facilities in Blainville (headquarters) and Joliette. Their product portfolio consists of 12 core baked goods: Chocolatines (chocolate puff pastries), Micro Croissants®, Mini Choco®, Croissants cocktail, two varieties of Madeleines (regular and pure butter), and six types of cookies (oatmeal, oatmeal & raisin, oatmeal & chocolate chip, oatmeal & double chocolate, molasses, and Party Pyjama). Products are distributed across Canada and internationally to over 10 countries including the United States, Mexico, Chile, and the Caribbean. The company also offers private label manufacturing services for retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Madeleines The company's signature soft and authentic madeleines, suitable for snacking at any time of day, sold to consumers through grocery and mass merchant retail channels.
• Madeleines pur beurre (Pure Butter Madeleines) Moist and melt-in-your-mouth madeleines made with real butter, sugar, wheat flour, eggs, natural flavor, baking powder, and soy flour, sold to consumers through retail channels.
• Chocolatines Chocolate puff pastries that can be heated in the oven for a flaky texture with melted chocolate filling or microwaved for a quick treat, sold to consumers through retail.
• Micro Croissants® Small crispy croissants designed with no crumbs, suitable for children and adults, sold through retail channels.
• Mini Choco® Miniature bite-sized chocolate pastries offering chocolatine goodness in smaller portions, sold to consumers through retail.
• Croissants cocktail Small croissant-shaped rolls designed for party platters and crustless sandwiches as an alternative to dinner rolls, sold through retail and foodservice.
• Galettes à l'avoine (Oatmeal Cookies) Soft oatmeal cookies made with 100% whole grain oats, marketed for snacking, sold through retail channels.
• Galettes avoine raisins (Oatmeal & Raisin Cookies) Nutritious cookies combining oats and raisins, providing iron, suitable as a wholesome snack, sold through retail channels.
• Galettes avoine choco (Oatmeal & Chocolate Chip Cookies) Chewy oatmeal cookies loaded with chocolate chips, made with 100% whole grain oats, sold through retail channels.
• Galettes avoine double choco (Double Chocolate & Oatmeal Cookies) Double chocolate oatmeal cookies with extra chocolate chips, sold through retail channels.
• Galettes à la mélasse (Molasses Cookies) Traditional molasses cookies made with 100% pure molasses and no preservatives, sold through retail channels.
• Biscuits Party Pyjama (Pyjama Party Cookies) Sweet crunchy cookies made with fruity flakes, sold through retail channels. Contains wheat, soy, egg, and milk.
• Private Label Manufacturing Custom contract manufacturing service producing madeleines, chocolatines, mini croissants and related baked goods under retailer brand names, available to retail and grocery customers.

Quantifiable outcome

• Products distributed in over 10 countries including United States, Mexico, Chile, Caribbean

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Moisson LaurentidesminorOthersFood bank partnership for community support. La Petite Bretonne collaborates with this food bank organization to support community needs.
• Courir à notre santéminorOthersAnnual fundraising event for the Fondation de l'hôpital de Saint-Jérôme. La Petite Bretonne participates as a sponsor/supporter.
• Fondation du Collège Lionel-GroulxminorOthersEducational foundation partnership. La Petite Bretonne supports this local college foundation.
• Chambre de commerce de la régionminorOthersRegional chamber of commerce membership and collaboration for local business community support.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Biscuits Leclerc: Family-owned Quebec commercial bakery producing cookies, snack bars, and crackers for own brand and private label across North America. Highly comparable on manufacturing footprint, private label contracts, and retail customer mix.
• Dare Foods: Canadian family-owned bakery and confectionery manufacturer producing cookies, crackers, and snacks sold across the same Canadian grocery banners. Comparable in scale, family ownership profile, and retail distribution model to La Petite Bretonne.
• St-Méthode: Quebec-based cookie and frozen dessert manufacturer serving Canadian and US retail. Comparable on category overlap (cookies, frozen bakery), Quebec origin, and family/private ownership structure.
• Voortman Cookies: North American cookie and cracker manufacturer producing branded and private label products sold through grocery and mass merchants. Directly comparable on product category (cookies), private label capability, and retail distribution model.
• Leclerc Foods: Quebec-based commercial bakery producing cookies, crackers, and snack bars for own brand and private label. Directly comparable on geography, manufacturing focus, private label capabilities, and customer base (Canadian grocery and mass merchants).

Broad incumbents

• Dr. Oetker: International food group with a strong presence in frozen baked goods, desserts, and pizza. Adjacent comparable on pastry/dessert manufacturing, private label capability, and global distribution footprint.
• Mondelez International: Global snack and packaged baked goods company (Oreo, Chips Ahoy!, belVita). Competes with La Petite Bretonne's cookie portfolio at retail and sets the competitive benchmark for branded shelf space in North American grocery.
• Pepperidge Farm: Established North American cookie and baked goods brand owned by Campbell Soup. Overlaps with La Petite Bretonne on cookies, crackers, and frozen pastry categories at retail but operates at substantially larger scale and brand breadth.
• Canada Bread (Maple Leaf Foods): Canada's largest commercial bakery producing bread, buns, and baked goods under own brand and private label. Comparable on wholesale bakery manufacturing and Canadian grocery distribution, though La Petite Bretonne is more pastry/cookie-focused.

Emerging players

• Walkers Shortbread: Scottish premium cookie and shortbread manufacturer distributed internationally. Comparable on premium cookie positioning, export-led business model, and specialty retail channels, though at smaller scale and different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PetiteBretonne
• LinkedInlinkedin.com/company/la-petite-bretonne
• Instagraminstagram.com/la_petite_bretonne
• Xx.com/microcroissants

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Petite Bretonne