Administer Oy

What Administer Oy does

Administer Oy (legal entity: Administer Oyj) is a Finnish authorized accounting firm (auktorisoitu tilitoimisto) headquartered in Helsinki, founded in 1985, with 501-1,000 employees operating across more than 30 offices in Finland plus Stockholm (Sweden) and Tallinn (Estonia). The company delivers outsourced financial management services — bookkeeping, payroll, invoicing, reporting, HR, CFO advisory, legal services, and specialized consulting — bundled around its proprietary eFina cloud platform, which provides real-time accounting, electronic invoice processing, payroll, mobile access (eFina Mobiili), and a reporting/analytics module (eFina Mittaristo) with 40+ pre-built integrations to ERP, CRM, PSA, HR, BI, and POS systems.

The revenue model combines tiered monthly subscriptions (Taloushallinto STARTTI from EUR 99/month up to LARGE at EUR 659/month), recurring financial management outsourcing contracts, and project-based professional services (company valuations EUR 1,500-2,500, business diagnostics EUR 1,500, independent business review EUR 1,125). The GTM is sales-led and field-based: four regional sales directorates (Southern, Western, Northern Finland plus Sweden), dedicated industry managers, and a public-sector sales unit via Kuntalaskenta Oy. Customer mix spans SMEs (primary segment) up through large enterprises and municipalities, with named logos including Lapland Hotels, Pelago, ERA, Leanheat, Authors Distillery, CarbonLink, and Paper Planes Oy.

The company operates as part of the Administer Group, a diversified conglomerate that includes Silta Oy (payroll/HR — Finland's largest payroll service company following acquisition), Econia Oy (consulting), EmCe Solution Partner Oy (proprietary software development, integrated via merger), Kuntalaskenta Oy (municipal accounting), and Administer Sverige AB. Internationally, Administer is the sole Integra International member for Finland and Sweden, providing clients reciprocal access to 122 member firms across 66 countries. A 2018 funding round of approximately USD 5.9 million from Bocap supported growth, and the company has an active innovation unit (FutureLabs) exploring AI, machine learning, and data ethics applications to financial management.

Name

Administer Oy

Legal name

Administer Oyj

Website

https://administer.fi

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Administer Oy is a Finnish authorized accounting firm offering outsourced financial management services — bookkeeping, payroll, CFO advisory, and legal — bundled around its proprietary eFina cloud platform. It serves SMEs, large enterprises, municipalities, and international clients through 30+ offices in Finland, Sweden, and Estonia.

Ownership category

akta.pro rank

Product category

Accounting and Financial Management Services

NAICS

Office Administrative Services (5611), Management Consulting Services (54161)

SIC

Services-Management Services (8741), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

akta.pro secondary industries

Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• Financial management services
• Outsourced accounting
• Payroll administration
• CFO advisory services
• Digital bookkeeping

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices33 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Financial Management Services: Comprehensive financial management services including accounting, bookkeeping, reporting, payroll processing, and financial process outsourcing. Offered as recurring service contracts with monthly or annual billing.
2. Service Packages: Pre-packaged service tiers (STARTTI, SMALL, MEDIUM, LARGE) for SMEs with defined monthly fees and bundled services including accounting, invoicing, and payroll.
3. CFO Services: CFO advisory services, business consulting, tax planning, company valuations, succession planning, and temporary financial leadership (rent-a-CFO). Billed as project fees or retainer arrangements.
4. Specialized Consulting Products: One-time consulting engagements including Administer Faktum (1500€), Administer Indepetum (1125€), Administer Interatum (500€), Administer Sparratum (150€), and company valuations (from 1500€).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Administer Oy is a Finnish authorized accounting firm providing outsourced digital financial management services covering bookkeeping, payroll, HR, CFO advisory, legal services, business diagnostics, company valuation, tax planning, and whistleblowing compliance. Services are delivered through the proprietary eFina web-based platform, with tiered subscription packages (STARTTI/SMALL/MEDIUM/LARGE) plus specialized one-time consulting products, serving SMEs, large enterprises, international firms, municipalities, and vertical-specific clients across Finland, Sweden, and Estonia.

Product overview

Administer Oy is a Finnish authorized accounting firm offering a broad financial management services portfolio centered on the proprietary eFina digital platform. The core offering consists of eFina (web-based financial management system), eFina Mobiili (mobile companion app), and eFina Mittaristo (real-time dashboard with HR analytics module). Service packages range from Taloushallinto STARTTI (entry-level, 99 EUR/month) through Taloushallinto SMALL, MEDIUM, and LARGE, targeting businesses from startups to large enterprises. Advisory specialty services are branded as Administer Faktum (business diagnostics), Administer Indepetum (Independent Business Review), Administer Optimum (tax optimization), Administer Pretium (company valuation), Administer Sparratum (risk assessment), Administer Genetum (succession planning), and Administer Interatum (power of attorney). Complementary services include HR services, CFO/financial leadership services, legal services, whistleblowing channels, and integrations with 38+ third-party ERP, CRM, HR, and BI systems. The company also operates 30+ physical offices across Finland, Sweden, and Estonia, serving as part of the Administer Group conglomerate alongside Silta (payroll/HR), Econia (consulting), and EmCe Solution Partner (software).

Differentiator

Problem solved

Functional benefit

Brands

• eFina: Digital financial management software platform for accounting, invoicing, and real-time financial reporting
• eFina Mobiili
• Administer Faktum
• Administer Genetum
• Administer Indepetum
• Administer Interatum
• Administer Optimum
• Administer Sparratum
• Administer Pretium
• FutureLabs
• ZmartFinance
• Legal Administer
• Legalbuddy

Products and services

• eFina Proprietary web-based financial management platform providing real-time accounting, electronic invoice processing, sales invoice distribution, payroll, group accounting consolidation, and financial reporting for businesses across all industries.
• eFina Mobiili Mobile companion application to the eFina platform enabling on-the-go financial administration, invoice approval, and monitoring of company finances with no additional license fees.
• eFina Mittaristo (HR Dashboard) Real-time reporting and analytics dashboard module within eFina, expanded with an HR analytics module providing management with key employee-related KPIs for company leadership decisions.
• Taloushallinto STARTTI Entry-level subscription service package for startups and small businesses providing digital financial management covering up to 10 invoices per month, electronic purchase invoice handling, sales invoice forwarding, real-time accounts payable/receivable, monthly bookkeeping and VAT reporting, and eFina plus eFina Mobiili access.
• Taloushallinto SMALL Small business subscription financial management package providing electronic financial management with higher invoice volume than STARTTI, including all core bookkeeping and reporting functions via the eFina platform.
• Taloushallinto MEDIUM Medium-sized business subscription package offering expanded capabilities including increased invoice and payroll processing volumes with eFina platform access.
• Taloushallinto LARGE Comprehensive subscription financial management package for growing and large businesses, offering full-scale electronic financial management with the highest invoice and payroll processing volumes via the eFina platform.
• Kirjanpito (Accounting Services) Core bookkeeping and accounting service delivered digitally via the eFina platform, featuring performance-based accrual accounting, real-time reporting, and legally compliant electronic archiving for up to 7 years.
• Palkkahallinto (Payroll Services) Full-service payroll management including salary calculation, payment, payslip distribution, tax declarations, and authority notifications, with a named payroll consultant and deputy assigned to each client.
• HR-palvelut (HR Services) Comprehensive HR services covering legal compliance obligations, current-state assessments, ongoing HR support, leadership and team development, recruitment and aptitude assessments, change management support, and job description management.
• Talousjohtopalvelut (CFO Services) Financial management and CFO advisory services including financial planning and analysis, controller services, business consulting, tax planning, rent-a-CFO services, and project and change management.
• Lakipalvelut (Legal Services) Comprehensive legal services including corporate legal matters, corporate arrangements, employment law, real estate law, dispute resolution, family law matters, and the Legal Administer and Legalbuddy service lines.
• Whistleblowing-ilmoituskanava Whistleblowing reporting channel service enabling organizations to receive and manage anonymous whistleblower reports in compliance with applicable regulations.
• Taloushallinnon ulkoistuspalvelut (Financial Management Outsourcing) Full outsourcing of financial management functions enabling companies to delegate bookkeeping, accounting, and related administrative tasks to Administer's professional team, with ZmartFinance as the modern automated service concept including SaaS applications, integration services, electronic bookkeeping, and cost tracking.
• Administer Faktum Comprehensive business diagnostic and current-state assessment service providing analysis of profitability, solvency, liquidity, and risk indicators, with actionable recommendations for future planning.
• Administer Indepetum Independent Business Review (IBR) service providing an impartial assessment of a company's financial situation and future outlook.
• Administer Optimum Tax optimization advisory service helping businesses find the optimal relationship between profitability and profit distribution for both the company and its owners, including personal tax burden analysis and salary vs. dividend simulation.
• Administer Sparratum Opportunities and risk assessment service providing a structured mapping of business risks and opportunities.
• Administer Pretium Company valuation service providing a reliable assessment of business value based on realized figures and future projections, available in Pretium Classic (€1,500) and Pretium Premium (€2,500) tiers.
• Administer Genetum Succession planning advisory service supporting business owners through generational transitions, providing expert guidance on transfer of ownership and management continuity.
• Administer Interatum Power of attorney service for businesses providing a legal instrument to safeguard business operations.

Quantifiable outcome

• Customers report saving approximately 2 days per month of administrative work through eFina invoicing system

Named customers8 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Integra InternationalcoreStrategic or Co-development PartnerGlobal collaboration network of accounting consultants and legal experts. Founded in 1994 with 122 member firms in 66 countries. Administer is the only Integra member in Finland and Sweden, providing access to reliable local expertise worldwide for international clients.
• BasWarecoreTechnology or IntegrationElectronic invoice operator for receiving and sending e-invoices. Integration for business planning and group consolidation. BasWare services are included without extra charge for customers.
• Silta OycoreStrategic or Co-development PartnerPayroll and HR data services company. Administer acquired Silta Oy becoming Finland's largest payroll service company. Part of Administer Group providing comprehensive HR and payroll services.
• Econia OycoreStrategic or Co-development PartnerExpert house and consulting services. Part of Administer Group providing specialized financial consulting and advisory services.
• EmCe Solution Partner OycoreStrategic or Co-development PartnerSoftware company within Administer Group. Developing and providing financial management software solutions.
• Kuntalaskenta OycoreStrategic or Co-development PartnerMunicipal accounting services company within Administer Group. Providing modern financial management solutions for municipalities and public sector organizations.
• FutureLabs EcosystemminorStrategic or Co-development PartnerInnovation initiative creating new, innovative services and ideas. Focuses on AI, machine learning, data, ethics, and future of financial management.

Scale indicators4 records

Recent moves9 records

Expansion highlights7 records

Others

• Lemonsoft: Lemonsoft is a Finnish ERP/financial management SaaS provider for SMEs — an integration partner with eFina and an adjacent vendor competing for the same SME financial management budget.
• Basware: Basware is a Finnish-headquartered provider of accounts payable automation and e-invoicing services; integrated with eFina and serving as Administer's electronic invoice operator — an infrastructure partner and adjacent financial automation player.
• TietoEVRY: TietoEVRY is the largest Nordic IT services and software provider with finance industry solutions including financial management, ERP, and outsourced services — an adjacent broad incumbent competing for enterprise finance transformation mandates.

Direct peers

• Talenom: Talenom is Finland's largest listed digital accounting and financial management firm, offering software-enabled bookkeeping, payroll, and ERP advisory to SMEs — directly comparable to Administer in target customer, product mix, and Finland-centric footprint.
• Accountor: Accountor is a major Nordic accounting, payroll, HR, and ERP consulting group serving SMEs and mid-market — a direct competitor across Administer's full service stack with broader Nordic geographic reach.
• Fortnox: Fortnox is Sweden's leading cloud accounting and payroll SaaS platform for SMEs — directly comparable to eFina on the software side and a key competitor in Administer's Swedish market (Administer Sverige AB).
• e-conomic: e-conomic is a leading Danish/Nordic cloud accounting SaaS platform acquired by Visma — directly comparable to eFina on SMB-focused digital accounting, payroll, and invoicing functionality.

Broad incumbents

• Visma: Visma is the largest Nordic provider of business software, including accounting (e-conomic, Visma Severa), payroll, and ERP — a broad incumbent with multiple overlapping products to eFina and an integration partner via the Visma Severa connection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AdministerOyFI
• Facebookfacebook.com/administeroy
• LinkedInfi.linkedin.com/company/administer-oyj

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Administer Oy