Suziria Group

What Suziria Group does

Suziria Group is a Ukrainian family-owned, full-cycle pet products company founded in 1993 by Sergiy and Tatyana Potapova. The group operates through three core business units: Suziria Ukraine, the national distributor serving 6,000+ retail locations via partnerships with 30+ international suppliers and producing seven proprietary brands (Savory, Half&Half, Special One, Pet Fashion, ProVET, Priroda, Puramur); MasterZoo, the largest pet retail chain in Ukraine with 200 stores across 38 cities plus e-commerce, offering 10,000+ SKUs from 200+ brands and integrated grooming and adoption services; and Suziria Brands, the export arm shipping proprietary brands to 11+ European countries and Japan. A fourth unit, Suziria Charity, runs shelter support, sterilization, and adoption programs.

The company manufactures at multiple Kalush (Ivano-Frankivsk region) facilities, including a newly launched wet pet food plant (February 2026) with €10M invested, GMP-certified ProVET production, and grain feed and meat snacks lines. Technology is conventional industrial automation: automated production lines with advanced quality control systems compliant with international standards. No proprietary software platform, AI, or technology-as-a-service offering is present.

Revenue is generated through transaction-based retail sales (MasterZoo), wholesale distribution margins (Suziria Ukraine), international export sales (Suziria Brands), and contract private-label manufacturing. MasterZoo alone reported revenue exceeding UAH 2 billion in 2025. The company is led by second-generation co-owner Polina Kosharna (Head of Supervisory Board), with Oksana Kyrychenko appointed CEO of MasterZoo in September 2025. The firm is family-owned with no disclosed institutional equity holders; the sole external capital relationship is a $2M USAID grant from 2024 supporting the Kalush facility.

Name

Suziria Group

Legal name

Suziria Group

Website

https://suziria-group.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Suziria Group is a Ukrainian family-owned full-cycle pet products company (founded 1993) operating manufacturing, wholesale distribution to 6,000+ retail points, a 200-store MasterZoo retail chain, and exports of seven proprietary brands to 11+ European countries plus Japan.

Ownership category

akta.pro rank

Product category

Pet Products and Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (81291)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB)

Keywords

• Pet food manufacturing
• Pet products distribution
• Pet retail stores
• Veterinary preparations
• Animal cosmetics

Headquarters

HQ city

Kharkiv

HQ country

Ukraine

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales (MasterZoo): Revenue from direct retail sales through 200 MasterZoo pet store chain across 38 Ukrainian cities, including e-commerce channel. Store revenue exceeded UAH 2 billion in 2025.
2. Wholesale Distribution: National distribution of pet products to over 6,000 retail locations across Ukraine through Suziria Ukraine, representing 30+ international suppliers.
3. Export Sales (Suziria Brands): International sales of proprietary brands (Savory, Half&Half, Pet Fashion, etc.) to 11+ European countries, with expansion to Japan. Plans to export roughly one-third of wet pet food output.
4. Proprietary Brand Products: In-house manufacturing and sale of branded pet products including Savory, Half&Half, Special One, Pet Fashion, ProVET, Priroda, and Puramur across food, non-food, and veterinary categories.
5. Private Label Manufacturing: Contract manufacturing of wet pet food products for retail chains under private label arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Suziria Group is a Ukrainian full-cycle pet products group that manufactures, distributes, and retails pet food, treats, accessories, veterinary preparations, and grooming services. It operates the MasterZoo retail chain (200 stores), wholesale distribution to 6,000+ Ukrainian retail points through Suziria Ukraine, and exports proprietary brands (Savory, Half&Half, Special One, Pet Fashion, ProVET, Priroda, Puramur) to 11+ European countries and Japan via Suziria Brands. Production spans grain feed, snacks, meat treats, and wet pet food at GMP-certified facilities in Kalush.

Product overview

Suziria Group is a Ukrainian family-owned full-cycle pet products company operating for over 30 years. The company operates three interconnected business units: Suziria Ukraine (national distribution serving 6,000+ retail locations with portfolio of own brands), Suziria Brands (international export to 11 European countries plus Japan), and MasterZoo (largest pet retail chain with 200 stores). The product portfolio includes pet food brands (Savory, Half&Half, Special One), non-food categories (Pet Fashion clothing and accessories, Puramur professional cosmetics), and veterinary products (ProVET). The group operates multiple production facilities in Kalush including wet pet food, grain feed, and meat snacks production. Suziria Charity handles corporate social responsibility and animal welfare initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Savory: Cat and dog food brand
• Half&Half
• Special One
• Pet Fashion
• ProVET
• Priroda
• Puramur

Products and services

• Savory Proprietary brand of dry and wet cat and dog food, part of Suziria Group's portfolio of in-house pet food brands sold through MasterZoo retail, Suziria Ukraine distribution, and Suziria Brands export channels.
• Half&Half Proprietary brand of treats and food for dogs and cats, including wet pet food produced at the new GMP-aligned Kalush facility. Award-winning packaging (Pentawards Gold).
• Special One Proprietary brand of bird and rodent food covering small pet segments in Suziria Group's product portfolio.
• Pet Fashion Proprietary brand of pet clothing and accessories offering apparel and accessories for cats and dogs.
• ProVET Proprietary brand of veterinary preparations, hygiene agents, and pet care products. Manufacturing is conducted at a GMP-certified facility compliant with European quality standards.
• Priroda Proprietary brand of pet products including grain mixtures; the first in-house brand launched by Suziria Group.
• Puramur Proprietary brand of professional cosmetics for animals, launched in 2025 to expand the group's non-food product category.
• MasterZoo Retail Chain National pet retail chain operating 200 stores in 38 Ukrainian cities plus an online shop, offering 10,000+ products from 200+ brands for cats, dogs, birds, rodents, and other pets. Ukraine's largest pet retail chain.
• MasterZoo Grooming Largest grooming salon network in Ukraine, providing professional care services for over 80 breeds of cats and dogs.
• Private Label Wet Pet Food Manufacturing Contract manufacturing of wet pet food products for retail chains under private label arrangements, leveraging the new Kalush facility's GMP-aligned automated production lines.

Quantifiable outcome

• MasterZoo revenue exceeded UAH 2 billion in 2025
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• VAFO (Czech pet food manufacturer)coreStrategic or Co-development PartnerStrategic partnership with Czech pet food manufacturer VAFO. The partnership has evolved into a success story, with mutual collaboration in pet food development and distribution in European markets.
• UAnimalscoreStrategic or Co-development PartnerJoint charitable initiatives including 'Paw of Care' (charity sticker program raising nearly UAH 8 million), humane education program for schools, and adoption drives. UAnimals is Ukraine's leading animal welfare organization.
• LUN (ЛУН)minorStrategic or Co-development PartnerPartnership to create the Kyiv Pet-Friendly Map - an interactive service for pet owners featuring 450+ animal-friendly locations including parks, veterinary clinics, and cafes.
• Wild TheatreminorStrategic or Co-development PartnerJoint theatrical production 'A Very Sad Person' promoting pet adoption through contemporary culture. The play has been viewed by 2,200+ viewers and led to real adoption cases.
• Animals 911 UkraineminorStrategic or Co-development PartnerPartnership for shelter infrastructure support. Together supported construction of three new enclosures in Kharkiv for dogs evacuated from frontline areas.
• Patron Pet CenterminorStrategic or Co-development PartnerPartnership for pet adoption center and free grooming room. MasterZoo opened a grooming room at the largest adoption center in Ukraine, providing care for 650+ animals annually.
• Street Cats ShelterminorStrategic or Co-development PartnerCat adoption program in MasterZoo stores. Cats live in 7 stores in Kyiv and Kharkiv, undergo socialization and wait for families. 300+ cats have found homes through this program.
• Mudra Ryba ShelterminorStrategic or Co-development PartnerShelter partnership including renovation support, enclosure repairs, water supply and drainage installation. Shelter now meets European standards and is the largest in Ukraine for animals with spinal injuries.
• Virni Druzi ClinicminorStrategic or Co-development PartnerPartnership for sterilization programs in Kharkiv. Over 2,000 animals have been sterilized with foundation support as part of humane population control efforts.
• International Suppliers (30+ companies)coreChannel Partner/ Reseller/ DistributorLong-term partnerships with 30+ suppliers across Europe, Asia, and Americas for pet product distribution in Ukraine.
• MonoBankminorChannel Partner/ Reseller/ DistributorMasterZoo products available through monoмаркет (MonoBank marketplace) for digital-first customers in Ukraine.
• Kyiv DigitalminorStrategic or Co-development PartnerMasterZoo became a partner of the adoption service in Kyiv Digital app, integrating pet adoption services with city digital services.

Scale indicators15 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• VAFO: Czech premium pet food manufacturer (Brit, Carnilove, PetCure) and Suziria Group's strategic partner for European pet food development and distribution. Directly comparable in private-label manufacturing, branded pet food, and European export ambitions.
• Brit (Brit Pet Food): Central European manufacturer of premium dry and wet pet food, including grain-free and life-stage formulas. Comparable to Suziria's Half&Half and Savory brands in product positioning and geographic expansion into Eastern European and CIS markets.
• PetCity: Ukrainian pet retail chain that is the most direct domestic competitor to MasterZoo. Operates brick-and-mortar pet stores in major Ukrainian cities with similar assortment strategy and brand mix.

Broad incumbents

• Royal Canin (Mars Petcare): Global premium pet food manufacturer owned by Mars, Inc. Comparable on wet and dry pet food manufacturing, life-stage/breed-specific formulations, and global distribution. Operates as a broad incumbent across the same product categories.
• Nestlé Purina PetCare: World's largest pet care company with extensive wet and dry food portfolio. Comparable to Suziria in manufacturing scale, brand portfolio breadth, and veterinary/specialty nutrition via ProVET-equivalent lines.
• Fressnapf: Europe's largest pet retail chain with 1,800+ stores across Europe. Directly comparable to MasterZoo in pet specialty retail, multi-brand assortment, and omnichannel strategy, but with broader geographic reach.
• Affinity Petcare: Major European pet food manufacturer (owned by Agrolimen) with brands like Ultima and Advance. Comparable in wet and dry pet food manufacturing for dogs and cats and European market presence.

Regional players

• Maxi Zoo (Fressnapf Group): Pet retail banner of Fressnapf Group active in Central and Eastern Europe including Romania, Poland, and Hungary. Comparable to MasterZoo's footprint in countries where Suziria Brands already exports, representing both a peer and potential channel partner.
• Zooplus: Europe's leading online pet retailer serving 30+ European countries. Comparable to MasterZoo's e-commerce channel and Suziria Brands' export ambitions in the European online pet retail space.

Emerging players

• Josera (Josera Petfood): German family-owned premium pet food manufacturer with strong export footprint to Eastern Europe. Comparable to Suziria Group in family-owned structure, premium positioning, and focus on European export markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/suziria.ukraine
• LinkedInlinkedin.com/company/suziria-company-group/?originalSubdomain=ua
• Instagraminstagram.com/suziria.ukraine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suziria Group