Clean Simple Eats
Clean Simple Eats is a Utah-based, founder-owned supplement brand that makes clean-label whey protein powders, clear protein sodas and waters, collagen, greens, and pre-workout products for health and fitness consumers, distributed through DTC e-commerce, Walmart, Costco, and 1,200+ wholesale retailers.
- Company typePrivate
- Founded2015
- HeadquartersDraper, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Clean Simple Eats does
Clean Simple Eats is a privately held, founder-owned health and wellness supplement brand headquartered in Draper, Utah, manufacturing clean-label protein and nutrition products for health-conscious consumers. Its portfolio spans three primary protein formats—traditional creamy whey protein isolate powders, light and refreshing clear protein powders, and ready-to-drink clear protein sodas and waters—along with collagen peptides, greens and superfoods, creatine plus glutamine, pre-workout, hydration, and nut butters. The company's formulation approach relies on grass-fed whey protein isolate, a proprietary cold-pressed and cross-filtered process that yields clear, lower-lactose beverages, and the use of patented OnoSweet® (Reb M) zero-calorie sweetener sourced via partnership with Compound Solutions, Inc. All formulations undergo a three-round testing protocol in ISO/IEC 17025:2017 accredited laboratories covering identity, potency, purity, supplier validation, and finished goods testing.
The business operates a multi-channel revenue model anchored in direct-to-consumer e-commerce (cleansimpleeats.com) with a Subscribe & Save program offering 15% discounts and free shipping on recurring orders, complemented by the CSE+ mobile application which provides 900+ macro-balanced recipes, macro tracking, meal planning, grocery lists, and workout content via a $0.99-$1.00/month subscription. The brand is distributed through 2,000 Walmart stores, 100+ Costco locations, 1,200+ wholesale retail partners including Albertsons, HEB, Whole Foods, Harmons, and Scheels, and independent fitness studios and pharmacies. Products are priced on a unit basis ranging from $22 to $65 depending on format and serving count. Primary customer segments are health and fitness enthusiasts, with adjacent targeting of GLP-1 medication users, seniors, and families.
Clean Simple Eats firmographics
Firmographics- Name
- Clean Simple Eats
- Legal name
- Clean Simple Eats
- Website
- https://cleansimpleeats.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clean Simple Eats is a Utah-based, founder-owned supplement brand that makes clean-label whey protein powders, clear protein sodas and waters, collagen, greens, and pre-workout products for health and fitness consumers, distributed through DTC e-commerce, Walmart, Costco, and 1,200+ wholesale retailers.
- Ownership category
- akta.pro rank
Clean Simple Eats industry classification
Industry- Product category
- Nutritional Supplements (Sports & Wellness Nutrition)
- NAICS
- Food Manufacturing (311), Food (Health) Supplement Retailers (456191), All Other Specialty Food Retailers (445298)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
- akta.pro secondary industries
- Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Probiotics & Digestive Health Supplements (CRADAGAF)
Keywords
Where Clean Simple Eats is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Clean Simple Eats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Supplement Sales: Primary revenue stream through cleansimpleeats.com selling protein powders, clear protein drinks, collagen, greens, and other supplements with subscription options for recurring revenue.
- Wholesale Distribution: Partnership with over 1,200 wholesale companies, retailers, and independent grocery stores for B2B revenue through retail distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clear Protein Powder 20-serving bags |
| Unit Pricing | Pay-as-you-go | Traditional Protein Powder 30-serving bags |
| Unit Pricing | Pay-as-you-go | Traditional Protein Powder 20-serving bags |
| Unit Pricing | Pay-as-you-go | Traditional Protein Powder 12-serving bags |
| Unit Pricing | Pay-as-you-go | Clear Protein Soda 12-pack |
| Unit Pricing | Pay-as-you-go | Clear Protein Powder Variety Pack 8 packets |
| Unit Pricing | Pay-as-you-go | Clear Protein Water 8-pack |
| Unit Pricing | Pay-as-you-go | Energy + Focus Variety 8-pack |
| Unit Pricing | Pay-as-you-go | Collagen + Beauty Blend 30-serving |
| Subscription | Monthly | CSE+ App Membership |
| Subscription | Monthly | Subscribe & Save Program |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Clean Simple Eats product offering
Product offeringCore offering
Clean Simple Eats manufactures and sells clean-label nutritional supplements built around grass-fed whey protein isolate, spanning traditional protein powders, clear protein powders, ready-to-drink clear protein sodas and waters, collagen beauty blends, greens/superfoods, creatine+glutamine, pre-workout energy drinks, hydration/electrolytes, nut butters, and probiotic+prebiotic capsules. Distribution is through direct-to-consumer e-commerce, a Subscribe & Save subscription program, mass retail (Walmart, Costco), and a wholesale network of 1,200+ retailers, with the CSE+ companion app providing recipes, macro tracking, and meal planning.
Product overview
Clean Simple Eats is a health and wellness supplement brand offering a diverse portfolio of protein and nutrition products. The portfolio centers on three main protein formats: traditional creamy protein powders (Simply Vanilla, Brownie Batter, Chocolate Peanut Butter, Mint Chocolate Cookie, Caramel Toffee, Toasted Marshmallow, Cake Batter, Coconut Cream, Cookie Dough, Snickerdoodle, Strawberry Cheesecake, White Chocolate Peppermint, Unflavored), light and refreshing clear protein powders (Pink Burst, Peachy Ring, Pineapple Passion, Sour Candy Watermelon, Blue Bahama, Strawberry Piña Colada, Fruit Punch), and ready-to-drink clear protein beverages including sodas (Frosted Lemonade, Cherry Lime, Classic Grape, Sour Green Apple) and protein water (Blue Razz, Tropical Orange, Dragon Fruit, Coconut Créme, Prickly Pear). The product line extends to collagen peptides with beauty blend, greens and superfoods, creatine plus glutamine, pre-workout energy drinks, hydration electrolytes, and nut butters. The company supports its product ecosystem with the CSE+ mobile app offering recipes, macro tracking, meal planning, and workouts. Complementary offerings include meal plans, recipe books, and fitness accessories. Products are marketed as clean-label supplements with grass-fed whey protein isolate, non-GMO, third-party tested, and gluten-free attributes.
Differentiator
Problem solved
Functional benefit
Brands
- CSE+ App: Mobile application offering 900+ recipes, macro tracking, meal planning, grocery lists, and workout videos.
Products and services
- Protein Powder Traditional creamy protein powder with 20g grass-fed whey protein isolate per serving, marketed as a clean-label, third-party tested supplement for consumers focused on fitness, muscle building, and meal prep support. Available in 12-serving, 20-serving, and 30-serving bags.
- Clear Protein Powder Light, clear protein powder made with 20g grass-fed whey protein isolate per serving, produced via an additional filtration process that removes excess fats and reduces lactose, yielding a refreshing juice-like drink. Available in flavors such as Peachy Ring, Pink Burst, Pineapple Passion, Fruit Punch, and more.
- Clear Protein Soda Sparkling ready-to-drink clear protein soda containing 20g grass-fed whey protein isolate, zero sugar, and 90 calories per 12-16 oz can, sweetened with patented OnoSweet (Reb M). Available in Frosted Lemonade, Cherry Lime, Classic Grape, and Sour Green Apple flavors.
- Clear Protein Water Light, refreshing protein water sold in 8-packs of 16 oz bottles, available in flavors including Blue Razz, Tropical Orange, Dragon Fruit, Coconut Crème, and Prickly Pear.
- Collagen + Beauty Blend Collagen peptide supplement combined with a beauty blend to support skin, hair, and nail health, available in 30-serving containers in flavors including Strawberry Colada, Cherry Ice, Vanilla Cream, Blackberry Lemonade, Chocolate Silk, and Peach Mango.
- Greens + Superfoods Nutrient-dense greens and superfoods powder mix in 30-serving containers, available in flavors such as Cherry Limeade, Raspberry Lemonade, Peachy Greens, and Tropical Super Greens.
- Creatine + Glutamine Combination supplement containing creatine monohydrate and glutamine, formulated to support whole-body strength, performance, and recovery.
- Energy + Focus / Pre-Workout Pre-workout energy and focus supplement sold in 8-packs, available in flavors such as Island Sunrise, Watermelon Candy, Lava Tropic, Orange Swirl, Sour Cherry, and Frosty Grape, designed to provide focus and energy boost for workouts.
- Clear Protein + Energy Ready-to-drink clear protein beverage combined with natural caffeine for sustained energy, available in 12-packs in flavors such as Sun-Kissed Peach, Blizzard Berry, Paradise Punch, Coastal Crush, and Mountain Rush.
- Hydrate + Electrolytes Hydration mix supplement providing electrolyte replenishment, available in flavors including Freeze Pop, Lemon Lime, Strawberry Watermelon, Sour Cherry, and Hawaiian Sunrise.
- Nut Butters Flavored nut butter spread in 28 oz jars, including Aloha Nut Butter and Salted Caramel varieties, designed to pair with the brand's protein products and clean-eating lifestyle.
- Probiotic + Prebiotic Capsule supplement combining probiotic and prebiotic ingredients to support digestive health.
- CSE+ App iOS and Android mobile application providing 900+ macro-balanced recipes, macro tracking, meal planning, grocery lists, and workout videos, available with a 1-month free trial and $0.99-$1/month subscription.
- Meal Plans & Recipe Books Hardcover seasonal meal plan books (Spring, Summer, Fall, Winter) and the 'Best of Clean Simple Eats' recipe book, featuring macro-balanced breakfasts, entrees, snacks, and treats.
- Accessories
- Gift Cards Digital gift cards available in denominations of $10 and up, redeemable for Clean Simple Eats products on the brand's e-commerce store.
Quantifiable outcome
- Third-party tested in ISO/IEC 17025:2017 Accredited laboratories
Companies that use Clean Simple Eats
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
Clean Simple Eats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Clean Simple Eats partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Compound Solutions, Inc. (CSI)corePartnership to launch Frosted Lemonade Clear Protein Soda at Costco with CSI's patented OnoSweet® ingredient. CSI CEO Matt Titlow expressed enthusiasm for the collaboration, highlighting the product's light and refreshing profile as timely for the summer season.
- CostcocoreLaunched Frosted Lemonade Clear Protein Soda in 100 Costco stores across Southwest region and costco.com, marking significant distribution milestone with potential expansion to all Costco locations nationwide.
- WellNXT Miami x Fest 2026minorBrand partner at two-day wellness festival expected to draw 5,000 attendees, featuring programming across movement, longevity, nutrition, beauty, recovery, and performance.
- WalmartcoreProducts launched in 2,000 Walmart stores nationwide and online at walmart.com, including best-selling protein powder varieties positioned in Performance Nutrition Department.
- 1,200+ Wholesale Retail PartnerscorePartnership with over 1,200 wholesale companies, retailers, and independent grocery stores including Albertsons, Harmons, HEB, Scheels, Whole Foods, Jolley's Pharmacy, The Nut Garden, and AWAKEN STUDIOS.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Clean Simple Eats competitors and assessment
Company assessmentDirect peers
- Transparent Labs: Premium clean-label supplement brand specializing in grass-fed whey protein isolate, pre-workout, and creatine. Comparable on third-party testing, clean-label emphasis, and grass-fed whey positioning.
- Ghost Lifestyle: Lifestyle-driven sports nutrition and supplement brand with strong social media presence and Walmart/Costco distribution. Direct peer in viral, flavor-forward protein powders, clear protein, and pre-workout categories.
- Premier Protein (BellRing Brands): A category-defining RTD protein shake brand sold heavily at Walmart, Costco, and club channels. Directly comparable to CSE on both protein RTD format and mass-retail GTM.
- 1UP Nutrition: Direct-to-consumer and Amazon-led sports nutrition brand competing in clear protein, traditional whey, and pre-workout. Comparable on online-first GTM and clean-label protein SKU overlap.
- Alani Nu: Women's-focused energy/protein RTD brand with major Walmart, Target, and Costco distribution. Comparable on social-media-led brand growth and clear protein/RTD format competition.
- Orgain: Clean-label protein powders, RTD shakes, and nutritional supplements distributed via Whole Foods, Costco, and other natural/club retailers. Highly comparable on clean-ingredient positioning and protein format breadth.
Broad incumbents
- Optimum Nutrition (Glanbia): One of the largest sports nutrition brands globally with a broad whey protein, clear protein, and RTD portfolio. Highly comparable as a protein powder/clear protein competitor with deep mass-market retail penetration and similar end consumers.
- Celsius (Alani Nu parent ecosystem): Mass-market energy and functional beverage brand competing for the same RTD shelf at Walmart, Costco, and convenience. Comparable on RTD distribution scale, zero/clean label positioning, and club channel penetration.
Emerging players
- Swolverine: Direct-to-consumer sports nutrition and supplement brand offering whey, pre-workout, and greens. Comparable on clean-ingredient, DTC-led model within the same supplement SKU set.
- Rival Nutrition: Emerging clear protein RTD brand with mass-market ambitions. Comparable on clear protein format innovation and RTD protein category overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Clean Simple Eats social profiles
Digital presenceClean Simple Eats compliance and trust
Trust signalCompliance5 records
Clean Simple Eats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clean Simple Eats leadership team
Management profileNumber of profiles
Profiles2 records
Clean Simple Eats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clean Simple Eats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clean Simple Eats
What does Clean Simple Eats do?
Clean Simple Eats manufactures and sells clean-label nutritional supplements built around grass-fed whey protein isolate, spanning traditional protein powders, clear protein powders, ready-to-drink clear protein sodas and waters, collagen beauty blends, greens/superfoods, creatine+glutamine, pre-workout energy drinks, hydration/electrolytes, nut butters, and probiotic+prebiotic capsules. Distribution is through direct-to-consumer e-commerce, a Subscribe & Save subscription program, mass retail (Walmart, Costco), and a wholesale network of 1,200+ retailers, with the CSE+ companion app providing recipes, macro tracking, and meal planning.
Is Clean Simple Eats a public or private company?
Clean Simple Eats is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clean Simple Eats founded?
Clean Simple Eats was founded in 2015. It employs 11 to 50 people.
Where is Clean Simple Eats based?
Clean Simple Eats is headquartered in Draper, United States, in the North America region.
How does Clean Simple Eats make money?
Two revenue lines are on record. Direct-to-Consumer Supplement Sales are the primary driver. The others are wholesale Distribution.
Who are Clean Simple Eats's main competitors?
Direct peers on record are Transparent Labs, Ghost Lifestyle, Premier Protein (BellRing Brands), 1UP Nutrition, Alani Nu and Orgain. Broad incumbents are Optimum Nutrition (Glanbia) and Celsius (Alani Nu parent ecosystem). Emerging players are Swolverine and Rival Nutrition.
Does Clean Simple Eats have an API?
No public API is recorded for Clean Simple Eats.
What industry is Clean Simple Eats in?
Clean Simple Eats's product category is Nutritional Supplements (Sports & Wellness Nutrition). Its primary akta.pro industry code is AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars), with a secondary code of AFAKAGAK, Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing. Its NAICS code is 311 and its SIC code is 2090.