SERDC

What SERDC does

SERDC is a non-profit tribal council organization established in 1978, headquartered in Manitoba, Canada, that delivers health, social, economic development, environmental, and emergency response programs to eight member First Nation communities: Berens River, Black River, Bloodvein River, Brokenhead Ojibway Nation, Hollow Water, Little Grand Rapids, Pauingassi, and Poplar River First Nations. The organization serves a registered population of 14,897 (9,356 on-reserve and 5,537 off-reserve) across 15,821.2 hectares of land, with 80% of its 51–100 employees identifying as Indigenous. SERDC operates a Health Services division established in 1984 that administers more than 15 community health programs accredited under the Canadian Accreditation Council, alongside five core program streams: Social Development, Economic Development, Emergency Response, Environmental Health, and Advisory Services. The technology footprint is modest, focused on operational delivery rather than proprietary platforms, including the Voyent Alert emergency notification system, telehealth video conferencing at the Southeast Wellness Lodge, and digital communication tools (website, Facebook, Instagram).

SERDC's business model is government-funded non-profit service delivery. Primary funding flows from Indigenous Services Canada (ISC) for social programs (On-Reserve Income Assistance, Pre-Employment Supports, Assisted Living, Youth Employment Strategy) and from Prairies Economic Development Canada for the Southeast Community Futures Development Corp. (SCFDC). A single disclosed funding event of $5,696,631 was received from Innovation, Science and Economic Development Canada on 2024-11-15. Supplemental revenue is generated through 13 affiliated entities — including the jointly-owned South Beach Casino and Resort (limited-partner holdings of seven of eight communities), the wholly-owned Southeast Personal Care Home (80-bed accredited elder care), the wholly-owned Southeast Collegiate (grades 10-12 high school), and Shawano Pharmacy (equal shareholder structure providing yearly rebates to each community). Services are delivered free of charge to eligible First Nations members, with go-to-market executed via on-reserve community-based staff and three physical locations: Scanterbury (head office), Winnipeg (360 Broadway), and West St. Paul (Southeast Wellness Lodge, 83,374 sf on 19 acres of Treaty 1 land).

Name

SERDC

Legal name

Southeast Resource Development Council Corp.

Website

https://serdc.mb.ca

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

SERDC is a Manitoba-based non-profit tribal council, founded 1978, that delivers health, social, economic development, emergency response, environmental health, and advisory services to eight member First Nation communities serving a registered population of 14,897.

Ownership category

akta.pro rank

Product category

First Nations Community Health and Social Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410), Community Food Services (624210)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Tribal/Indigenous Public Health Authorities (HLAJAAAD)

akta.pro secondary industries

Local Public Health & Human Services Administration (BPAIACAK), Mental Health & Crisis Support Services (BPAGACAD), Minority, Indigenous & Disability Rights (BPADAGAH)

Keywords

• Indigenous health programs
• First nations services
• Tribal council programs
• Community health services
• Social development services

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Government Funding: Primary funding from Indigenous Services Canada for social programs including On-reserve Income Assistance Program, Pre-Employment Supports Program, Assisted Living Program, and Income Assistance First Nations Youth Employment Strategy. Also funded through Prairies Economic Development Canada for Southeast Community Futures Development Corporation.
2. Affiliate Commercial Operations: Revenue generated through affiliated companies including Shawano Pharmacy (equally owned by eight First Nations, provides yearly rebates to communities), South Beach Casino and Resort (seven of eight communities as limited partners), and Shawano Wapunong Investments Corp. (provides direct and indirect financial benefits to member communities).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SERDC is a non-profit tribal council that delivers community health, social development, economic development, emergency response, environmental health, and advisory services to eight member First Nations in Manitoba. Its Health Services division operates more than 15 accredited community health programs, complemented by standalone affiliated organizations including a pharmacy, personal care home, wellness lodge, and high school. Programs are funded primarily through Indigenous Services Canada and Prairies Economic Development Canada and delivered free of charge to eligible community members on- and off-reserve.

Product overview

SERDC (Southeast Resource Development Council) is a tribal council organization established in 1978 that delivers programs and services to eight member First Nation communities in Manitoba. The organization operates a multi-faceted service portfolio organized into Health Services (more than 15 health programs including Aboriginal Diabetes Initiative, Children's Oral Health Initiative, Commercial Tobacco Reduction Strategy, Food Sovereignty Program, Foot Care, Home and Community Care, Jordan's Principle, NIHB Program, STAR, Tribal Nursing, and Wellness), Core Programs (Advisory Services, Economic Development, Emergency Response, Environmental Health, and Social Development), and affiliated organizations (Shawano Pharmacy, Southeast Collegiate, Southeast Personal Care Home, and Southeast Wellness Lodge). Health Services, established in 1984 and accredited by the Canadian Accreditation Council, forms the primary service delivery arm. The portfolio is delivered through two primary locations in Winnipeg and West St. Paul, serving both on-reserve and off-reserve community members.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Services

Quantifiable outcome

• Serves 14,897 registered First Nation members across 8 communities
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered minor, core and major.

• Assiniboine Credit UnionminorOthers · 27 July 2022Sold the Neechi Commons building to SERDC in July 2022. SERDC is leasing the space to Shawenim Abinoojii Inc. beginning August 1, 2022.
• Shawano PharmacycoreStrategic or Co-development PartnerThe eight First Nations that make up SERDC are equal shareholders in Shawano Pharmacy. The pharmacy rewards each First Nation for its annual expenditure at the pharmacy by providing a yearly rebate proportional to the expenditure amount. A new Shawano Pharmacy location is targeted to open at North McPhillips in fall 2022.
• Southeast CollegiatecoreStrategic or Co-development PartnerEstablished as a private high school (grades 10-12) in 1995/96 by SERDC. The only school of its kind in Canada serving as a campus for First Nation students, providing a culturally appropriate and sensitive environment for First Nation youth to get their education.
• South Beach Casino and ResortcoreStrategic or Co-development PartnerSeven of the eight SERDC First Nations are the limited partners of South Beach Casino and Resort, located on Highway 59 in Brokenhead Ojibway Nation. Generates economic benefits for member communities.
• Shawano Wapunong Investments Corp. (SWIC)coreStrategic or Co-development PartnerIncorporated in October 1982, SWIC is owned and operated equally by the eight First Nations of SERDC. Dedicated exclusively to the economic development of its shareholders, providing direct and indirect financial benefits including cash returns and Capital Loans and Loan Guarantees.
• Southeast Child and Family Services (CFS)coreStrategic or Co-development PartnerServes the eight SERDC First Nations, provincially and federally funded under Manitoba's Child and Family Services Act. Mandated to provide child and family services to member communities.
• Shawenim Abinoojii Inc.majorStrategic or Co-development PartnerProvides support worker services to Southeast CFS and exclusive, specialized home placement options (on and off-reserve) to SERDC members. Anishinaabe name means 'to nurture the child.' Located at 865 Main Street in Winnipeg's North End.
• Nor-Win Construction Co. Ltd.majorStrategic or Co-development PartnerBuilds and maintains winter roads serving First Nations communities along the east side of Lake Winnipeg. Owned by nine First Nations including five SERDC communities (Bloodvein, Berens River, Poplar River, Little Grand Rapids, Pauingassi) and four Island Lakes communities.
• Tribal Councils Investment Group of Manitoba Ltd. (TCIG)minorStrategic or Co-development PartnerFormed in 1990 by the seven Tribal Councils of Manitoba. SERDC is one of those Tribal Councils and holds a seat on their board.
• Manitoba Keewatinowi Okimakanak (MKO)majorStrategic or Co-development PartnerSERDC works in partnership with MKO and other mental health/addictions services to provide long-term support following a crisis in-community. Collaboration includes Mental Wellness Outreach Worker coordination with MKO's crisis response team.
• First Nations Health and Social Secretariat of ManitobamajorStrategic or Co-development PartnerPartnership on the GANAWENDAMAW vaccination campaign (meaning 'to take care of, to protect') working to reduce barriers and increase uptake of COVID-19 vaccines in First Nations communities.
• CritiCare EMSminorImplementation/ SI/ Consulting PartnerProvides Emergency Medical Responder Training (300-hour course) at the Southeast Wellness Lodge. Students receive EMR certification to provide emergency medical services in the field.
• Southeast Community Futures Development Corp. (SCFDC)coreStrategic or Co-development PartnerIncorporated in 1985, represents all eight SERDC First Nations as well as Buffalo Point First Nation. Originally funded through Human Resource Development Canada, now funded through Prairies Economic Development Canada.
• Spirit of Giving Inc.minorStrategic or Co-development PartnerSERDC's charitable arm established in 1994. Funds raised through annual golf tournament go toward recreational activities in communities where opportunities are limited. Has raised thousands of dollars for youth recreational activities.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Southern Chiefs' Organization: Southern Chiefs' Organization represents 34 First Nations in southern Manitoba and delivers health, social, and economic development programs in a structure directly analogous to SERDC. Both organizations are tribal councils providing multi-sector services to member communities with similar funding streams from Indigenous Services Canada.
• Island Lake Tribal Council: Island Lake Tribal Council serves four First Nations in Manitoba (Garden Hill, Wasagamack, Red Sucker Lake, St. Theresa Point) with programs spanning health, social services, education, and economic development. Directly comparable as a Manitoba tribal council with similar remote-community service delivery challenges.
• Keewatin Tribal Council: Keewatin Tribal Council serves 11 First Nations in northern Manitoba with a comparable mix of health, social, education, and economic development services. Directly comparable as a Manitoba tribal council of similar size and mandate, operating with the same federal funding sources.
• Swampy Cree Tribal Council: Swampy Cree Tribal Council represents 10 First Nations in northern Manitoba delivering health, education, social, and economic programs through a tribal council structure analogous to SERDC. Directly comparable in scale, mandate, and funding model.

Broad incumbents

• First Nations Health Authority (FNHA): FNHA is the First Nations-led health authority in British Columbia, planning, designing, and delivering health programs for ~200,000+ First Nations members. It is comparable as an Indigenous health service organization but operates at a much larger provincial scale than SERDC's tribal-council model.
• Manitoba Keewatinowi Okimakanak (MKO): MKO is a political and advocacy organization representing 26 First Nations in northern Manitoba, with active partnership ties to SERDC on mental wellness and crisis response. It is comparable as a Manitoba-based First Nations collective service body, though broader in scope and more advocacy-focused than SERDC's direct service delivery model.
• Assembly of Manitoba Chiefs: AMC represents 63 Manitoba First Nations and provides policy advocacy, secretariat functions, and program support. While primarily political/advocacy rather than direct service delivery, AMC is comparable as a provincial-level Indigenous collective serving overlapping communities with SERDC.

Regional players

• West Region Tribal Council: West Region Tribal Council represents 10 First Nations in western Manitoba and operates a health centre, child and family services, and education programs. Comparable as a tribal council organization serving First Nations in Manitoba, though operating in a different region of the province.
• Dakota Ojibway Tribal Council: Dakota Ojibway Tribal Council represents 7 First Nations in southern Manitoba providing health, child welfare, and economic development services. Comparable in service mandate and structure to SERDC, though serving a different geographic region within Manitoba.

Others

• Tribal Councils Investment Group of Manitoba Ltd. (TCIG): TCIG is a coalition of Manitoba's seven tribal councils (including SERDC) that pools resources for investment and economic development. Comparable as an affiliated/partner organization in which SERDC holds a board seat, rather than a competitor; provides context on SERDC's ecosystem positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SERDCmb
• Instagraminstagram.com/serdc_mb

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERDC