InPlay Oil
InPlay Oil Corp. is a Calgary-based junior light oil E&P company focused on horizontal drilling in Alberta's Cardium Formation, with over 10 years of Tier 1 drilling inventory and 19,000+ BOE/d production post-Pembina acquisition, serving institutional and retail investors via TSX and OTCQX listings.
- Company typePublic
- Founded2012
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What InPlay Oil does
InPlay Oil Corp. is a Calgary, Alberta-based junior exploration and production company focused on the development and production of light oil from the Cardium Formation in Western Canada, with additional operations in the Montney and Charlie Lake formations. Founded in 2012 by Douglas J. Bartole (formerly of Vero Energy), the company targets large oil-in-place pools with low recovery factors using horizontal drilling and completion technologies, with a stated inventory of over 10 years of Tier 1 drilling locations supporting low-decline, long-life reserves. Revenue is generated from the sale of crude oil, natural gas, and natural gas liquids at benchmark commodity prices, with capital supplemented through public equity, debt offerings, and asset acquisitions.
The company's growth has been shaped by a series of accretive M&A transactions, including the 2016 amalgamation with Anderson Energy Inc., the November 2021 acquisition of Prairie Storm Energy Corp., and most significantly the April 2025 transformative acquisition of Obsidian Energy's Pembina Cardium assets for approximately CAD $309.9 million. This Pembina transaction drove 131% light oil production growth and 1,084% total proved and probable reserve replacement in 2025, taking production to over 19,000 BOE/d by Q3 2025. The acquisition was financed through a CAD $32.8 million bought deal and subsequently recapitalized via a CAD $242 million senior unsecured bond offering on the Tel Aviv Stock Exchange in February 2026. InPlay is publicly listed on the TSX (IPO) and OTCQX (IPOOF), pays a monthly dividend of $0.09 per share (post six-to-one consolidation), and in 2026 received TSX approval for a Normal Course Issuer Bid.
Capital structure and governance reflect significant strategic shareholder involvement: Israeli energy conglomerate Delek Group Ltd. acquired a meaningful equity position in August 2025, with Delek Group Chairman Ehud Erez taking the InPlay board chair. The company is led by President and CEO Douglas J. Bartole and CFO Darren Dittmer, with a management team drawn from Vero Energy, Barrick Energy, Cadence Energy, Eight Capital, and other upstream and energy-banking backgrounds. Go-to-market is investor-relations-driven across institutional and retail channels, supported by coverage from eight sell-side analyst firms and participation in investor conferences.
InPlay Oil firmographics
Firmographics- Name
- InPlay Oil
- Legal name
- InPlay Oil Corp.
- Website
- https://inplayoil.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InPlay Oil Corp. is a Calgary-based junior light oil E&P company focused on horizontal drilling in Alberta's Cardium Formation, with over 10 years of Tier 1 drilling inventory and 19,000+ BOE/d production post-Pembina acquisition, serving institutional and retail investors via TSX and OTCQX listings.
- Ownership category
- akta.pro rank
InPlay Oil industry classification
Industry- NAICS
- Crude Petroleum Extraction (21112)
- SIC
- Crude Petroleum & Natural Gas (1311)
- akta.pro primary industry
- Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)
Keywords
Where InPlay Oil is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
InPlay Oil business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Oil and Gas Production Revenue: InPlay Oil generates revenue through the sale of crude oil, natural gas, and natural gas liquids produced from its assets in Alberta. The company focuses on light oil production from the Cardium Formation and Montney/Charlie Lake formations in Western Canada.
- Dividend Distributions: The company returns capital to shareholders through monthly dividend distributions of $0.09 per share (post six-to-one share consolidation in April 2025), demonstrating shareholder return focus and financial stability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly dividend of $0.09 per common share |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
InPlay Oil product offering
Product offeringCore offering
InPlay Oil Corp. is a Calgary-based light oil exploration and production company focused on horizontal drilling and development of large oil-in-place pools with low recovery factors, low decline rates, and long-life reserves in the Cardium Formation of Alberta, with additional operations in the Montney and Charlie Lake formations of Western Canada. The company sells the resulting crude oil, natural gas, and natural gas liquids into commodity markets, returning capital to shareholders via a monthly dividend and funding growth through public equity and debt offerings.
Product overview
InPlay Oil Corp. is a Calgary-based growth-oriented light oil development and production company. The company's core business operates as a single unified offering focused on developing oil assets in the Cardium Formation in Alberta, Western Canada, with operations also extending into the Montney and Charlie Lake formations. The portfolio has been expanded through strategic acquisitions: the Pembina Cardium assets acquired in April 2025 (for approximately $325 million) represent a transformational addition that drove 131% light oil production growth in 2025, while the Prairie Storm Resources acquisition in late 2021 further strengthened the asset base. The company returns capital to shareholders through a monthly dividend programme of $0.09 per share.
Differentiator
Problem solved
Functional benefit
Products and services
- Light Oil Development and Production (Cardium Formation)
Quantifiable outcome
- 131% light oil production growth in 2025
- +5 more outcomes
Companies that use InPlay Oil
Customer profileSegments2 records
Ideal customer profiles2 records
InPlay Oil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
InPlay Oil partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Obsidian EnergycoreInPlay acquired Obsidian Energy's Pembina Cardium assets for $325 million in April 2025. This transformative acquisition resulted in 131% light oil production growth and 1,084% reserve replacement. The acquisition was partially funded through a $32.8 million bought deal offering and a $242 million bond offering.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
InPlay Oil competitors and assessment
Company assessmentDirect peers
- Spartan Delta Corp. Canadian junior E&P focused on light oil in the Montney and other Western Canadian formations with aggressive M&A growth strategy. Comparable in scale, acquisition-led growth approach, and operating geography.
- Whitecap Resources: Canadian intermediate E&P with significant Cardium and Montney exposure and a dividend/sustainable production model. Comparable in scale, geographic focus, and light oil strategy to InPlay Oil.
- Cardinal Energy: Junior Canadian E&P focused on light oil in the Cardium and other Western Canadian plays with an emphasis on dividend distributions. Directly comparable in size, asset focus, and capital return strategy.
- Tamarack Valley Energy: Canadian light oil E&P with operations in the Cardium and Clearwater formations. Similar M&A-driven growth profile, comparable production scale, and overlap in core operating areas in Alberta.
- Headwater Exploration: Junior Canadian E&P focused on light oil in the Marten Hills and Clearwater plays with disciplined balance sheet approach. Comparable business model emphasizing low-decline, long-life reserves and returns-focused growth.
- Obsidian Energy: Counterparty to the Pembina Cardium acquisition and a Canadian intermediate E&P with Cardium and Montney exposure. Operates in the same formations and Alberta geography, providing direct operational comparability.
Broad incumbents
- Crescent Point Energy: Large Canadian intermediate E&P with substantial Cardium and Bakken light oil production. Broader asset portfolio and larger scale, but directly comparable in core Cardium operations and dividend focus.
- ARC Resources: Canadian intermediate E&P with significant Montney exposure and light oil production in Western Canada. Larger scale but directly comparable in core Montney operations and dividend-paying model.
- Tourmaline Oil: Canada's largest intermediate E&P with major Montney and Charlie Lake exposure. Operates in the same formations as InPlay's secondary assets and represents the larger-scale version of InPlay's operating model.
- Peyto Exploration & Development: Canadian natural gas-focused E&P with operations in the Montney and Deep Basin. Comparable in Western Canadian operating geography and dividend/returns-focused investor model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
InPlay Oil social profiles
Digital presenceInPlay Oil financial estimates
Financial estimateRevenue estimate
Valuation estimate
InPlay Oil leadership team
Management profileNumber of profiles
Profiles7 records
InPlay Oil subsidiaries and ownership
Company hierarchySubsidiaries2 records
InPlay Oil funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InPlay Oil M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InPlay Oil
What does InPlay Oil do?
InPlay Oil Corp. is a Calgary-based light oil exploration and production company focused on horizontal drilling and development of large oil-in-place pools with low recovery factors, low decline rates, and long-life reserves in the Cardium Formation of Alberta, with additional operations in the Montney and Charlie Lake formations of Western Canada. The company sells the resulting crude oil, natural gas, and natural gas liquids into commodity markets, returning capital to shareholders via a monthly dividend and funding growth through public equity and debt offerings.
Is InPlay Oil a public or private company?
InPlay Oil is a public company. It is classified as public and is currently operating.
When was InPlay Oil founded?
InPlay Oil was founded in 2012. It employs 11 to 50 people.
Where is InPlay Oil based?
InPlay Oil is headquartered in Calgary, Canada, in the North America region.
How does InPlay Oil make money?
Two revenue lines are on record. Oil and Gas Production Revenue is the primary driver. The others are dividend Distributions.
Who are InPlay Oil's main competitors?
Direct peers on record are Spartan Delta Corp., Whitecap Resources, Cardinal Energy, Tamarack Valley Energy, Headwater Exploration and Obsidian Energy. Broad incumbents are Crescent Point Energy, ARC Resources, Tourmaline Oil and Peyto Exploration & Development.
Does InPlay Oil have an API?
No public API is recorded for InPlay Oil.
What industry is InPlay Oil in?
Its primary akta.pro industry code is EUALAIAA, Retail Service Station Operations (Company-Owned & Dealer-Operated). Its NAICS code is 21112 and its SIC code is 1311.