Mammut
Mammut is a 160-year-old Swiss outdoor equipment manufacturer producing premium mountaineering, climbing, hiking, snowsports, and trail running apparel, footwear, and safety gear (notably Barryvox avalanche transceivers), sold through global B2B wholesale and DTC channels.
- Company typePrivate
- Founded1862
- HeadquartersSeon, Switzerland
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Mammut does
Mammut Sports Group AG is a Swiss outdoor equipment manufacturer founded in 1862, headquartered in Seon, Switzerland, with a U.S. subsidiary in Williston, Vermont. The company designs, manufactures, and sells premium mountaineering, climbing, hiking, snowsports, and trail running apparel, footwear, and equipment for outdoor enthusiasts and mountain professionals. Its technical portfolio is anchored by the Barryvox avalanche transceiver franchise (Barryvox 2, S2, S, PULSE, ELEMENT models), the Eiger Extreme premium mountaineering collection featuring GORE-TEX PRO ePE and Pertex Quantum Pro technologies with PFAS-free and recycled materials, and a broad range of certified climbing hardware, ropes, and harnesses. Mammut also offers the Airbag System 3.0 for avalanche backpacks and a complementary mobile app ecosystem (Barryvox companion app with Training Park, Maintenance Software 2.0 for dealers).
The business operates a dual-channel revenue model: approximately 65% of revenue flows through B2B wholesale partnerships with specialty outdoor retailers, sports shops, and independent dealers globally, while 35% comes from direct-to-consumer e-commerce via mammut.com. Pricing is positioned at the premium tier, with trail running footwear ranging $169-$199 and standard shipping policies (free over $75, $9.99 flat below). The company serves seven primary customer segments: hiking enthusiasts, rock climbers, mountaineering professionals, snowsports participants, trail runners, urban outdoor lifestyle consumers, and B2B wholesale/institutional buyers (hiking patrol, mountain guides). Mammut is privately owned by Jacobs Capital, which is exploring a potential €500 million sale as of January 2026.
Mammut firmographics
Firmographics- Name
- Mammut
- Legal name
- Mammut Sports Group AG
- Website
- https://mammut.com
- Company type
- Private
- Founded year
- 1862
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mammut is a 160-year-old Swiss outdoor equipment manufacturer producing premium mountaineering, climbing, hiking, snowsports, and trail running apparel, footwear, and safety gear (notably Barryvox avalanche transceivers), sold through global B2B wholesale and DTC channels.
- Ownership category
- akta.pro rank
Mammut industry classification
Industry- Product category
- Outdoor Apparel and Equipment
- NAICS
- Apparel Manufacturing (315), Footwear Manufacturing (3162), Clothing and Clothing Accessories Retailers (458110), Textile Bag and Canvas Mills (314910)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Climbing & Mountaineering Gear Retail (CRAMAMAB)
- akta.pro secondary industries
- Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)
Keywords
Where Mammut is headquartered
LocationHeadquarters
- HQ city
- Seon
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
Mammut business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Wholesale (B2B): Mammut generates approximately 65% of revenue through B2B wholesale channels, distributing products through specialty outdoor retailers, sports shops, and independent dealers globally.
- Product Sales - Direct-to-Consumer (DTC): Mammut generates approximately 35% of revenue through direct-to-consumer e-commerce channels via its owned websites (mammut.com), with customers purchasing apparel, footwear, and equipment directly.
- Corporate/B2B Business Collection: Mammut offers a Corporate Collection for business customers including hiking patrol and professional mountain guide organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trail Running Footwear |
| Unit Pricing | Pay-as-you-go | Shipping Fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Mammut product offering
Product offeringCore offering
Mammut develops, manufactures and sells premium outdoor apparel, footwear and mountain sports equipment for climbing, hiking, mountaineering, snowsports and trail running. Its core catalog spans clothing (jackets, tops, pants), footwear (hiking, mountaineering, trail running, approach, everyday), and equipment (backpacks, climbing gear, sleeping bags), with flagship offerings in the Eiger Extreme mountaineering collection and the Barrylox line of digital avalanche transceivers.
Product overview
Mammut is a Swiss outdoor gear manufacturer founded in 1862 offering a comprehensive portfolio of mountain sports products. The core offering spans four main categories: clothing (jackets, tops, pants, accessories), footwear (hiking, mountaineering, trail running, everyday shoes), equipment (backpacks, avalanche safety gear, climbing equipment, sleeping bags), and kids' apparel. The company is particularly recognized for its Barryvox avalanche transceiver line (including Barryvox 2, Barryvox S2, Barryvox S, Barryvox, Barryvox PULSE, and Barryvox ELEMENT models) and the Eiger Extreme premium mountaineering collection. Supporting products include the Airbag System 3.0 avalanche safety system, Aenergy Trail footwear series, and the Barryvox mobile companion app. Mammut also offers loyalty programs (Mammut Access), athlete partnerships (Mammut Collective), and safety education programs (Snow Safety Sessions and Trail Running Roadshows).
Differentiator
Problem solved
Functional benefit
Brands
- Eiger Extreme: High-performance mountaineering equipment collection featuring 100% PFAS-free materials and average 80% recycled content in outer fabrics
- Mammut x Nigel Cabourn
- Mammut Collective
- Mountain Pro
- Barryvox
Products and services
- Clothing Full range of outdoor apparel including jackets and vests, tops, pants and shorts, and accessories, designed for hiking, climbing, mountaineering, snowsports, trail running and everyday use.
- Footwear Outdoor footwear range including hiking shoes, mountaineering boots, trail running shoes, everyday shoes and approach shoes for varied mountain activities.
- Equipment Mountain sports equipment including backpacks and bags, climbing equipment (harnesses, ropes, carabiners, belay devices, protection), sleeping bags, and equipment accessories.
- Barryvox Avalanche Transceivers Digital avalanche transceiver product line spanning Barryvox, Barryvox S, Barryvox 2, Barryvox S2, Barryvox PULSE and Barryvox ELEMENT models, with three-antenna digital/analog search, Bluetooth connectivity, and companion app integration for firmware updates and training.
- Airbag System 3.0 Removable Avalanche Airbag System (RAS 3.0) for avalanche safety backpacks, Generation 3.0 design with neon-orange deployment handle, intended for backcountry winter use.
- Eiger Extreme Collection Premium high-performance mountaineering equipment collection designed for extreme alpine conditions, including apparel, footwear and gear. The flagship Nordwand 6.0 line features PFAS-free materials, ~80% recycled outer fabrics, GORE-TEX PRO ePE and Pertex Quantum Pro, plus repair-friendly construction.
- Aenergy Trail Series Trail running and hiking footwear line including Aenergy Trail All Mountain, Aenergy Trail Endurance and Aenergy Trail Speed models, offering waterproof GORE-TEX and lightweight options engineered for mountain terrain.
- Barryvox Maintenance Software Windows desktop application for managing and maintaining Barryvox devices, providing firmware updates, device configuration, fleet management and comprehensive function testing for dealers, organizations and rental companies.
Quantifiable outcome
- Eiger Extreme Nordwand 6.0 collection features 100% PFAS-free materials and average 80% recycled content in outer fabrics
- +1 more outcomes
Companies that use Mammut
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles3 records
Mammut technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Mammut partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- RECCOcoreMammut integrates RECCO reflectors into its trail-running gear as part of a multi-brand initiative, making athletes searchable in remote environments for search and rescue operations. This partnership enables faster and more efficient SAR operations across Europe, North America, New Zealand and Nepal.
- Cirque SeriesflagshipMammut named official apparel partner of the 2026 Cirque Series, a mountain sports event series. This partnership provides brand visibility among dedicated outdoor athletes and aligns Mammut with premium mountain sports competitions.
- Nigel CabournflagshipBritish designer Nigel Cabourn collaborated with Mammut on a limited-edition capsule collection inspired by 1960s alpine gear, featuring jackets, sweaters, and pants based on photos from the 1969 Japanese Everest expedition and the Eiger. The collection celebrates the legacy of Canadian climber Michiko Imai and historic Japanese Direttissima routes.
- Flowers for SocietyminorLimited-edition collaboration on Aenergy hiking shoes with Flowers for Society, bringing a new design aesthetic to Mammut's trail footwear line for urban outdoor crossover appeal.
- Merrell Skyrunner World SeriesminorRECCO has partnered with premier trail running events including Merrell Skyrunner World Series and adidas Infinite Trails. Mammut benefits through RECCO integration in its trail running gear at these events.
- Coast Mountain Collective InccoreAuthorized Service Center Canada for Barryvox avalanche transceiver maintenance, repairs, and support, ensuring North American customers have local service options.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Mammut competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mammut social profiles
Digital presenceMammut financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mammut leadership team
Management profileNumber of profiles
Profiles7 records
Mammut subsidiaries and ownership
Company hierarchySubsidiaries2 records
Mammut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mammut M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mammut
What does Mammut do?
Mammut develops, manufactures and sells premium outdoor apparel, footwear and mountain sports equipment for climbing, hiking, mountaineering, snowsports and trail running. Its core catalog spans clothing (jackets, tops, pants), footwear (hiking, mountaineering, trail running, approach, everyday), and equipment (backpacks, climbing gear, sleeping bags), with flagship offerings in the Eiger Extreme mountaineering collection and the Barrylox line of digital avalanche transceivers.
Is Mammut a public or private company?
Mammut is a private company. It is classified as private equity controlled and is currently operating.
When was Mammut founded?
Mammut was founded in 1862. It employs 501 to 1,000 people.
Where is Mammut based?
Mammut is headquartered in Seon, Switzerland, in the Europe region.
How does Mammut make money?
Three revenue lines are on record. Product Sales - Wholesale (B2B) is the primary driver. The others are product Sales - Direct-to-Consumer (DTC) and corporate/B2B Business Collection.
Does Mammut have an API?
No public API is recorded for Mammut.
What industry is Mammut in?
Mammut's product category is Outdoor Apparel and Equipment. Its primary akta.pro industry code is CRAMAMAB, Climbing & Mountaineering Gear Retail, with a secondary code of CRAMAMAK, Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing). Its NAICS code is 315 and its SIC code is 2320.