Mammut

What Mammut does

Mammut Sports Group AG is a Swiss outdoor equipment manufacturer founded in 1862, headquartered in Seon, Switzerland, with a U.S. subsidiary in Williston, Vermont. The company designs, manufactures, and sells premium mountaineering, climbing, hiking, snowsports, and trail running apparel, footwear, and equipment for outdoor enthusiasts and mountain professionals. Its technical portfolio is anchored by the Barryvox avalanche transceiver franchise (Barryvox 2, S2, S, PULSE, ELEMENT models), the Eiger Extreme premium mountaineering collection featuring GORE-TEX PRO ePE and Pertex Quantum Pro technologies with PFAS-free and recycled materials, and a broad range of certified climbing hardware, ropes, and harnesses. Mammut also offers the Airbag System 3.0 for avalanche backpacks and a complementary mobile app ecosystem (Barryvox companion app with Training Park, Maintenance Software 2.0 for dealers).

The business operates a dual-channel revenue model: approximately 65% of revenue flows through B2B wholesale partnerships with specialty outdoor retailers, sports shops, and independent dealers globally, while 35% comes from direct-to-consumer e-commerce via mammut.com. Pricing is positioned at the premium tier, with trail running footwear ranging $169-$199 and standard shipping policies (free over $75, $9.99 flat below). The company serves seven primary customer segments: hiking enthusiasts, rock climbers, mountaineering professionals, snowsports participants, trail runners, urban outdoor lifestyle consumers, and B2B wholesale/institutional buyers (hiking patrol, mountain guides). Mammut is privately owned by Jacobs Capital, which is exploring a potential €500 million sale as of January 2026.

Name

Mammut

Legal name

Mammut Sports Group AG

Website

https://www.mammut.com

Company type

Private

Founded year

1862

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mammut is a 160-year-old Swiss outdoor equipment manufacturer producing premium mountaineering, climbing, hiking, snowsports, and trail running apparel, footwear, and safety gear (notably Barryvox avalanche transceivers), sold through global B2B wholesale and DTC channels.

Ownership category

akta.pro rank

Product category

Outdoor Apparel and Equipment

NAICS

Apparel Manufacturing (315), Footwear Manufacturing (3162), Clothing and Clothing Accessories Retailers (458110), Textile Bag and Canvas Mills (314910)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330)

akta.pro primary industry

Climbing & Mountaineering Gear Retail (CRAMAMAB)

akta.pro secondary industries

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)

Keywords

• Outdoor apparel
• Mountaineering equipment
• Avalanche safety
• Climbing gear
• Trail running footwear

Headquarters

HQ city

Seon

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Wholesale (B2B): Mammut generates approximately 65% of revenue through B2B wholesale channels, distributing products through specialty outdoor retailers, sports shops, and independent dealers globally.
2. Product Sales - Direct-to-Consumer (DTC): Mammut generates approximately 35% of revenue through direct-to-consumer e-commerce channels via its owned websites (mammut.com), with customers purchasing apparel, footwear, and equipment directly.
3. Corporate/B2B Business Collection: Mammut offers a Corporate Collection for business customers including hiking patrol and professional mountain guide organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Mammut develops, manufactures and sells premium outdoor apparel, footwear and mountain sports equipment for climbing, hiking, mountaineering, snowsports and trail running. Its core catalog spans clothing (jackets, tops, pants), footwear (hiking, mountaineering, trail running, approach, everyday), and equipment (backpacks, climbing gear, sleeping bags), with flagship offerings in the Eiger Extreme mountaineering collection and the Barrylox line of digital avalanche transceivers.

Product overview

Mammut is a Swiss outdoor gear manufacturer founded in 1862 offering a comprehensive portfolio of mountain sports products. The core offering spans four main categories: clothing (jackets, tops, pants, accessories), footwear (hiking, mountaineering, trail running, everyday shoes), equipment (backpacks, avalanche safety gear, climbing equipment, sleeping bags), and kids' apparel. The company is particularly recognized for its Barryvox avalanche transceiver line (including Barryvox 2, Barryvox S2, Barryvox S, Barryvox, Barryvox PULSE, and Barryvox ELEMENT models) and the Eiger Extreme premium mountaineering collection. Supporting products include the Airbag System 3.0 avalanche safety system, Aenergy Trail footwear series, and the Barryvox mobile companion app. Mammut also offers loyalty programs (Mammut Access), athlete partnerships (Mammut Collective), and safety education programs (Snow Safety Sessions and Trail Running Roadshows).

Differentiator

Problem solved

Functional benefit

Brands

• Eiger Extreme: High-performance mountaineering equipment collection featuring 100% PFAS-free materials and average 80% recycled content in outer fabrics
• Mammut x Nigel Cabourn
• Mammut Collective
• Mountain Pro
• Barryvox

Products and services

• Clothing Full range of outdoor apparel including jackets and vests, tops, pants and shorts, and accessories, designed for hiking, climbing, mountaineering, snowsports, trail running and everyday use.
• Footwear Outdoor footwear range including hiking shoes, mountaineering boots, trail running shoes, everyday shoes and approach shoes for varied mountain activities.
• Equipment Mountain sports equipment including backpacks and bags, climbing equipment (harnesses, ropes, carabiners, belay devices, protection), sleeping bags, and equipment accessories.
• Barryvox Avalanche Transceivers Digital avalanche transceiver product line spanning Barryvox, Barryvox S, Barryvox 2, Barryvox S2, Barryvox PULSE and Barryvox ELEMENT models, with three-antenna digital/analog search, Bluetooth connectivity, and companion app integration for firmware updates and training.
• Airbag System 3.0 Removable Avalanche Airbag System (RAS 3.0) for avalanche safety backpacks, Generation 3.0 design with neon-orange deployment handle, intended for backcountry winter use.
• Eiger Extreme Collection Premium high-performance mountaineering equipment collection designed for extreme alpine conditions, including apparel, footwear and gear. The flagship Nordwand 6.0 line features PFAS-free materials, ~80% recycled outer fabrics, GORE-TEX PRO ePE and Pertex Quantum Pro, plus repair-friendly construction.
• Aenergy Trail Series Trail running and hiking footwear line including Aenergy Trail All Mountain, Aenergy Trail Endurance and Aenergy Trail Speed models, offering waterproof GORE-TEX and lightweight options engineered for mountain terrain.
• Barryvox Maintenance Software Windows desktop application for managing and maintaining Barryvox devices, providing firmware updates, device configuration, fleet management and comprehensive function testing for dealers, organizations and rental companies.

Quantifiable outcome

• Eiger Extreme Nordwand 6.0 collection features 100% PFAS-free materials and average 80% recycled content in outer fabrics
• +1 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• RECCOcoreTechnology or Integration · 1 May 2026Mammut integrates RECCO reflectors into its trail-running gear as part of a multi-brand initiative, making athletes searchable in remote environments for search and rescue operations. This partnership enables faster and more efficient SAR operations across Europe, North America, New Zealand and Nepal.
• Cirque SeriesflagshipGTM or Marketing Partner · 31 March 2026Mammut named official apparel partner of the 2026 Cirque Series, a mountain sports event series. This partnership provides brand visibility among dedicated outdoor athletes and aligns Mammut with premium mountain sports competitions.
• Nigel CabournflagshipStrategic or Co-development Partner · 29 September 2025British designer Nigel Cabourn collaborated with Mammut on a limited-edition capsule collection inspired by 1960s alpine gear, featuring jackets, sweaters, and pants based on photos from the 1969 Japanese Everest expedition and the Eiger. The collection celebrates the legacy of Canadian climber Michiko Imai and historic Japanese Direttissima routes.
• Flowers for SocietyminorStrategic or Co-development PartnerLimited-edition collaboration on Aenergy hiking shoes with Flowers for Society, bringing a new design aesthetic to Mammut's trail footwear line for urban outdoor crossover appeal.
• Merrell Skyrunner World SeriesminorGTM or Marketing PartnerRECCO has partnered with premier trail running events including Merrell Skyrunner World Series and adidas Infinite Trails. Mammut benefits through RECCO integration in its trail running gear at these events.
• Coast Mountain Collective InccoreImplementation/ SI/ Consulting PartnerAuthorized Service Center Canada for Barryvox avalanche transceiver maintenance, repairs, and support, ensuring North American customers have local service options.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mammut
• YouTubeyoutube.com/mammut
• Facebookfacebook.com/Mammut
• LinkedInlinkedin.com/company/mammut-sports-group-ag
• Instagraminstagram.com/mammut
• TikToktiktok.com/@mammutswiss1862
• Pinterestpinterest.com/mammut

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mammut