EHOB

What EHOB does

EHOB is a US-based medical device company founded in 1984 in Indianapolis, Indiana, specializing in pressure injury prevention and safe patient handling products for healthcare facilities. The company offers a comprehensive portfolio across four product categories: support surfaces (WAFFLE Overlay, WAFFLE Cushion, WAFFLE M.A.D. Pump, WAFFLE Econocare Overlay, WAFFLE CAir, EHOB CAir, Hydro Cushion), heel protectors (TruVue, TruBoot, Foot WAFFLE, TruVue Lite), patient positioning systems (ATR+, ATR+ Pro, BAM Sheet, BAM Pro, BAM Air, BAM Air LC, Position Perfect), and moisture management (ComfortTop). The core technology is non-powered reactive air support surfaces, where the proprietary WAFFLE design uses Venting Holes and immersion/envelopment mechanics to redistribute pressure at bony prominences, claiming 53% force reduction. The WAFFLE Batter Beige color is a registered trademark preventing competitor replication. EHOB integrates with pressure mapping systems and holds FDA-regulated medical device compliance with UDI labeling under 21 CFR Part 11.

The company operates a sales-led go-to-market model, selling directly to healthcare facilities including acute care hospitals, long-term care, rehabilitation centers, and bariatric units, supplemented by a website e-commerce channel at catalog.ehob.com and a home-care direct line. Products are sold under standard B2B transactional terms (net 30 payment, 30-180 day or one-year warranties, 20% restocking fee). Clinical marketing is evidence-based, supported by a meta-analysis citing zero progression of pressure injuries, zero new HAPIs, zero caregiver injuries, and potential annual cost savings of $2.2M per facility across trials in hundreds of US facilities from 2020-2025.

In January 2024, EHOB received an equity investment from RoundTable Healthcare Partners (the second deal from its Fund VI), transitioning the 40-year-old family-owned business into a PE-backed platform with growth capital aimed at expanding its presence in the healthcare equipment market. The company maintains 101-250 employees and operates exclusively in the US, with content marketing channels including the 'No Pressure' and 'RN Huddle' podcasts and a 'My EHOB Library' customer portal.

Name

EHOB

Legal name

EHOB Inc.

Website

https://ehob.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

EHOB is a US medical device company founded in 1984 that designs and manufactures non-powered reactive air support surfaces, heel protectors, patient positioning systems, and moisture management products for pressure injury prevention in hospitals, long-term care, and rehabilitation facilities.

Ownership category

akta.pro rank

Product category

Pressure Injury Prevention Medical Devices

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD)

akta.pro secondary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

Keywords

• Pressure injury prevention
• Medical support surfaces
• Patient positioning devices
• Heel pressure offloading
• Safe patient handling

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Device Sales: EHOB generates revenue through the sale of medical devices including support surfaces, heel protectors, patient positioning products, and moisture management solutions. Products are sold directly to healthcare facilities and through distribution channels with transactional terms including net 30 payment, warranty periods of 30-180 days or one year depending on product.
2. Product Parts and Accessories: Sale of accessory products including M.A.D. (Manual Air Delivery) pumps and replacement components for WAFFLE brand products.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

EHOB manufactures and sells medical devices for pressure injury prevention and safe patient handling, organized into four product lines: Support Surfaces (WAFFLE Overlay, WAFFLE Cushion, WAFFLE Econocare Overlay, WAFFLE CAir, Hydro Cushion, EHOB CAir, and the M.A.D. Pump), Heel Protectors (TruVue, TruBoot, TruVue Lite, Foot WAFFLE), Patient Positioning (ATR+, ATR+ Pro, BAM Sheet, BAM Pro, BAM Air, BAM Air LC, Position Perfect), and Moisture Management (ComfortTop). Products are sold to hospitals, rehabilitation centers, long-term care facilities, and individual home-care users.

Product overview

EHOB is a medical device company offering a comprehensive portfolio of pressure injury prevention and safe patient handling products. The core offerings fall into four main categories: Support Surfaces (including the WAFFLE Overlay, WAFFLE Cushion, and WAFFLE M.A.D. Pump), Heel Protectors (TruVue, TruBoot, Foot WAFFLE), Patient Positioning solutions (ATR+, ATR+ Pro, BAM Sheet, BAM Pro, BAM Air), and Moisture Management (ComfortTop). The WAFFLE brand represents the company's flagship non-powered reactive air support surface technology, while the ATR+ and BAM positioning systems address safe patient handling needs. EHOB products are designed for healthcare facilities including acute care, ICU, med/surg, rehabilitation, long-term care, and bariatric settings. The company has operated for 40 years and recently received investment from RoundTable Healthcare Partners to support market growth.

Differentiator

Problem solved

Functional benefit

Brands

• WAFFLE: Support surface brand featuring air inflatable body support cushions and pads for medical and therapeutic use, including the WAFFLE Overlay, WAFFLE Cushion, and WAFFLE Econocare Overlay.
• TruVue
• ATR+
• BAM
• ComfortTop

Products and services

• WAFFLE Overlay Non-powered reactive air support surface that assists with lateral transfers, boosts, and turns, while redistributing pressure at bony prominences through immersion and envelopment. Venting Holes allow air circulation for patient comfort. Designed for acute care, med/surg, ICU, and OR settings to reduce hospital-acquired pressure injuries.
• WAFFLE Econocare Overlay Clinically-proven non-powered reactive air support surface providing effective pressure redistribution and aiding staff in lateral transfers, boosts, and turns at lower cost via Flex-O-Seal airflow technology.

Quantifiable outcome

• 53% force reduction with WAFFLE Overlay products
• +6 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hillrom (Baxter): Hillrom (acquired by Baxter in 2021) is a leading manufacturer of hospital beds and therapeutic support surfaces, including the P500 and Progressa lines that directly compete with EHOB's WAFFLE Overlay. Same customer base (acute care, ICU, med/surg) and same pressure injury prevention category.
• Span-America (Savaria): Span-America (acquired by Savaria) manufactured therapeutic support surfaces and seating products, including Geo-Mattress and pressure redistribution overlays. Closest historical direct competitor to EHOB in non-powered reactive air support surfaces.
• ConvaTec: Global medical products company with a wound care portfolio including pressure injury prevention dressings and skin integrity products. Targets the same HAPI reduction use case as EHOB.
• Mölnlycke Health Care: Swedish medtech company with a strong wound care and pressure injury prevention portfolio, including Mepilex dressings and preventive surfaces. Targets the same HAPI prevention use case as EHOB across acute and surgical settings.
• Coloplast: Danish medtech company specializing in wound care and pressure injury prevention, with a strong US presence in hospital and home care. Competes with EHOB in the broader pressure injury prevention category.
• Permobil (ROHO): Permobil's ROHO division manufactures air-filled wheelchair cushions and support surfaces, directly comparable to EHOB's WAFFLE Cushion. Focused on the same pressure redistribution use case, particularly in seating applications.
• Arjo: Arjo manufactures pressure injury prevention surfaces, patient positioning systems, and safe patient handling equipment sold to hospitals and long-term care facilities. Directly comparable product mix and customer base to EHOB.

Broad incumbents

• Smith & Nephew: Global medical device company with a significant wound management division offering pressure injury prevention products. Larger portfolio spanning orthopedics and sports medicine, but directly competes in the pressure ulcer prevention category.
• Medline Industries: Largest privately held medical supplies manufacturer and distributor, offering support surfaces, heel protectors, and patient positioning products. Competes with EHOB on hospital contracts but is broader in scope.
• Stryker: Large diversified medical device company with a Medical division that includes pressure injury prevention surfaces and hospital beds. Overlaps with EHOB in acute-care support surfaces but operates at much greater scale across orthopedics, surgical, and neurotechnology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ehobinc
• Facebookfacebook.com/ehobinc
• LinkedInlinkedin.com/company/ehob-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EHOB