Wine & Beer Supply

What Wine & Beer Supply does

Wine & Beer Supply is a US-based wholesale distributor and service provider serving the wine, craft beer, and home winemaking/brewing industries. Operating from Ashland, the company runs a Shopify-based e-commerce storefront shipping nationwide and lists approximately 351 active SKUs across bottles (Bordeaux, Burgundy, sparkling, hock), corks and closures (Amorim natural cork, Nomacorc synthetic, screw caps, crown caps), barrels from World Cooperage, TW Boswell, and US Barrel Cooperage, stainless steel and Flextank fermentation/maturation tanks, crossflow and lees filtration equipment, Dolium PET kegs, Fishbone can carriers, Sentia digital wine analyzers, Vesco professional pruning tools, and glassware from Riedel, Libbey, Arc, and Rastal.

Beyond product sales, the company operates a service business that includes mobile bottling, mobile crossflow filtration, mobile reverse osmosis for volatile acidity removal, and de-alcoholization, dispatched to customer sites by appointment. A bonded warehousing and fulfillment offering positions it as a light 3PL for wine and beverage producers. Revenue is generated primarily through transactional product sales supplemented by service engagements, with wholesale pallet-based pricing on the catalog side and appointment-based pricing on the service side. The customer base spans home hobbyists and large commercial operations, and customer relationships are anchored by a WBS Rewards loyalty program rather than enterprise contracts.

The company is privately held, was bootstrapped through a $2.4 million round from Trolley Venture Partners in March 2019, and is led by founder and CEO David Robertson. The operating model is product-led and self-serve, with phone support as the primary human-assisted channel, and the technology stack is built on Shopify with no disclosed proprietary software, AI/ML capabilities, or data assets of note.

Name

Wine & Beer Supply

Legal name

Wine & Beer Supply

Website

https://wineandbeersupply.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Wine & Beer Supply is a US wholesale e-commerce and mobile services supplier serving wineries, craft breweries, and home winemakers with bottles, closures, barrels, tanks, filtration equipment, and on-site bottling, filtration, and reverse osmosis services.

Ownership category

akta.pro rank

Product category

Winery and Brewery Supplies

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

akta.pro secondary industries

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

Keywords

• Winemaking supplies
• Brewery supplies
• Wine bottles
• Mobile bottling
• Oak barrels

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time product sales of wine and beer supplies including bottles, corks, caps, equipment, barrels, and accessories. Revenue generated through individual product transactions with wholesale pricing and pallet quantity discounts available.
2. Mobile Services: On-site mobile services including mobile bottling, crossflow filtration, and reverse osmosis VA removal. These are service-based engagements with pricing pages for appointments.
3. Warehousing & Fulfillment: Bonded warehousing and fulfillment services for wineries and breweries, allowing customers to store products and ship to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wine & Beer Supply is a wholesale e-commerce supplier of winemaking and brewing supplies, selling bottles, corks, caps, barrels, tanks, filtration equipment, glassware, and related production consumables to commercial wineries, craft breweries, and home winemakers. In addition to product sales, the company operates mobile bottling, mobile crossflow filtration, and reverse osmosis VA removal services delivered on-site at customer facilities, and provides bonded warehousing and fulfillment services for wine and beer producers.

Product overview

Wine & Beer Supply is a wholesale supplier serving both commercial wineries/breweries and home winemakers with a comprehensive portfolio of products and services. The core offerings include packaging materials (bottles, corks, caps, capsules), winemaking/brewing equipment (barrels, tanks, filtration systems), and professional tools (pruning equipment, testing analyzers). The company operates a traditional e-commerce model selling individual products across categories, supplemented by mobile service offerings including mobile bottling, crossflow filtration, and reverse osmosis VA removal. Notable branded products include Sentia Digital Wine Analyzers, Dolium PET kegs, Fishbone can carriers, and various Vesco professional pruning tools. The company also offers value-added services including bonded warehousing, fulfillment, and custom glassware printing.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Bottles Empty wine bottles in Bordeaux, Burgundy, Sparkling, and Hock formats, sold in cases of 12 or bulk pallets to commercial wineries and home winemakers.
• Beer Bottles Empty glass beer bottles in various sizes and styles for craft breweries and home brewers.
• Corks and Closures Wine corks (Amorim natural, Nomacorc synthetic), screw caps, crown caps, and bar tops for wine and beer bottling.
• Wine Barrels Oak wine barrels from World Cooperage (American, French, Hybrid Oak), TW Boswell (Soleil and Legacy series), and US Barrel Cooperage in sizes ranging from 5 to 225 liters.
• Barrel Racks Wine barrel storage racks including double barrel racks and reversible barrel racks for 30 or 53 gallon barrels.
• Glassware Wine glasses, beer glasses, growlers, and miscellaneous glassware from brands including Riedel, Libbey, Arc, and Rastal.
• Dolium Kegs One-way PET kegs under the Dolium brand, marketed as technically advanced alternatives to traditional stainless steel kegs.
• Fishbone Can Carriers 100% curbside recyclable can carriers for beer and beverage packaging.
• Sentia Digital Wine Analyzer

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Yakima Chief Hops: Adjacent: a major grower-owned hop supplier to craft breweries globally, with some winemaking and cider industry adjacency. A specialist ingredient supplier in the same production-supply ecosystem as WBS.
• Great Fermentations: Emerging player: an online wine and beer making supply retailer serving hobbyist and small commercial producers. Competes on catalog breadth in the home winemaker/brewer segment WBS serves.
• Oak Solutions Group: Emerging competitor/partner: provides oak alternatives, barrels, and tank solutions for winemakers. Overlaps with WBS on barrels, oak adjuncts, and tank maturation product lines.
• US Barrel Company: Emerging player: a US cooperage producing wine and spirits barrels, also distributing oak alternatives. Overlaps with WBS's oak barrel category and competes on direct barrel sourcing.

Direct peers

• MoreBeer!: Direct competitor: e-commerce retailer and wholesaler of homebrew and craft brewing equipment, ingredients, and supplies. Overlaps with WBS's craft brewery and home brewers segments on packaging and equipment lines.
• Northern Brewer: Direct competitor: one of the largest homebrewing supply retailers/wholesalers in the US, offering equipment, ingredients, and kits. Competes on the home winemaker/brewer and small commercial segments.
• Country Malt Group: Direct competitor: a wholesale distributor of malt, hops, brewing ingredients, and winemaking supplies serving craft breweries and small wineries across North America. Same wholesale-channel, multi-segment customer approach.
• BSG Craftbrewing (Brewers Supply Group): Direct competitor: a wholesale supplier of brewing and winemaking ingredients, equipment, and packaging materials to commercial and craft producers. Competes head-to-head in the same B2B supply role with overlapping product categories.
• TricorBraun WinePak: Direct competitor: a major North American distributor of wine bottles, closures, and packaging supplies to wineries. Competes on the wine packaging and bottling supplies categories.
• Crosby & Baker Winery & Brewing Equipment: Direct competitor: a US-based supplier of winery and brewing equipment, tanks, filters, and packaging materials. Overlaps on equipment, tanks, filtration, and bottling categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wineandbeersupply
• Instagraminstagram.com/wineandbeersupply
• Xx.com/winebeersupply

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine & Beer Supply