Be in
Be in is a São Paulo-based Workspace as a Service provider offering Built-to-Suit custom offices, coworking, facilities management, and a reservation mobile app for Brazilian enterprises, multinationals, and growth-stage companies seeking zero-CAPEX office solutions.
- Company typePrivate
- Founded2022
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Be in does
Be in (legal entity Pikes Peak Empreendimentos Imobiliários LTDA) is a São Paulo-based 'Workspace as a Service' provider founded in July 2022 that bundles property search, fit-out design and construction, and ongoing facilities management into a single OPEX-style contract for Brazilian enterprises and multinationals. The company's flagship product is Built-to-Suit (BTS) custom offices, delivered without upfront client CAPEX in 45-90 days; complementary offerings include two coworking units in São Paulo (Brooklin and Pinheiros) with monthly subscriptions starting at R$699, an event auditorium, fiscal-address services starting at R$250/month, and a facilities management package that the company states replaces 10+ separate vendors for a 20-30% cost reduction. Technology consists of a proprietary integrated mobile app (iOS and Android) and web customer portal (bein.conexa.app) for space access, room reservations, and service tickets, with no public API or disclosed AI/ML features.
Be in monetizes through a mix of one-time BTS project fees bundled into long-term facility management contracts and recurring subscriptions for coworking, private offices, meeting rooms, and fiscal addresses. Pricing ranges from R$699/position/month for shared desks to R$999/position/month for private rooms, with meeting rooms at R$120/hour and auditorium rentals at R$2,500 (half-day) to R$4,000 (full day). Go-to-market combines enterprise field sales for BTS with inside sales via WhatsApp, email, and website contact forms, plus a self-serve Day Pass trial for coworking. Customer cohorts are predominantly mid-to-large enterprises; disclosed logos include XP Inc, Prudential, Pipefy, Pipo Saúde, MGI (Chinese genomics multinational), Trimble, Jusbrasil, Braskem, and Smoov.
Operationally, Be in reports 20 units across 11 Brazilian states spanning all five macro-regions, 6,000+ m² under management, an 85% corporate renewal rate, and a 4.8/5 average C-suite rating. National BTS expansion accelerated in H2 2024 with deliveries in Feira de Santana (BA) and Alphaville (SP), continued into São José dos Campos (February 2025) and Brasília, and is supported by a strategic customer-acquisition partnership with Woba. Cumulative disclosed equity funding is approximately $930K across 2022 and 2024, indicating growth has been substantially organic and project-driven.
Be in firmographics
Firmographics- Name
- Be in
- Legal name
- Pikes Peak Empreendimentos Imobiliários LTDA
- Website
- https://beinbr.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Be in is a São Paulo-based Workspace as a Service provider offering Built-to-Suit custom offices, coworking, facilities management, and a reservation mobile app for Brazilian enterprises, multinationals, and growth-stage companies seeking zero-CAPEX office solutions.
- Ownership category
- akta.pro rank
Where Be in is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices7 records
Markets served
Be in business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Coworking Memberships: Recurring monthly subscriptions for shared workspaces including private offices, shared desks, and meeting room credits. Monthly contracts with no long-term commitment required.
- Built-to-Suit Custom Offices: One-time project fees for customized office solutions including property acquisition, design, construction, and ongoing facilities management. CAPEX transformed into OPEX with costs bundled into rental contracts.
- Event Space Rental: Hourly, half-day, and full-day rental of auditorium and meeting rooms for corporate events, workshops, and presentations.
- Fiscal Address Services: Monthly subscription for business legal address services in premium São Paulo locations, including mail handling and document management.
- Facilities Management Services: Ongoing facilities management including cleaning, maintenance, security, IT, reception, and coffee services bundled into workspace contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Private Rooms - From R$999/month per position |
| Subscription | Monthly | Shared Office - From R$699/month per position |
| Unit Pricing | Pay-as-you-go | Meeting Room - From R$120/hour |
| Unit Pricing | Pay-as-you-go | Auditorium - R$2,500 half-day, R$4,000 full day |
| Subscription | Monthly | Fiscal Address Basic - R$250/month |
| Subscription | Monthly | Fiscal Address Professional - R$350/month |
| Subscription | Monthly | Fiscal Address Business - R$500/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Be in product offering
Product offeringCore offering
Be in delivers end-to-end Workspace as a Service for businesses in Brazil, covering property search, custom office design and construction (Built-to-Suit), and ongoing facilities management under a single subscription-style contract with zero upfront capital expenditure. The company also operates premium coworking spaces in São Paulo (Brooklin and Pinheiros), a 100-seat corporate events auditorium, and a fiscal address subscription service, all supported by an integrated mobile app and customer portal.
Product overview
Be in operates as a 'Workspace as a Service' provider offering three interconnected core solutions: Escritórios Sob Medida (Custom Built-to-Suit offices) as the primary product, Coworking spaces at two São Paulo locations (Brooklin and Pinheiros), and Eventos (corporate event auditorium). Additional services include Endereço Fiscal (fiscal address), Gestão de Facilities (facilities management), and a mobile app with integrated customer portal. The portfolio is designed as an integrated ecosystem where fiscal address subscribers receive 50% discounts on all workspace reservations, and all services can be consolidated under a single contract replacing multiple suppliers.
Differentiator
Problem solved
Functional benefit
Products and services
- Escritórios Sob Medida (Custom Built-to-Suit Offices) End-to-end custom office solution that handles everything from property search and location identification through design, construction, and daily facilities management. Clients pay no initial capital investment in works or furniture, with delivery times of 45-90 days for projects ranging from single regional offices to large hubs exceeding 1,100 m².
- Coworking Flexible shared workspaces in premium São Paulo locations (Brooklin and Pinheiros), offering private rooms, shared desks, meeting rooms, and event spaces under monthly contracts with no long-term commitment required. Includes common area access, full infrastructure, ergonomic furniture, and 50% discount on add-on reservations for subscribers.
- Eventos (Corporate Events Auditorium) Corporate auditorium space for presentations, workshops, and events with up to 100-person capacity. Includes projector, sound system, wireless microphones, flipchart, high-speed WiFi, technical support, and optional coffee break services.
- Endereço Fiscal (Fiscal Address) Premium São Paulo business address subscription for legal company registration, with mail receiving and handling. Available in three tiers (Basic R$250/month, Professional R$350/month, Business R$500/month) with 12-month minimum contracts; higher tiers add document digitization, mail forwarding, priority support, government agency representation, and a dedicated consultant.
- Gestão de Facilities (Facilities Management) Complete facilities management service for clients that already have an office, including cleaning, maintenance, security/CCTV, IT, coffee and supplies, building management liaison, access credentials, room reservation platform, and ticketing system, delivered as a single integrated contract replacing 10+ separate suppliers.
- Built to Suit Plus (BTS+) Enhanced Built-to-Suit solution offering end-to-end service from prototype to space operation, specifically designed for companies requiring specialized facilities such as laboratories, with dedicated support and accelerated timelines.
Quantifiable outcome
- 20-30% reduction in facilities costs compared to managing 10+ separate vendors
- +3 more outcomes
Companies that use Be in
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Be in technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Be in partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WobacoreWoba is a strategic partner that helps connect companies seeking workspace solutions with Be in's services. Through this partnership, companies like Pipefy and Pipo Saúde were introduced to Be in's customized office solutions. Woba helps identify companies needing office space and facilitates the matching process with Be in's Workspace as a Service offerings.
Scale indicators7 records
Recent moves14 records
Expansion highlights6 records
Be in competitors and assessment
Company assessmentDirect peers
- WeWork: Global leader in flexible workspace and coworking, directly competing with Be in for enterprise and mid-market tenants in São Paulo and other major Brazilian cities. Both offer shared offices, private offices, and enterprise-grade workspace solutions on subscription terms.
- IWG (Regus / Spaces / HQ): World's largest flexible workspace operator with multiple brands including Regus, Spaces, and HQ. Competes head-to-head with Be in on coworking memberships, private offices, and enterprise workspace-as-a-service contracts across Latin America.
- Salas Premium: Brazilian private office and meeting room rental platform offering flexible workspaces with hourly, daily, and monthly terms. Comparable to Be in's private rooms and shared office offerings for SMB and mid-market customers.
- Workstations: Brazilian premium coworking and flexible office operator with multiple units in São Paulo and Rio de Janeiro. Competes directly with Be in's Brooklin and Pinheiros coworking units for mid-market and enterprise tenants.
Broad incumbents
- Cushman & Wakefield: Global real estate services firm with flexible workspace and facilities management offerings. Provides integrated workplace solutions comparable to Be in's full-service WaaS model as part of a much broader services portfolio.
- CBRE: Global commercial real estate services firm with a flexible workspace and corporate real estate management practice. Competes with Be in on enterprise managed-office mandates as part of a broader real estate services portfolio rather than as a specialist operator.
- JLL (Jones Lang LaSalle): Global real estate services firm offering workplace strategy, facilities management, and project management. Overlaps with Be in's BTS delivery and integrated facilities management model, particularly for multinational tenants in Brazil.
Regional players
- Mind The Hub: Latin American flexible workspace operator with presence in Brazil and other regional markets. Comparable coworking and private office product offering, but positioned as a regional multi-country player versus Be in's Brazil-only focus.
Emerging players
- Distrito: Brazilian innovation hub and coworking platform serving startups and corporate innovation teams. Partial overlap with Be in's coworking and corporate event space offerings, but more focused on the startup/ecosystem segment.
Others
- Platfform: Brazilian digital commercial real estate platform that connects enterprises with office space solutions. Functionally adjacent to Be in's BTS business as a marketplace/distribution channel rather than a direct operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Be in social profiles
Digital presenceBe in financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be in leadership team
Management profileNumber of profiles
Profiles1 record
Be in funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be in M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be in
What does Be in do?
Be in delivers end-to-end Workspace as a Service for businesses in Brazil, covering property search, custom office design and construction (Built-to-Suit), and ongoing facilities management under a single subscription-style contract with zero upfront capital expenditure. The company also operates premium coworking spaces in São Paulo (Brooklin and Pinheiros), a 100-seat corporate events auditorium, and a fiscal address subscription service, all supported by an integrated mobile app and customer portal.
Is Be in a public or private company?
Be in is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Be in founded?
Be in was founded in 2022. It employs 11 to 50 people.
Where is Be in based?
Be in is headquartered in São Paulo, Brazil, in the Latin America region.
How does Be in make money?
Five revenue lines are on record. Coworking Memberships are the primary driver. The others are built-to-Suit Custom Offices, event Space Rental, fiscal Address Services and facilities Management Services.
Who are Be in's main competitors?
Direct peers on record are WeWork, IWG (Regus / Spaces / HQ), Salas Premium and Workstations. Broad incumbents are Cushman & Wakefield, CBRE and JLL (Jones Lang LaSalle). Mind The Hub is listed as a regional player. Distrito is listed as an emerging player. Platfform is listed as an others.
Does Be in have an API?
No public API is recorded for Be in.