Zoocasa
Zoocasa is a prop-tech real estate marketplace operating in Canada and the U.S. (all 50 states), offering MLS listings, price history, and home estimates via web and mobile apps, and monetizing through lead generation to 70,000+ eXp agents and full-service brokerage transactions as a wholly owned subsidiary of eXp World Holdings.
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Zoocasa does
Zoocasa is a Canadian-founded prop-tech company that operates an end-to-end real estate marketplace spanning Canada and the United States. The platform aggregates comprehensive MLS listings (100,000+ in Canada, with feeds across all 50 U.S. states), sold-price history back to 2003, and home estimates, and delivers them via a web portal at zoocasa.com plus native iOS and Android applications (com.zoocasareactnative). Supporting modules include listing alerts, a sold-price database, regularly published market reports and surveys, and a content platform (blog plus 130,000+ newsletter subscribers) covering Canadian and U.S. real estate trends.
The business operates as both a consumer-facing marketplace and a full-service real estate brokerage, and since 2022 it has been a wholly owned subsidiary of eXp World Holdings (Nasdaq: EXPI). Revenue mechanics combine (i) lead generation and lead qualification services routed to 70,000+ eXp agents across North America, (ii) brokerage transaction fees from acting as a full-service broker (since July 2015), and (iii) listing-side marketplace services where multiple national and luxury brokerages (RE/MAX, Coldwell Banker, Sotheby's International Realty, Royal LePage, eXp Realty) publish inventory on the platform. Consumer-facing search is free; monetization is on the agent and transaction side.
The company is incorporated in Canada as Zoocasa (Canada), Inc., holds brokerage licenses in multiple Canadian provinces, and operates offices in Victoria, BC (headquarters), Toronto, ON, and Bellingham, WA. Recognized as one of Canada's and the Americas' fastest-growing companies in 2019-2020 (Canadian Business Fast 50, Startup, Financial Post), Zoocasa's strategic positioning is built around the integration of consumer-facing digital tools with the eXp agent network, using MLS data breadth and content distribution as its principal competitive assets.
Zoocasa firmographics
Firmographics- Name
- Zoocasa
- Legal name
- Zoocasa (Canada), Inc.
- Website
- https://zoocasa.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zoocasa is a prop-tech real estate marketplace operating in Canada and the U.S. (all 50 states), offering MLS listings, price history, and home estimates via web and mobile apps, and monetizing through lead generation to 70,000+ eXp agents and full-service brokerage transactions as a wholly owned subsidiary of eXp World Holdings.
- Ownership category
- akta.pro rank
Zoocasa industry classification
Industry- Product category
- Real Estate Brokerage and Listings Platform
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Zoocasa is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Zoocasa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Lead Generation for Agents: Zoocasa generates leads and lead qualification for real estate agents, connecting home buyers and sellers with agents from its parent company eXp Realty and other brokerages
- Full-Service Brokerage: Since July 2015, Zoocasa operates as a full-service real estate brokerage, providing transaction services to home buyers and sellers
- Listing Services: Platform allows various real estate brokerages and agents to list properties, creating a marketplace ecosystem
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for consumers - home buyers, sellers, and renters |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Zoocasa product offering
Product offeringCore offering
Zoocasa is an end-to-end real estate platform that aggregates comprehensive property listings, sold price history, and home estimates across Canada and the United States, accessible through its website and dedicated iOS and Android mobile apps. Since July 2015 it has also operated as a full-service real estate brokerage, connecting home buyers, sellers, and renters with licensed agents (including 70,000+ eXp agents in North America) and earning revenue through transaction commissions and lead generation services. The platform operates as both a licensed brokerage and a listing marketplace where multiple brokerages (eXp Realty, RE/MAX, Coldwell Banker, Sotheby's International Realty, Royal LePage) list properties.
Product overview
Zoocasa is an award-winning prop-tech company offering an intelligent, end-to-end real estate platform. The core offering consists of the Zoocasa Real Estate Platform accessible via website and dedicated mobile apps for iOS and Android. The platform provides comprehensive real estate listings across Canada and the United States (with MLS feeds in all 50 US states), incorporating price history data and home estimates. Supporting modules include Lead Generation & Qualification Services for agents (serving 70,000+ eXp agents), Market Reports & Research publications, and the Zoocasa Blog content platform with over 130,000 newsletter subscribers. The ecosystem enables users to search, browse, and receive alerts for houses, condos, townhouses, land, commercial, and farm properties for sale and rent.
Differentiator
Problem solved
Functional benefit
Products and services
- Zoocasa Real Estate Platform An end-to-end consumer-facing real estate platform at zoocasa.com providing comprehensive property listings, sold price history, and home estimates across Canada and all 50 U.S. states for home buyers, sellers, and renters.
- Zoocasa Mobile App (iOS) Native iOS application allowing users to search and browse real estate listings, access price history, and connect with real estate agents on the go.
- Zoocasa Mobile App (Android) Native Android application (com.zoocasareactnative) for searching and browsing real estate listings, accessing price history, and connecting with real estate agents.
- Full-Service Real Estate Brokerage Services Licensed real estate brokerage service that handles transactions for home buyers and sellers, providing personalized agent support, in-home evaluations, and transaction management across Canadian provinces and U.S. states.
- Lead Generation and Qualification Services for Real Estate Agents B2B service that generates and qualifies consumer leads (buyer, seller, renter inquiries) and routes them to licensed real estate agents, currently supporting over 70,000 eXp agents across North America.
Quantifiable outcome
- 100,000+ listings in Canada
- +3 more outcomes
Companies that use Zoocasa
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Zoocasa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Zoocasa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Canadian Real Estate Association (CREA)coreZoocasa operates as a licensed real estate brokerage and has access to MLS (Multiple Listing Service) data through membership in CREA. The MLS® trademark is owned by CREA and identifies the quality of services provided by real estate professionals who are members of CREA.
- Various Real Estate BrokeragesminorMultiple real estate brokerages list properties on the Zoocasa platform including eXp Realty, RE/MAX, Coldwell Banker, Sotheby's International Realty, Royal LePage, and others. These brokerages provide listings to the platform.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Zoocasa competitors and assessment
Company assessmentDirect peers
- Zillow: Zillow is the largest US real estate listings portal with comparable consumer-facing search, price history, and home estimate features. It is the primary direct competitor to Zoocasa in US metropolitan markets where Zoocasa now operates MLS feeds.
- Realtor.com: Realtor.com is a leading US residential listing portal owned by CoStar Group that competes directly with Zoocasa's MLS-backed search experience. Both platforms monetize listing visibility and agent lead routing with similar consumer funnels.
- Redfin: Redfin is a tech-enabled brokerage and consumer portal offering listings, home estimates, and full-service agent services. Like Zoocasa it combines a marketplace front-end with in-house brokerage capacity, making it a closely comparable model.
- Trulia: Trulia is a consumer real estate marketplace owned by Zillow that offers MLS-backed listings, local market data, and agent matching. Its product surface area closely mirrors Zoocasa's browsing, price-history, and home-estimate functionality.
- Compass: Compass is a US-based tech-enabled residential brokerage with a proprietary agent platform. It competes with Zoocasa's full-service brokerage arm and uses consumer-facing digital tools to source and route leads to its agents.
- Royal LePage: Royal LePage is a major Canadian residential brokerage and brand that lists properties on Zoocasa. Its national Canadian footprint and brokerage licensing make it a directly comparable peer in the buy/sell brokerage category.
- RE/MAX: RE/MAX is a global real estate franchise network that lists properties on Zoocasa and competes for both buyer and seller representation. Its franchise model and technology-driven consumer experience parallel Zoocasa's brokerage+lead-gen hybrid.
Emerging players
- Homes.com: Homes.com is a CoStar-owned portal re-entering the consumer residential market with an aggressive marketing spend. It is an emerging US competitor targeting the same listing-search and agent-routing flows Zoocasa monetizes.
Broad incumbents
- Sotheby's International Realty: Sotheby's International Realty is a global luxury brokerage brand that currently lists on Zoocasa. It represents a broader-incumbent peer with overlapping agent and listing channels, though it focuses on the high-end of the market.
Regional players
- Rightmove: Rightmove is the leading UK residential property portal with comparable consumer search, alert, and price-trend features. It serves as a regional analog for Zoocasa's MLS-backed marketplace model outside North America.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Zoocasa social profiles
Digital presenceZoocasa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoocasa leadership team
Management profileNumber of profiles
Profiles1 record
Zoocasa funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoocasa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoocasa
What does Zoocasa do?
Zoocasa is an end-to-end real estate platform that aggregates comprehensive property listings, sold price history, and home estimates across Canada and the United States, accessible through its website and dedicated iOS and Android mobile apps. Since July 2015 it has also operated as a full-service real estate brokerage, connecting home buyers, sellers, and renters with licensed agents (including 70,000+ eXp agents in North America) and earning revenue through transaction commissions and lead generation services. The platform operates as both a licensed brokerage and a listing marketplace where multiple brokerages (eXp Realty, RE/MAX, Coldwell Banker, Sotheby's International Realty, Royal LePage) list properties.
Is Zoocasa a public or private company?
Zoocasa is a private company. It is classified as corporate owned and is currently operating.
When was Zoocasa founded?
Zoocasa was founded in 2015. It employs 11 to 50 people.
Where is Zoocasa based?
Zoocasa is headquartered in Toronto, Canada, in the North America region.
How does Zoocasa make money?
Three revenue lines are on record. Lead Generation for Agents are the primary driver. The others are full-Service Brokerage and listing Services.
Who are Zoocasa's main competitors?
Direct peers on record are Zillow, Realtor.com, Redfin, Trulia, Compass, Royal LePage and RE/MAX. Homes.com is listed as an emerging player. Sotheby's International Realty is listed as a broad incumbent. Rightmove is listed as a regional player.
Does Zoocasa have an API?
No public API is recorded for Zoocasa.
What industry is Zoocasa in?
Zoocasa's product category is Real Estate Brokerage and Listings Platform. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 531210 and its SIC code is 6531.