The New Stack
The New Stack is a digital technology media publication covering DevOps, cloud native, Kubernetes, programming languages, and AI engineering for software engineering leaders, professional developers, and DevOps practitioners, monetized via sponsorships, advertising, and newsletter subscriptions under PE owner Insight Partners.
- Company typePrivate
- Founded2014
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What The New Stack does
The New Stack is a privately held digital media company that publishes technology news, analysis, tutorials, and editorial coverage aimed at software engineering leaders and professional developers. Founded in 2014 by Alex Williams, the company operates the website thenewstack.io under the legal entity Alex Williams Media, LLC, headquartered in Portland, Oregon. Its editorial scope centers on DevOps, open source, cloud native computing, Kubernetes, programming languages (including Rust, Go, Python, and JavaScript), observability, platform engineering, and an expanding set of AI engineering and large language model topics. Coverage also extends into AI Operations, WebAssembly, edge computing, and infrastructure-as-code categories.
The product surface is a unified content platform that combines a primary news website with a daily TNS newsletter, a TNS Update newsletter, video and audio podcasts on YouTube, downloadable ebooks, webinars, and RSS feeds. The most recent product extension is Stackie AI, an AI feature embedded on the site, signaling intent to layer AI-enabled tooling on top of editorial content. The underlying technology stack is a standard digital publishing platform (responsive web delivery, email newsletter infrastructure, podcast hosting), and the company exposes no public API, SDK, or MCP endpoint.
The business model is sponsorship- and advertising-led with a complementary newsletter subscription offering. Subscription pricing is not publicly disclosed, and revenue figures have not been disclosed by the company. The publication frequently covers Insight Partners portfolio companies with disclosed investor-interest callouts; Insight Partners is identified in site disclosures as the owner of The New Stack. Customer segments are horizontal: software engineering leaders and professional developers as primary personas, with DevOps, SRE, and platform engineers as a secondary segment. Reach is global through digital distribution only, with no physical product.
The New Stack firmographics
Firmographics- Name
- The New Stack
- Legal name
- Alex Williams Media, LLC
- Website
- https://thenewstack.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The New Stack is a digital technology media publication covering DevOps, cloud native, Kubernetes, programming languages, and AI engineering for software engineering leaders, professional developers, and DevOps practitioners, monetized via sponsorships, advertising, and newsletter subscriptions under PE owner Insight Partners.
- Ownership category
- akta.pro rank
The New Stack industry classification
Industry- Product category
- Technology Media & News Publication
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Developer Portals, SDKs & Documentation Platforms (BPAMADAG)
Keywords
Where The New Stack is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Markets served
The New Stack business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels2 records
Marketing channels7 records
The New Stack product offering
Product offeringCore offering
The New Stack is a digital technology media publication that produces original editorial coverage of DevOps, open source, cloud native computing, Kubernetes, AI engineering, programming languages, and software development. It distributes content through a website (thenewstack.io), daily email newsletter, podcasts, ebooks, webinars, and event coverage, targeting software engineering leaders and professional developers.
Product overview
The New Stack is a technology news and media publication covering DevOps, Open Source, Cloud Native computing, AI, Kubernetes, programming languages, and software development. The company offers a unified content platform comprising its core news website (thenewstack.io), the TNS Podcast for audio content, a daily email newsletter for news delivery, ebooks for in-depth guides, webinars for live events, and RSS feeds for content syndication. These content channels collectively serve software engineering leaders and developers seeking news and resources about at-scale software development.
Differentiator
Problem solved
Functional benefit
Products and services
- The New Stack Website Core news website (thenewstack.io) publishing daily articles, analysis, and tutorials on DevOps, open source, cloud native computing, Kubernetes, AI, programming languages, and software development. Accessible globally across desktop and mobile devices.
Companies that use The New Stack
Customer profileSegments3 records
Ideal customer profiles4 records
The New Stack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The New Stack partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
The New Stack competitors and assessment
Company assessmentDirect peers
- Hacker Noon: Hacker Noon is a developer and software-engineering media outlet with daily editorial, tag-driven topic pages, and a newsletter; competes for similar tech-savvy reader attention and sponsorship inventory.
- InfoQ: InfoQ publishes news, articles, and podcasts on software development, cloud-native, DevOps, and architecture, serving engineering leaders and developers - a near-exact editorial overlap with The New Stack.
- DevOps.com: DevOps.com publishes news, analysis, and ebooks on DevOps, Kubernetes, and platform engineering for IT and DevOps practitioners; directly overlaps with TNS's Operations and Platform Engineering coverage.
- DZone: DZone is a developer-focused media site covering DevOps, cloud, AI, and software engineering trends via articles, newsletters, and whitepapers; directly competes for the same engineering audience and sponsorship dollars.
Emerging players
- Stack Overflow (Stack Overflow Blog / Collectives): Stack Overflow operates a developer Q&A platform and editorial blog covering many of the same cloud, DevOps, and AI topics as TNS, and sells sponsorship / Collectives to the same enterprise vendor set.
- SiliconANGLE / theCUBE: SiliconANGLE and theCUBE produce enterprise-tech news, video commentary, and event coverage focused on cloud, AI, and infrastructure - a comparable editorial approach with stronger video, increasingly going after the same sponsors.
Broad incumbents
- The Register: The Register is a long-established enterprise-tech news outlet covering infrastructure, cloud, dev tools, and software - broader in scope than TNS but overlapping on enterprise/developer readership and advertising.
- O'Reilly Media: O'Reilly combines technical publishing, ebooks, online learning, and conferences with a developer and IT-pro audience that overlaps with TNS readers, and offers similar sponsorship/sponsored-content programs.
- TechCrunch: TechCrunch is a broad technology media brand covering startups, enterprise software, and developer ecosystems; much wider remit than TNS but competes for the same pool of B2B developer-marketing sponsorship budgets.
- VentureBeat: VentureBeat covers enterprise AI, cloud, and developer tools via news, events (Transform), and newsletters; competes for marketing spend from the same enterprise vendor set that advertises on TNS.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The New Stack social profiles
Digital presenceThe New Stack financial estimates
Financial estimateRevenue estimate
Valuation estimate
The New Stack leadership team
Management profileNumber of profiles
Profiles2 records
The New Stack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The New Stack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The New Stack
What does The New Stack do?
The New Stack is a digital technology media publication that produces original editorial coverage of DevOps, open source, cloud native computing, Kubernetes, AI engineering, programming languages, and software development. It distributes content through a website (thenewstack.io), daily email newsletter, podcasts, ebooks, webinars, and event coverage, targeting software engineering leaders and professional developers.
Is The New Stack a public or private company?
The New Stack is a private company. It is classified as private equity controlled and is currently operating.
When was The New Stack founded?
The New Stack was founded in 2014. It employs 11 to 50 people.
Where is The New Stack based?
The New Stack is headquartered in Portland, United States, in the North America region.
Who are The New Stack's main competitors?
Direct peers on record are Hacker Noon, InfoQ, DevOps.com and DZone. Emerging players are Stack Overflow (Stack Overflow Blog / Collectives) and SiliconANGLE / theCUBE. Broad incumbents are The Register, O'Reilly Media, TechCrunch and VentureBeat.
Does The New Stack have an API?
No public API is recorded for The New Stack.
What industry is The New Stack in?
The New Stack's product category is Technology Media & News Publication. Its primary akta.pro industry code is BPAMADAG, Developer Portals, SDKs & Documentation Platforms. Its NAICS code is 516 and its SIC code is 2741.