Dooer
Dooer is a Sweden-based fintech building an AI-powered Financial Operating System that aggregates transactions from 2,000+ banks and the Swedish Tax Agency, serving Swedish entrepreneurs, SMBs, and multi-company groups with free bookkeeping, invoicing, payroll, and AI-driven financial assistance.
- Company typePrivate
- Founded2015
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Dooer does
Dooer is a Sweden-based fintech that builds an AI-powered Financial Operating System positioned as a layer above customers' existing financial tools. The platform connects to more than 2,000 banks and credit card providers, including all five major Swedish retail banks (Handelsbanken, SEB, Nordea, Swedbank, Länsförsäkringar Bank) and the Swedish Tax Agency (Skatteverket), consolidating transactions, documents, and ledgers into a single interface. Core products include AI Chat (a conversational financial assistant for natural-language queries, scenario modeling, and report generation), Bank Feeds (multi-bank transaction aggregation with AI categorization), Document Processing (OCR-based receipt and invoice extraction with duplicate detection), and Dooer ERP (a free integrated suite covering tasks, banking, billing, salary, and accounting modules). The company's technology stack combines natural language processing, generative AI, computer vision/OCR, and autonomous AI agents that can be deployed across business functions.
The company serves Swedish entrepreneurs, small and medium businesses, and multi-company groups — explicitly targeting non-accountant founders who need simplified financial administration. Its go-to-market is product-led and self-serve: users sign up at dooer.com and immediately access free-forever bookkeeping (Bokföring), invoicing (Fakturering), and wage management (Lönehantering) tools, with premium AI features, additional integrations, and advanced reporting available as subscription upsells. The flagship Dooer Financial OS is currently in closed beta, while the free product suite and v4 module platform remain generally available.
Dooer operates a remote-first model with registered headquarters in Västerås, Sweden, and reports 10,000+ users. The company was started in 2015, formally incorporated as New Dooer AB in 2023, and has disclosed one $4.6 million funding round (September 2016). Founded by Sam Nurmi (previously of Loopia and Pingdom), Dooer is GDPR- and CCPA-compliant and supports integrations with QuickBooks, Xero, Salesforce, Oracle, Google Drive, and Dropbox to position itself as an interoperability-first platform rather than a replacement for incumbent accounting stacks.
Dooer firmographics
Firmographics- Name
- Dooer
- Legal name
- New Dooer AB
- Website
- https://dooer.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Dooer is a Sweden-based fintech building an AI-powered Financial Operating System that aggregates transactions from 2,000+ banks and the Swedish Tax Agency, serving Swedish entrepreneurs, SMBs, and multi-company groups with free bookkeeping, invoicing, payroll, and AI-driven financial assistance.
- Ownership category
- akta.pro rank
Dooer industry classification
Industry- Product category
- Cloud Accounting Software
- NAICS
- Software Publishers (513210), Software Publishers (5132), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372), Finance Services (6199)
- akta.pro primary industry
- Embedded Tax, Accounting & Invoicing Finance (FSAGALAJ)
- akta.pro secondary industries
- Budgeting & Cash-Flow Management (FSAGADAA), OCR, ICR & Intelligent Document Processing (IDP) (BPAAAKAB)
Keywords
Where Dooer is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Dooer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Freemium Core Platform: Basic bookkeeping, invoicing, and salary management features are provided free forever. The free tier generates value for users and drives adoption, creating opportunity for premium upsells.
- Premium Services: Paid services and features beyond the free tier, including enhanced AI capabilities, additional integrations, and advanced reporting. Users can mix free and paid services.
- Wage Management Tool: Salary processing and employee management tools as part of the product suite.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Forever Tier - Basic accounting, invoicing, and salary management |
| Subscription | Monthly | Premium Services - Enhanced AI and advanced features |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Dooer product offering
Product offeringCore offering
Dooer sells an AI-powered Financial Operating System ("Dooer Financial OS") that sits as a layer above a user's existing accounting, banking, and business tools, aggregating data from 2,000+ banks and the Swedish Tax Agency into one AI command center. It offers free-forever bookkeeping, invoicing, and salary management tools for Swedish entrepreneurs and small businesses, alongside premium AI-powered modules for conversational finance, automated document processing, and predictive CFO analytics.
Product overview
Dooer is an AI-first financial management platform built around Dooer Financial OS — an AI Operating System that serves as a layer above existing financial systems, keeping users' existing tools in place while centralizing all financial data under an AI command center. The core platform includes AI Chat (conversational AI for financial queries and task automation), Bank Feeds (multi-banking with 2,000+ bank integrations), and Document Processing (OCR-powered document management). Dooer ERP provides a full accounting and business management suite with Swedish Tax Agency integration and is offered free forever. The free product suite also includes standalone tools for bookkeeping (Bokföring), invoicing (Fakturering), and wage management (Lönehantering). The v4 platform organizes functionality into integrated modules: Dooer Tasks, Dooer Messages, Dooer Documents, Dooer Bank, Dooer Billing, Dooer Sales, Dooer Salary & Employees, and Dooer Accounting.
Differentiator
Problem solved
Functional benefit
Products and services
- Dooer Financial OS AI-powered Financial Operating System that serves as a layer above a user's existing financial systems, consolidating all financial data in one place and providing a personal AI assistant for querying, reporting, and task automation. Currently in closed beta.
- AI Chat Conversational AI assistant for financial management that integrates with business tools (QuickBooks, Salesforce, Oracle, Xero, Google Drive, Dropbox) and financial services. Users can ask questions, generate reports and what-if scenarios, perform tasks via chat commands, and deploy AI agents across business functions.
- Bank Feeds Multi-banking and transaction aggregation service connecting to over 2,000 banks and credit card providers. Centralizes bank transactions in one place with AI-powered categorization, report generation, and team collaboration features.
- Document Processing AI-powered document management with OCR extraction, automatic categorization, duplicate detection, sub-category recognition, and natural-language querying across all financial documents spanning years. Enables document-based bookkeeping and automated task creation.
- Dooer ERP Comprehensive accounting and business management platform for entrepreneurs, featuring integration with the Swedish Tax Agency and banks, smart to-do lists, one-click tax declarations, credit score tracking, automated bookkeeping, and AI-powered financial guidance. Offered free forever.
- Dooer Bokföring (Free Bookkeeping) Free forever bookkeeping program that automates accounting with simple, secure clicks, designed for entrepreneurs without accounting background, featuring integration with the Swedish Tax Agency and bank connections.
- Dooer Fakturering (Free Invoicing) Free invoicing service enabling entrepreneurs to create and manage invoices, offered as part of the Dooer free product suite for Swedish entrepreneurs.
- Dooer Lönehantering (Wage Management) Free wage and payroll management tool offered as part of the Dooer free program suite for Swedish entrepreneurs, covering salary processing and employee management.
Quantifiable outcome
- Support for 2,000+ banks and credit card providers
- +1 more outcomes
Companies that use Dooer
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Dooer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability12 records
Feature6 records
Dooer partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and standard.
- HandelsbankencoreSwedish bank integration enabling account synchronization, Bankgiro details fetching, payment sending, and currency account syncing within Dooer's platform.
- SEBcoreSwedish bank integration supporting account syncing, Bankgiro details, payment sending, and currency account synchronization in Dooer.
- NordeacoreBank integration providing account synchronization, Bankgiro details fetching, payment capabilities, and currency account syncing for Dooer users.
- SwedbankcoreMajor Swedish bank partnership enabling account syncing, Bankgiro details, payment sending, and currency account management in Dooer.
- Länsförsäkringar BankcoreBank integration for account synchronization and payment sending, allowing Dooer users to manage their Länsförsäkringar accounts.
- Swedish Tax Agency (Skatteverket)coreDirect integration enabling automated tax account updates, VAT reporting submission, company registration data synchronization, and employer status tracking within Dooer.
- Intuit QuickBooksmajorIntegration partnership allowing Dooer to connect with QuickBooks for data exchange and workflow coordination.
- SalesforcemajorCRM integration enabling connection between Dooer's financial OS and Salesforce for unified business data access.
- OraclemajorIntegration partnership connecting Dooer's AI financial system with Oracle enterprise systems.
- XeromajorIntegration with Xero accounting software for data synchronization and workflow automation.
- Google DrivestandardCloud storage integration for document storage and access within Dooer's financial OS.
- DropboxstandardCloud storage integration enabling document backup and access through Dooer's platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dooer competitors and assessment
Company assessmentBroad incumbents
- Xero: Global SMB cloud accounting platform listed as a Dooer integration partner, indicating overlapping customer workflows; broader portfolio and deeper accounting functionality make it a broad incumbent rather than a direct Swedish niche competitor.
- QuickBooks (Intuit): Largest global SMB accounting suite and a listed Dooer integration partner; comparable in target customer (very small businesses) and use cases (bookkeeping, invoicing, expenses), serving as a broad incumbent bench-mark.
Emerging players
- Tink: Swedish-founded open banking platform providing multi-bank connectivity, transaction data, and categorization APIs — overlap with Dooer's Bank Feeds and 2,000+ bank integration story as an upstream provider or alternative layer.
- Pleo: Danish SMB spend management and corporate cards platform with automated bookkeeping and expense categorization; competes for the same SMB CFO persona and partially overlaps Dooer's transaction-categorization and reporting capabilities.
Direct peers
- Fortnox: Swedish cloud accounting, payroll, and invoicing platform dominant among SMBs; directly comparable to Dooer's free core ERP for Swedish entrepreneurs and the most direct overlap on bookkeeping, invoicing, and salary tools.
- Wave Accounting: Free-tier SMB accounting, invoicing, and receipt-scanning product with AI-assisted bookkeeping; closest freemium comparable to Dooer's free-forever positioning.
- Visma e-conomic: Cloud accounting platform used by SMBs across the Nordics; overlaps directly with Dooer's multi-company, multi-currency, AI-categorized bookkeeping and is an entrenched Nordic incumbent.
- FreshBooks: SMB-focused accounting platform with invoicing, expense, and time tracking targeting non-accountant small business owners — the same primary persona as Dooer.
- Bokio: Sweden-based free accounting and invoicing platform for small businesses, also integrated with major Swedish banks; competes head-on with Dooer's Bokföring and Fakturering free product suite.
Regional players
- Pennylane: French AI-first accounting and financial management platform for SMBs, combining accounting, invoicing, and bank aggregation with AI agents — strong product analog to Dooer's AI Financial OS in a different European geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Dooer social profiles
Digital presenceDooer compliance and trust
Trust signalCompliance2 records
Dooer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dooer leadership team
Management profileNumber of profiles
Profiles1 record
Dooer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dooer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dooer
What does Dooer do?
Dooer sells an AI-powered Financial Operating System ("Dooer Financial OS") that sits as a layer above a user's existing accounting, banking, and business tools, aggregating data from 2,000+ banks and the Swedish Tax Agency into one AI command center. It offers free-forever bookkeeping, invoicing, and salary management tools for Swedish entrepreneurs and small businesses, alongside premium AI-powered modules for conversational finance, automated document processing, and predictive CFO analytics.
Is Dooer a public or private company?
Dooer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dooer founded?
Dooer was founded in 2015. It employs 51 to 100 people.
Where is Dooer based?
Dooer is headquartered in Stockholm, Sweden, in the Europe region.
How does Dooer make money?
Three revenue lines are on record. Freemium Core Platform is the primary driver. The others are premium Services and wage Management Tool.
Who are Dooer's main competitors?
Broad incumbents on record are Xero and QuickBooks (Intuit). Emerging players are Tink and Pleo. Direct peers are Fortnox, Wave Accounting, Visma e-conomic, FreshBooks and Bokio. Pennylane is listed as a regional player.
Does Dooer have an API?
No public API is recorded for Dooer.
What industry is Dooer in?
Dooer's product category is Cloud Accounting Software. Its primary akta.pro industry code is FSAGALAJ, Embedded Tax, Accounting & Invoicing Finance, with a secondary code of FSAGADAA, Budgeting & Cash-Flow Management. Its NAICS code is 513210 and its SIC code is 7372.