LoveYourBody
LoveYourBody is a boutique Pilates Reformer and Tower studio in Sofia, Bulgaria, offering group, individual, and couple sessions plus pressotherapy treatments to local health-conscious, rehabilitation, and wellness clients, with bookings handled manually by phone.
- Company typePrivate
- Founded-
- HeadquartersLozenets, Bulgaria
- Headcount1–10
- GTM typeB2C
- OfferingServices
What LoveYourBody does
LoveYourBody is a boutique Pilates reformer studio operating from a single physical location inside Hotel Marinela, an upscale hotel in the Lozenets district of Sofia, Bulgaria. The studio provides group, individual, and couple Pilates sessions on Reformer and Tower machines, complemented by pressotherapy (lymphatic drainage) treatments delivered via a pneumatic compression suit covering the legs, abdomen, and buttocks. Services are led by head trainer Greta (Грета), who integrates cross-discipline expertise from spinning, bodybuilding, aerobics, yoga, athletics, and fitness into the studio's Reformer methodology.
LoveYourBody firmographics
Firmographics- Name
- LoveYourBody
- Website
- https://loveyourbody.bg
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LoveYourBody is a boutique Pilates Reformer and Tower studio in Sofia, Bulgaria, offering group, individual, and couple sessions plus pressotherapy treatments to local health-conscious, rehabilitation, and wellness clients, with bookings handled manually by phone.
- Ownership category
- akta.pro rank
LoveYourBody industry classification
Industry- Product category
- Boutique Pilates Studio Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industry
- Compression Therapy (Normatec/Pressotherapy) (HSADAKAH)
Keywords
Where LoveYourBody is headquartered
LocationHeadquarters
- HQ city
- Lozenets
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
LoveYourBody business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Group Pilates Sessions: Group sessions on Reformer/Tower machines. Sold as individual visits or in packages (4, 8, or 12 visits) with validity periods of 1-2 months. Primary revenue stream with highest volume.
- Individual Pilates Sessions: One-on-one personalized training sessions. Higher price point than group sessions (65 BGN single vs 40 BGN group). Sold in packages of 4, 8, or 12 visits.
- Couple Sessions: Paired training sessions for two people. Offered as single visits (80 BGN) or 10-visit packages (700 BGN, valid 2 months).
- Lymph Drainage Treatments: Pressotherapy sessions in 30 or 45-minute durations. Offered as individual treatments or in multi-visit cards (8 or 12 visits) with extended validity periods of 1.5-2.5 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Group Session - Single Visit |
| Unit Pricing | Pay-as-you-go | Group Session - 4 Visits |
| Unit Pricing | Pay-as-you-go | Group Session - 8 Visits |
| Unit Pricing | Pay-as-you-go | Group Session - 12 Visits |
| Unit Pricing | Pay-as-you-go | Individual Session - Single Visit |
| Unit Pricing | Pay-as-you-go | Individual Session - 4 Visits |
| Unit Pricing | Pay-as-you-go | Individual Session - 8 Visits |
| Unit Pricing | Pay-as-you-go | Individual Session - 12 Visits |
| Unit Pricing | Pay-as-you-go | Couple Session - Single Visit |
| Unit Pricing | Pay-as-you-go | Couple Session - 10 Visits |
| Unit Pricing | Pay-as-you-go | Lymph Drainage - 30 min |
| Unit Pricing | Pay-as-you-go | Lymph Drainage - 45 min |
| Unit Pricing | Pay-as-you-go | Lymph Drainage Card - 30 min (8 visits) |
| Unit Pricing | Pay-as-you-go | Lymph Drainage Card - 30 min (12 visits) |
| Unit Pricing | Pay-as-you-go | Lymph Drainage Card - 45 min (8 visits) |
| Unit Pricing | Pay-as-you-go | Lymph Drainage Card - 45 min (12 visits) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
LoveYourBody product offering
Product offeringCore offering
LoveYourBody operates a physical Pilates studio inside Hotel Marinela in Sofia, offering Reformer and Tower Pilates training in group, individual, and couple formats, complemented by pressotherapy (lymphatic drainage) treatments using a pneumatic compression suit. Services are booked by phone or on-site and sold as single visits or multi-visit session cards in Bulgarian Lev, with no online booking system.
Product overview
LoveYourBody is a Pilates studio offering multiple training modalities centered around Reformer and Tower machines, complemented by pressotherapy/lymphatic drainage procedures. The studio provides group, individual, and couple sessions without restrictions on age or gender. The core offerings consist of Pilates Reformer training, Pilates Tower sessions (using reformer machines with tower attachments), and lymphatic drainage treatments using specialized air-cushion suits.
Differentiator
Problem solved
Functional benefit
Products and services
- Pilates Reformer Training Group and individual Pilates training conducted on Reformer machines with varying intensity of load and stretching, led by experienced instructors. Available to men and women of all ages.
- Pilates Tower Training Training conducted on a Reformer machine with tower attachment, designed to achieve maximum results in body balance, functionality, and grace.
- Lymphatic Drainage (Pressotherapy) Pressotherapy procedure using a suit with twenty air cushions covering the legs, abdomen, and buttocks, providing lymphatic drainage, detoxification, and treatment for circulation problems, fluid retention, varicose veins, and cellulitis. Offered as 30-minute or 45-minute sessions, individually or in multi-visit cards of 8 or 12 visits.
- Group Pilates Sessions Group Pilates training sessions open to clients without age or gender restrictions, priced at 40 BGN per single visit or in 4-, 8-, or 12-visit packages with 1–2-month validity.
- Individual Pilates Sessions One-on-one personalized Pilates training focused on individual client goals and needs, priced at 65 BGN per single visit or in 4-, 8-, or 12-visit packages with 1–2-month validity.
- Couple Pilates Sessions Pilates training sessions designed for two people to exercise together, priced at 80 BGN per single visit or a 10-visit package at 700 BGN with 2-month validity.
Companies that use LoveYourBody
Customer profileSegments3 records
Ideal customer profiles3 records
LoveYourBody technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LoveYourBody partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights2 records
LoveYourBody competitors and assessment
Company assessmentBroad incumbents
- Club Pilates: Largest Pilates Reformer franchise globally; comparable because it sells Reformer-based group Pilates at accessible per-class pricing, but at much greater scale and with subscription/app-driven booking.
Direct peers
- SLT (Strength Lengthen Tone): Boutique studio offering Reformer-based small-group sessions with premium positioning and disciplined instructor programming; directly comparable in offering mix and price tier, though operating at larger US scale.
- Pure Pilates: Multi-location boutique Pilates Reformer studio; comparable in service menu (group and individual Reformer sessions) and positioning, though typically larger studio footprints.
- Define Pilates: Boutique Pilates studios offering Reformer-based group and private sessions with a similar premium, hospitality-style brand presentation.
- Forma Pilates: Boutique Reformer Pilates studio chain comparable in service offering (Reformer-based group and individual classes) and premium small-group positioning.
- Reformer Pilates Studios: UK-based boutique Reformer Pilates chain; comparable core product (Reformer-only classes) and similar small-group segment targeting.
Regional players
- Athlon Fitness: Established Bulgarian fitness chain offering group training in Sofia; comparable as a Sofia-headquartered fitness competitor addressing overlapping local wellness customers, though with broader gym offerings rather than Reformer focus.
- Pulse Fitness & Spa: Sofia-based fitness and spa operator combining traditional gym services with wellness/relaxation treatments; relevant for overlap with LoveYourBody's pressotherapy/wellness segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
LoveYourBody social profiles
Digital presenceLoveYourBody financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoveYourBody leadership team
Management profileNumber of profiles
Profiles1 record
LoveYourBody funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoveYourBody M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoveYourBody
What does LoveYourBody do?
LoveYourBody operates a physical Pilates studio inside Hotel Marinela in Sofia, offering Reformer and Tower Pilates training in group, individual, and couple formats, complemented by pressotherapy (lymphatic drainage) treatments using a pneumatic compression suit. Services are booked by phone or on-site and sold as single visits or multi-visit session cards in Bulgarian Lev, with no online booking system.
Is LoveYourBody a public or private company?
LoveYourBody is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LoveYourBody founded?
LoveYourBody was founded in -1. It employs 1 to 10 people.
Where is LoveYourBody based?
LoveYourBody is headquartered in Lozenets, Bulgaria, in the Europe region.
How does LoveYourBody make money?
Four revenue lines are on record. Group Pilates Sessions are the primary driver. The others are individual Pilates Sessions, couple Sessions and lymph Drainage Treatments.
Who are LoveYourBody's main competitors?
Club Pilates is listed as a broad incumbent. Direct peers are SLT (Strength Lengthen Tone), Pure Pilates, Define Pilates, Forma Pilates and Reformer Pilates Studios. Regional players are Athlon Fitness and Pulse Fitness & Spa.
Does LoveYourBody have an API?
No public API is recorded for LoveYourBody.
What industry is LoveYourBody in?
LoveYourBody's product category is Boutique Pilates Studio Services. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADAKAH, Compression Therapy (Normatec/Pressotherapy). Its NAICS code is 621340.