Bedbible
Bedbible is an Aarhus, Denmark-headquartered sexual wellness review platform that provides free, expert-vetted product reviews of sex toys and lubricants through a global network of 374 testers and 13 experts, monetizing via affiliate commissions to retailers including Lovehoney, Lelo, and Tantus.
- Company typePrivate
- Founded2020
- HeadquartersAarhus, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Bedbible does
Bedbible is a private, Aarhus, Denmark-headquartered sexual wellness content and product review platform founded in 2020. The company operates Bedbible.com, a free-to-access review site that distributes honest, expert-vetted reviews of sex toys and lubricants across categories including vibrators, dildos, couples' toys, anal toys, BDSM items, and lubricants. Reviews are produced through a community-driven model built around 374 product testers and 13 sex toy experts who physically test products at home and submit feedback; the company also maintains a 'Become a Tester' recruitment program to expand this contributor base. As of the latest reporting, Bedbible has thoroughly tested and reviewed 1,461 products, including 155 anal dildo products alone.
The company's product portfolio is centered on its content platform but has expanded into multimedia: a YouTube channel producing review videos and how-to content, a Spotify podcast covering sexual wellness topics, an expert-educational blog, an interactive Sex Toy Quiz for personalized recommendations, and category 'round-up' pages that aggregate top picks. Underlying technology is a content management and review platform with no proprietary AI/ML systems disclosed; production relies on human tester labor rather than automation. Marketing is executed through a multi-channel content strategy that includes organic SEO, YouTube, podcasting, and social media to capture top-of-funnel consumers researching sexual wellness purchases.
Bedbible's business model is affiliate-referral: the platform is free for users, and revenue is generated when readers purchase products through tracked affiliate links to retailer partners. Distribution is digital-first and global, with affiliate relationships spanning at least ten retailers including primary partner Lovehoney (offering a 15% reader discount) and secondary partners such as Tantus, Lelo, njoy, SheVibe, PeepShowToys, PinkCherry, Spectrum Boutique, Kinkly, and Adam & Eve. The company is privately held and bootstrapped after a $400,000 funding round in September 2021, with a headcount band of 11-50 employees and no disclosed revenue figures.
Bedbible firmographics
Firmographics- Name
- Bedbible
- Website
- https://bedbible.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bedbible is an Aarhus, Denmark-headquartered sexual wellness review platform that provides free, expert-vetted product reviews of sex toys and lubricants through a global network of 374 testers and 13 experts, monetizing via affiliate commissions to retailers including Lovehoney, Lelo, and Tantus.
- Ownership category
- akta.pro rank
Bedbible industry classification
Industry- Product category
- Sexual Wellness Content & Reviews
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Sexual Wellness & Intimacy Products DTC (CRAFACAM)
- akta.pro secondary industry
- Vaginal Moisturizers & Lubricants (CRABAIAI)
Keywords
Where Bedbible is headquartered
LocationHeadquarters
- HQ city
- Aarhus
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Bedbible business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate commissions: Bedbible earns commissions when readers purchase products through affiliate links on the site at no extra cost to the buyer. The platform is reader-supported through these affiliate partnerships with retailers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Bedbible product offering
Product offeringCore offering
Bedbible publishes expert and real-user reviews of sex toys and lubricants on a free-to-read website, supported by 374 testers and 13 experts who physically evaluate products. Content is distributed across the website, YouTube, and Spotify, and the site monetizes exclusively via affiliate commissions when readers purchase products through tracked retailer links.
Product overview
Bedbible is a comprehensive sexual wellness insights and product review platform offering a unified ecosystem of content and community engagement. The core platform provides honest reviews of sex toys and lubricants through a network of 374 real-world testers and 13 sex toy experts, complemented by educational blog content, YouTube video reviews, and Spotify podcasts. The platform organizes products across categories including Vibrators, Dildos, Couples' toys, Penis toys, Anal toys, BDSM, and Lubes, with round-up reviews and detailed product comparisons helping consumers make informed decisions. Additional features include a Sex Toy Quiz for personalized recommendations and a tester recruitment program for community involvement.
Differentiator
Problem solved
Functional benefit
Products and services
- Sex Toy and Lubricant Review Platform Bedbible's core website offering expert and user-tested reviews of sex toys and lubricants across categories such as vibrators, dildos, couples' toys, penis toys, anal toys, BDSM items, and lubes, supported by a team of 374 testers and 13 experts.
- Sex Toy Quiz Interactive online quiz that asks users preference questions and recommends sex toys suited to their answers, helping consumers narrow product choices before purchase.
- Bedbible YouTube Channel YouTube channel featuring sex toy review videos, how-to guides, and engaging discussions on sexual wellness, extending the platform's review content into video format.
- Bedbible Spotify Podcast Podcast series on Spotify covering sexual wellness discussions and sex toy topics such as foreplay and masturbation, with expert insights.
- Become a Tester Program Recruitment program allowing members of the public to apply to join Bedbible's team of product testers who evaluate sex toys and contribute to published reviews.
Quantifiable outcome
- 1461 toys thoroughly tested and reviewed over 6 years
- +1 more outcomes
Companies that use Bedbible
Customer profileSegments2 records
Ideal customer profiles1 record
Bedbible technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bedbible partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered primary, core and minor.
- LovehoneyprimaryMajor affiliate retail partner where Bedbible readers can purchase reviewed products. Bedbible earns commission on qualifying purchases with 15% discount codes offered to readers (aff-bedbible15).
- TantuscoreSex toy manufacturer featured in reviews including Charmer, Silk Medium, and other products. Affiliate partnership for reader purchases.
- LelocorePremium sex toy manufacturer whose Loki Wave 2 and other products are featured in reviews with affiliate links.
- njoycoreLuxury stainless steel sex toy brand whose Pure Wand is featured as a top-rated product in anal dildo reviews.
- SheVibeminorOnline sex toy retailer with affiliate partnership providing 5% discount codes (BEDBIBLE5) for reader purchases.
- PeepShowToysminorOnline adult toy retailer with affiliate partnership offering 10% discount codes (BEDBIBLE) for Bedbible readers.
- PinkCherryminorOnline sex toy retailer with affiliate partnership for reader purchases.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bedbible competitors and assessment
Company assessmentDirect peers
- Kinkly: Long-running sexual wellness editorial and review platform covering toys, lubes, and relationship content with a similar affiliate-driven content model. Directly comparable to Bedbible in audience, monetization, and category coverage.
- OhJoySexToy: Sexual wellness review and education platform using comics and expert-authored guides to review products and educate consumers. Closely overlaps Bedbible's product-review and pleasure-education positioning.
Broad incumbents
- Bellesa: Sexual wellness platform combining erotic content with curated product discovery and DTC commerce. Comparable to Bedbible as a content-to-commerce funnel in the same consumer category.
- Wirecutter (The New York Times): Premier product-review and recommendation platform with affiliate commerce. Closely comparable to Bedbible's review-led, SEO-anchored, affiliate-monetized model applied to sexual wellness products.
- Consumer Reports: General consumer product review and testing authority producing expert-driven buying guides. Comparable to Bedbible as a trust-driven, expert-validated product review platform with similar SEO and discovery mechanics.
Emerging players
- Unbound: Sexual wellness DTC brand with substantial editorial content (blog, podcast, guides) targeting the same audience as Bedbible. Comparable as a content-led player that converts editorial trust into product sales.
- Dame: Sexual wellness brand with an educational blog and product reviews addressing similar consumer pain points (trustworthy information, expert curation). Comparable as a content-rich DTC entrant in the same category.
- Le Wand: Sexual wellness brand with a strong content and review presence (blog, social, expert features) addressing the same consumer education gap as Bedbible. Comparable as a content-led DTC brand.
Regional players
- Early to Bed: Long-established sex-positive retailer with strong editorial and review content, similar affiliate and educational positioning to Bedbible. Comparable as a content-driven retailer in sexual wellness.
- Babeland: Sexual wellness retailer with an editorial and educational mission similar to Bedbible's content ethos. Comparable as a retailer-publisher hybrid in the same consumer category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bedbible social profiles
Digital presenceBedbible financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bedbible leadership team
Management profileNumber of profiles
Bedbible funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bedbible M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bedbible
What does Bedbible do?
Bedbible publishes expert and real-user reviews of sex toys and lubricants on a free-to-read website, supported by 374 testers and 13 experts who physically evaluate products. Content is distributed across the website, YouTube, and Spotify, and the site monetizes exclusively via affiliate commissions when readers purchase products through tracked retailer links.
Is Bedbible a public or private company?
Bedbible is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bedbible founded?
Bedbible was founded in 2020. It employs 11 to 50 people.
Where is Bedbible based?
Bedbible is headquartered in Aarhus, Denmark, in the Europe region.
How does Bedbible make money?
One revenue line is on record: affiliate commissions.
Who are Bedbible's main competitors?
Direct peers on record are Kinkly and OhJoySexToy. Broad incumbents are Bellesa, Wirecutter (The New York Times) and Consumer Reports. Emerging players are Unbound, Dame and Le Wand. Regional players are Early to Bed and Babeland.
Does Bedbible have an API?
No public API is recorded for Bedbible.
What industry is Bedbible in?
Bedbible's product category is Sexual Wellness Content & Reviews. Its primary akta.pro industry code is CRAFACAM, Sexual Wellness & Intimacy Products DTC, with a secondary code of CRABAIAI, Vaginal Moisturizers & Lubricants. Its NAICS code is 541910.