Xsens
Xsens AS is a Norwegian company that develops patented clamp-on ultrasonic flow measurement technology for oil and gas, process industry, and water supply customers, selling capital equipment and measurement services through direct enterprise channels.
- Company typePrivate
- Founded2013
- HeadquartersBergen, Norway
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Xsens does
Xsens AS is a privately held Norwegian flow measurement company headquartered in Godvik (Bergen), founded in 2013. The company develops and commercializes proprietary clamp-on ultrasonic flow measurement technology that mounts on the exterior of standard process piping, eliminating the leakage, erosion, and clogging risks associated with in-line meters while delivering multi-path measurement accuracy and long-term stability. Its product portfolio includes the XACT family (liquid flow rate & water cut, standalone water cut) and the XRATE family (liquid, liquid on/off-loading, and mud variants), targeted at separator measurement, pipelines, water injection metering, shuttle tanker on/off-loading, fracking fluid measurement, and drilling fluids. End markets span oil & gas (offshore, onshore, and subsea), process industry, and water supply.
The company operates a hybrid hardware-plus-services commercial model: direct enterprise sales of capital equipment are complemented by measurement lease, water cut measurement, flow measurement services, and recurring service agreements. Distribution is primarily direct, with a global service footprint implied by a multilingual digital presence (LinkedIn, Facebook, YouTube, Vimeo). Xsens AS raised approximately $3.03M in equity financing in February 2017 from ProVenture (lead) and Investinor, and remains a micro-cap operation with 1-10 employees.
The company maintains an R&D and product leadership function led by a VP Products/CTO and a VP R&D, with an embedded systems manager overseeing integration of multi-protocol interfaces (e.g., UART, CAN, SPI, I2C) on adjacent IMU product development. The broader market footprint shows a small but technically defensible niche position in clamp-on flow measurement, with no public revenue disclosure and limited public customer logos.
Xsens firmographics
Firmographics- Name
- Xsens
- Legal name
- XSENS AS
- Website
- https://xsens.no
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Xsens AS is a Norwegian company that develops patented clamp-on ultrasonic flow measurement technology for oil and gas, process industry, and water supply customers, selling capital equipment and measurement services through direct enterprise channels.
- Ownership category
- akta.pro rank
Xsens industry classification
Industry- Product category
- Flow Measurement Instruments
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Oil and Gas Field Machinery and Equipment Manufacturing (333132)
- SIC
- Totalizing Fluid Meters & Counting Devices (3824), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Pressure Vessels, Columns & Storage Tanks (ASME/Process Vessels) (IMAHAEAF)
- akta.pro secondary industry
- Water Supply & Distribution Components (Manifolds, Stops, Service Lines) (IMADALAF)
Keywords
Where Xsens is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Xsens business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Xsens product offering
Product offeringCore offering
Xsens AS designs and sells external clamp-on flow meters and water cut measurement instruments that mount on the outside of standard process piping, enabling accurate measurement of liquids, water cut, gas, and wet gas without process interruption. The product portfolio (XACT and XRATE families) is complemented by flow measurement services, water cut measurement services, measurement lease, and service agreements for oil & gas, process industry, and water supply customers.
Product overview
Xsens, a motion sensing technology company under Movella, offers industrial-grade inertial measurement units (IMUs) for capturing and analyzing human movement and motion. The product portfolio consists of two primary IMU lines: the Xsens Sirius and Xsens Avior, both designed for industrial and commercial applications including camera/payload stabilization, marine equipment (ROVs, AUVs), mobile robots, drones, and industrial control systems. Both products have recently been upgraded with Heave capability for maritime wave motion measurement.
Differentiator
Problem solved
Functional benefit
Products and services
- XACT Liquid Flow Rate & Water Cut
- XACT Water Cut
- XRATE Liquid
- XRATE Liquid On/Off-loading
- XRATE Mud
- Flow Measurement Services
- Water Cut Measurement Services
- Measurement Lease
- Service Agreements
Quantifiable outcome
- Sub-5 cm heave accuracy for wave periods up to 29 seconds
- +3 more outcomes
Companies that use Xsens
Customer profileSegments5 records
Ideal customer profiles3 records
Xsens technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Xsens partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Xsens competitors and assessment
Company assessmentDirect peers
- KROHNE: KROHNE is a leading manufacturer of industrial process instrumentation with a strong portfolio of ultrasonic clamp-on and inline flow meters for liquids, gases, and steam across oil & gas, water, and process industries — directly competing with Xsens on clamp-on architecture and multi-path measurement.
- Endress+Hauser: Endress+Hauser is one of the largest process instrumentation vendors globally, offering a broad range of flow meters including ultrasonic and clamp-on variants for oil & gas, water, and process industry applications, competing head-to-head with Xsens in the same verticals.
- Badger Meter: Badger Meter specializes in flow measurement and control solutions for water and process industries, including ultrasonic and electromagnetic meters — directly comparable to Xsens's water supply and process industry offerings.
Broad incumbents
- Emerson Electric (Rosemount / Micro Motion): Emerson's Rosemount and Micro Motion brands dominate process flow and density measurement, including Coriolis and magnetic meters widely used in oil & gas and process plants — a broad incumbent whose installed base and service network set the competitive baseline Xsens must beat.
- Siemens (Process Instrumentation): Siemens offers SITRANS flow instrumentation across ultrasonic, electromagnetic, and Coriolis technologies for water, oil & gas, and process industries, overlapping Xsens's product positioning with the backing of a much larger industrial automation portfolio.
- ABB Measurement & Analytics: ABB supplies industrial flow meters and process analyzers for oil & gas, water, and process industries. Its broad portfolio and global service footprint make it a broad incumbent benchmark for ultrasonic and clamp-on flow competitors like Xsens.
- Yokogawa Electric: Yokogawa provides process instrumentation including Coriolis, vortex, and magnetic flow meters for oil & gas and process plants, with strong Asia-Pacific reach — a relevant broad incumbent competing in many of the same end-markets.
- Roper Technologies: Roper owns a portfolio of flow and process instrumentation businesses serving oil & gas, water, and industrial markets. As a diversified industrial technology parent, it represents the kind of strategic acquirer or benchmark comparable for Xsens's positioning.
- IDEX Corporation: IDEX operates multiple fluidics and measurement businesses serving industrial and oil & gas customers, including flow technology products. Its portfolio breadth and acquisitive growth model make it a comparable broad incumbent in flow measurement.
- Cameron (Schlumberger / SLB): SLB's Cameron subsea and surface product lines include multiphase flow meters and measurement systems for offshore and upstream oil & gas applications — a broad incumbent addressing the same separator and pipeline measurement use cases as Xsens.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Xsens social profiles
Digital presenceXsens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Xsens leadership team
Management profileNumber of profiles
Profiles5 records
Xsens funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Xsens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Xsens
What does Xsens do?
Xsens AS designs and sells external clamp-on flow meters and water cut measurement instruments that mount on the outside of standard process piping, enabling accurate measurement of liquids, water cut, gas, and wet gas without process interruption. The product portfolio (XACT and XRATE families) is complemented by flow measurement services, water cut measurement services, measurement lease, and service agreements for oil & gas, process industry, and water supply customers.
Is Xsens a public or private company?
Xsens is a private company. It is classified as venture growth investor backed and is currently operating.
When was Xsens founded?
Xsens was founded in 2013. It employs 1 to 10 people.
Where is Xsens based?
Xsens is headquartered in Bergen, Norway, in the Europe region.
Who are Xsens's main competitors?
Direct peers on record are KROHNE, Endress+Hauser and Badger Meter. Broad incumbents are Emerson Electric (Rosemount / Micro Motion), Siemens (Process Instrumentation), ABB Measurement & Analytics, Yokogawa Electric, Roper Technologies, IDEX Corporation and Cameron (Schlumberger / SLB).
Does Xsens have an API?
No public API is recorded for Xsens.
What industry is Xsens in?
Xsens's product category is Flow Measurement Instruments. Its primary akta.pro industry code is IMAHAEAF, Pressure Vessels, Columns & Storage Tanks (ASME/Process Vessels), with a secondary code of IMADALAF, Water Supply & Distribution Components (Manifolds, Stops, Service Lines). Its NAICS code is 334514 and its SIC code is 3824.