Alliance Advisors

What Alliance Advisors does

Alliance Advisors is an independent, employee-owned corporate advisory firm specializing in proxy solicitation and shareholder communications for public companies and mutual funds. Founded in 2003 and headquartered in Little Falls, New Jersey, the firm advises boards, general counsels, corporate secretaries, and fund executives on complex shareholder meetings, proxy contests, M&A shareholder votes, activism defense, executive compensation, and governance matters. The firm handles more than 1,400 assignments annually and operates across nine offices in North America, Europe, Asia-Pacific, and Africa, completing 113 transactions across 20 countries in 2025.

The firm's core technology assets are the proprietary Invictus Voting Platform, which provides real-time vote progression dashboards and institutional shareholder analytics built on 20+ years of proprietary data, and the Invictus Sentinel stock surveillance platform, which monitors institutional and retail ownership shifts to detect activist accumulation and predict vote outcomes. Service lines span shareholder meeting advisory, mutual fund proxy solicitation, compensation and governance advisory, sustainability and ESG advisory, M&A and activism situations, proxy logistics and virtual shareholder meetings, and standalone investor relations services delivered through the Alliance Advisors IR practice and subsidiaries IR Labs Inc. and Kei Advisors, both acquired in 2024.

Alliance Advisors generates revenue primarily through professional services fees for customized proxy solicitation and shareholder advisory engagements, supplemented by subscription-based revenue from the Invictus Sentinel stock surveillance platform. Pricing is quote-based and varies with client size, transaction complexity, and engagement scope, with contracts structured on a multi-year basis. The firm operates a direct enterprise field sales motion targeting boards, general counsels, corporate secretaries, and fund executives, supported by thought leadership content, industry conference presence, and partnerships such as the Virtual Investor Conferences platform with OTC Markets Group.

Name

Alliance Advisors

Legal name

Alliance Advisors, LLC

Website

https://allianceadvisors.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Alliance Advisors is an independent, employee-owned proxy solicitation and shareholder advisory firm serving public companies and mutual funds across North America, Europe, and Asia-Pacific. The firm provides proxy solicitation, governance advisory, stock surveillance, and investor relations services through its proprietary Invictus platform and nine global offices.

Ownership category

akta.pro rank

Product category

Proxy Solicitation & Shareholder Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)

akta.pro secondary industries

Corporate Strategy Advisory (BPAHADAA), Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE)

Keywords

• Proxy solicitation services
• Shareholder engagement advisory
• Corporate governance advisory
• Investor relations services
• Stock surveillance

Headquarters

HQ city

Little Falls

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Proxy Solicitation Services: Fee-based proxy solicitation and shareholder advisory services for public companies and mutual funds navigating annual and special meetings, activist threats, M&A votes, executive compensation, and governance scrutiny.
2. Investor Relations Advisory: Investor relations services helping public companies target the right investors, build ongoing investor communications infrastructure, and reduce vulnerability while supporting long-term shareholder ownership.
3. Stock Surveillance Services: Real-time stock monitoring and ownership analytics services through the Invictus Sentinel platform to help companies anticipate activist approaches and predict vote outcomes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Alliance Advisors is an independent proxy solicitation and shareholder advisory firm that helps public companies and mutual funds execute successful shareholder campaigns. Services span institutional and retail shareholder engagement, vote projection, M&A and activism advisory, compensation and governance advisory, proxy logistics, virtual shareholder meetings, and investor relations, supported by the proprietary Invictus voting platform and Invictus Sentinel stock surveillance platform. The firm handles more than 1,400 assignments annually for clients across industries and market capitalizations.

Product overview

Alliance Advisors operates as a unified platform-plus-services model offering comprehensive shareholder communication and advisory services. The core offering centers on proxy solicitation and shareholder engagement advisory, supported by the proprietary Invictus platform (delivering real-time vote tracking and institutional ownership analytics) and the Invictus Sentinel stock surveillance platform. The company provides integrated services including shareholder meeting advisory, mutual fund proxy solicitation, compensation and governance advisory, M&A and activism advisory, proxy logistics with virtual meeting technology, retail shareholder engagement, and investor relations. Services are delivered through integrated teams across nine global offices in North America, Europe, and Asia-Pacific, handling over 1,400 assignments annually for public companies and mutual funds.

Differentiator

Problem solved

Functional benefit

Brands

• Invictus Sentinel: Stock surveillance platform that monitors institutional and retail ownership shifts in real time to detect activist accumulation, arbitrage activity, or base erosion
• Alliance Advisors IR

Products and services

• Shareholder Meeting Advisory & Proxy Solicitation Strategic planning and vote projection services for shareholder meetings of public companies, including institutional shareholder identification, institutional dialogue, and retail engagement strategies to ensure votes are delivered without surprises.
• Mutual Fund Proxy Solicitation Proxy advisory and retail engagement solutions for open-end mutual funds, ETFs, closed-end funds, business development companies, and alternative investment vehicles with complex shareholder meetings and large retail concentrations.
• Compensation, Governance & Sustainability Advisory Advisory services covering proxy statement analysis and positioning, vote projections, alignment with ISS, Glass Lewis, BlackRock, StateStreet and Vanguard, governance benchmarking and disclosures, and ESG advisory.
• M&A, Activism & Special Situations Advisory and execution services for activist preparedness, merger votes, and time-sensitive shareholder approval situations, featuring rapid mobilization, clear shareholder communications, and institutional relationship management.
• Proxy Logistics & Virtual Shareholder Meetings End-to-end proxy logistics including proxy material production, distribution, virtual meeting technology, and vote tabulation, handling the full operational layer for shareholder meeting execution.
• Stock Surveillance Ownership intelligence services that help companies understand their investor base, anticipate activist approaches, predict vote outcomes, and engage the right holders at the right time.
• Retail Engagement Proprietary multi-channel retail engagement platform using outbound calling, Text-to-Vote, Email-to-Vote, and print campaigns to reach retail shareholders and convert passive ownership into active voting participation.
• Investor Relations Services helping public companies target the right investors, build ongoing investor communications infrastructure, and reduce vulnerability while supporting long-term shareholder ownership.
• Invictus Voting & Governance Platform Proprietary voting and governance platform delivering real-time vote progression dashboards to executive teams throughout the proxy campaign, featuring 20+ years of proprietary institutional shareholder data and retail voting analytics.
• Invictus Sentinel Stock Surveillance Platform Real-time stock surveillance platform that monitors institutional and retail ownership shifts, tracking changes that signal activist accumulation, arbitrage activity, or base erosion before they become public knowledge.

Quantifiable outcome

• Over 1,400 assignments completed annually for public companies and mutual funds
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Virtual Investor Conferences (OTC Markets Group)coreGTM or Marketing Partner · 20 March 2026Alliance Advisors co-hosted a Banking Virtual Investor Conference featuring live presentations from 10 community banks and financial companies. The event took place on the Virtual Investor Conferences platform, offering investors live presentations, real-time Q&A, and one-on-one meetings with presenting company management teams.
• Kei AdvisorscoreStrategic or Co-development Partner · 5 September 2024Alliance Advisors acquired Kei Advisors, a New York-based investor relations advisory firm, marking its third strategic growth move. The acquisition enhanced Alliance Advisors' capabilities and expanded its presence across North America.
• IR Labs Inc.coreStrategic or Co-development Partner · 10 July 2024Alliance Advisors acquired IR Labs Inc., a leading investor relations agency in Canada, to enhance its global IR capabilities. As part of the acquisition, founders Alyssa Barry and Caroline Sawamoto took key roles in the expanded IR practice, with Alyssa becoming President of Alliance Advisors' IR practice and Caroline becoming Chief Operating Officer. This acquisition expanded Alliance's investor relations offering across North America.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Georgeson (Computershare): One of the largest proxy solicitation and corporate governance services providers globally, owned by Computershare. Directly competes with Alliance Advisors on solicitation mandates but benefits from bundled transfer-agent services that Alliance lacks.
• Institutional Shareholder Services (ISS): Dominant proxy advisory firm providing voting recommendations to institutional investors; while not a proxy solicitor, it directly shapes the governance and compensation landscape in which Alliance Advisors' advisory and engagement practice operates, and is a key alignment target for clients.
• Glass Lewis: Major proxy advisory firm providing voting policy research and recommendations to institutional investors — comparable to ISS and a central stakeholder in every governance and compensation advisory engagement Alliance Advisors delivers.

Direct peers

• MacKenzie Partners: U.S.-focused proxy solicitation and investor communications firm competing for the same public company and mutual fund mandates as Alliance Advisors, particularly in M&A and contested situations.
• DF King: Proxy solicitation, corporate governance, and investor communications firm with overlapping client base in public companies and mutual funds, providing directly comparable proxy solicitation and shareholder engagement services.
• Morrow Sodali: Global proxy solicitation, governance advisory, and shareholder engagement firm that directly competes with Alliance Advisors on M&A votes, proxy contests, and mutual fund solicitation, with comparable global footprint and similar fee-based professional services model.
• Innisfree M&A Incorporated: Independent U.S. proxy solicitation and investor communications firm specializing in M&A, activism, and contested corporate vote situations — directly comparable to Alliance Advisors' core proxy solicitation franchise.

Regional players

• Sodali & Co: European-focused shareholder communication and proxy solicitation firm with strong EMEA presence that competes with Alliance Advisors' London-based practice on cross-border mandates, particularly for European issuers.

Others

• Ipreo (now part of S&P Global): Capital markets data, workflow, and investor relations services platform now owned by S&P Global — adjacent to Alliance Advisors' IR advisory and stock surveillance work, providing owner intelligence and target identification tools that overlap with Invictus Sentinel.

Emerging players

• Q4 Inc. Investor relations and shareholder communications software platform that overlaps with Alliance Advisors' IR advisory business, serving many of the same public-company IR teams and increasingly competing for IR consulting wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AllianceProxy
• YouTubeyoutube.com/@alliance_advisors
• Facebookfacebook.com/allianceproxy
• LinkedInlinkedin.com/company/alliance-advisors
• Instagraminstagram.com/allianceproxy

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Advisors