NOSH

What NOSH does

NOSH (legally TZCJ Company Limited) is a Hong Kong-based healthy meal delivery service founded in 2015, operating exclusively within the Hong Kong market from its headquarters at 14/F, Heung Wah Industrial Building, Aberdeen. The company delivers 3-4 chef-prepared meals daily (breakfast, lunch, dinner, and snack) between 7-9am, with a Saturday 9am order cutoff governing the following week's schedule. Its product portfolio is organized into multiple tiers: NOSH Signature (Balanced Diet, Lose Weight, Build Muscle, Get Lean options at approximately $165.6/day), NOSH Life (premium tier at $316.9/day with dietitian consultations every 10 days and progress tracking), NOSH Keto (low-carb/ketogenic option), and NOSH Basics (budget tier at 216-234 HKD/day). Each meal is macro-calculated and the company emphasizes premium ingredient sourcing, including Australian Grass-Fed Beef, Sustainable Norwegian Salmon, Organic Peruvian Quinoa, and Hormone/GMO-free Chicken. NOSH also operates the Spoonful mobile app on iOS and Android for ad-hoc lunch orders with loyalty and referral features, and provides corporate event catering for groups of 30-500 attendees through an inquiry-based sales process.

NOSH's business model is built on recurring subscription revenue from weekly meal plans, supplemented by one-time corporate catering contracts, gift card sales (each generating a donation to Feeding HK), and the Spoonful app's à la carte lunch orders. The company sells direct-to-consumer through its website nosh.hk and the Spoonful app, with marketing concentrated on organic social channels (Facebook, Instagram), email, a promotional blog, and promotional codes such as "EATCLEAN" offering 20% off 3-20 day plans. Free delivery is standard across all orders. NOSH differentiates itself through biodegradable sugarcane and PLA plastic packaging that decomposes in 51 days, a certified dietitian approval process, and sustainability messaging targeted at environmentally conscious consumers. The company is a portfolio business of the Alibaba Entrepreneur Fund and has received investment from Gobi Partners, though no controlling parent entity is disclosed. Operating geography is restricted to Hong Kong with no stated expansion plans beyond the SAR.

Name

NOSH

Legal name

TZCJ Company Limited

Website

https://nosh.hk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

NOSH is a Hong Kong-based healthy meal delivery service that delivers 3-4 chef-made, macro-calculated meals daily to individual subscribers, with premium, keto, and budget tiers, plus corporate event catering and a mobile app for lunch orders.

Ownership category

akta.pro rank

Product category

Healthy Meal Delivery

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industry

Meal Prep & Subscription Virtual Kitchens (THAFAJAI)

Keywords

• Healthy meal delivery
• Meal plan subscriptions
• Corporate catering services
• Macro-calculated nutrition
• Chef-prepared meals

Headquarters

HQ city

Chai Wan

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Meal Plan Subscriptions: Recurring subscription-based revenue from meal plan delivery services. Customers select from NOSH Signature, NOSH Life, or NOSH Basics plans ranging from $165.6-$316.9 per day with packages of 3-20 days. Additional revenue from order amendments and premium features on full-service plans.
2. Corporate Event Catering: One-time and recurring catering services for corporate events, conferences, meetings, and large corporate events. Offers include bento boxes, lunch boxes, sharing platters, and buffet services for groups of 30 to 500 people.
3. Gift Cards: E-gift cards sold for NOSH meal plans with 12-month validity. Each gift card purchase includes a donation to Feeding HK for those in need.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

NOSH is a Hong Kong-based meal delivery service that prepares and delivers chef-made, macro-calculated fresh meals (3-4 per day) to customers each morning between 7-9am. The company offers multiple meal plan subscriptions (NOSH Signature, NOSH Life, NOSH Basics) targeting goals such as weight loss, muscle building, balanced diet, keto, and low-carb. It also provides corporate event catering for groups of 30-500 people and gift cards with charitable donation tie-ins.

Product overview

NOSH is a healthy meal delivery service operating in Hong Kong with a multi-tier product portfolio. The core offering is NOSH Signature (balanced diet, weight loss, muscle building, lean body goals) delivering 3-4 chef-made Western meals daily. NOSH Life is a premium tier adding expert dietician consultations and progress tracking. NOSH Keto provides low-carb meal options, while NOSH Basics offers a budget-friendly alternative. The company also provides corporate catering services for 30-500 attendees (Bento Box, Buffets, Lunch Boxes), a mobile app called Spoonful for lunch ordering, and gift cards with charity donations to Feeding HK.

Differentiator

Problem solved

Functional benefit

Brands

• Spoonful by NOSH: A mobile app for ordering NOSH meals for lunch, available on iOS and Android with loyalty and referral programs.

Products and services

• NOSH Signature Core meal plan series offering 3-4 chef-made Western meals daily with macro-calculated nutrition (1200-1800kcal range). Certified dietitian approved, using quality imported meats and fish. Options include Balanced Diet, Lose Weight, Build Muscle, and Get Lean. Targeted at health-conscious individual consumers seeking goal-based nutrition.
• NOSH Life Premium lifestyle-oriented meal plan featuring Slim Life (Low carb) and Lean Life (Low carb + extra protein) options. Includes expert dietician consultations at start and every 10 days, plus progress tracking and plan switching flexibility. 1200-1500kcal/day. Targeted at health-conscious consumers seeking guided dietary support.
• NOSH Basics Budget-friendly, no-frills healthy meal plan priced from 216-234 HKD/day. Does not include complimentary order date amendments, ingredient exclusion options, or free cancellation features that come with full-service plans. Targeted at price-sensitive individual consumers.
• Corporate Event Catering Corporate catering service for events of 30 to 500 attendees. Offers Bento Box, Sharing Platter/Buffet, and Lunch Box options with chef-curated recipes for conferences, meetings, and large corporate events. Targeted at business clients hosting events in Hong Kong.
• Spoonful by NOSH Mobile application available on iOS and Android for ordering NOSH meals for lunch. Features loyalty and referral programs. Targeted at individual consumers seeking a streamlined lunch ordering experience.
• NOSH Gift Cards E-gift cards for NOSH meal plans with 12-month validity. With each gift card purchase, one meal is donated to a person in need in Hong Kong through partnership with Feeding HK. Targeted at consumers purchasing gifts.

Quantifiable outcome

• Daily calorie intake averaging 1500-1700 calories with balanced macros across protein, carbs, and fats
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Feeding HKcoreStrategic or Co-development PartnerCharitable partnership where NOSH donates one meal to a person in need in Hong Kong for every gift card purchased. This partnership supports NOSH's '#EATSMARTER' initiative and social impact messaging.
• Spoonful by NOSHcoreOthersSpoonful is a separate mobile app brand under NOSH for lunch ordering, available on iOS and Android with loyalty and referral program features.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/noshhk
• Instagraminstagram.com/nosh.hk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOSH