Enabot
Enabot is a Shenzhen-based consumer robotics company selling AI-powered companion robots under the EBO FamilyBot and ROLA PetTech lines to families and pet owners globally, monetizing through direct-to-consumer hardware sales priced from $59 to $999.
- Company typePrivate
- Founded2018
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Enabot does
Enabot is a Shenzhen-headquartered consumer robotics company founded in 2018 that designs and sells AI-powered companion robots under two sub-brands. The EBO FamilyBot line targets households seeking remote presence and family connectivity, with models ranging from entry-level (EBO SE at $139, EBO Mini at $199.99) through mid-tier (EBO Air 2S at $299, EBO Air 2 Plus at $399) to flagship AI offerings (EBO X at $999, EBO Max at $599.99). The ROLA sub-brand extends into the pet care vertical with companion robots, GPS trackers, and smart water fountains.
The core technology is a mobile robot platform with proprietary AI capabilities including multimodal perception (combining vision, voice, mobility, and environmental awareness), contextual understanding of household routines, long-term memory, and autonomous patrol and navigation. The flagship EBO Max integrates these capabilities with 4K video and two-way communication, while the EBO Air 2 Plus layers in ChatGPT-powered conversational AI and subscription-free local storage. The technology stack is supported by 150+ patents covering the AI brain, perception, and navigation systems.
The business model is direct-to-consumer hardware sales through the company's owned e-commerce storefront and main website, supplemented by dealer and affiliate programs for expanded distribution. Enabot monetizes primarily through one-time hardware purchases priced from $59 to $999, plus accessories and consumables (style packs, charging docks, cat teaser sets, water fountain filters). The company claims 1M+ active users across 160+ countries with a 98.5% customer satisfaction rate. Primary customer segments are families seeking remote connectivity and pet owners, with secondary use cases in elderly care monitoring and home security.
Enabot firmographics
Firmographics- Name
- Enabot
- Legal name
- Enabot
- Website
- https://na.enabot.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Enabot is a Shenzhen-based consumer robotics company selling AI-powered companion robots under the EBO FamilyBot and ROLA PetTech lines to families and pet owners globally, monetizing through direct-to-consumer hardware sales priced from $59 to $999.
- Ownership category
- akta.pro rank
Enabot industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Electronics and Appliance Retailers (44921), Computer and Peripheral Equipment Manufacturing (33411), Pet and Pet Supplies Retailers (45991)
- SIC
- Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Home Companion & Social Robots (CRACARAE)
- akta.pro secondary industries
- Home Security & Patrol Robots (CRACARAF), Service & Hospitality Robots (HDAAAIAB), Consumer Robotics Accessories & Consumables (Docking Stations, Filters, Brushes, Batteries) (CRACARAI)
Keywords
Where Enabot is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Enabot business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales: Primary revenue from selling companion robots and pet monitoring devices at various price points ranging from $139 to $999. One-time hardware purchase model.
- Accessories & Consumables: Revenue from accessories including style packs ($29.99), charging docks, rubber tracks, cat teaser sets ($14.99), and water fountain filters ($19.99).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | EBO Max - Flagship AI Family Robot |
| One time/ perpetual license | Pay-as-you-go | EBO Air 2 Plus - Family Companion Robot |
| One time/ perpetual license | Pay-as-you-go | EBO X - Premium FamilyBot |
| One time/ perpetual license | Pay-as-you-go | EBO Air 2S - FamilyBot |
| One time/ perpetual license | Pay-as-you-go | EBO Mini - Entry FamilyBot |
| One time/ perpetual license | Pay-as-you-go | EBO SE - Budget FamilyBot |
| One time/ perpetual license | Pay-as-you-go | EBO Mini Sport - Pre-order |
| One time/ perpetual license | Pay-as-you-go | ROLA Mini - Pet Companion |
| One time/ perpetual license | Pay-as-you-go | ROLA PetPal - Pet Companion |
| One time/ perpetual license | Pay-as-you-go | ROLA PetTracker - GPS Tracker with Camera |
| One time/ perpetual license | Pay-as-you-go | ROLA Smart Pet Water Fountain |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Enabot product offering
Product offeringCore offering
Enabot designs, manufactures, and sells AI-powered mobile companion robots for households under its EBO FamilyBot and ROLA PetTech sub-brands. The robots combine autonomous mobility, 3K/4K video cameras, two-way audio, and AI-driven features (multimodal perception, contextual understanding, long-term memory, and ChatGPT integration) to deliver home monitoring, telepresence, family connectivity, and pet companionship. The company sells primarily through its own e-commerce storefront with global reach across 160+ countries.
Product overview
Enabot offers a comprehensive portfolio of intelligent companion robots across two main product lines. The EBO FamilyBot line includes models ranging from entry-level (EBO SE, EBO Mini) to premium (EBO Max, EBO X), serving families seeking home monitoring, telepresence, and AI-powered family connectivity. The ROLA PetTech line focuses on pet owners with products like ROLA Mini, ROLA PetPal, smart water fountains, and GPS trackers. The ecosystem includes various accessories including style packs, charging docks, and pet engagement tools. The products share a unified mobile app platform and are designed to work across different household needs, from basic security to advanced AI companionship.
Differentiator
Problem solved
Functional benefit
Brands
- EBO: Family companion robot line including EBO Max, EBO Air 2 Plus, EBO X, EBO Air 2S, EBO SE, and EBO Mini models.
- ROLA
- FamilyBot
Products and services
- EBO Max FamilyBot Flagship AI-powered family robot with multimodal perception (mobility, vision, voice, environmental awareness), contextual understanding, long-term memory, 4K video, two-way communication, for family monitoring, pet checking, fall detection, and personalized reminders.
- EBO Air 2 Plus FamilyBot Family companion robot combining mobile security camera, telepresence, AI companion, and family communication features with 3K video, face-on-screen video calls, autonomous patrol, and ChatGPT-powered AI chat.
- EBO X FamilyBot Premium-tier family companion robot offering two-way video communication for family connectivity and home monitoring.
- EBO Air 2S FamilyBot Mid-tier family companion robot with two-way video and AI features designed for pet companionship and home monitoring.
- EBO Mini FamilyBot Compact entry-level family companion robot with two-way video and audio capabilities for home monitoring and family communication.
- EBO Mini Sport FamilyBot Sport variant of the EBO Mini offering enhanced mobility features for active family monitoring and pet interaction; available for pre-order.
- EBO SE FamilyBot Budget-friendly home security family companion robot with autonomous monitoring capabilities.
- ROLA Mini FamilyBot Companion robot designed for pet monitoring and family interaction, enabling remote pet checking and two-way communication.
- ROLA PetPal Pet companion robot providing mobile monitoring and interaction capabilities for pet owners away from home.
- ROLA PetTracker GPS tracker with integrated camera for tracking and monitoring pets' locations and activities.
- ROLA Smart Pet Water Fountain Smart water fountain for pets with motion sensor technology and easy-clean design for pet hydration.
- EBO Max Style Pack Customization pack for personalizing the appearance of the EBO Max robot.
- Cat Teaser Set Interactive accessory designed for use with EBO robots to engage and entertain cats.
Quantifiable outcome
- 1,000,000+ users globally
- +2 more outcomes
Companies that use Enabot
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Enabot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
Enabot partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights3 records
Enabot competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Enabot social profiles
Digital presenceEnabot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enabot leadership team
Management profileNumber of profiles
Enabot funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enabot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enabot
What does Enabot do?
Enabot designs, manufactures, and sells AI-powered mobile companion robots for households under its EBO FamilyBot and ROLA PetTech sub-brands. The robots combine autonomous mobility, 3K/4K video cameras, two-way audio, and AI-driven features (multimodal perception, contextual understanding, long-term memory, and ChatGPT integration) to deliver home monitoring, telepresence, family connectivity, and pet companionship. The company sells primarily through its own e-commerce storefront with global reach across 160+ countries.
Is Enabot a public or private company?
Enabot is a private company. It is classified as unknown and is currently operating.
When was Enabot founded?
Enabot was founded in 2018. It employs 51 to 100 people.
Where is Enabot based?
Enabot is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Enabot make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are accessories & Consumables.
Does Enabot have an API?
No public API is recorded for Enabot.
What industry is Enabot in?
Enabot's product category is Consumer Electronics. Its primary akta.pro industry code is CRACARAE, Home Companion & Social Robots, with a secondary code of CRACARAF, Home Security & Patrol Robots. Its NAICS code is 44921 and its SIC code is 3577.