Amplify Car Wash Advisors

What Amplify Car Wash Advisors does

Amplify Car Wash Advisors, operating under the legal name Amplify Capital Group, is a U.S.-based M&A advisory firm founded in 2020 and headquartered in Scottsdale, Arizona. The firm specializes in representing founder-led businesses in the car wash and home services industries, offering four core service lines: Mergers & Acquisitions Advisory (full exits and strategic partnerships), Brokerage (real estate and business transaction representation), Capital Advisory (debt restructuring, minority equity placement, REIT financing, and sale-leaseback), and Operational Advisory (hands-on operator consulting to enhance same-store sales). The firm's competitive bid process, deep buyer/partner roster, and 40+ years of combined team experience differentiate it within a niche vertical where deal-making requires sector-specific knowledge.

The firm's revenue model is built on transaction-based advisory fees for M&A brokerage, professional services fees for capital advisory mandates, and brokerage commissions for real estate and business transactions. Pricing is custom and not publicly disclosed, but is structured as a percentage of transaction value or fixed advisory retainers typical of middle-market M&A advisors. GTM is sales-led, relying on direct outreach, professional referrals, a podcast/newsletter content engine, and inbound lead capture via a "Get a Free Valuation" CTA on the website. The firm has closed $5B+ in cumulative transaction volume across 100+ businesses sold, with average transaction sizes of $50-150M and a record quarter of approximately $450M closed, with trailing nine-month volume surpassing $700M.

The company operates as a private firm affiliated with Commercial Plus, LLC, which provides strategic backing and infrastructure synergies. With 11-50 employees and a single U.S. domestic geography, Amplify is a tightly focused, sector-specialist advisory boutique rather than a diversified financial services platform. No venture or institutional funding rounds have been disclosed, and no technology products, AI capabilities, patents, or regulatory actions are referenced in the available data.

Name

Amplify Car Wash Advisors

Legal name

Amplify Capital Group

Website

https://amplifywash.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

M&A Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Industry-Specialist / Sector-Focused M&A Advisory (FSAEAGAJ)

akta.pro secondary industries

M&A Advisory (Buy-side/Sell-side) (BPAHADAC), M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA), Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF)

Keywords

• M&A advisory
• Mergers acquisitions
• Capital advisory
• Car wash brokerage
• Business brokerage

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. M&A Advisory Fees: Advisory fees for mergers and acquisitions brokerage services, typically transaction-based success fees or retainer arrangements for representing buyers and sellers in car wash and home services transactions.
2. Capital Advisory Fees: Fees for capital advisory services including debt restructuring, minority equity placement, and REIT financing placement. Revenue generated from advising on and negotiating debt restructuring or new debt issuance.
3. Brokerage Services: Real estate and business transaction brokerage services with 40+ years of market experience, providing thorough assessment and evaluation for each transaction.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Amplify Car Wash Advisors is a private M&A advisory firm that specializes in representing founder-led businesses in the car wash and home services industries. The firm offers M&A advisory, real estate and business brokerage, capital advisory (including debt restructuring, minority equity placement, and REIT financing), and operational advisory services. It provides a confidential competitive bid process connecting sellers with a roster of financial buyers and strategic partners.

Product overview

Amplify Capital Group operates as an M&A advisory firm for the car wash and home services industries, offering a unified suite of advisory services centered around mergers and acquisitions. The core portfolio consists of three main service lines: M&A Advisory (full exit and strategic partnership transactions), Brokerage (real estate and business transaction representation), and Capital Advisory (debt restructuring, equity placement, and REIT financing). Operational Advisory is offered as an additional hands-on service module for operators seeking to maximize business value before or after transactions. The firm has completed over $5 billion in closed transactions across 100+ businesses sold, with an average transaction size of $50-150 million.

Differentiator

Problem solved

Functional benefit

Products and services

• M&A Advisory
• Brokerage Services
• Capital Advisory
• Operational Advisory

Quantifiable outcome

• $5B+ in closed transactions completed
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Commercial Plus, LLCcoreStrategic or Co-development PartnerAmplify Capital Group is an affiliate of Commercial Plus, LLC. This affiliation provides strategic backing and potential synergies in commercial real estate and business advisory services. The relationship enables Amplify to leverage Commercial Plus's infrastructure and industry connections.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• CapitalSpring: CapitalSpring is a consumer and franchise-focused investment bank advising on M&A and capital raises for multi-unit operators; an emerging player with comparable target verticals and transaction sizes to Amplify.
• Franchise Times Capital: Franchise Times Capital connects founders, franchisors, and operators with capital and M&A resources, particularly in emerging franchise concepts; it overlaps with Amplify's sell-side advisory in the home services and franchise verticals.

Broad incumbents

• Lincoln International: Lincoln International is a global middle-market investment bank with consumer and business services coverage; it competes for larger car wash and home services transactions that fall outside Amplify's typical $50–150M sweet spot.
• Benchmark International: Benchmark International is a global M&A advisor with strong franchise and consumer services coverage, operating globally with a similar transaction-fee model; a broad incumbent that competes for cross-border and lower-middle-market mandates.
• Harris Williams: Harris Williams is a global middle-market M&A advisor with dedicated Consumer and Franchise & Multi-Unit practices that overlap with Amplify's car wash deal flow, but operates as a broad incumbent across many verticals and larger transactions.
• PMCF (Plante Moran Corporate Finance): PMCF is a middle-market M&A advisor that advises on industrial and consumer services transactions, including multi-unit franchise operators; comparable to Amplify in deal size range and target client profile, though less vertical-specialized.

Direct peers

• Cornerstone Business Services: Cornerstone is a franchise-focused M&A advisor representing buyers and sellers of multi-unit and franchise operations; closely comparable to Amplify in client type, transaction profile, and vertical specialization.
• Generational Capital: Generational Capital is a lower-middle-market M&A advisory firm with comparable transaction-based fee economics and a focus on founder-led exits; it overlaps with Amplify on transaction size and client profile, though less vertical-specialized.
• Stoneridge Partners: Stoneridge Partners is a boutique M&A advisory firm focused on franchise, multi-unit, and consumer services transactions—directly comparable to Amplify's car wash and home services specialization, with similar average transaction sizes and founder-led client base.
• TigerPeak Capital Advisors: TigerPeak is a franchise and multi-unit M&A advisory that serves founder-led operators in verticals adjacent to car wash (restaurant, fitness, home services); it competes for the same type of upper-middle-market seller mandates Amplify serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CarWashAdvisors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify Car Wash Advisors