Depositphotos

What Depositphotos does

Depositphotos is a global stock content marketplace operating as a subsidiary of Cimpress plc, founded in 2009 and headquartered in New York with 101–250 employees. The platform aggregates over 332 million royalty-free files spanning stock photographs, videos, vector illustrations, music tracks, and sound effects, and serves individual creators, SMBs, marketing professionals, and enterprise buyers across publishing, media, technology, and corporate communications. Notable enterprise customers include Simon & Schuster, Hachette Book Group, Wiley, Macmillan Publishers, Cleveland Research Company, Xerox, and Norton.

The platform pairs a traditional asset library with a layered AI technology stack. Core AI capabilities include an AI Assistant (natural-language search and content creation), the AI Image Generator (text-to-image generation), an AI editing suite (background removal, resizing, upscaling, background extension, object removal), and a dedicated AI Training Data service that monetizes the catalog as curated training data for third-party ML models. An enterprise API Suite provides programmatic access for developers and B2B integrations, with OAuth-based identity integration via Google and Facebook. Companion mobile apps on iOS and Android extend distribution.

Depositphotos monetizes through a hybrid subscription plus on-demand credit pack model. Subscription tiers range from 10 to 750 image downloads per month, with entry plans from approximately $29.70–$36/month ($1.20 per image) and flexibility for monthly or annual billing including unused-download rollover. Credit packs offer 3 or 10 downloads at $9 per image without commitment. Licensing under Standard or Extended terms carries lifetime rights for downloaded files with a money-back guarantee. Distribution is primarily product-led and self-serve via the depositphotos.com storefront, with SEO-driven organic search as the dominant top-of-funnel acquisition channel.

Name

Depositphotos

Legal name

DepositPhotos, Inc. USA

Website

https://depositphotos.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Depositphotos is a global stock content marketplace (founded 2009, subsidiary of Cimpress plc) offering 332M+ royalty-free images, videos, vectors, illustrations, and music, augmented by AI search, editing, generation, and training data tools for individuals, SMBs, and enterprises.

Ownership category

akta.pro rank

Product category

Stock Content Marketplace

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (51212)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)

akta.pro secondary industry

Footage & Stock Media Licensing (Archival/Newsreel/Stock) (MPADALAD)

Keywords

• Stock photography
• Royalty-free images
• Stock video footage
• Vector graphics library
• AI image generator

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Subscription Plans: Monthly or annual subscription plans offering 10, 30, 100, or 750 image downloads per month with unused downloads rollover capability. Priced at $1.20/image with monthly plans starting at $36/month.
2. Credit Packs: One-time credit pack purchases for 3 or 10 downloads per year at $9/image or $27 total. No commitment required.
3. Royalty-Free License Sales: Licensing of royalty-free stock photos, vectors, videos, illustrations, and music. Standard and Extended licenses available for commercial use with lifetime rights for downloaded files.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Depositphotos operates a stock content marketplace where contributors upload and customers license royalty-free photographs, vector graphics, video footage, illustrations, editorial imagery, and music tracks, with downloads delivered under Standard or Extended licenses carrying lifetime usage rights. The platform layers AI-powered discovery, text-to-image generation, in-browser image editing, AI training data services, and an enterprise developer API on top of a self-serve storefront with subscription and credit-pack pricing.

Product overview

Depositphotos is a stock content marketplace offering a comprehensive library of over 332 million royalty-free assets including stock photos, videos, vectors, illustrations, and music. The platform operates on a freemium model with subscription plans (monthly/annual) and pay-per-image packs. Core offerings include the AI Assistant (providing AI-powered search, creation, and editing tools), AI Image Generator (text-to-image generation), and AI Training Data. The product portfolio is unified under the Depositphotos brand, with the AI Suite serving as a differentiated layer atop the core stock content marketplace, and an API Suite available for enterprise/business integrations.

Differentiator

Problem solved

Functional benefit

Brands

• AI Assistant: AI-powered search and content creation tool that allows users to search, create, edit images, remove backgrounds, resize, upscale, and generate images using artificial intelligence technology.
• AI Generator
• AI Training Data

Products and services

• AI Assistant AI-powered search, creation, and editing tool that helps users find matching images/videos/audio via natural language, generate images and text, edit images (remove background, resize, upscale, extend background, remove object), and find similar visuals via computer vision. Available to all Depositphotos customers.
• AI Image Generator Standalone AI text-to-image generator that produces custom images from text prompts, available for use within Depositphotos for commercial projects.
• AI Training Data Curated dataset of images and visual content sold to AI/ML teams to train computer vision, generative, and multimodal models; leverages Depositphotos' licensed content library.
• Royalty-Free Stock Photos Library of royalty-free stock photographs (56M+ 'purchase' images alone) available under Standard or Extended licenses for commercial use, with lifetime rights on downloaded files.
• Stock Videos Collection of royalty-free stock video footage in HD and 4K for commercial use, available under Standard or Extended license via subscription or credit packs.
• Stock Vectors Library of royalty-free vector illustrations and graphics available for commercial use under Standard or Extended licenses.
• Stock Illustrations and Paintings Collection of 4.4 million+ royalty-free stock illustrations, clipart, paintings, and digital art for commercial projects, available alongside other content types in the marketplace.
• Music & SFX Royalty-free stock music tracks and sound effects licensed for video, advertising, and multimedia projects, available alongside photos, video, and vectors.
• Editorial Photography Editorial-use photography for news, journalism, and documentary purposes, available under editorial-use licensing distinct from standard commercial licenses.
• API Suite Enterprise API providing programmatic access to Depositphotos' images, videos, vectors, and music library for integration into third-party applications and content platforms.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability9 records

Feature5 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• iStock: Getty's microstock platform offering royalty-free photos, videos, and illustrations via subscriptions and credit packs. Closely comparable on pricing model (credit packs, subscriptions), buyer segments (SMB and individual creators), and self-serve e-commerce motion.
• Shutterstock: Direct competitor offering a similarly structured royalty-free stock photo, video, vector, and music marketplace with subscription and credit-pack pricing. Most directly comparable on product breadth, target customer segments (marketing, publishing, SMB), and self-serve e-commerce motion.
• Adobe Stock: Stock media marketplace fully integrated into Adobe Creative Cloud, competing directly for the same marketing and creative professional buyers. Highly relevant as a bundled, ecosystem-anchored alternative to Depositphotos' standalone subscription.
• Freepik: Stock media marketplace specializing in vectors, illustrations, photos, and PSD files, with both free and premium subscription tiers. Competes with Depositphotos on SMB/individual creator demand, especially for graphic design assets.
• Getty Images: Global stock photography and editorial imagery leader directly competing with Depositphotos in the enterprise and publishing segments (including shared customers like Simon & Schuster and Macmillan). Comparable on licensed library distribution, editorial offering, and enterprise API access.
• Alamy: Stock photography marketplace with a large contributor-sourced library, selling licenses for editorial and commercial use. Comparable on library scale, licensing structure, and enterprise/publisher buyer base.
• Pond5: Stock video footage, music, and visual effects marketplace with strong presence in the video production segment. Comparable on royalty-free licensing, contributor-driven catalog, and enterprise/agency buyer overlap.
• Storyblocks: Unlimited-download subscription marketplace for stock video, audio, and images targeting creators and SMBs. Comparable on subscription-led monetization and focus on video/visual content for digital production workflows.
• 123RF: Royalty-free stock photo, vector, video, and audio marketplace operating on subscription and credit-pack pricing. Direct overlap on product mix, customer segments, and global self-serve distribution model.
• Envato Elements: Unlimited creative asset subscription (stock photos, video, music, graphics, templates). Competes with Depositphotos on subscription pricing for SMBs and individual creators needing a broad creative toolkit.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/depositphotos
• Facebookfacebook.com/DepositPhotosEN
• LinkedInlinkedin.com/company/depositphotos

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Depositphotos