What Freedom One Life does

Freedom One Life Limited is a Glasgow-based, founder-led private company that designs, manufactures and sells the Series 5 hybrid electric power wheelchair. The product combines indoor manoeuvrability (640 mm width, 875 mm turning radius) with off-road capability including 120 mm kerb climb, powered by two maintenance-free 660 W brushless DC motors, a long-range battery delivering up to 60 km per charge, a fully waterproof touchscreen controller, and an onboard universal voltage (100–240 VAC) charger. It is certified to ISO 7176-19 and approved by DAHL and Q'STRRAINT for safe transport in cars, trains and planes, and is backed by a 3-year warranty. The company serves adults and children with mobility disabilities (including conditions such as cerebral palsy, MND, brain injury), employed wheelchair users leveraging Access to Work funding, and the occupational therapists and case managers who assess and refer them.

The business sells three base configurations at £12,495 (Base), £16,545 (Powered Recline) and £18,975 (Full Powered Seating), with additional revenue from an exclusive Series 5 accessory ecosystem and customer finance offered through Koze Group Ltd and humm finance at 9.9% APR (up to 60 months) with a 12-month interest-free option. Go-to-market is sales-led and field-based: a UK Sales Manager delivers nationwide at-home, workplace or head-office test drives, supported by a dedicated OT hub with clinical justification documents, NHS wheelchair voucher pathways, Access to Work support, and charity funding assistance. Distribution outside the UK is in early stage, with a German partner (Reha-Aktiv 2000) handling local sales and support.

The company is founder-led by Alex Papanikolaou, a 20+ year powerchair user and self-taught engineer, supported by CEO Stuart Macdonald, Technical Director Scott Savage, and a named team of approximately nine across engineering, production, marketing, creative and sales. No external funding rounds, parent company or revenue figures are disclosed; the company appears bootstrapped and operating primarily in the UK with nascent international expansion into Germany.

Name

Freedom One Life

Legal name

Freedom One Life Limited

Website

https://freedomonelife.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Freedom One Life designs, manufactures and sells the Series 5 hybrid indoor/outdoor electric power wheelchair to adults and children with mobility disabilities in the UK, with nascent expansion into Germany via a regional distributor.

Ownership category

akta.pro rank

Product category

Power Wheelchairs

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industry

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)

Keywords

• Power wheelchairs
• Mobility equipment
• Assistive technology
• Powered mobility devices
• Wheelchair accessories

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Powerchair Sales: Primary revenue stream from selling Series 5 powerchairs in three base configurations: Base Model (£12,495), Powered Recline Model (£16,545), and Full Powered Seating Model (£18,975). Additional revenue from custom colours, accessories, and special requests.
2. Accessories: Extensive range of accessories including seating cushions, backrests, headrests, storage solutions (side bags, rear bags, luggage racks, trailers), and practical essentials (umbrella holders, phone holders, USB chargers, cup holders). Accessories are exclusively designed for Series 5.
3. Finance Partnership Revenue: Partnership revenue through Koze Group Ltd (FCA authorized) and humm finance offering 9.9% APR representative financing up to 60 months, with interest-free 12-month option. Company is appointed representative, not lender.
4. Charity and Funding Support Services: Support services helping customers access charity funding, Access to Work grants, NHS wheelchair vouchers. While not direct revenue, facilitates larger purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Freedom One Life designs, manufactures and sells the Series 5 hybrid indoor/outdoor power wheelchair, offered in three configuration tiers (Base, Powered Recline, and Full Powered Seating). The company complements the wheelchair with a range of accessories, custom paint and drive-setup options, finance/credit arrangements, and in-person test drive appointments across the UK.

Product overview

Freedom One Life offers a single unified product line centred on the Series 5 hybrid power wheelchair, designed for both indoor and outdoor use by powerchair users. The core Series 5 is available in three configuration tiers: the Base Model (£12,495), the Powered Recline Model (£16,545) with tilt and recline functions, and the Full Powered Seating Model (£18,975) with lift, tilt, recline, and leg raise. The product ecosystem is complemented by a comprehensive range of Series 5-specific accessories (seating, storage, and practical accessories), financing options (9.9% APR with terms up to 60 months), an at-home test drive service, and a clinical justification document for healthcare professionals and funding applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Series 5 Power Wheelchair Freedom One Life's flagship high-end hybrid indoor/outdoor electric power wheelchair, built around brushless DC motors, a waterproof touchscreen controller, an onboard universal charger, and a 60 km long-range battery. Sold in three configuration tiers — Base, Powered Recline, and Full Powered Seating — and personalised with custom colours and drive modes for individual adult powerchair users in the UK and selected international markets. ISO 7176-19 crash-tested and supplied with a 3-year warranty.
• Series 5 Power Wheelchair Accessories A complementary range of add-on accessories designed to extend the functionality and personalisation of the Series 5 power wheelchair, offered to customers alongside the core wheelchair purchase.
• Freedom One Life Finance Options Consumer finance options for purchasing a Series 5 power wheelchair, offered through Freedom One Life's partnership with humm finance (9.9% APR representative) and via Koze Group under Freedom One Life's appointed-representative status. Designed to help UK customers spread the £12,495–£18,975 cost of a Series 5, including those using Access to Work grants.

Quantifiable outcome

• Up to 60km range on single charge (vs 35-40km competitors)
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Reha-Aktiv 2000regionalChannel Partner/ Reseller/ DistributorGerman distributor of Freedom One Life products. Handles local sales, test drives, and customer support for German customers. Provided Richard's test drive and ongoing support for his John Deere-inspired custom chair.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Permobil: Swedish premium power wheelchair manufacturer (M-series, F-series). Directly cited by Freedom One Life as a competitor and operates in the same upper-tier, complex-rehab powerchair segment with NHS and clinical channels.
• Sunrise Medical: Global manufacturer of QUICKIE and Zippie power wheelchairs. Directly cited as a Series 5 competitor, with comparable NHS/funder channels and overlapping paediatric and adult powered mobility product lines.
• Magic Mobility: Australian all-terrain power wheelchair maker (Magic 360 / Frontier). Directly referenced by Freedom One Life; targets the same outdoor / adventure use case and competes on hybrid indoor-outdoor capability.
• Quantum Rehab (Pride Mobility): US complex rehab powerchair division of Pride Mobility (Q6 Edge, Edge 3, 4Front). Competes head-to-head with Freedom One Life in mid-to-high tier powerchairs including off-road and outdoor-capable models.

Emerging players

• WHILL: Japan/US premium power mobility company (Model C2, Model F). Targets a similar premium, design-forward consumer with hybrid indoor/outdoor capability, though with a different design aesthetic and broader consumer push.

Broad incumbents

• Invacare: Established US manufacturer of powerchairs, manual wheelchairs and broader DME. A broad incumbent with overlapping power wheelchair lines (e.g. TDX SP2) plus respiratory and homecare beds.
• Ottobock: German medical device company with a significant mobility and rehab portfolio including powerchairs (Juvo, B-series). Larger player with broader orthotics/prosthetics mix.
• Pride Mobility: Large US mobility manufacturer spanning powerchairs (via Quantum Rehab), scooters and lift chairs. Competes on volume and distribution breadth across consumer and clinical channels.
• Drive DeVilbiss Healthcare: Large DME and mobility manufacturer/distributor with powerchair and scooter lines. Competes at the value-to-mid tier in the same UK NHS and consumer channels.

Regional players

• Reha-Aktiv 2000: German medical equipment retailer and Freedom One Life's exclusive German distributor. Operates as both a sales channel and an adjacent competitor offering competing premium powerchairs in the DACH region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Freedomonelife
• Xx.com/FreedomOneLife
• Facebookfacebook.com/FreedomOneLifeLtd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom One Life