Exness

What Exness does

Exness is a privately held, multi-asset retail broker founded in 2008 and headquartered in Limassol, Cyprus, with its primary regulated entity, Exness (SC) Ltd, registered in Seychelles. The company operates as a self-serve online trading platform offering Contracts for Difference (CFDs) across more than 200 instruments spanning forex, metals, cryptocurrencies, energies, stocks, and indices, and supports both market and instant execution models. Exness serves retail and professional traders globally, with documented focus on emerging-market segments including Sub-Saharan African traders (with M-Pesa payment integration in Kenya), MENA-region traders (via the Amman office and Jordan Securities Commission licensing), and Latin American traders (via its LALIGA sports marketing partnership). The company is restricted from serving residents of the United States, Canada, Iran, North Korea, the broader European Union, United Kingdom, Russia, and Belarus.

Exness's product architecture is built on a proprietary pricing engine and smart order-matching system designed to maintain stable spreads and execution quality during high-impact market volatility, complemented by Stop Out Protection, Negative Balance Protection, and a 0% stop-out level claimed to deliver 3x fewer stop outs than competitors. Distribution spans proprietary platforms (Exness Trade mobile app and Exness Terminal web platform) alongside MetaTrader 4 and 5 across desktop, mobile, and web, with add-on modules including TradingView-powered charting, Economic Calendar, Trading Calculator, Currency Converter, Tick History, free VPS hosting, Trading Central signals, FXStreet news, and a Bug Bounty security program. The firm is PCI DSS certified, operates a Zero Trust IT security model with WAF and DDoS protection, and processes over 98% of withdrawals automatically, often within seconds including on weekends.

Exness generates revenue through spreads and commissions on CFD transactions via four account tiers (Standard, Pro, Zero, and Raw Spread) with minimum deposits ranging from $10 to $200, plus an Exness Rewards loyalty program. Its go-to-market is product-led and direct-to-consumer, leveraging multi-platform distribution, multi-language 24/7 support in 14 languages, event sponsorships (iFX EXPO Dubai 2026 Elite Sponsor and Asia 2025), and a multi-jurisdiction regulatory footprint spanning Seychelles, South Africa, Curaçao, BVI, Belize, Cyprus, the UK, Kenya, and Jordan. The firm holds 1,001-5,000 employees and self-describes as the world's largest retail broker.

Name

Exness

Legal name

Exness (SC) Ltd

Website

https://exness.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Exness is a privately held, multi-asset retail CFD broker founded in 2008 and headquartered in Cyprus, offering trading in 200+ instruments across forex, metals, crypto, stocks, indices, and energies to global retail and professional traders via proprietary and MetaTrader platforms under nine regulatory licenses.

Ownership category

akta.pro rank

Product category

Retail Forex Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (52316), Investment Banking and Securities Intermediation (523150)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Retail FX/CFD Broker Trading Venues (FSAFADAD)

Keywords

• Retail forex broker
• CFD trading platform
• Multi-asset brokerage
• Online FX trading
• Leveraged trading services

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CFD Trading - Spreads and Commissions: Exness generates revenue primarily through spreads on CFD instruments (forex, commodities, stocks, indices, crypto) and commissions on professional account types. The company offers multiple account tiers with different spread/commission structures.
2. Standard Account: Commission-free trading with spreads from 0.2 pips. Revenue generated from the spread differential on forex, metals, cryptocurrencies, energies, stocks, and indices.
3. Pro Account: Zero commission with spreads from 0.1 pips on forex, metals, cryptocurrencies, energies, stocks, and indices.
4. Zero Account: Zero spread on top 30 instruments with commission from $0.05 per lot per side. Market execution model.
5. Raw Spread Account: Lowest spreads with commission up to $3.50 per lot per side. Market execution for scalpers, day-traders, and algorithmic traders.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels7 records

Core offering

Exness is a multi-asset retail broker that provides CFD trading on forex, metals, commodities, stocks, indices, and cryptocurrencies. It distributes this offering through proprietary trading platforms (Exness Trade App, Exness Terminal) and MetaTrader 4/5, supported by multiple account tiers (Standard, Pro, Zero, Raw Spread), demo accounts, and localized regional operations.

Product overview

Exness is a multi-asset CFD broker offering a unified trading platform architecture comprising proprietary trading terminals (Exness Trade App, Exness Terminal) alongside third-party MetaTrader platforms (MT4, MT5). The core product suite is organized around multiple account types (Standard, Pro, Zero, Raw Spread) providing access to forex, commodities, stocks, indices, and crypto CFDs. Supporting this are analytical tools including TradingView-powered charts, Economic Calendar, Trading Calculator, Currency Converter, Tick History, VPS Hosting, Trading Central Signals, and FXStreet News. Protection features include Negative Balance Protection, Stop Out Protection, and 3D Secure payments. The company operates globally across multiple regulatory jurisdictions.

Differentiator

Problem solved

Functional benefit

Brands

• Born to Trade: Exness's podcast series featuring conversations with pro traders and financial experts, with two seasons available across multiple platforms including Apple Podcasts, Spotify, YouTube, and Amazon Music.
• Exness Trade App
• Exness Terminal

Products and services

• Exness Trade App Proprietary mobile trading application providing access to global financial markets including forex, crypto, indices, stocks, and commodities with real-time charting, price alerts, in-app calculator, and integrated trading signals for retail traders.
• Exness Terminal Proprietary web-based trading platform offering access to over 100 CFD instruments with TradingView-powered charts, one-click trading, watchlist functionality, and real-time portfolio management.
• MetaTrader 5 (MT5) Multi-asset trading platform supporting CFD trading on forex, metals, cryptocurrencies, stocks, indices and energies, featuring 38 built-in indicators, 22 analytical tools, algorithmic trading via MetaEditor, and hedging capabilities.
• MetaTrader 4 (MT4) Trading platform supporting CFD trading on currency pairs and other financial instruments with 30 built-in technical indicators, 23 analytical objects, 6 pending order types, and Expert Advisors for automated trading.
• Standard Account Commission-free trading account with market execution, minimum deposit of $10, spreads from 0.2 pips, unlimited leverage, and access to forex, metals, cryptocurrencies, energies, stocks, and indices.
• Pro Account Professional trading account with instant execution and zero commission, low spreads from 0.1 pips, $200 minimum deposit, and full instrument access across forex, metals, cryptocurrencies, energies, stocks, and indices.
• Zero Account Professional account offering zero spreads on top 30 instruments with market execution, commission from $0.05 per lot per side, and no requotes.
• Raw Spread Account Professional account with the lowest spreads and fixed commission up to $3.50 per lot per side, using market execution for scalpers, day-traders, and algorithmic traders.
• Demo Trading Account Risk-free practice account with $10,000 virtual balance for testing trading strategies and mastering Exness tools with identical market conditions to live accounts.

Quantifiable outcome

• 98%+ of withdrawals processed automatically within seconds, even on weekends
• +5 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature11 records

Partnerships

Three partnerships are on record, tiered minor, flagship and core.

• Theotokos Foundation Americos ArgyriouminorOthers · 20 March 2026Agreement signed to develop new Child Development Centre – To Alma in Limassol, Cyprus, representing €3.65-million investment in specialized child development services including assessment, therapy, rehabilitation, and family support for children with developmental challenges.
• LALIGAflagshipGTM or Marketing Partner · 1 October 2024Landmark partnership marking Exness as Latin American partner of LALIGA football league, representing significant sports marketing and regional brand visibility expansion into Latin American markets.
• SumsubcoreTechnology or IntegrationExness listed as initial recipient of Sumsub's 'Risk Intolerant' registry badge recognizing strong compliance and fraud prevention practices. Sumsub provides verification and identity services supporting Exness's KYC/AML requirements.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• AvaTrade: Dublin-headquartered multi-jurisdictional retail CFD/FX broker (Central Bank of Ireland, ASIC, FSCA, FSA Japan, CySEC) with proprietary and MT4/MT5 platforms. Comparable on regulatory breadth and retail CFD focus.
• Tickmill: Limassol/FCA/FSCA-regulated retail and professional FX/CFD broker with MT4/MT5 platforms, raw-spread account tier, and algorithmic-trader focus. Comparable on execution-oriented positioning and account-tier structure.
• Plus500: Publicly listed (LSE) retail CFD broker with proprietary platform and broad multi-asset offering across regulated markets. Comparable on retail CFD core business and regulatory footprint (FCA, CySEC, ASIC, MAS, FSCA).
• IC Markets: Australian-headquartered retail ECN/CFD broker with MT4/MT5, cTrader, and tight-spread positioning targeting algorithmic and high-volume retail traders globally. Directly comparable on execution quality and price competition against Exness.
• Pepperstone: Multi-asset retail CFD broker with strong MT4/MT5/cTrader offering, regulatory licenses across FCA/ASIC/CySEC/DFSA, and a comparable emphasis on execution quality and professional-trader account tiers. Similar global retail footprint excluding US.
• FXTM (ForexTime): Limassol-based retail FX/CFD broker with MT4/MT5, multi-tier accounts, copy trading, and strong emerging-market presence (Africa, Asia). Direct competitor in the same offshore-onshore hybrid regulatory model.
• eToro: Multi-asset retail broker with proprietary platform, social/copy trading, and global mass-market reach across stocks/crypto/CFDs. Comparable in targeting broad retail traders, though differentiated by social features and ASIC/FCA/CySEC licensing footprint.
• XM Group: Limassol-based global retail FX/CFD broker serving similar geographies (excluding US/Canada/EU) with MT4/MT5 platforms, multi-tier account structure, and strong emerging-market presence. Most direct competitor by size, regulatory footprint, and target customer.
• HFM (HF Markets): Multi-jurisdictional retail FX/CFD broker (CySEC/FCA/FSCA/DFSA/CMA) with MT4/MT5 platforms, copy trading, and broad emerging-market presence. Explicitly co-named with Exness in Philippine SEC warnings, indicating directly comparable business model and target markets.

Broad incumbents

• IG Group: LSE-listed incumbent multi-asset broker with deep regulatory footprint (FCA, BaFin, ASIC, MAS), proprietary platform, and institutional-grade scale. Comparable core product (retail CFD/FX) but with broader listed-market access and more institutional mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/exness
• YouTubeyoutube.com/user/EXNESSchannel
• Facebookfacebook.com/exness
• LinkedInlinkedin.com/company/exness
• Instagraminstagram.com/exness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exness