Origo.ag
Origo.ag is an Australian IoT manufacturer and SaaS provider that builds proprietary weather, monitoring, tank, and control stations for Australian grain and livestock farmers, selling hardware bundled with a mandatory annual service agreement.
- Company typePrivate
- Founded2016
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Origo.ag does
Origo.ag (legally Origo Pty Ltd) is an Australian AgTech company that designs, manufactures, and operates an end-to-end IoT platform for monitoring and remote control of on-farm assets. Founded in 2016 and headquartered in Bibra Lake, Western Australia, the company sells a modular family of stations — XPS-2M and XPS-6M weather stations, the XPS-2M Rainfall & Soil Moisture station, the XMS monitoring station, the XTM tank top station, and the XCS control station — that connect via mobile IoT, Origo's private Digimesh mesh network, or satellite to the XDASH dashboard and an open API. The platform primarily serves Australian grain and mixed farmers and livestock producers, with secondary use in irrigated farming systems, addressing pain points such as remote pump and valve control, water and fertiliser tank monitoring, microclimate and frost detection, and spray-timing decisions.
The full technology stack — electronics, databases, and user software — is developed and manufactured domestically in Australia, and customer data is stored in Australia with ownership retained by the farmer under the Service Level Agreement. Origo monetises through a combination of hardware sales and a mandatory annual service agreement that bundles the dashboard licence, data storage, remote system monitoring, IoT SIM data, and device support, and it reaches customers through a nationwide network of Service Partners (regional agronomists, electricians, solar specialists, and pump specialists) as well as direct phone, email, and website sales. Notable customer engagements include a $350,000–$400,000 remote-operated trapyard system for Murchison House Station in Western Australia, and a strategic partnership with Bartronics India targeting 5,000 villages across 10 states that signals the company's first material international expansion. A native integration with AgWorld embeds Origo's environmental and control telemetry into an established farm management platform used by agronomists and growers.
Origo.ag firmographics
Firmographics- Name
- Origo.ag
- Legal name
- Origo Pty Ltd
- Website
- https://origo.ag
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Origo.ag is an Australian IoT manufacturer and SaaS provider that builds proprietary weather, monitoring, tank, and control stations for Australian grain and livestock farmers, selling hardware bundled with a mandatory annual service agreement.
- Ownership category
- akta.pro rank
Origo.ag industry classification
Industry- Product category
- Agricultural IoT Hardware
- NAICS
- Agricultural Implement Manufacturing (33311)
- SIC
- General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)
- akta.pro secondary industries
- Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Industrial Connectivity & Networks (5G/LPWAN/TSN/Industrial Ethernet) (IMAIAMAH)
Keywords
Where Origo.ag is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Origo.ag business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Hardware Sales: Sale of IoT monitoring and control devices including weather stations (XPS series), monitoring stations (XMS), tank top stations (XTM), and control stations (XCS). Hardware is sold as standalone units with associated sensors and accessories.
- Annual Service Agreement: Annual subscription covering dashboard license and updates, data storage and backup, remote system monitoring and management, local IoT network systems, and device support. Required for all products supplied.
- IoT SIM Data Plans: SIM data plan included with M1 connectivity option for each device operating on the mobile IoT network, bundled within the annual service agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full-service annual subscription bundled with hardware purchase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Origo.ag product offering
Product offeringCore offering
Origo.ag manufactures and sells a modular IoT hardware platform for agriculture — weather stations, multi-sensor monitoring stations, tank-level stations, and remote control stations — all built in-house in Western Australia. Every device connects via mobile IoT or the company's private Digimesh mesh network to the XDASH cloud dashboard and open API, and is supplied only with a mandatory annual Service Level Agreement covering software, data, network, monitoring and local service partner support.
Product overview
Origo.ag is an Australian IoT platform and hardware manufacturer offering a modular system of weather, climate, monitoring and control stations for agriculture. The core product line includes the XPS series weather stations (XPS-2M for general monitoring, XPS-2M Rainfall & Soil Moisture, and XPS-6M for inversion/frost monitoring), the XMS Monitoring Station supporting up to six sensors, the XTM Tank Top Station for tank-level monitoring, and the XCS Control Station for remote asset control and automation. These stations connect via mobile IoT network or Origo.farm Digimesh mesh network to the XDASH dashboard and API, enabling farmers to monitor weather, rainfall, soil moisture, tank levels, flow rates, and remotely control pumps, valves, fans and other equipment. The platform is complemented by an AgWorld integration for connecting environmental data with farm management software, and a comprehensive Service Level Agreement covering dashboard licensing, data storage, remote monitoring and local service support.
Differentiator
Problem solved
Functional benefit
Products and services
- XPS-2M Weather Station A compact, rugged 2-metre IoT weather station providing temperature, humidity, wind and rainfall measurements for local farm and regional monitoring, designed to be deployed as a network or grid across farms and growing regions.
- XPS-2M Rainfall & Soil Moisture Station A 2-metre IoT station designed for monitoring rainfall and soil moisture variation across operations, including rainfall measurement at 1.5 metres and an 80cm soil moisture probe as standard with optional probe lengths, operating on the national mobile IoT network.
- XPS-6M Weather Station A 6-metre IoT weather station designed for monitoring inversion layers, frost events and standard weather conditions including temperature, humidity, wind and rainfall, with measurements at multiple heights and calculated values such as Delta T and fire index.
- XMS Monitoring Station A versatile IoT monitoring device supporting up to six sensors for tank monitoring, bore and aquifer monitoring, grain and feed bin monitoring, and applications such as flow, temperature, humidity and level sensing.
- XTM Tank Top Station A versatile tank-mounted IoT monitoring station designed for simple installation on flat surfaces, supporting up to three sensors for multi-tank monitoring (fuel, water, fertiliser), tank level, fuel and rainfall measurement using radar and ultrasonic level sensors.
- XCS Control Station A flexible, modular IoT control station designed for remote switching, automation and asset control of pumps, electrical motors, DC or AC equipment, fans, and 2-way or 3-way valves, including feedback to confirm valve state, direction and blockage detection.
- Service Level Agreement (Annual Service) Annual subscription service included with every Origo.ag product covering the XDASH dashboard licence and updates, data storage and backup, remote system monitoring and management, local IoT network systems, local Service Partner support, IoT SIM data, and device support, with customer ownership of all farm data.
Quantifiable outcome
- Expected ROI within five years for large-scale remote monitoring installations
Companies that use Origo.ag
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Origo.ag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature9 records
Origo.ag partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Murchison House StationminorPartnership with Murchison House Station in Western Australia to design and implement a remote-operated trapyard system for feral goat management. Origo.ag contributed telemetry technology enabling operators to close gates via smartphone from 20 kilometres away. The system costs $350,000 to $400,000 and combines traditional trapping methods with modern technology.
- AgworldcoreOrigo.ag integrates with Agworld to connect paddock records, farm structure and operational context with local environmental data from Origo.ag stations. This allows weather, rainfall, soil moisture, tank, sensor and control data to be viewed alongside paddock and farm information managed in Agworld. The integration helps growers, agronomists and farm teams make better decisions for spray operations, fertiliser timing, irrigation, and disease risk management.
- Bartronics IndiaminorStrategic partnership where Origo serves as a post-harvest and agri-infrastructure platform as part of Bartronics India's plan to build India's largest rural platform targeting 5,000 villages across 10 states.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Origo.ag competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Origo.ag social profiles
Digital presenceOrigo.ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Origo.ag leadership team
Management profileNumber of profiles
Profiles1 record
Origo.ag funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Origo.ag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Origo.ag
What does Origo.ag do?
Origo.ag manufactures and sells a modular IoT hardware platform for agriculture — weather stations, multi-sensor monitoring stations, tank-level stations, and remote control stations — all built in-house in Western Australia. Every device connects via mobile IoT or the company's private Digimesh mesh network to the XDASH cloud dashboard and open API, and is supplied only with a mandatory annual Service Level Agreement covering software, data, network, monitoring and local service partner support.
Is Origo.ag a public or private company?
Origo.ag is a private company. It is classified as unknown and is currently operating.
When was Origo.ag founded?
Origo.ag was founded in 2016. It employs 11 to 50 people.
Where is Origo.ag based?
Origo.ag is headquartered in Perth, Australia, in the Oceania region.
How does Origo.ag make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are annual Service Agreement and ioT SIM Data Plans.
Does Origo.ag have an API?
Yes. The Origo.ag data is available through the Origo.ag XDASH dashboard and also via API. This makes data accessible in various systems, such as MS Office tools and Power BI. The annual service agreement includes API access along with the XDASH Dashboard, software, data storage, and device support.
What industry is Origo.ag in?
Origo.ag's product category is Agricultural IoT Hardware. Its primary akta.pro industry code is AFAAAFAG, Farm Data Platforms, Integration & APIs (Interoperability/Middleware), with a secondary code of AFACAJAG, Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support). Its NAICS code is 33311 and its SIC code is 3560.