Able Partners
Able Partners is an early-stage New York-based venture capital fund founded in 2016 that invests pre-seed through Series B into consumer health and wellness companies, deploying capital across a 50+ company portfolio spanning mental health, preventive care, nutrition, and clean CPG under its "Wellness Gap" thesis.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Able Partners does
Able Partners is an early-stage venture capital fund based in New York City that invests in consumer health and wellness companies. Founded in 2016, the firm is co-led by Amanda Eilian (Founding Partner; prior co-founder of Videolicious, acquired by Squarespace, and co-founder of the SPAC that became Two Harbors Investment Corp), Lisa Blau (Partner; decade of consumer wellness investing), and Alison Ryu (Partner; former GP at CircleUp Growth Partners and VP at TSG Consumer). The fund runs a 1–10 person team and deploys capital at pre-seed through Series B stages into brands and digital health platforms addressing physical, mental, and preventive health outcomes.
The portfolio spans 50+ companies including Alma, COMPASS Pathways, Blueland, Midi Health, Function Health, OneSkin, Spring Health, OURA, Bumble, Chief, Kosas, Starface, Grüns, Cartwheel, KilgourMD, and Lucille Health. The firm's investment thesis is centered on "The Wellness Gap" — the framing that economic indicators (GDP per capita) have decoupled from societal wellbeing measures over two decades — and the fund supports brands it believes are narrowing that gap across body, mind, home, and community verticals. Distribution channels are direct-investment oriented: warm founder referrals, repeat co-investments with category-specialist leads (L Catterton, Align Ventures, Prelude Growth, A-Street, IRIS Ventures), and thought-leadership channels including a Medium publication, newsletter, and "Able Events."
As a venture capital fund, Able Partners' revenue model follows industry convention: management fees on assets under management (typical ~2% annually) provide recurring operating revenue, while carried interest (~20% of fund profits) is realized on portfolio exits. Notable exits include Grüns (acquired by Unilever for $1.2 billion), Alma, Daily Harvest, Bumble, OURA, Chief, Starface, and DUOS. The fund is structured as a New York LLC (_Able Partners NYC, LLC) with no parent company or disclosed institutional ownership.
Able Partners firmographics
Firmographics- Name
- Able Partners
- Legal name
- _Able Partners NYC, LLC
- Website
- https://ablepartners.nyc
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Able Partners is an early-stage New York-based venture capital fund founded in 2016 that invests pre-seed through Series B into consumer health and wellness companies, deploying capital across a 50+ company portfolio spanning mental health, preventive care, nutrition, and clean CPG under its "Wellness Gap" thesis.
- Ownership category
- akta.pro rank
Able Partners industry classification
Industry- Product category
- Venture Capital / Early-Stage Investment
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Accelerators & Incubators (Investor-Operated) (FSANAAAM)
- akta.pro secondary industries
- SDG / Thematic Sustainable Investment Funds (FSANAJAN), Sustainable/Thematic Investing (Climate, Clean Tech, Water, Biodiversity) (FSAAALAB)
Keywords
Where Able Partners is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Able Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Investment Returns (Carried Interest): VC funds typically generate returns through carried interest (typically 20% of profits) on successful portfolio company exits through acquisitions or IPOs.
- Management Fees: VC funds charge management fees (typically 2% of assets under management) to cover operational costs of managing the fund.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Able Partners product offering
Product offeringCore offering
Able Partners is an early-stage consumer venture capital fund that invests in pre-seed, seed, and Series A/B rounds of health and wellness companies. The fund provides equity capital, strategic partnership, and operational support to passionate entrepreneurs building brands that close "The Wellness Gap" — the divergence between economic indicators and consumer wellbeing. Its portfolio spans 50+ companies across digital health, supplements, mental health, skincare, and consumer wellness categories.
Product overview
Able Partners is an early-stage venture capital firm focused on health and wellness investments. The firm does not develop or sell its own products or services; rather, it provides capital and support to portfolio companies building health, wellness, and consumer brands. The firm's activities include identifying investment opportunities, supporting portfolio companies, and publishing thought leadership content such as pitch deck guides and newsletters.
Differentiator
Problem solved
Functional benefit
Products and services
- Able Partners Early-Stage Venture Fund
Quantifiable outcome
- Portfolio includes successful exits: Alma (Acquired), Daily Harvest (Acquired), Bumble (Exited), OURA (Exited), Chief (Exited), Starface (Acquired), Grüns (acquired by Unilever for $1.2B)
- +1 more outcomes
Companies that use Able Partners
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles1 record
Able Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Able Partners partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Able Partners competitors and assessment
Company assessmentDirect peers
- Lerer Hippeau: Seed and Series A investor in consumer brands and media companies. Comparable in stage, consumer focus, and New York-based thesis-driven approach to early-stage brand investing.
- Forerunner Ventures: Forerunner is one of the most established early-stage consumer VCs in the US, backing brands across health, wellness, and lifestyle. Highly comparable to Able Partners in stage focus (seed/Series A), consumer thesis, and portfolio overlap with brands like OURA and Nécessaire.
- CircleUp Growth Partners: Data-driven consumer brand investor at growth stage. Highly comparable to Able Partners because Partner Alison Ryu was previously GP at CircleUp, and the firms share a focus on early-stage consumer and retail brands.
- Prelude Growth Partners: Early-growth consumer brand investor. Comparable because Prelude has led rounds in Able Partners' portfolio companies (e.g., KilgourMD Series A), signaling aligned thesis on emerging consumer wellness brands.
- True Beauty Ventures: Early-stage venture fund investing specifically in beauty and wellness brands. Highly comparable thesis overlap with Able Partners' portfolio (Kosas, OneSkin, Starface, Nécessaire) and similar check-size and stage focus.
- Imaginary Ventures: Early-stage consumer VC founded by former Glossier executives, investing in lifestyle, wellness, and beauty brands. Comparable stage, consumer thesis, and overlap with founder-led brand investing.
- Vine Ventures: Early-stage consumer investor backing mission-driven brands. Comparable seed/Series A check size and consumer brand focus, with overlapping interest in wellness-adjacent categories.
Broad incumbents
- TSG Consumer Partners: Large, established consumer/retail private equity firm. Directly comparable because Alison Ryu was previously VP at TSG; both firms invest behind consumer brands though TSG operates at materially larger check sizes and later stages.
- L Catterton: Largest consumer-focused private equity firm globally. Comparable as a co-investor alongside Able Partners in California Naturals' Series B and operates across the consumer health and wellness categories where Able invests.
Emerging players
- Halogen Ventures: Early-stage consumer tech and brand investor focused on diverse founders. Comparable in stage and consumer orientation, though its portfolio skews more toward consumer tech and digital services than health/wellness products.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Able Partners social profiles
Digital presenceAble Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Able Partners leadership team
Management profileNumber of profiles
Profiles3 records
Able Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Able Partners M&A and investment
M&A and investmentM&A
Investments107 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Able Partners
What does Able Partners do?
Able Partners is an early-stage consumer venture capital fund that invests in pre-seed, seed, and Series A/B rounds of health and wellness companies. The fund provides equity capital, strategic partnership, and operational support to passionate entrepreneurs building brands that close "The Wellness Gap" — the divergence between economic indicators and consumer wellbeing. Its portfolio spans 50+ companies across digital health, supplements, mental health, skincare, and consumer wellness categories.
Is Able Partners a public or private company?
Able Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Able Partners founded?
Able Partners was founded in 2016. It employs 1 to 10 people.
Where is Able Partners based?
Able Partners is headquartered in New York, United States, in the North America region.
How does Able Partners make money?
Two revenue lines are on record. Investment Returns (Carried Interest) is the primary driver. The others are management Fees.
Who are Able Partners's main competitors?
Direct peers on record are Lerer Hippeau, Forerunner Ventures, CircleUp Growth Partners, Prelude Growth Partners, True Beauty Ventures, Imaginary Ventures and Vine Ventures. Broad incumbents are TSG Consumer Partners and L Catterton. Halogen Ventures is listed as an emerging player.
Does Able Partners have an API?
No public API is recorded for Able Partners.
What industry is Able Partners in?
Able Partners's product category is Venture Capital / Early-Stage Investment. Its primary akta.pro industry code is FSANAAAM, Accelerators & Incubators (Investor-Operated), with a secondary code of FSANAJAN, SDG / Thematic Sustainable Investment Funds. Its NAICS code is 525 and its SIC code is 6282.