Name

TV Joy

Legal name

南京炫佳网络科技有限公司

Website

https://tvjoy.cn

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

TV Joy (小海贝) is a Chinese children's educational animation streaming platform operated by Nanjing Xuandian Network Technology Co., Ltd., serving young viewers and families with curated age-appropriate animated and educational content via web and mobile apps in China.

Ownership category

akta.pro rank

Product category

Children's Animation Streaming

NAICS

Broadcasting and Content Providers (516), Amusement, Gambling, and Recreation Industries (713), Other Amusement and Recreation Industries (7139)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Kids & Family Curated Content Platforms (MPACAKAL)

akta.pro secondary industries

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), Kids & Preschool Animation Production (MPADACAJ), Educational Games & Kids/Families Game Studios (MPAFAAAI)

Keywords

• Children's animation streaming
• Kids educational content
• Animated series platform
• Family entertainment apps
• Chinese animation distribution

Headquarters

HQ city

Nanjing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels2 records

Marketing channels2 records

Core offering

TV Joy (小海贝) operates a children's animation and educational content streaming platform delivered via a website (tvjoy.cn) and a mobile app (小海贝). The platform distributes original and curated animated series such as 小海贝海洋使命 (Little Seashell Ocean Mission), 海贝3D绘本 (Seashell 3D Picture Book), 百变马丁 (Magical Martin), and educational programs on Chinese idioms, classical poetry, ancient scientists, safety, and science. It targets Chinese families with children, offering age-appropriate content categorization, a minor guardian (parental control) feature, and login-based access to its catalog.

Differentiator

Problem solved

Functional benefit

Brands

• 小海贝: Primary brand name for children's animation and educational content platform featuring shows like 小海贝海洋使命 (Little Seahorse Ocean Mission)

Products and services

• 小海贝 (TV Joy) Streaming Platform Curated children's animation and educational entertainment streaming service delivered via web platform (tvjoy.cn) and 小海贝 mobile app (iOS/Android), featuring age-appropriate content categorization, a minor guardian parental-control feature, and original animated series including 小海贝海洋使命 (Little Seashell Ocean Mission), 海贝3D绘本 (3D Picture Book), 百变马丁 (Magical Martin), and Chinese cultural education programs on idioms, poetry, ancient scientists, and science. Targeted at Chinese families with young children.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Others

• Wukong Education / 悟空识字 & related Chinese kids' edutainment IP: Chinese edutainment brand combining animation with literacy and educational apps — an adjacent company in the same Chinese kids' edutainment ecosystem as TV Joy, overlapping on educational curriculum delivery through animation.

Direct peers

• Youku Kids (优酷少儿): Alibaba's Youku operates a flagship kids' animation vertical with original Chinese animation and educational programming — same curated kids-streaming model as TV Joy and the same Chinese regulatory and parental-control environment.
• BabyBus (宝宝巴士): Leading Chinese edutainment IP company producing animated series, apps, and songs for young children. Highly comparable to TV Joy in original-IP-driven educational kids' entertainment and multi-platform distribution.
• iQiyi Kids (爱奇艺儿童版): iQiyi's dedicated kids' section offers a curated, age-segmented streaming experience with parental controls — directly comparable to TV Joy's curated kids/animation platform model, just at substantially larger scale.
• Tencent Video Kids (腾讯视频少儿): Tencent Video's dedicated kids' channel combines licensed and original animated series with parental controls, mirroring TV Joy's focus on age-appropriate, educational Chinese-language children's content.
• Bilibili Kids: Bilibili's children-oriented content and animation verticals serve a comparable audience with curated original and licensed animation, supported by active community engagement — overlapping with TV Joy's D2C kids streaming positioning.

Emerging players

• BabyFirst: International edutainment network producing early-childhood animated series with strong educational emphasis. Comparable to TV Joy in positioning around safe, educational kids' content with curated programming.
• Hailuo Animation / Hoolai Kids: Chinese original animation IP holders serving preschool/kids audiences with edutainment content — overlapping with TV Joy's original animation IP strategy in the same Chinese kids' edutainment market.

Broad incumbents

• CCTV Children Channel (央视少儿): State-owned children's TV channel with a deep library of original Chinese animation and educational programming. Comparable content mix to TV Joy but as a dominant broadcaster with institutional distribution advantages.
• Nick Jr. / Nickelodeon: Global kids' entertainment brand built around original animated IP and educational programming. Comparable product category (curated, original-IP kids' edutainment) but as a much larger Western incumbent.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV Joy