InsightzClub Pte Ltd

What InsightzClub Pte Ltd does

InsightzClub Pte Ltd is a Singapore-headquartered data intelligence platform founded in 2017 that sells consumer insights and audience-targeting services to Fortune 500 and blue-chip brands across Pan-Asian markets. Its core offering combines active survey data with passively collected behavioral signals (app usage, geolocation, media consumption) harvested from a proprietary opt-in consumer mobile panel of 40M+ users across 15+ countries, accessed via iOS and Android apps in which panelists earn rewards for sharing data. The platform is structured as six proprietary marketplace modules — iCHECK (campaign testing), iEVAL (concept assessment), iFEED (agile consumer opinions), iNAVIG8 (brand activation), iSENSE (product testing), and iCONSUME (consumption tracking) — supplemented by an Audience targeting platform and a real-time Customer Experience (iFeed CX) suite. Underlying capabilities include predictive analytics, AI-driven clustering and segmentation, real-time feedback automation, and computer vision-based eye-tracking for usability studies.

The company monetizes through a mix of annual SaaS subscriptions (starting from RM5,000 inclusive), pay-per-use access to individual modules, sale of aggregated behavioral insights, and custom professional research services. Go-to-market is sales-led, targeting enterprise and mid-market buyers in FMCG, telecommunications, aviation, hospitality, media, and financial services — with named customers including Maxis, CIMB, UOB, AirAsia, L'Oréal, Colgate-Palmolive, Grab, PayPal, BAT, Sephora, Booking.com, and Astro. Co-founders Mritunjay Kumar (ex-Kantar, Millward Brown, TNS, Nielsen; CEO) and Padmanabhan Ramaswamy (MD) lead a team of 11-50 employees split between the Singapore headquarters and the Malaysian operational hub in Kuala Lumpur. Backed by seed investment from Telstra and Muru-D in 2017, the company was named Startup of the Year 2020 and has signaled intent to pursue Series A funding for further regional expansion into Vietnam, Thailand, and Indonesia.

Name

InsightzClub Pte Ltd

Legal name

InsightzClub Pte Ltd

Website

https://insightzclub.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

InsightzClub is a Singapore-headquartered data intelligence platform that delivers behavioral and survey-based consumer insights to Fortune 500 and blue-chip brands across Pan-Asian markets, powered by a 40M+ opt-in consumer mobile panel and sold via subscription, pay-per-use, and custom research engagements.

Ownership category

akta.pro rank

Product category

Market Research & Consumer Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

akta.pro secondary industries

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• Consumer intelligence platform
• Behavioral data analytics
• Market research software
• Audience targeting platform
• Consumer panel research

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions - Annual Plans: Several of the platform's solutions are available on an annual subscription basis. Clients select relevant solutions based on their needs (e.g., iCheck, iEval). Pricing starts from RM5,000 inclusive of customisable packages tailored to the brand's niche and marketing goals.
2. Pay-Per-Use Survey Solutions: Some solutions are available on a pay-per-use basis, allowing clients to access specific tools (e.g., iFeed for quick consumer opinions) without committing to an annual subscription.
3. Consumer Data & Behavioral Insights: The platform analyzes behavioral and passive data collected from consenting panel users, then sells aggregated insights to brands for use in targeted marketing campaigns. Insights are delivered via an in-app interactive dashboard. Brands pay for access to these real-time behavioral data streams.
4. Professional Services & Custom Research: End-to-end market research services including brand health studies, product and concept testing, usage & attitude studies, and market understanding. Services are tailored and priced as custom packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

InsightzClub is a B2B data intelligence platform that combines active survey data with passive behavioral data collected from a 40M+ consumer mobile panel to deliver consumer personas, customer journeys, audience targeting, and real-time CX insights to brand marketers. Its portfolio includes Customer Intelligence (brand health, concept testing, usage studies), Customer Experience management, and Audience targeting products, underpinned by six proprietary solution modules covering the full marketing journey. Revenue is generated through annual SaaS subscriptions, pay-per-use pricing, professional research services, and data monetization.

Product overview

InsightzClub is a Data Intelligence Platform offering a unified portfolio of six marketplace solutions—iCHECK, iEVAL, iFEED, iNAVIG8, iSENSE, and iCONSUME—alongside its Audience Targeting platform and mobile app. The platform processes behavioral and passive data in real-time to deliver personalized consumer insights across the entire marketing journey, from campaign testing and concept validation through audience segmentation and consumption tracking. The core iFeed platform serves both Customer Intelligence (surveys, brand health, concept testing) and Customer Experience (CX) management, while the Audience module enables precise targeting. The mobile app powers the consumer panel, enabling passive data collection from consenting users in exchange for rewards.

Differentiator

Problem solved

Functional benefit

Brands

• iCHECK: Test, optimize and measure brand uplift of digital campaigns
• iEVAL
• iFEED
• iNAVIG8
• iSENSE
• iCONSUME

Products and services

• InsightzClub Platform Core data intelligence platform enabling brands to submit business questions, create research projects, and access real-time consumer insights through interactive dashboards. Provides behavioral data analytics, audience personas, customer journeys, and user profiles for precise media targeting. Built for enterprise and mid-market brand marketers.
• Customer Intelligence Fast, self-serve survey platform for tailored insights focused on real business impact. Covers Brand Health, Concept Development, Communication Testing, Product Testing, Idea Testing, and Usage and Purchase Behaviour studies. Designed for brand marketers and insight teams needing end-to-end research solutions supported by real-time data capture.
• Customer Experience (CX) Platform Real-time customer experience management platform (also referred to as iFeed CX) that enables businesses of any size to capture, analyze, and act on customer feedback instantly. Includes Satisfaction, NPS, and Retail Journey tracking solutions with dashboards and alerts delivered in real-time.
• Audience by InsightzClub Audience targeting platform that provides in-depth audience personas beyond basic demographics. Uncovers behaviors, motivations, preferences, and intent to enable brands to target the right people at the right moments and reveals non-linear customer journeys for more effective media targeting.
• InsightzClub Mobile App Mobile panel app available on iOS and Android enabling users to participate in tasks, share perspectives, earn incentives for surveys and quick research tasks, and contribute behavioral data. Powers the 40M+ consumer panel feeding the data intelligence platform, with multi-layer data protection, validation, encryption, and a transparent in-app dashboard showing what data is shared and how it is used.

Quantifiable outcome

• Up to 200% higher consumer engagement for brands using personalized data
• +7 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• NielsenIQ: Global market research and consumer intelligence leader with deep FMCG and retail coverage. Directly competes with InsightzClub in brand health, audience measurement, and consumer insights across Asia.
• Kantar: World's largest marketing data and analytics company. Comparable on consumer insights, brand tracking, and audience targeting; InsightzClub's CEO Mritunjay Kumar is a Kantar alumnus, highlighting direct category overlap.
• Qualtrics: Enterprise experience management platform with deep CX, NPS, and survey capabilities. Direct overlap with InsightzClub's iFeed CX and Customer Intelligence modules, especially for Fortune 500 buyers.
• Medallia: Real-time customer experience and feedback analytics platform. Comparable to InsightzClub's iFeed CX offering for large enterprise and hospitality clients.

Direct peers

• YouGov: Panel-based consumer research and data analytics platform operating globally. Closely comparable business model — opt-in panel plus syndicated research — competing with InsightzClub for brand marketer budgets.
• Toluna: Online consumer panel and market research platform with automated insights. Direct overlap with InsightzClub's panel-plus-survey model and self-serve research tooling.
• Dynata: Large-scale first-party data and insights platform powered by a global consumer panel. Directly comparable on data collection, audience targeting, and B2B research delivery.
• GWI (Global Web Index): Consumer research platform providing audience insights across digital behavior and media consumption. Closely aligned with InsightzClub's behavioral/passive data approach.

Emerging players

• PureSpectrum: Insights platform combining panel data with automated research workflows. Similar SaaS-style GTM targeting brand marketers, though more US-centric than InsightzClub's Asian focus.
• Milieu Insight: Asia-Pacific consumer insights platform offering survey-based and panel research across emerging markets. Highly comparable regional focus and brand-marketer customer profile to InsightzClub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/insightzclub
• Facebookfacebook.com/InsightzClub-341885646239214

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsightzClub Pte Ltd