G9 Ventures
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
G9 Ventures firmographics
Firmographics- Name
- G9 Ventures
- Legal name
- G9 Ventures
- Website
- https://g9.ventures
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
G9 Ventures industry classification
Industry- Product category
- Venture Capital and Private Equity
- NAICS
- Portfolio Management and Investment Advice (523940), All Other Financial Investment Activities (52399)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Early-Stage Venture Capital (Series A/B) (FSANAAAB)
- akta.pro secondary industries
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD), Late-Stage Venture Capital (Series C+) (FSANAAAC)
Keywords
Where G9 Ventures is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
G9 Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Fund Management: G9 Ventures operates as a private investment fund generating returns through capital appreciation and exits of portfolio companies. Revenue is derived from management fees and carried interest from successful portfolio company liquidity events including IPOs and acquisitions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
G9 Ventures product offering
Product offeringCore offering
G9 Ventures is a private venture capital fund that invests growth equity into early- and growth-stage consumer brands across health, wellness, beauty, and lifestyle sectors. The firm provides portfolio companies with capital, strategic guidance, and operational support, targeting a concentrated portfolio of vision-led, generational brands.
Product overview
G9 Ventures is a private venture capital fund that invests in generational consumer brands. The firm does not offer its own product or service offering; rather, it deploys investment capital into portfolio companies across three focus areas: Quality Over Quantity (durable, vision-built brands), Community and Connectedness (sports, play, and social platforms), and Fundamentals of Health (body care and health tools). G9 Ventures provides strategic capital, relationships, and operational support to early-to-growth stage companies in the health, wellness, beauty, and lifestyle sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- G9 Ventures Private Investment Fund
Quantifiable outcome
- 6 successful exits including 2 IPOs (Bumble, On) and 4 acquisitions (K18, Caraway, Little Otter, Saturn)
Companies that use G9 Ventures
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
G9 Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
G9 Ventures partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
G9 Ventures competitors and assessment
Company assessmentDirect peers
- BBG Ventures: Seed-stage fund investing in consumer and enterprise startups; comparable early-stage orientation with overlapping consumer and health theses.
- True Beauty Ventures: Sector-focused VC dedicated to beauty and wellness brands — directly overlapping G9's beauty thesis (Saie, RŌZ) at similar stages.
- Silas Capital: Silas Capital is a consumer growth-equity investor with overlapping portfolio and co-investment activity with G9 (e.g., RŌZ round). Direct peer in consumer brand investing.
- Halogen Ventures: Early-stage consumer/tech investor focused on diverse founders; comparable stage, consumer orientation, and fund size to G9.
- Female Founders Fund: Early-stage fund backing female-founded consumer and health startups; comparable stage and demographic focus, with portfolio overlap in femtech and wellness.
- Forerunner Ventures: Forerunner is a leading consumer-focused early-stage VC firm investing across health, wellness, beauty, and lifestyle — directly comparable to G9's thesis and stage.
- Lerer Hippeau: Early-stage VC investing in consumer and software businesses; comparable stage and partial overlap in consumer/wellness brands.
Broad incumbents
- Unilever Ventures: Corporate venture arm of Unilever investing in consumer brands across beauty, wellness, and lifestyle; broader portfolio but directly comparable consumer-brand focus.
- L Catterton: Large consumer-specialist PE firm; co-investor with G9 on RŌZ. Larger and more institutional, operating across the consumer stack.
Others
- Glossier (strategic acquirer reference): Strategic acquirer/incumbent in clean beauty; relevant as an ecosystem participant that competes for and acquires brands similar to G9 portfolio companies like Saie.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
G9 Ventures social profiles
Digital presenceG9 Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
G9 Ventures leadership team
Management profileNumber of profiles
Profiles4 records
G9 Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
G9 Ventures M&A and investment
M&A and investmentM&A
Investments40 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about G9 Ventures
What does G9 Ventures do?
G9 Ventures is a private venture capital fund that invests growth equity into early- and growth-stage consumer brands across health, wellness, beauty, and lifestyle sectors. The firm provides portfolio companies with capital, strategic guidance, and operational support, targeting a concentrated portfolio of vision-led, generational brands.
Is G9 Ventures a public or private company?
G9 Ventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was G9 Ventures founded?
G9 Ventures was founded in 2017. It employs 1 to 10 people.
Where is G9 Ventures based?
G9 Ventures is headquartered in New York, United States, in the North America region.
How does G9 Ventures make money?
One revenue line is on record: fund Management.
Who are G9 Ventures's main competitors?
Direct peers on record are BBG Ventures, True Beauty Ventures, Silas Capital, Halogen Ventures, Female Founders Fund, Forerunner Ventures and Lerer Hippeau. Broad incumbents are Unilever Ventures and L Catterton. Glossier (strategic acquirer reference) is listed as an others.
Does G9 Ventures have an API?
No public API is recorded for G9 Ventures.
What industry is G9 Ventures in?
G9 Ventures's product category is Venture Capital and Private Equity. Its primary akta.pro industry code is FSANAAAB, Early-Stage Venture Capital (Series A/B), with a secondary code of FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists). Its NAICS code is 523940 and its SIC code is 6282.