Stathletes
Stathletes is a Canadian hockey analytics company that uses proprietary computer-vision tracking to deliver high-resolution player, stick, and puck data to leagues, teams, broadcasters, sportsbooks, and media through B2B enterprise data licensing.
- Company typePrivate
- Founded2010
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Stathletes does
Stathletes is a Canadian hockey analytics company that operates a proprietary computer-vision tracking platform to capture high-resolution player, stick, and puck data from game footage. The platform records 3,500 events per game at 100x the resolution of traditional tracking methods, covering 31 leagues across 34 countries and a database of 34,668 players. Its core product is the Stathletes Hockey Analytics Platform, which underpins four specialized service offerings: data services for leagues, teams, and players; performance assessment for agents and trainers; odds and content support for sportsbooks and digital platforms; and analytics for sports media.
The underlying technology is custom-built computer-vision software that extends conventional pose models to include stick tracking, enabling more granular action recognition and play-sequence analysis. A research partnership with the University of Waterloo's Vision Imaging and Processing Research Group (announced April 2026) advances the model's capabilities around fast-motion tracking and creates a talent pipeline. Day-to-day product and engineering work is supported by hiring across principal software engineering, UX, and data/video annotation roles.
Stathletes monetizes exclusively through B2B enterprise data licensing and analytics services on a quote-based, subscription model with annual billing. Customers include major hockey leagues, professional teams, individual players, agents, trainers, broadcasters (notably Buffalo Sabres / MSG Network), national media (ESPN uses Stathletes projections for NHL playoff coverage), and sportsbook and digital platforms. The company is privately held, founder-led by Co-CEOs Meghan Chayka and Neil Lane alongside CTO Brad Nauta, and operates from offices in St. Catharines, Toronto, and Waterloo, Canada, with 51-100 employees.
Stathletes firmographics
Firmographics- Name
- Stathletes
- Legal name
- Stathletes
- Website
- https://stathletes.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stathletes is a Canadian hockey analytics company that uses proprietary computer-vision tracking to deliver high-resolution player, stick, and puck data to leagues, teams, broadcasters, sportsbooks, and media through B2B enterprise data licensing.
- Ownership category
- akta.pro rank
Stathletes industry classification
Industry- Product category
- Sports Analytics Software
- NAICS
- Sports Teams and Clubs (711211), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Sports Data/Stats & Betting Rights Distribution (Official Data Feeds) (MPABAJAL)
- akta.pro secondary industries
- Fantasy Data Feeds & Statistics Providers (MPAEAHAE), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Sports Data Feeds & Integrity Monitoring (MPAEACAE)
Keywords
Where Stathletes is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Stathletes business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Data licensing and analytics services: Stathletes provides exclusive data, reports, insights, and visualizations to major hockey leagues, teams, partners, and affiliates worldwide. Revenue generated through B2B data licensing arrangements with leagues, teams, media outlets, and sportsbooks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B pricing - custom quotes for leagues, teams, and media |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Stathletes product offering
Product offeringCore offering
Stathletes builds and operates a proprietary computer vision and tracking platform that captures ultra-high resolution hockey data, including player, stick, and puck positions, producing 3,500 events per game across 31 leagues and 34 countries. It sells this data and analytics through B2B licensing arrangements to leagues, teams, agents, trainers, sportsbooks, digital platforms, and media organizations, delivered via tailored service offerings.
Product overview
Stathletes is a unified hockey analytics platform built around proprietary tracking software that captures 3,500 events per game with 100x the resolution of traditional methods. The core platform serves as the data engine powering four specialized service offerings: (1) Leagues, Teams & Players Data Service for strategic insights, (2) Agents & Trainers Data Service for performance optimization, (3) Sportsbooks & Digital Platforms Data Service for odds and content, and (4) Media Data Service for coverage enrichment. The company also maintains a research partnership with University of Waterloo advancing computer vision capabilities for player, stick, and puck tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Stathletes Hockey Analytics Platform Proprietary hockey tracking software that captures 100x the resolution of traditional methods, recording 3,500 events per game across 31 leagues in 34 countries for 34,668 players. Provides ultra-precise analysis, objective player and team performance benchmarking, comparisons, and strategic analysis, and underpins all of Stathletes' tailored data services.
- Leagues, Teams & Players Data Service Service offering that provides strategic player insights to leagues, teams, and players, enabling organizations to maximize data resources and sharpen gameplay through data-driven decision making for both on-ice and off-ice training regimens.
- Agents & Trainers Data Service Service offering for sports agents and trainers providing performance assessment and training optimization using detailed performance metrics and trend analysis, ensuring athletes receive targeted coaching and conditioning for peak performance.
- Sportsbooks & Digital Platforms Data Service Data service providing player statistics, team performance trends, and predictive modeling to support informed decision-making for establishing odds and creating engaging content for sportsbooks and digital platforms.
- Media Data Service Sports coverage enrichment service providing advanced statistics, insightful analysis, and data-driven storytelling for in-depth player performance breakdowns and game strategy analysis for media clients such as ESPN and MSG Network.
Quantifiable outcome
- 100x resolution capture compared to traditional tracking methods
- +4 more outcomes
Companies that use Stathletes
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Stathletes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Stathletes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- University of Waterloo (Vision Imaging and Processing Research Group)coreResearch partnership to advance computer vision for tracking players, sticks, and puck positions in hockey footage. Collaboration extends conventional pose models to include player stick tracking, improving action recognition and play sequence understanding. Stathletes gains accelerated automation and expanded datasets while Waterloo benefits from student training, talent pipeline development, and direct hiring of research group alumni.
- Buffalo Sabres / MSG NetworkflagshipStathletes provides analytics for MSG broadcast modernization. Changes include graphics updates and in-depth analytics, more analysis, mic'd-up segments, and in-game interviews. Meghan Chayka appears during intermissions to provide expert commentary powered by Stathletes data.
Scale indicators5 records
Expansion highlights5 records
Stathletes competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Stathletes social profiles
Digital presenceStathletes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stathletes leadership team
Management profileNumber of profiles
Profiles7 records
Stathletes funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stathletes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stathletes
What does Stathletes do?
Stathletes builds and operates a proprietary computer vision and tracking platform that captures ultra-high resolution hockey data, including player, stick, and puck positions, producing 3,500 events per game across 31 leagues and 34 countries. It sells this data and analytics through B2B licensing arrangements to leagues, teams, agents, trainers, sportsbooks, digital platforms, and media organizations, delivered via tailored service offerings.
Is Stathletes a public or private company?
Stathletes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stathletes founded?
Stathletes was founded in 2010. It employs 51 to 100 people.
Where is Stathletes based?
Stathletes is headquartered in Toronto, Canada, in the North America region.
How does Stathletes make money?
One revenue line is on record: data licensing and analytics services.
Does Stathletes have an API?
No public API is recorded for Stathletes.
What industry is Stathletes in?
Stathletes's product category is Sports Analytics Software. Its primary akta.pro industry code is MPABAJAL, Sports Data/Stats & Betting Rights Distribution (Official Data Feeds), with a secondary code of MPAEAHAE, Fantasy Data Feeds & Statistics Providers. Its NAICS code is 711211.