Helpusadopt
Helpusadopt.org is a 501(c)(3) nonprofit that awards need-based adoption grants of up to $30,000 to U.S. families pursuing domestic, international, or foster-care adoption, operating six grant cycles per year through an online application portal. Founded in 2007 in New York City, it has awarded 984 grants totaling over $10.4 million and runs a multi-channel fundraising operation including galas, a marathon partnership, and merchandise sales.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Helpusadopt does
Helpusadopt.org (legal entity: HelpUsAdopt.org, Inc., EIN 20-8823606) is a 501(c)(3) nonprofit founded in 2007 by Becky Fawcett and headquartered in New York City (PO Box 787, New York, NY 10150), incorporated in Maryland. Its core product is need-based adoption grants of $1,000 to $30,000 (averaging $10,000) awarded six times per year to U.S. families pursuing domestic, international, or foster-care adoption, regardless of race, religion, gender, ethnicity, marital status, or sexual orientation. Since launch the organization has awarded 984 grants totaling over $10.4 million, against an annual applicant pool that requests more than $13.5 million, and operates a $300,000-per-cycle grant program (~$1.8M annually in disbursements) targeting growth to 600+ grants per year by 2027.
The operating technology stack is intentionally light: a Wix-hosted marketing site and e-commerce storefront (bracelets $35–$125, bags $30, hats $30), an online grant application portal built on TFA Forms (helpusadopt.tfaforms.net), and an internal grant management workflow for application review, board approval, and direct disbursement to licensed adoption agencies and attorneys. The organization maintains a registered trademark on "Faces of Adoption" and supports a weekly podcast ("The Fawcett Report"), an annual NYC Spring Gala, a Philadelphia Fall Gala, the Newmark Golf Classic, and a Bronze Level Charity Partnership with the TCS New York City Marathon (minimum $3,500 per runner). The website does not expose APIs or SDKs, and there is no native mobile application.
The revenue model is donation-driven and multi-channel: individual donations (one-time and recurring via the website and annual fund), stock and securities gifts (including IRA charitable rollovers up to $100,000 for donors 70½+), planned giving and estate beneficiary designations, event-driven fundraising (galas, marathon, golf), corporate sponsorships and employer matching gifts, peer-to-peer campaigns, and merchandise sales where 100% of bracelet proceeds fund grants. The organization is founder-led, has a staff of approximately 9 full-time employees, and is governed by a board with representation from finance, retail, and legal sectors. In Fall 2024 it launched a $9.2 million three-year capacity building campaign, reported as 92% funded in its first year, intended to double the grant program's reach.
Helpusadopt firmographics
Firmographics- Name
- Helpusadopt
- Legal name
- HelpUsAdopt.org, Inc.
- Website
- https://helpusadopt.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Helpusadopt.org is a 501(c)(3) nonprofit that awards need-based adoption grants of up to $30,000 to U.S. families pursuing domestic, international, or foster-care adoption, operating six grant cycles per year through an online application portal. Founded in 2007 in New York City, it has awarded 984 grants totaling over $10.4 million and runs a multi-channel fundraising operation including galas, a marathon partnership, and merchandise sales.
- Ownership category
- akta.pro rank
Helpusadopt industry classification
Industry- Product category
- Adoption Grant Services
- NAICS
- Grantmaking Foundations (813211), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)
- akta.pro secondary industry
- Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)
Keywords
Where Helpusadopt is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Helpusadopt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Individual Donations: Direct monetary contributions from individual donors. Donors can give one-time or recurring donations via the website. The organization has an annual fund campaign and peer-to-peer fundraising capabilities.
- Stock and Securities Donations: Accepts appreciated securities transfers, allowing donors to receive charitable deductions for full market value without incurring capital gains tax. IRA charitable rollovers available for donors 70½ and older, up to $100,000 annually.
- Planned Giving and Estate Gifts: Beneficiary designations for retirement plans and other estate planning vehicles. Donors can name Helpusadopt.org as a beneficiary to provide unrestricted future gifts.
- Merchandise Sales: E-commerce shop selling bracelets ($35-$125), reusable bags ($30), and trucker hats ($30). 100% of proceeds from bracelets go directly to the grant program. The #TheseBraceletsBuildFamilies campaign drives sales.
- Event Fundraising: Revenue generated through gala events (Faces of Adoption® NYC and Philadelphia), marathon partnerships with minimum fundraising requirements ($3,500 for TCS NYC Marathon), and golf classics.
- Corporate Partnerships: Sponsorships from corporate partners for events and the capacity building campaign. Includes matching gift programs from employers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Adoption Grants ($1,000 - $30,000) |
| Unit Pricing | One time/ perpetual license | Bracelet merchandise ($35 - $125) |
| Unit Pricing | One time/ perpetual license | Reusable Bags ($30) |
| Unit Pricing | One time/ perpetual license | Bracelet Bundles ($48 - $125) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Helpusadopt product offering
Product offeringCore offering
Helpusadopt.org awards need-based adoption grants ranging from $1,000 to $30,000 (average $10,000) to help couples and individuals cover the cost of domestic, international, or foster care adoptions. Grants are awarded six times per year, with funds paid directly to licensed adoption agencies or attorneys for outstanding or future expenses. The organization supplements this core grant program with branded merchandise sales, a podcast, storytelling campaigns, and fundraising events.
Product overview
Helpusadopt.org is a national 501(c)(3) adoption grant program that operates primarily as a single core product—the Adoption Grants program—supplemented by supporting programs and merchandise. The core Adoption Grants product provides financial assistance of up to $30,000 to families pursuing domestic, international, or foster care adoptions. The Fawcett Report Podcast serves as an educational and storytelling extension of the mission. The Faces of Adoption Campaign and #KidsForKids Program are community engagement initiatives. The merchandise shop sells bracelets and accessories with proceeds funding grants. The TCS New York City Marathon partnership and annual gala events provide fundraising channels. The organization functions as a unified grant-making nonprofit rather than a multi-product platform.
Differentiator
Problem solved
Functional benefit
Brands
- #KidsForKids: A social media-based program designed for kids and teens to get involved in Helpusadopt's work while fulfilling a community outreach assignment. This one-month social media education project promotes the work of Helpusadopt.org and educates other social media communities on adoption.
- Faces of Adoption
- The Fawcett Report
Products and services
- Adoption Grants Helpusadopt.org's core service providing need-based financial grants of $1,000 to $30,000 (average $10,000) to help couples and individuals cover the cost of domestic, international, or foster care adoptions. Grants are awarded six times per year and paid directly to licensed adoption agencies or lawyers for outstanding or future expenses.
- The Fawcett Report Podcast Helpusadopt's official podcast featuring adoption stories, interviews with adoptive families and professionals, and discussions about infertility and family building through adoption. Hosted by founder Becky Fawcett and available on Apple Podcasts, Spotify, and YouTube.
- Helpusadopt.org Bracelet & Reusable Bag Bundle Bundle including a reusable Helpusadopt.org branded shopping bag and a Family Tree bracelet. 100% of proceeds fund the grant program. Priced at $48.
- Foldable Reusable Grocery Shopping Bag
- Helpusadopt.org Foam Trucker Hat
- Neon Orange Duo Bracelet Set
- Sea Stone Bracelet
- Neon Yellow Duo Bracelet Set
- Neon Yellow Bracelet
- Sangria Bracelet
- Cranberry Rondelle Bracelet Set
- Ivory Dip Bracelet Set
- Spring Pink Bracelet
- Pink Trio Bracelet Set
- White Marble Duo Bracelet Set
- Large Rose Quartz Bracelet
- Large Evergreen Bracelet
- Large Army Green Bracelet
- Large Ivory Bracelet
- Large White Rondelle Bracelet
- Orange Agate Bracelet
- Organic Neon Orange Bracelet
- Orange Red Single Bracelet
- Helpusadopt.org Bracelet Duo
Quantifiable outcome
- 984 adoption grants totaling over $10.4 million awarded since 2007
- +3 more outcomes
Companies that use Helpusadopt
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Helpusadopt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Helpusadopt partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TCS New York City MarathoncoreHelpusadopt.org is an Official Bronze Level Charity Partner of the TCS New York City Marathon. The marathon is held on Sunday, November 1, 2026. Runners raise a minimum of $3,500 for the organization. This partnership provides fundraising opportunities and brand visibility for the organization.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Helpusadopt competitors and assessment
Company assessmentDirect peers
- Gift of Adoption Fund: A 501(c)(3) that provides need-based adoption grants to families regardless of race, religion, gender, marital status, or sexual orientation. Operates with a similar grant-cycle cadence and eligibility framework, making it the closest direct comparable to Helpusadopt's core service.
- National Adoption Foundation: Provides adoption grants, loans, and financial assistance to adoptive families. Shares Helpusadopt's mission of reducing financial barriers to adoption through direct monetary support and serves the same target applicant pool.
- Adopt Together: Operates an adoption grant program alongside a crowdfunding model that lets families fundraise for their own adoptions. Targets the same core segment (families pursuing domestic adoption) with a comparable financial-aid offering.
- Tinina Q. Cade Foundation: Provides grants for infertility treatment and family building, including adoption. Operates as a similarly structured grantmaking nonprofit serving families facing the same cost barriers Helpusadopt addresses.
- Baby Quest Foundation: Awards grants for fertility treatments, surrogacy, and adoption. Comparable grant-based funding model and family-building mission, with a similar target demographic of cost-burdened prospective parents.
Others
- Family Equality: National advocacy organization advancing rights and support for LGBTQ+ families. Not a grantmaker but operates in the same inclusive-family-building ecosystem and shares Helpusadopt's non-discrimination stance toward non-traditional families.
- Creating a Family: Provides education, resources, and support for families built through adoption, IVF, and donor conception. Adjacent to Helpusadopt's mission as a complementary resource provider for the same prospective-parent audience.
- RESOLVE: The National Infertility Association: National patient advocacy organization addressing the disease of infertility, including adoption pathways. Sits upstream of Helpusadopt's grant program by supporting the broader family-building journey many grant applicants are navigating.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Helpusadopt social profiles
Digital presenceHelpusadopt compliance and trust
Trust signalCompliance1 record
Helpusadopt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helpusadopt leadership team
Management profileNumber of profiles
Profiles10 records
Helpusadopt funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helpusadopt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helpusadopt
What does Helpusadopt do?
Helpusadopt.org awards need-based adoption grants ranging from $1,000 to $30,000 (average $10,000) to help couples and individuals cover the cost of domestic, international, or foster care adoptions. Grants are awarded six times per year, with funds paid directly to licensed adoption agencies or attorneys for outstanding or future expenses. The organization supplements this core grant program with branded merchandise sales, a podcast, storytelling campaigns, and fundraising events.
Is Helpusadopt a public or private company?
Helpusadopt is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Helpusadopt founded?
Helpusadopt was founded in 2007. It employs 11 to 50 people.
Where is Helpusadopt based?
Helpusadopt is headquartered in New York, United States, in the North America region.
How does Helpusadopt make money?
Six revenue lines are on record. Individual Donations are the primary driver. The others are stock and Securities Donations, planned Giving and Estate Gifts, merchandise Sales, event Fundraising and corporate Partnerships.
Who are Helpusadopt's main competitors?
Direct peers on record are Gift of Adoption Fund, National Adoption Foundation, Adopt Together, Tinina Q. Cade Foundation and Baby Quest Foundation. Others are Family Equality, Creating a Family and RESOLVE: The National Infertility Association.
Does Helpusadopt have an API?
No public API is recorded for Helpusadopt.
What industry is Helpusadopt in?
Helpusadopt's product category is Adoption Grant Services. Its primary akta.pro industry code is BPAGAKAN, Social Justice & Human Rights Grantmaking Foundations, with a secondary code of BPADAOAB, Grantmaking & Philanthropic Funds (Institutional Donors). Its NAICS code is 813211 and its SIC code is 8300.