What Maoyan does

Maoyan Entertainment operates China's largest integrated movie ticketing and entertainment platform, listed on the Hong Kong Stock Exchange (hkg:1896) and headquartered in Beijing under parent Enlight Media. The company's core consumer product, Maoyan Movie (猫眼电影), is a mobile and web application that aggregates showtimes and inventory from 2,600+ partner cinemas, enabling seat selection, ticket purchase, and QR-code redemption for individual moviegoers. The platform layers entertainment-discovery features including trailers, ratings, reviews, and real-time box office data, the last of which is also commercialized externally through Maoyan Pro (piaofang.maoyan.com), an analytics and industry-intelligence product.

On the supply side, Maoyan acts as lead distributor and promotional partner for film releases, participating in the promotion and distribution of 73 films in 2025, including 48 where it held lead distributor status and major titles such as DETECTIVE CHINATOWN 1900 and Disney's ZOOTOPIA 2. Distribution and ticketing commissions form the bulk of revenue under a transaction-fee model, supplemented by ticketing commissions from live entertainment (concerts, Quyi shows — local Quyi GMV grew ~90% in 2025) and IP-merchandise sales through the 2025-launched MmmGoods retail sub-brand. Customer segments span individual moviegoers (consumer), cinema chains (ticketing infrastructure partners), and film studios/distributors (marketing and distribution partners), and the company extends its IP-derivative positioning through co-marketing relationships with Disney and Universal.

Maoyan reported FY2025 revenue of RMB4,631.5 million (+13.5% YoY), operating profit of RMB724.4 million (+269.8%), and net profit of RMB563.1 million (+209.6%), reflecting strong operating leverage as live entertainment, IP merchandising, and lead-distribution scale offset the maturity of the core Chinese box office. Active diversification into merchandise (MmmGoods) and overseas distribution (e.g., 2026 Trinity CineAsia partnership in the U.K.) signals a deliberate broadening of revenue lines beyond transactional ticketing.

Name

Maoyan

Legal name

北京猫眼文化传媒有限公司

Website

https://maoyan.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Maoyan Entertainment is a Beijing-based, Hong Kong-listed integrated movie platform (hkg:1896) operating China's largest online ticketing app across 2,600+ partner cinemas, while also serving as lead film distributor for major blockbusters and expanding into live entertainment and IP merchandise.

Ownership category

akta.pro rank

Product category

Online Movie Ticketing

NAICS

Motion Picture and Video Distribution (51212), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Ticketing & Admissions Platforms (Cinema/Festival) (MPADAKAM)

akta.pro secondary industries

Cinema & Movie Ticketing (HSACALAD), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA)

Keywords

• Online movie ticketing
• Film distribution services
• Live entertainment ticketing
• Box office analytics
• IP merchandise retail

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Film Distribution and Promotion: Maoyan acts as lead distributor for films, participating in promotion and distribution of 73 films in 2025. Revenue generated from box office splits and promotional services.
2. Ticketing Services: Commission fees from ticket sales through the Maoyan platform for movies and live performances at partner venues.
3. Live Entertainment Ticketing: Ticketing services for live performances including Quyi shows, concerts, and large-scale performance projects. Local Quyi show GMV grew 90% in 2025.
4. IP Merchandise (MmmGoods): New retail brand targeting IP merchandise, expanding revenue streams through branded product sales.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Maoyan operates an integrated entertainment platform in China centered on online movie ticketing for 2,600+ partner cinemas, with real-time showtime lookup, seat selection, and payment. Beyond ticketing, the company acts as lead distributor and promoter for theatrical film releases (participating in 73 films in 2025) and extends into live performance ticketing for concerts and Quyi shows, plus IP merchandise retail through the MmmGoods brand.

Product overview

Maoyan Entertainment operates as a comprehensive entertainment ecosystem with its core platform 猫眼电影 (Maoyan Movie) serving as a movie ticketing and discovery service. The platform provides integrated services including movie information, showtime查询, ticket purchasing, and reviews. Maoyan Pro (猫眼专业版) offers professional box office analytics for industry users. The company has expanded into live entertainment and ticketing services through partnerships and its own platform, targeting performance GMV growth. Additionally, Maoyan launched the retail brand MmmGoods for IP merchandise, diversifying its revenue streams beyond ticketing.

Differentiator

Problem solved

Functional benefit

Brands

• MmmGoods: New retail brand targeting IP merchandise introduced in 2025.

Products and services

• Maoyan Movie (猫眼电影) Comprehensive online movie ticketing platform enabling individual consumers across China to browse movies, check real-time showtimes, select seats, purchase tickets, view reviews, and watch trailers across 2,600+ partner cinemas.
• Maoyan Pro (猫眼专业版) Professional analytics tool providing real-time box office tracking, movie performance metrics, industry rankings, and comprehensive cinema data for industry professionals.
• MmmGoods Retail brand launched by Maoyan offering IP merchandise, movie-related products, and collectibles for consumers, leveraging Universal and Disney partnerships.
• Live Entertainment & Ticketing (演出/票务服务) Ticketing services for live performances including Quyi shows, concerts, theater performances, and large-scale performance projects, with local Quyi show GMV growing 90% in 2025.

Quantifiable outcome

• Revenue reached RMB4,631.5 million in 2025, up 13.5% YoY
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Trinity CineAsiaminorChannel Partner/ Reseller/ Distributor · 29 May 2026Trinity CineAsia acquired U.K. distribution rights to 'Being Towards Death,' a film co-produced by Maoyan Pictures. Maoyan obtained rights from Blossoms Entertainment, with Trinity handling U.K. theatrical distribution through Odeon venues.
• UniversalcoreGTM or Marketing PartnerDeepened partnerships with Universal for IP derivative business, leveraging Maoyan's ticketing platform and distribution network for merchandise and promotional activities.
• DisneycoreGTM or Marketing PartnerPartnership with Disney for IP derivative business expansion. Maoyan served as lead distributor for ZOOTOPIA 2 (RMB4.593 billion box office), maintaining strong co-marketing relationship.
• Beijing As One PicturesminorStrategic or Co-development PartnerCo-production partner for films including 'Being Towards Death,' working with Maoyan Pictures on content production and distribution.
• Blossoms EntertainmentminorChannel Partner/ Reseller/ DistributorRights holder from which Maoyan obtained distribution rights for films such as 'Being Towards Death.'

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maoyan