What XR Games does

XR Games is an independent, Leeds-based virtual reality (VR) and mixed reality (MR) game development studio founded in 2017 that builds and publishes titles for Meta Quest, PlayStation VR2, SteamVR, HTC Viveport, and Apple App Store (mobile VR). The company operates a hybrid model combining licensed intellectual property adaptations — including VR versions of HITMAN (with IO Interactive), Starship Troopers, Zombieland (Sony Pictures), Angry Birds, Jurassic World (Universal/Amblin), and Zombie Army (Rebellion) — with original IPs such as the hand-tracking rhythm game BEATABLE, the free-to-play multiplayer title Smash Eat Grow, ForeVR Pool and ForeVR Cornhole, Shadow Point (narrated by Sir Patrick Stewart), and All Star Fruit Racing.

The studio's technology stack centers on Unity as its primary engine, with proprietary innovations including dual-wielding mechanics (HITMAN 3 VR: Reloaded), asymmetric VR/TV hybrid multiplayer (Angry Birds Under Pressure VR), controller-free hand-tracking rhythm gameplay (BEATABLE), a user-generated BEATSMITH song/map editor, and squad-based online VR combat (Starship Troopers: Continuum). XR Games monetizes through one-time premium purchases (e.g., BEATABLE at $9.99/£7.99), freemium in-game cosmetics and seasonal content (Smash Eat Grow), and licensing/royalty arrangements with IP holders. Distribution is product-led via major VR storefronts, supported by community channels (Discord), influencer partnerships, and an aggressive awards-based marketing posture (TIGA, VR Awards, NYX, Australian XR Awards).

Since 2021 the company has secured approximately £9.4M+ in disclosed venture funding across multiple rounds led by Act Media Ventures, Praetura Ventures, Maven, and ACT Capital Partners, tripled headcount to 85+ employees, acquired VR studio Fierce Kaiju (2022), expanded internationally to Christchurch, New Zealand (2024), and broadened its strategic alliances into music (Warner Music) and co-development (Obstinate, Naysy). The company remains privately held and founder-led by CEO Bobby Thandi.

Name

XR Games

Legal name

XR Games

Website

https://xrgames.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

XR Games is a Leeds-based independent studio that develops and publishes VR and mixed-reality games for Meta Quest, PlayStation VR2, SteamVR, and mobile VR, combining licensed franchise adaptations (HITMAN, Starship Troopers, Zombieland, Angry Birds, Jurassic World) with original IPs (BEATABLE, Smash Eat Grow, ForeVR Pool/Cornhole) for consumer gamers worldwide.

Ownership category

akta.pro rank

Product category

Virtual Reality Game Development

NAICS

Software Publishers (5132), Doll, Toy, and Game Manufacturing (339930)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

VR/AR/XR Game Studios (MPAFAAAE)

akta.pro secondary industry

VR/AR Gaming Platforms (BPAMAKAG)

Keywords

• VR game development
• VR gaming studio
• Mixed reality games
• Licensed IP games
• Hand-tracking games

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Game sales (premium titles): Full-price game sales through digital storefronts like Meta Quest Store, PlayStation Store, and SteamVR. Games like BEATABLE sold at $9.99/£7.99, Starship Troopers: Continuum as premium titles.
2. Free-to-play games with monetization: Smash Eat Grow launched as free-to-play with in-game items and cosmetics available for purchase. Community-driven roadmap with cosmetics, biomes, and seasonal events planned for monetization.
3. Licensed IP games: Revenue from developing games based on licensed intellectual property including Angry Birds, Zombieland, Starship Troopers, HITMAN, and Jurassic World franchises.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

XR Games is a virtual reality and mixed reality game development studio that designs, develops, and publishes immersive games for Meta Quest, PlayStation VR2, SteamVR, Viveport, and mobile VR platforms. The studio produces both original IP titles (Smash Eat Grow, BEATABLE, ForeVR Pool, ForeVR Cornhole, Shadow Point, All Star Fruit Racing) and licensed franchise adaptations (HITMAN 3 VR: Reloaded, Starship Troopers: Continuum, Zombie Army VR, Zombieland VR, Angry Birds Under Pressure VR, Jurassic World Aftermath), distributed via digital storefronts globally.

Product overview

XR Games is a multi-award-winning virtual reality (VR) and mixed reality (MR) game development studio based in Leeds, UK. The company develops and publishes VR games across multiple platforms including Meta Quest, PlayStation VR2, SteamVR, and mobile VR. Their portfolio includes both original IP (Smash Eat Grow, BEATABLE, ForeVR Pool, ForeVR Cornhole) and licensed titles based on major franchises (Starship Troopers, HITMAN, Zombie Army, Zombieland, Angry Birds, Jurassic World, Shadow Point). They also developed All Star Fruit Racing for mobile VR. The company partners with major publishers and hardware manufacturers including Meta, PlayStation, Microsoft, and Unity.

Differentiator

Problem solved

Functional benefit

Products and services

• Smash Eat Grow Free-to-play VR multiplayer playground of destruction game where players act as alien Smashers dropped into destructible Earth cities, punching, grabbing, throwing, swallowing, and demolishing everything to grow big enough to eat rivals. Built for Meta Quest 2/3.
• BEATABLE Mixed reality rhythm game built for hand tracking and physical play where players tap on real-world tables, clap, and finger-snap to hit beats. Features BEATSMITH custom song/map editor and licensed chart-topping tracks from Warner Music.
• Starship Troopers: Continuum VR game based on the Starship Troopers franchise featuring 2-3 player online squad-based combat and a single-player campaign set 25 years after the Battle of Klendathu. Available on Meta Quest 3, 3S, 2 and PlayStation VR2.
• HITMAN 3 VR: Reloaded Untethered VR experience of the HITMAN series for Meta Quest 3, introducing dual-wielding, overhauled UI, and enhanced movement mechanics, licensed from IO Interactive.
• Zombie Army VR VR horror shooter featuring a spine-chilling WWII-era campaign with authentic weapons, player progression, and weapon modification. Play alone or with a friend in online co-op. Licensed from Rebellion.
• Zombieland VR: Headshot Fever Reloaded Award-winning modern take on arcade light gun shooters built from the ground up for VR, featuring an Adrenaline system that slows time after headshot combos. Licensed from Sony Pictures. Available on PSVR2, Meta Quest, SteamVR, and Viveport.
• Angry Birds Under Pressure VR Asymmetric VR/TV hybrid game based on The Angry Birds Movie 2 where the captain plays in VR and crew plays on a TV screen. Up to 4 players team up across 30 levels.
• Jurassic World Aftermath VR survival adventure where players crash-land on Isla Nublar and must explore, solve puzzles, and evade Velociraptors to survive. Licensed from Universal Pictures / Amblin Entertainment.
• ForeVR Pool VR pool game bringing pool halls to the living room with 12 NPC pros, 50 custom cues, 5 immersive halls, YouTube-powered jukebox, and 1v1 multiplayer.
• ForeVR Cornhole VR cornhole game featuring 50+ unique bags and boards, custom beanbag physics, 5 stunning halls, and a YouTube-powered media player with multiplayer sync.
• Shadow Point Story-driven VR puzzle adventure narrated by Sir Patrick Stewart featuring over 80 mind-bending puzzles set between a mountaintop observatory and a fantasy kingdom.
• All Star Fruit Racing Mobile VR racing game featuring fruit-filled tracks, hazards, boosts, and intuitive look-to-steer controls. Featured in Apple App Store in 155 countries with top-10 Racing Games chart position in 63 countries.

Quantifiable outcome

• Featured in Apple App Store in 155 countries with top 10 Racing Games chart position in 63 countries
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Warner MusiccoreStrategic or Co-development Partner · 4 December 2025Music licensing partnership for BEATABLE. Warner Music provides chart-topping hits for integration into the hand-tracking rhythm game.
• ObstinatecoreStrategic or Co-development Partner · 12 September 2025Development partner for Smash Eat Grow original IP. Collaboration to develop free-to-play, online multiplayer, playground destruction VR game. Works with XR Games on expandable gameplay framework.
• Facebook (Meta)coreTechnology or Integration · 16 August 2021Platform partnership for VR game distribution. XR Games develops and distributes games on Meta Quest platform.
• MicrosoftcoreTechnology or Integration · 16 August 2021Strategic partnership for VR game development and distribution across Microsoft platforms.
• Sony PicturesStrategic or Co-development Partner · 16 August 2021Licensing partnership for bringing movie IPs like Zombieland to VR. XR Games works with Sony Pictures to adapt film franchises for virtual reality experiences.
• Sony PlayStationcoreTechnology or Integration · 16 August 2021Platform partnership for PlayStation VR and PlayStation VR2 game distribution including Starship Troopers: Continuum and other titles.
• UnitycoreTechnology or Integration · 16 August 2021Game engine and development platform partnership. Unity is used as the primary development platform for XR Games' VR titles.
• Fierce KaijuminorStrategic or Co-development PartnerVR studio that was acquired by XR Games to expand development capabilities and team expertise.
• Naysy (VR rhythm expert)minorStrategic or Co-development PartnerVR rhythm game influencer and content creator who played hands-on role in shaping BEATABLE's roadmap and served as co-creator/collaborator on the game.
• RebellionminorStrategic or Co-development PartnerGame development studio whose Zombie Army IP is developed by XR Games for VR. Partnership for licensed IP game development.
• IO InteractivecoreStrategic or Co-development PartnerDeveloper of HITMAN franchise. XR Games develops HITMAN 3 VR: Reloaded as licensed adaptation of the HITMAN IP.
• Universal Pictures / Amblin EntertainmentcoreStrategic or Co-development PartnerFilm studios behind Jurassic World franchise. XR Games developed Jurassic World Aftermath VR game based on the IP.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Beat Games: Prague-based developer of Beat Saber, now owned by Meta. Beat Games is a broad incumbent — its flagship rhythm VR title competes directly with XR Games' BEATABLE in the hand-tracking rhythm genre, but as a Meta-owned first-party studio it has structural distribution and IP advantages.

Direct peers

• nDreams: UK-based VR game studio and one of the largest independent VR developers in the world. nDreams is a direct peer — it ships multi-platform VR titles (Meta Quest, PSVR2, SteamVR) and is broadly comparable in size, geography, and product mix to XR Games.
• Owlchemy Labs: Austin-based VR studio (Job Simulator, Vacation Simulator) acquired by Google. Owlchemy is a direct peer — its comedic, broadly-appealing VR titles compete in the same Quest/PSVR2/SteamVR storefronts for similar casual consumer audiences.
• Fast Travel Games: Stockholm-based VR-first publisher and developer (Wraith: The Oblivion – Afterlife, Cities VR). Fast Travel Games is a direct peer — VR-only focus and similar mid-sized independent studio profile make it closely comparable to XR Games' core business.
• Survios: Los Angeles-based VR studio behind Creed, Sprint Vector, and Walking Dead: Saints & Sinners. Survios is a direct peer — it develops and publishes multi-platform VR titles, including licensed-IP adaptations, making it highly comparable in product strategy.
• Vertigo Games: Dutch VR publisher and developer (Arizona Sunshine, After the Fall). Vertigo is a direct peer — it ships premium VR titles across Meta Quest, PSVR2, and SteamVR with comparable go-to-market motion and player demographics to XR Games' portfolio.
• Resolution Games: Stockholm-based VR game studio known for Demeo, Angry Birds VR, and other Quest/PSVR2 hits. Resolution is a direct peer — both studios focus on premium and social VR experiences across the same storefronts and frequently compete for VR awards and consumer mind-share.
• Polyarc: Seattle-based studio behind Moss and Moss: Book II. Polyarc is a direct peer — it ships premium, narrative-driven VR titles with similar quality bar and platform mix to XR Games' licensed and original-IP releases.
• Coatsink Software: UK-based game developer and publisher (Onward, Jurassic World Aftermath co-developer). Coatsink is a direct peer — it is a fellow UK independent working on VR/AR titles across the same platforms and has even shared IPs (e.g., Jurassic World Aftermath) with XR Games.
• Schell Games: Pittsburgh-based studio with a dedicated VR division (I Expect You To Die, Until You Fall). Schell is a direct peer — it ships premium, award-winning VR titles across major headsets and operates a similar multi-project production model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/xrgamesvr
• YouTubeyoutube.com/@xrgames
• Facebookfacebook.com/XRGamesVR
• LinkedInlinkedin.com/company/xrgames
• Instagraminstagram.com/xrgamesvr

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XR Games