ProcurementFlow

What ProcurementFlow does

ProcurementFlow (legal entity Procurement Flow OÜ, Estonian registry 14650925) is a B2B SaaS provider of cloud-based procurement collaboration and workflow automation software, founded around 2016 and headquartered in Tallinn, Estonia. The platform centralizes the source-to-pay process through a Kanban-based visual workspace covering purchase requisition intake (across email, Excel, and a Requester Portal), digital approval workflows (initiable from smartphones), eSourcing for RFI/RFP/RFQ events, supplier relationship management (SRM), purchase order handling, 3-way match, and ERP integration via an Open API. It is sold primarily to small and mid-market procurement teams (1–20 buyers), with industry-specific solutions for Engineer-to-Order (ETO) manufacturing, indirect procurement, and Renewable Energy EPC. The product portfolio extends beyond subscription SaaS into two adjacent service offerings: Dealfinder, an industrial manufacturing RFQ marketplace connecting buyers with 5,000+ EU suppliers at €150 per eSourcing event, and Supplierday as a Service, a virtual supplier-day event platform priced at €5,000–€10,000+ per event.

The company operates a product-led growth motion: a 14-day free trial with no credit card required, day-one onboarding, freemium access for requestors, approvers, and suppliers, and tiered subscriptions ranging from €99/month (1 buyer) to €750/month (8–20 buyers), with multi-currency billing across EUR, USD, GBP, CHF, SEK, CZK, and AED. ERP partnerships (SAP, MS Dynamics AX/NAV, QuickBooks) and a 2023 certified partnership with Make.com provide integration and automation leverage. The company has raised a single disclosed seed round of $662,088 in November 2019 led by Lemonade Stand with Bellone Invest, and operates with an 11–50 employee base from a Tallinn headquarters. Notable advisors include co-founders/CEOs of Bolt, Pipedrive, Skeleton Technologies, Katana, and Neurisium, lending Estonian deep-tech ecosystem credibility. Localized go-to-market support covers 11+ countries across North America, South America, and Europe.

Name

ProcurementFlow

Legal name

Procurement Flow OÜ

Website

https://procurementflow.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ProcurementFlow is a Tallinn-based B2B SaaS provider of cloud procurement collaboration and workflow automation software for small and mid-market procurement teams, with adjacent Dealfinder marketplace and Supplierday virtual event services.

Ownership category

akta.pro rank

Product category

Procurement Software

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAAAJAA

Purchase-to-Pay (P2P) Operations

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Procurement & Purchasing Support (P2P, Vendor Admin)

SECONDARYBPAAAJAC

Sourcing Support & RFx Administration (RFI/RFP/RFQ)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Procurement & Purchasing Support (P2P, Vendor Admin)

SECONDARYFSAGAJAK

Procurement, Vendor Management & Purchase-to-Pay (P2P)

Financial & Insurance/Financial Technology (Fintech)/B2B Fintech (SME Finance, Invoicing, Expense & Spend Management)

SECONDARYBPAMAGAD

B2B Marketplaces & Wholesale Platforms

Business & Public Services/Web, Mobile & Digital Platforms/E-commerce Marketplaces & Shopping Platforms

Keywords

• Procurement management software
• ESourcing platform
• Supplier relationship management
• Purchase requisition workflow
• Source-to-pay automation

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: Monthly or annual subscription-based pricing with multiple tiers. Tiered pricing based on team size (number of buyers). Annual billing offers approximately 20% discount. Multiple currencies supported including EUR, USD, GBP, CHF, SEK, CZK, AED.
2. Dealfinder Service Fee: Per-transaction fee of €150 per eSourcing event for the Dealfinder marketplace service connecting buyers with EU industrial suppliers.
3. Supplier Day Event Packages: Virtual supplier day event packages ranging from €5,000 (Small) to €10,000 (Medium) and custom enterprise pricing for 500+ suppliers. Additional services include TV-studio setup and negotiation training.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

ProcurementFlow sells a cloud-based B2B SaaS platform that centralizes and automates the source-to-pay process for procurement teams, including purchase requisition intake, approval workflows, eSourcing (RFI/RFP/RFQ), supplier relationship management, 3-way match, and Open API ERP integration. It also operates a Dealfinder industrial manufacturing RFQ marketplace connecting buyers to 5,000+ EU suppliers and a Supplierday virtual event service for online supplier days.

Product overview

ProcurementFlow is a cloud-based procurement collaboration and automation platform designed for small and medium-sized companies. The platform consists of a unified core system with integrated modules including Purchase Requisition Management Software (for intake and ticketing of purchase requests), eSourcing Software (for RFI, RFP/RFQ events), Approval Workflow (for digital approval of requisitions), Supplier Relationship Management (SRM), and a Kanban-based team collaboration interface. The product portfolio extends to specialized offerings: Dealfinder (industrial manufacturing RFQ marketplace with 5,000+ EU suppliers), Supplierday as a Service (virtual supplier event platform), and industry-specific solutions for Engineer-To-Order (ETO) manufacturing, indirect procurement, and renewable energy EPC. All modules share a common data architecture and Open API for ERP integration (SAP, MS Dynamics AX/NAV, QuickBooks). Pricing is tiered by team size from Working Solo (1 buyer) to Big Team (8-20 buyers), with free access for requestors, approvers, and suppliers.

Differentiator

Problem solved

Functional benefit

Brands

• Dealfinder: Industrial manufacturing RFQ service that connects buyers with over 5000 EU industrial manufacturing companies, promising at least 10% savings with a service fee of 150€ per eSourcing event
• Supplierday

Products and services

• ProcurementFlow Platform Cloud-based procurement collaboration and automation platform that centralizes the entire source-to-pay process including requisition management, approval workflows, eSourcing, supplier relationship management, and purchase order handling for procurement teams.
• Purchase Requisition Management Software Workflow software for managing inbound purchase requests from email, Excel, and Requester Portal channels, handling request processing, routing to approvers, and keeping requesters updated on status.
• eSourcing Software Built-in eSourcing capability for creating and sending RFI, RFP/RFQ events to multiple suppliers with automated supplier offer comparison and audit trail; events can be sent to tens of suppliers in approximately 5 minutes.
• Approval Workflow Digital approval workflow system for purchase requisitions; approvers receive requests via email with options to approve or reject with comments from smartphones, and integrates with ERP invoice approval processes.
• Dealfinder Industrial manufacturing RFQ marketplace utilizing a network of more than 5,000 EU companies; service fee of 150 EUR per eSourcing event with guaranteed savings of at least 10%, covering machining, metal processing, contract manufacturing, toolings, and surface treatments.
• Supplierday as a Service Platform for organizing virtual supplier days and online procurement events featuring 1-on-1 video calls, supplier expo area, workshop rooms, and negotiation rooms; available as Small (€5,000, up to 100 suppliers), Medium (€10,000, up to 500 suppliers), and Enterprise (custom, 500+ suppliers) packages.
• Engineer-To-Order (ETO) Manufacturing Procurement Software Specialized procurement solution for ETO (Engineer-to-Order) and MTO (Make-to-Order) manufacturing supporting complex BoM management with hundreds of line items, RFIs/RFQs for time-critical procurement, and workflow automation to decrease procurement cycle time.
• Indirect Procurement Software Software for organizing indirect procurement processes including centralized management, leveraged purchasing power, transparency, improved teamwork, fast approval workflows, and effective contract management.
• Renewable Energy EPC Sourcing Software eSourcing solution for renewable energy and EPC companies managing multiple procurement projects, supporting cross-functional team involvement and improving time-to-market for renewable products and projects.

Quantifiable outcome

• Up to 50% improvement in Time-to-Market for new products
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature11 records

Partnerships

Five partnerships are on record, tiered core.

• Make.comcoreTechnology or Integration · 1 January 2023ProcurementFlow became a certified partner of Make.com. This strategic collaboration provides enhanced solutions with direct access to Make.com's tools and technologies. Clients receive exclusive features, early access to updates, and personalized support for optimizing procurement processes.
• SAPcoreTechnology or IntegrationERP integration partnership. ProcurementFlow connects with SAP for streamlined procurement workflows including PO issuance, status updates, and receiving information synchronization.
• Microsoft Dynamics AXcoreTechnology or IntegrationERP integration for companies using MS Dynamics AX. Supports PO management and invoice processing workflows.
• Microsoft Dynamics NAVcoreTechnology or IntegrationERP integration for companies using MS Dynamics NAV. Enables procurement workflow automation with financial systems.
• QuickBookscoreTechnology or IntegrationIntegration with QuickBooks accounting software for invoice management and financial reconciliation.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Procurify: Procurify is a mid-market procurement and AP automation SaaS platform targeting SMB and mid-market finance/procurement teams, with a comparable product-led growth motion, tiered subscription pricing and ERP integrations — the closest direct competitor to ProcurementFlow in segment and GTM.
• Precoro: Precoro offers a procurement and spend management platform for SMB and mid-market companies with purchase order, vendor management and approval workflows, closely mirroring ProcurementFlow's core modules and customer segment.
• Gatekeeper: Gatekeeper is a vendor and contract lifecycle management SaaS aimed at mid-market companies, with similar focus on procurement workflows, supplier management and ERP integrations — a direct peer with overlapping buyer personas.
• Tradogram: Tradogram is a cloud procurement platform built for SMBs with purchase requisitions, RFQs, supplier management and approvals — a close functional peer serving similar small procurement teams.
• Planergy: Planergy (formerly PurchaseControl) provides procurement and AP automation for SMB and mid-market organizations, directly comparable in target segment, ease-of-use positioning and feature scope (requisitions, approvals, supplier management).

Emerging players

• Kissflow Procurement Cloud: Kissflow provides low-code procurement and workflow automation tooling with PR/PO and approval capabilities, comparable on workflow automation but broader in scope (non-procurement apps included).

Broad incumbents

• Coupa Software: Coupa is a large, established Business Spend Management platform covering sourcing, procurement, invoicing and supplier risk — a broad incumbent that overlaps with ProcurementFlow's full source-to-pay coverage but targets much larger enterprises.
• SAP Ariba: SAP Ariba is the dominant incumbent in procurement and sourcing, embedded into the SAP ERP ecosystem that ProcurementFlow explicitly integrates with — represents the primary competitive threat in large-enterprise accounts.
• Jaggaer: Jaggaer offers an end-to-end source-to-pay suite with strong direct materials and indirect procurement capabilities, overlapping with ProcurementFlow's ETO manufacturing and SRM features but at enterprise scale.
• GEP SMART: GEP SMART is a unified procurement platform from GEP covering sourcing, contract, supplier and spend management — a broad incumbent alternative for large enterprises evaluating ProcurementFlow at the upper end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/procurementflow
• Facebookfacebook.com/procurementflow
• LinkedInlinkedin.com/company/procurementflow
• Instagraminstagram.com/procurementflow_news

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProcurementFlow