What Next Engine does

Next Engine (翌擎智能科技), founded in 2016 in Shanghai, is a digital transformation platform provider serving the automotive industry, with a primary focus on Chinese automotive OEMs and select international markets. The company operates four interconnected product lines: (1) a Telematics Service Platform (TSP/汽车网联) providing connected vehicle infrastructure with million-level vehicle concurrency and GB/T 32960 compliance; (2) a Digital Marketing Suite (数字营销) covering enterprise WeChat-based SCRM, CDP, ADP, and dealer SaaS; (3) an Intelligent Cabin product line (智能座舱) headlined by the YOCY cloud gaming platform, a short drama platform, and AI content management; and (4) an AI Solutions portfolio (AI赋能) covering voice assistants, energy management, collision detection, battery analytics, component life prediction, and intelligent diagnostics. Underlying technology includes proprietary AI models for EV battery State of Health (>98% accuracy) and thermal runaway prediction (7-day and 45-minute advance warnings), with patented algorithms (CN120314797A, CN120327265A) and training data drawn from 350,000+ 4-wheel EVs and 1 million+ 2-wheel EVs.

The company monetizes through a mix of enterprise SaaS subscriptions (per-vehicle and annual licensing), one-time software licensing and implementation services, professional consulting, and game/entertainment subscription revenue from YOCY. Its go-to-market combines direct enterprise field sales targeting major OEMs, OEM-embedded/white-label deployments in vehicle systems and app stores, and channel distribution via Huawei Cloud and Tencent Cloud marketplaces. The company reports 40+ automaker enterprise clients (including BYD, Great Wall, Changan, FAW Hongqi, Chery, Dongfeng, SAIC-GM, SAIC Volkswagen, FAW Toyota, CATL, China Southern Power Grid, and Anhui Volkswagen), 500+ completed digital transformation projects, 7 R&D and service bases across China, and a 400+ engineering workforce. Funding to date includes an angel round from Yuanfeng Technology (2017), Series A from Tencent (2019), and Series B1 from Richen Capital/Xingfu Capital (2021). The platform holds TISAX AL2 and National Level 3 Cybersecurity certifications, supporting both domestic compliance and overseas market expansion into Europe and Southeast Asia.

Name

Next Engine

Legal name

上海翌擎智能科技有限公司

Website

https://nx-engine.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Next Engine is a Shanghai-based automotive digital transformation platform serving Chinese OEMs with connected vehicle infrastructure, digital marketing SaaS, intelligent cabin products (including the YOCY cloud gaming platform), and proprietary AI solutions for battery analytics, energy management, and voice control.

Ownership category

akta.pro rank

Product category

Automotive Software Platforms

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• Automotive software platforms
• Telematics service platforms
• Connected vehicle solutions
• Automotive AI solutions
• Battery monitoring software

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Services (车企私域云/用户在线云平台): Subscription-based SaaS platform services for automotive OEMs, including TSP platform, digital marketing platforms, and AI-powered solutions. Revenue from annual platform licensing and per-vehicle fees. Products include '车商速赢云服务' scenario-based SaaS series covering 30+ automaker clients.
2. Software Licensing & Implementation: One-time software licensing and professional implementation services for custom automotive digital transformation projects. Includes new energy monitoring platforms, quality analysis systems, and connected vehicle platforms deployed at OEM sites.
3. Professional Services & Consulting: Digital transformation consulting, data governance advisory, and system integration services. Includes localization deployment, IP ownership transfer to clients, and ongoing technical support.
4. Game Content & Entertainment Services (翼擎车娱): Revenue from in-car gaming platform YOCY with game subscriptions, in-game purchases, and membership value-added services. Cooperates with automakers for branded content and co-marketing.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Next Engine builds cloud-based automotive digital transformation platforms for OEMs, delivering four interconnected product lines: connected vehicle infrastructure (TSP), digital marketing suites (CDP/SCRM), intelligent cabin applications (cloud gaming, short drama), and AI-powered solutions (battery health analytics, voice assistants, energy management). Its offerings are deployed as embedded/white-label solutions or SaaS subscriptions across 40+ automaker clients in China and selected overseas markets.

Product overview

Next Engine (翌擎智能科技) is a multi-product platform company serving China's automotive industry with four interconnected product lines: (1) 汽车网联 (TSP/Connected Vehicle Platform) — the foundational infrastructure supporting million-level vehicle concurrency, GB/T 32960 compliance, and new energy monitoring; (2) 数字营销 (Digital Marketing Suite) — a modular SaaS ecosystem including 企微基础底座平台, 销售SCRM, 售后SCRM, CDP, ADP, 智能线索中心, 内容中台, and 车企APP for end-to-end private traffic operations; (3) 智能座舱 (Intelligent Cabin) — headlined by 翼擎车娱 cloud gaming (first platform to support Black Myth: Wukong), 抱幕短剧 short drama, and 国际化AI内容管理平台 generative AI content platform, integrated with Tencent TAI and ByteDance ecosystem; (4) AI 赋能 (AI Solutions) — a comprehensive AI portfolio covering 语音控车助手, AI座舱, AI能量管家, AI智能空调, 碰撞检测, 电池数据分析, 零部件寿命预测, 智能诊断, AI返利核查, and 主动服务平台. The platform is complemented by charging management, overseas digital, and quality compliance solutions. The company reports 40+ automaker clients, 500+ digital transformation project cases, and 7 R&D/service bases.

Differentiator

Problem solved

Functional benefit

Brands

• 翼擎车娱 (YOCY): 车载游戏平台产品，提供3A云游戏、休闲小游戏和复古街机对战，支持车机端高品质游戏体验，应用于智能座舱娱乐场景。
• 抱幕短剧
• YOCY

Products and services

• 汽车网联 / Connected Vehicle Platform (TSP) Telematics Service Platform (TSP) cloud platform serving as foundational infrastructure for connected vehicles, enabling million-level vehicle concurrent access and billion-level data storage. Supports GB/T 32960 national standard and multi-province/city data forwarding compliance for automakers.
• 数字营销 / Digital Marketing Suite (车企私域云) Digital marketing and customer relationship management suite enabling automakers to build private traffic operations, covering the full customer lifecycle from lead acquisition through after-sales retention. Includes modules for 企微基础底座, 销售SCRM, 售后SCRM, CDP, ADP, 智能线索中心, 内容中台, and 车企APP.
• 智能座舱 / Intelligent Cabin Intelligent cabin product suite providing in-car entertainment, gaming, short drama, and ecosystem applications that transform the vehicle into a 'third living space.' Integrates with Tencent TAI and ByteDance 火山车娱 for content delivery.
• AI 赋能 / AI Solutions for Automotive AI-powered solutions covering the entire automotive domain, including intelligent voice assistants, AI cabin platform, AI energy management, battery analytics and algorithm platform, component life prediction, collision detection, and intelligent diagnostics.
• 新能源监控平台 (RTM) / New Energy Monitoring Platform Real-time monitoring platform for new energy vehicles, supporting GB/T 32960 data transmission compliance, national and local platform data forwarding, and 120+ battery operation indicators. Includes thermal runaway early warning (7-day and 45-minute advance alerts) and battery health evaluation.
• 充电管理运营平台 / Charging Management Platform Complete charging business solution for OEMs covering charging pile real-time monitoring, fault warning, remote maintenance, and data analysis. Overseas business covers European countries and Singapore-Malaysia-Thailand, with eMSP platform integrated across vehicle head unit and mobile app.

Quantifiable outcome

• SOH prediction accuracy >98%, RUL prediction accuracy >99%
• +7 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability17 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Huawei Cloud (华为云) / Global Computing Alliance (GCC) CloudDevicecoreTechnology or Integration · 20 September 2025Next Engine joined the GCC CloudDevice Professional Committee as a founding member at Huawei Connect 2025. YOCY cloud gaming platform aligns with CloudDevice's thin-client + strong-cloud architecture. Next Engine is a Huawei Cloud '创享未来' partner. The partnership enables joint market development for cloud-based cockpit solutions targeting automakers.
• Anhui Volkswagen (安徽大众)majorStrategic or Co-development Partner · 25 June 2025Next Engine established a subsidiary in Hefei with a long-term partnership with Anhui Volkswagen. Cooperates on ICV innovation projects, leveraging local R&D capabilities and high-efficiency delivery for deep binding with international brand automakers in the Hefei region.
• Tencent Smart Mobility (腾讯智慧出行)coreStrategic or Co-development PartnerNext Engine is a first-batch integrated strategic ecosystem partner of Tencent Smart Mobility. Cooperates on WeChat ecosystem, Tencent TAI solutions, QQ Music, Tencent Maps, and WeChat Work integrations. CDP products integrated with Tencent ecosystem for automotive marketing.
• ByteDance (字节跳动) / Volcano Engine (火山引擎)majorTechnology or IntegrationVolcano EngineHuohou short video product integrated into Next Engine's intelligent cabin ecosystem. AI content management platform uses ByteDance's AI capabilities. Next Engine cooperates with ByteDance on in-cabin video and entertainment content delivery.
• European and SEA Market PartnersmajorChannel Partner/ Reseller/ DistributorOverseas business covers Europe and SEA markets. Charging management platform covers European countries, Singapore, Malaysia, Thailand. Connected vehicle platform supports European WVTA/SSTA certification and US SAE standards. eMSP platform seamlessly integrated across car and phone for overseas markets.
• Geely AutominorStrategic or Co-development PartnerGeely and Next Engine have ongoing cooperation in intelligent connected vehicle solutions, though specific project details are not extensively documented in available sources.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PATEO (博泰车联网): Leading Chinese independent automotive intelligence and connected vehicle platform serving OEMs with TSP, intelligent cabin, and cloud services. Directly competes with Next Engine across the same OEM accounts and product categories including telematics and digital cockpit.
• ECARX (亿咖通科技): Geely-affiliated automotive intelligence and connectivity platform providing cockpit, connectivity, and software stack for OEMs. Competes with Next Engine in connected vehicle platforms and intelligent cabin, particularly with major Chinese and JV automakers.
• Banma Network Technology (斑马网络): Alibaba-backed joint venture with SAIC delivering AliOS-based intelligent cockpit and connected vehicle solutions. Operates in the same intelligent cabin and TSP whitespace as Next Engine, with similar OEM-embedded distribution model.

Broad incumbents

• Wind River Systems: Established automotive software platform provider offering RTOS, virtualization, and dev tooling for OEMs and Tier-1s. Competes in adjacent layers of the automotive software stack and serves similar enterprise automotive customers globally.
• Elektrobit: Automotive software specialist within Continental providing navigation, HMI, connected vehicle, and security software. Addresses overlapping problem spaces (cockpit UX, OTA, cybersecurity) with a global Tier-1-backed footprint.
• Harman International (Samsung): Tier-1 supplier of connected car, audio, and ADAS solutions with deep OEM penetration in cabin electronics and telematics. A larger incumbent competing for similar intelligent cabin and connected vehicle platform RFPs at premium OEMs.
• Desay SV (德赛西威): Major Chinese Tier-1 automotive electronics supplier offering cockpit domain controllers, smart driving, and connected vehicle solutions. Overlaps with Next Engine in cabin electronics and connected services for Chinese passenger car OEMs.

Emerging players

• ArcSoft (虹软科技): Chinese computer vision and AI specialist expanding into automotive cabin (DMS, OMS) and intelligent driving perception. Provides overlapping AI capability in cabin vision and ADAS-adjacent use cases for Chinese OEMs.
• iFlytek (科大讯飞): China's leading speech AI company with broad automotive voice assistant and cabin AI deployments. Directly overlaps with Next Engine's AI voice assistant, intelligent cabin, and NLP-based diagnostics offerings inside OEMs.
• SenseTime (商汤科技): Chinese AI platform with automotive intelligent cabin (DMS, OMS) and smart driving business. Provides overlapping cabin AI and computer vision capability that competes for similar in-cabin perception and AI software RFPs from Chinese OEMs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Engine