TBA Agency

Name

TBA Agency

Legal name

TBA Agency

Website

https://tbaagency.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Artist Representation and Talent Booking Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

akta.pro secondary industries

Talent Agency & Representation Services (HSACAHAK), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Talent booking agency
• Artist representation services
• Live music booking
• Tour management
• Career development

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Artist Booking Commission: TBA Agency earns revenue through commissions on artist bookings for live performances, tours, and appearances. The agency matches its roster of artists with venues, festivals, and promoters worldwide, taking a percentage of booking fees as compensation for representation and career development services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

TBA Agency is a talent booking and artist representation agency that represents a roster of 200+ indie, alternative, rock, pop, electronic, and experimental musicians for live performances, tours, and festival appearances worldwide. The agency connects its roster artists with venues, festivals, and promoters through territory-specific agents, and focuses on long-term career development rather than one-off bookings.

Product overview

TBA Agency is an artist booking and representation agency that represents musicians and bands for live performances, touring, and career management. The agency does not operate as a software platform or technology product with modules; rather, it provides traditional agency services including artist booking, tour coordination, and career development support. Their portfolio consists of their artist roster spanning multiple genres including indie rock, electronic, hip-hop, and folk music.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Booking & Representation Services

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• BillboardcoreGTM or Marketing Partner · 28 October 2025Billboard featured TBA Agency in an article titled 'Five Years of TBA: How a Pandemic Spark Gave Rise to the Indie Agency' highlighting the agency's growth and impact on the independent music booking scene.
• PollstarcoreGTM or Marketing Partner · 9 October 2025Pollstar regularly covers TBA Agency through executive profiles (Lindsey Schiffman), award nominations (Pollstar Awards), and industry recognition (Impact NextGen honoree Coco Fernandez).
• Bad BunnyminorStrategic or Co-development PartnerBuscabulla (TBA Agency artist) collaborated with Bad Bunny on the song 'Andrea' from his album Un Verano Sin Ti, demonstrating the agency's ability to facilitate high-profile collaborations for its roster artists.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Paradigm Talent Agency: Independent talent agency with a strong focus on indie, alternative, and rock music booking. Directly comparable to TBA in artist segment focus, commission-based model, and emphasis on artist development over mega-tours.
• Wasserman Music: Major talent agency with a dedicated music division representing touring artists across genres. Directly competes with TBA for indie and alternative bookings, with broader scale and additional services like brand partnerships.
• High Road Touring: Boutique indie-focused booking agency known for representing critically acclaimed artists. Directly comparable to TBA in genre focus (indie/alternative) and roster style, with a similar artist-first culture.
• Madison House: Boutique talent agency and concert promoter focused on the indie and jam-band scene. Closely aligned in representing touring artists for live performance, with overlapping roster characteristics to TBA.
• Agency for the Performing Arts (APA): Mid-sized full-service talent agency with a notable music booking division. Competes directly with TBA for mid-tier and established indie talent across live performance bookings.
• Paladin Artists: Independent booking agency representing indie and alternative acts for live performances. Direct competitor in the same niche segment, with comparable artist-first approach.

Broad incumbents

• William Morris Endeavor (WME): Largest talent agency in the world with deep music, film, and endorsements divisions. Represents a much broader portfolio than TBA but directly competes for top-tier artists on TBA's roster.
• Creative Artists Agency (CAA): Global full-service entertainment and sports agency with a major music division. Operates across live bookings, recorded music, brand partnerships, and beyond, competing broadly with TBA's territory.
• United Talent Agency (UTA): Major full-service talent agency with significant music and live touring capabilities, often seen as a direct competitor for high-profile independent artists.

Emerging players

• Ground Control Touring: Independent booking agency focused on indie and alternative touring artists with a smaller, more curated roster. Similar boutique positioning to TBA but earlier in growth trajectory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tba_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBA Agency