WETEC
WETEC (致维科技) is a Beijing-based Chinese martech company that delivers integrated digital marketing services and a proprietary 致维嗨景® SAAS platform to 500+ brand clients across e-commerce, education, finance, and adjacent verticals, operating from six Chinese cities.
- Company typePrivate
- Founded2015
- HeadquartersHaidian, China
- Headcount251–500
- GTM typeB2B
- OfferingServices
WETEC firmographics
Firmographics- Name
- WETEC
- Legal name
- 致维科技 (Zhiwei Technology)
- Website
- https://adwetec.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- WETEC (致维科技) is a Beijing-based Chinese martech company that delivers integrated digital marketing services and a proprietary 致维嗨景® SAAS platform to 500+ brand clients across e-commerce, education, finance, and adjacent verticals, operating from six Chinese cities.
- Ownership category
- akta.pro rank
WETEC industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Software Publishers (51321), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Creative, Content Production & Ad Ops Tools (BPAMALAK)
- akta.pro secondary industry
- Data & Analytics Platforms (Data Warehousing, Lakes, Streaming) (HDABAAAF)
Keywords
Where WETEC is headquartered
LocationHeadquarters
- HQ city
- Haidian
- HQ country
- China
- HQ region
- Asia
Offices6 records
Markets served
WETEC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Digital Marketing Services: Provides comprehensive internet marketing services including search marketing, information flow marketing, and short video marketing. Revenue generated from advertising spend management and campaign optimization services for enterprise clients. Services are tailored to specific industry needs across e-commerce, education, finance, and other verticals.
- SAAS Platform Licensing: Licensing of proprietary SAAS cloud platform (致维嗨景®) and associated tools (ATOMIC, OIDB, OTD, OVATION, PERIODIC) to enterprise clients for self-service marketing operations and data analytics.
- Programmatic Advertising: Programmatic purchasing services enabling automated ad placement and optimization across multiple platforms.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
WETEC product offering
Product offeringCore offering
WETEC provides comprehensive, full-stack digital marketing services for enterprise brand clients, including search engine marketing (Baidu, Shenma, 360, Sogou), information flow advertising, and short video marketing (Douyin, Kuaishou, Xigua Video). The firm also develops and licenses its proprietary 致维嗨景® (Zhiwei Haijing) SAAS cloud platform—integrating ATOMIC, OIDB, OTD, OVATION, and PERIODIC modules—and offers programmatic purchasing, big data analytics, and creative content production as supporting technology and services.
Differentiator
Problem solved
Functional benefit
Brands
- 致维嗨景®: Proprietary SAAS cloud platform enabling digital marketing automation, data analytics, and intelligent marketing operations.
- ATOMIC账户管家
- OIDB智能仪表盘
- OTD投放平台
- OVATION创意大中台
- PERIODIC数智引擎
Products and services
- 致维嗨景® SAAS Cloud Platform (Zhiwei Haijing SAAS Platform) Proprietary SAAS cloud platform enabling full digital transformation of marketing workflows and overall company operations through 'connection, data, and intelligence' for enterprise marketing teams.
- Precision Marketing Services (精准营销服务) One-stop precision marketing services driven by data and technology, covering search marketing (Baidu, Shenma, 360, Sogou), information flow advertising, and SEO for enterprise brand advertisers.
- Short Video Marketing Services (短视频营销服务) Customized short video marketing solutions integrating Douyin, Kuaishou, and Xigua Video resources, with content production and multi-platform advertising for brand advertisers across verticals.
- Marketing Technology Services (产品技术服务 / Technical Services) Digital marketing and operational technology solutions that combine data technology products, personalized solutions, and intelligent business operations—including programmatic buying, big data analytics, and SAAS platform services—to accelerate enterprise digital transformation.
Companies that use WETEC
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles2 records
WETEC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
WETEC partnerships and signals
Strategic signalScale indicators2 records
WETEC competitors and assessment
Company assessmentDirect peers
- Convertlab: China-based marketing cloud and CDP provider offering marketing automation, advertising operations, and data analytics to enterprise clients. Highly comparable as a marketing-tech platform with managed-services overlay targeting mid-market and enterprise brands.
- PapayaMobile (木瓜移动): Chinese mobile marketing and programmatic advertising platform serving app developers and enterprise advertisers globally. Comparable to WETEC's programmatic + ad-ops offering and its B2B enterprise client motion.
- Yeahmobi (易点天下): Chinese mobile and cross-border digital marketing services platform with proprietary ad-tech tooling, serving enterprise clients in e-commerce, app, and gaming verticals. Comparable to WETEC in its combination of programmatic capabilities, multi-platform ad buying, and enterprise client base.
- BlueFocus (蓝色光标): China's largest integrated marketing and communications group, offering digital advertising, content, and data-driven marketing services to enterprise clients across the same verticals as WETEC. BlueFocus is also a prior investor in WETEC, making it the most directly comparable peer.
- Appier: AI-driven marketing and customer engagement platform operating across APAC with cross-channel advertising and analytics capabilities. Comparable to WETEC in its data-driven, multi-channel digital marketing focus and its enterprise SAAS orientation.
Broad incumbents
- Alimama (阿里妈妈): Alibaba Group's marketing platform, providing advertising, programmatic buying, and creative tools to advertisers across the Alibaba commerce ecosystem. A broad incumbent that competes with WETEC for advertiser spend, particularly in e-commerce.
- Ocean Engine / Volcano (巨量引擎): ByteDance's enterprise marketing platform serving advertisers across Douyin, Toutiao, and Xigua. A direct channel competitor and broad incumbent that increasingly offers the kind of self-serve optimization tools agencies like WETEC layer on top of.
Emerging players
- Walkthechat: China-focused digital marketing agency specializing in WeChat, Douyin, and other domestic Chinese platform advertising for enterprise and DTC brands. Comparable overlap with WETEC in multi-platform Chinese advertising services and enterprise client base.
Market position
Customer concentration
WETEC financial estimates
Financial estimateRevenue estimate
Valuation estimate
WETEC leadership team
Management profileNumber of profiles
Profiles1 record
WETEC funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WETEC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WETEC
What does WETEC do?
WETEC provides comprehensive, full-stack digital marketing services for enterprise brand clients, including search engine marketing (Baidu, Shenma, 360, Sogou), information flow advertising, and short video marketing (Douyin, Kuaishou, Xigua Video). The firm also develops and licenses its proprietary 致维嗨景® (Zhiwei Haijing) SAAS cloud platform—integrating ATOMIC, OIDB, OTD, OVATION, and PERIODIC modules—and offers programmatic purchasing, big data analytics, and creative content production as supporting technology and services.
Is WETEC a public or private company?
WETEC is a private company. It is classified as venture growth investor backed and is currently operating.
When was WETEC founded?
WETEC was founded in 2015. It employs 251 to 500 people.
Where is WETEC based?
WETEC is headquartered in Haidian, China, in the Asia region.
How does WETEC make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are SAAS Platform Licensing and programmatic Advertising.
Who are WETEC's main competitors?
Direct peers on record are Convertlab, PapayaMobile (木瓜移动), Yeahmobi (易点天下), BlueFocus (蓝色光标) and Appier. Broad incumbents are Alimama (阿里妈妈) and Ocean Engine / Volcano (巨量引擎). Walkthechat is listed as an emerging player.
Does WETEC have an API?
No public API is recorded for WETEC.
What industry is WETEC in?
WETEC's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAMALAK, Creative, Content Production & Ad Ops Tools, with a secondary code of HDABAAAF, Data & Analytics Platforms (Data Warehousing, Lakes, Streaming). Its NAICS code is 51321 and its SIC code is 7370.